CONSUMER BEHAVIOUR TOWARDS INTERNET DEVICES

[NOTE:: INTERNET DEVICES WORD IS USED FOR THE WIRELESS DEVICE WHICH PROVIDE INTERNET FACILITIES LIKE USB PLUG INS , DATA CARD]
My objective of the study is to understand consumer bahaviour regarding over hare in the below mention questioner Appendix 1 Includes the general information related to demographic analysis and general awareness question about the Internet devices. Appendix 2 Contains the detail analysis of consumer behaviour regarding internet wireless devices the respondent those who are not using wireless devices are excluded over here in this phase, further research is conducted only by considering the respondents those who are using internet wireless devices

EXECUTIVE SUMMARY
The objective of the study is to understand the consumers pre, post behavior, during purchase of wireless devices. To understand the former part, the researcher created a questionnaire and conducted a survey. The researcher analyzed the questionnaire and the survey to create an extensive questionnaire understanding the buying behavior of consumers on wireless devises of listed brands. The researcher had an analysis done on the 100 respondents from the college itself and from navsari city to identify how much of buying intension is due to attributes and how much due to influence by referrals. The research analysis had revealed that what importance the consumer give to listed factor and how much they satisfied with the said brand of wireless devises and its attributes.

LITERATURE REVIEW
Banka (2006) Gives an overview of the mergers and acquisitions in the telecommunication industry. According to him Governments decision to raise the foreign investment limit to 74% is expected to spur fresh rounds of mergers and takeovers in India. He foresees a sector that represents humongous opportunity waiting to be tapped by Indian and foreign conglomerates. Thomas (2007) In his article describes the contribution made by telecommunications in India by the state and civil society to public service, this article aims to identify the states initial reluctance to recognize telecommunications provision as a basic need as against the robust tradition of public service aligned to the postal services and finds hope in the renewal of public service telecommunications via the Right to Information movement. The article follows the methodology of studying the history of telecommunications approach that is conversant with the political economy tradition. It uses archival sources, personal correspondence, and published information as its research material. The findings of the paper suggests that public service in telecommunication is a relatively new concept in the annals of Indian telecommunications and that a deregulated environment along with the Right to Information movement holds significant hope for making public service telecommunications a real alternative. The article provides a reflexive, critical account of public service telecommunications in India and suggests that it can be strengthened by learning gained from the continual renewal of public service ideals and action by the postal services and a people-based demand model linked to the Right to Information Movement. All studies done by the researcher suggests that the right to information movement has contributed to the re-vitalization of participatory democracy in India and to a strengthening of public service telecommunications. Cygnus Business Consulting & Research Pvt. Ltd. (2008), In its Quarterly Performance Analysis of Companies (April-June 2008) has analyzed the Indian telecom industry in the awake of recent global recession and its overall impact on the Indian economy. The analysis is done in the background of wake of global recession and rising inflation. Cygnus estimates, the Indian telecom industry is expected to maintain the growth trajectory in the next quarter as well. With almost 5-6m subscribers are being added every month, and the country is witnessing wild momentum in the telecom industry. Sharma (2009) Deals with the major challenges faced by Indias telecom equipment manufacturing sector, which lags behind telecom services. Only 35% of the total demand for telecom equipment in the country is met by domestic production. This is not favorable to long-

term sustained growth of the telecom sector. The country is also far behind in R&D spending when compared to other leading countries. India needs to see an increase in R&D investment, industry- academia-government partnership, better quality doctoral education and incentives to entrepreneurs for start-ups in telecom equipment manufacturing. In 2006-07, 65% of the total consumption of equipment was met through imports. This trend has far-reaching implications for the economy and should not be allowed to continue for long. In a country like India which has a problem of massive unemployment, the manufacturing sector should be promoted to create more employment opportunities.

DEFINITION OF INTERNET
The Internet is a worldwide, publicly accessible series of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as electronic mail, online chat, file transfer, and the interlinked web pages and other resources of the World Wide Web (WWW). Common uses of the Internet E-mail World Wide Web Remote Access Collaboration Streaming Media File Sharing Voice Telephony

DRIVING GROWTH OF INTERNET PLUG INS

Growing business in all segments, necessity to access emails and corporate applications during urgent business trips and the urge for some entertainment while on the move are some drivers increasing the demand for wireless devises usage. Apart from these factors, as the name of TATA INDICOMS data card, Plug 2 surf, Suggests, ease of use with plug and play factor is also a driver for growth, S P Shukla, president, Personal Business, RELIANCE COMMUNICATIONS, says that faster surfing and higher download speeds, convenience of surfing the Internet while on the move, simple to use, and affordable tariff are among the key reasons for the data card growth, in both the laptop and desktop segments. While broadband connections are yet to penetrate the vast semi-urban and rural parts of the country where entrepreneurs, officials, students, etc. have the need to surf the internet for various purposes. Though the laptop penetration in these areas has not made a significant mark, desktop penetration is comparatively more with data cards offering convenient access to the Internet, a number of companies have started to tie up with service providers to avail bulk network connections for their employees on the go and allow them to utilize their time during business travels. Since data cards can be used with desktop also, it cuts down the office infrastructure costs as well. With the data card segment witnessing steady growth, affordability will go up, which, in turn, will drive growth. As the data card growth increases, speed evolves and prices come down, affordability will go up and more users can begin to think of wireless devises as an

affordable solution, says an AIRTEL spokesperson. And growth of mobile telephony in India has created users with specific needs like m- commerce that require wireless Internet, driving the wireless devises growth. Once the concept of mobile wallet and its applications hit the market in India in the near future, the wireless data card segment is also expected to witness an exponential growth. Apart from this, Internet charges in costly hotels are very high. With the availability of wireless devises and USB modems, frequent business travelers who stay in costly star hotels can access the internet and corporate applications on their laptops and avoid using the Internet facility at hotels, savings on high Internet charges.

THE DETERRENTS
All players are competing with each other to give affordable tariff rates for their wireless devises. But still the rates are very high when compared to countries like the UK. In the UK, wireless broadband connection through 3G technology costs about 10 per month and that too with a data download speed faster than 256Kbps. International travelers who have used wireless devises with faster speed are not satisfied with wireless devises and USB modems services offered in India. So, in India, wireless devises mean accessing a bare minimum net connectivity only for a sizable population. That is why it is said that wireless devises have not exactly taken off in India.

INDUSTRY ANALYSIS
Indian Telecom industry is one of the fastest growing telecom markets in the world. In telecom industry, service providers are the main drivers; whereas equipment manufacturers are witnessing growth and decline in successive quarters as sales is dependent on order undertaken by the companies. Airtel, Reliance, Tata, Vodafone any many more companies that are expected to spur the growth in AMJ08, as compared to AMJ07 (quarterly perform analyses). According to Cygnus estimates, telecom industry is expected to grow by 25% in AMJ 09 as compared to AMJ 08, in terms of sales. EBDITA and PAT are expected to grow by 32% and 34% respectively in AMJ09 as cost expenses are being control by major companies like Airtel and Reliance. The major booster is the wireless mobile subscriber base; crossing over 261m in March 2009. Other services like Internet subscriber base has also provided significant impetus with its subscriber base reaching over 11m in March 2009.

ABOUT INTERNET PLUG INS

An Internet plug ins is a modem which can be connected to the PCs or Laptops any where any time to get connected with the internet. A plug ins comes with different verities and models, some of the models of plug ins of different service providers are mentioned below.

Bharat Sanchar Nigam Limited (BSNL)

Why BSNL? i. First thing is the tariff?
While other service providers charge Rs.1500 + tax for the same service, BSNL charge only Rs.400+tax that also including voice rental!! And it is truly unlimited. No caps at all. No hidden charges, no strings attached nothing. Now isn't it a cool reason?

ii. The subscriber need not buy the card !

No other service provider allows you to take the data card on rental basis. Bharat Sanchar Nigam, Limited - BSNL - has option to take the card on rental, that also just Rs.150 a month.

iii. Unmatched Coverage

The user is never away from a BSNL CDMA tower. If the subscriber have WLL coverage or FWT coverage in your area, the data card will work perfectly.

iv. Internet in rural areas

As only Bharat Sanchar Nigam, Limited - BSNL - has coverage in lot of places which are very remote and rural areas, this service is best suited for people there. A very affordable internet facility for the people there.

V. Discontinue when there is no need of it

All other service providers ask us to purchase the data card and we do not have any alternatives if you wish to discontinue. There is no way one can return the data card to get your money. But for BSNL one can give the data card back after the minimum rental period and will get the security deposit back.

vi. Truely Unlimited Internet

No caps, no limits. we can go online 24x7. Need not worry on the bills and we know how much to pay every month as it is NOT based on the monthly traffic or hourly usage. No confusing tariff tables and nothing complicated. Simple and affordable.

vii. Cutting Edge Technology

The BSNL data card is Huawei - EC 321 which is the latest one and support ROMSIM/R-UIM card. It is CDMA2000 1X RTT, compatible with IS-95 A/B. It support Voice and SMS, Incoming Calling Display, ring prompt, call receiving while data service online (for this function Call Waiting service must be activated) and it has a large-capacity phone book.

TARIFF
Security deposit Activation charges Security deposit (voice- no STD) Advance rental for 3 months Service tax Total initial charge Rs. 1000 Rs. 250 Rs.500 Rs. 450 Rs. 87.00 Rs. 2287.00

Monthly charges of BSNL data card Rs.400 - if you buy the card and Rs.550 if you take the card on rental basis. Rate of BSNL data card for purchase Rs.2800 if you purchase it form BSNL.

THE ACTUAL SPEED

The speed is mainly depend on the distance from the BSNL CDMA tower. If we are near the tower we may get speed of 120 kbps, if we are away from the tower it will go down to 80 or 60 kbps. BSNL EVDO is a Wireless Based Broadband Service on CDMA network.

It offers Internet at 2.4 Mbps data rate. EVDO (Evolution Data Optimize, 3G service in CDMA) is a technology for providing high Speed Internet on CDMA network (Latest version of EVDO provides up to 7.2 Mbps Internet, but its not available with BSNL now). As 3G is officially launched, BSNL is providing this service on testing and unofficial basis like Reliances and Tatas WIMAX. BSNL EVDO comes as both USB Modem (Pen Drive like) and PCMCIA Card form factor. BSNL started this service from small towns and some rural places in South India and gradually expanding to all major cities in India. As BSNL is currently in upgrading phase of its CDMA towers to EVDO enabled. The availability of 2.4 EVDO connections depends on the city and the area in the city where EVDO tower is present. Depending on the availability of the tower in your area or your wish, you could choose between two speeds. Either EVDO (2.4

Mbps) or CDMA 1x (144Kbps). Please note whatever you choose, the card or modem will require to be pre configured at BSNL exchange for that. The service totally depends on the area of availability and the signal you are getting. The maximum practical speed is 1.5 Mbps (which I consider is very good). However if the tower (in your area or the area you move) is not EVDO enabled, the connection automatically switches to the CDMA 1x and provides speed of 144 Kbps. BSNL EVDO provides roaming also however its available in the state only, nationwide will be soon launched.

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RELIANCE COMMUNICATION
The magic of mobile surfing
Reliance Net connect Data and Voice Card Now we dont need to frantically search for a cyber caf while on tour. Reliance Netconnect gives us the freedom of mobile surfing anywhere in the country. Slip the Reliance Netconnect Data & Voice Card into your laptop and you're ready to go. This pocket-size wonder packs quite a punch it works both as a modem and a mobile phone, so you can surf at high speeds as well as make and receive calls and SMS from our laptop. Reliance's cutting edge CDMA2000 1X technology offers pan-India coverage, given you wireless Internet access even from the remotest part of the country. Experience it all at a cost that's incredibly affordable.

Reliance Netconnect Key Benefits:

Working while travel has never been this simple. Reliance Netconnect offers you benefits that make it easy to connect to work or catch up with friends, no matter where we go. Coverage Surf seamlessly across India in over 20,000 towns and 4.5 lakh villages and counting. Speed Access files and download information at speeds up to 144kbps Emails Stay in touch by accessing mail while we're on the move. Calls Make and receive calls to any number in the world from our laptop. SMS Send and receive SMS messages from our laptop. Even multiple SMS is possible. Address Book Synchronise your address book with Outlook Express. Convenience Say goodbye to bothersome copper wires and the problem of dial-up connections like timeouts, blackouts and frequent disconnections. Easy to Install Follow simple instructions after installing the software from the CD provided . Unlimited Internet Surfing Stay online always at just Rs 650 per month (up to 1 GB data transfer) without bothering about running up huge phone bills.

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i.RelianceNetconnect MG880 USB Modem

A revolutionary product from Reliance Netconnect that lets one access the Internet anytime anywhere. This product is an unique sleek modem which can be attached to the USB port directly and helps one to do the Internet, talk and send SMS.

Features: Connectivity
Wireless Internet access across 20000 towns and 4.5 lakh villages and counting Enhanced download & surfing speed with cutting-edge CDMA 1Xtechnology Internet browsing and download speed upto 153.6 kbps Compatible with Windows 2000, Windows XP & Vista High-speed wireless data access for laptop or tablet PC. Voice and SMS Compatible Make and receive voice calls Send and receive SMS.

Price :Rs 2490/- for the device

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ii. Huawei EC-121 USB Modem

First time in India a revolutionary product from Reliance Netconnect that lets one to access the internet anytime anywhere. This product is a unique modem which can be attached to the USB port directly and helps to do the internet, talk and send SMS.

Features: Connectivity
CDMA 1x RTT 800Mhz. Inner Antenna. Auto Installation. Voice Supported. Packet Data Service supported. Supports Incoming and Outgoing SMS. Laptop/PC Speaker &Mic / Head Jack can be used for voice calls. Windows 2000 (SP4), Windows XP (SP2), Windows Vista32/64bits, MACOS

Price: Rs 2500/- for the device

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iii. PCMCIA CARD (Personal Computer Memory Card International Association)

A revolutionary product from Reliance Netconnect that lets us access the Internet anytime anywhere. Price: Rs. 2500/- for the card. Monthly Rental Rs. 174 300 Free Usage Nil 40 hrs day 40 hrs nigh Night unlimited Usage Charges 60 p/min day 30 p/min night 50 p/ min Beyond Free Usage Pay as you go Swift 30 Swift 40 Plus

400

50 p/ min

Freedom Freedom plus Platinum

650 900 1500

1 GB/ month 1.5 GB/ month Unlimited

Rs. 2.00/ MB Rs. 2.00/ MB

Tariff plans postpaid plans 5 Hour Pack Prepaid Data RCV (in Rs.) Validity (inDays) Free SMS Minutes ofusage (ifentire usage isinPeak Hours) Minutes ofUsage(ifentire usage isin Off PeakHours)
Netconnect Prepaid Data Vouchers

Rs. 111/0 50 300 600

10 Hour Pack Rs. 202/0 100 600 1200

25 Hour Pack Rs. 404/30 300 1500 3000

Unlimited Pack Rs. 1099/30 300 unlimited Unlimited

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iv.Netconnect Broadband Plus

Reliance Communications has launched the Netconnect Broadband+ (Plus) service which they call the Fastest internet broadband service and that also wireless.According to Reliance Communications, the Netconnect Broadband+ (Plus) service will offer up to 3.1 Mbps download and up to 1.8 Mbps upload speed.Netconnect Broadband Plus service will be available in 35 cities with seamlesshandover to high speed 1x (CDMA Datacard) service covering 20,000 towns and 4.5 lakh villages.

Features :
Wireless Broadband for laptops & desktops 20 times faster with speed upto 3.1 Mbps Simply plug & play Fastest uploads at a speeds of upto 1.8 Mbps Seamless network across 20,000 towns and 4.5 lac villages

Plan Name

Monthly Rental Rs. 299/-

Bundled Usage

Usage Charges Rs. 2/- per MB

beyond Free Usage Roaming Nationwide*

Pay As you Go

Nil

Broadband+ 10GB @Night Broadband+ 1 GB Plan Broadband+ 2.5 GB Plan Broadband+ 5 GB Plan Broadband+ Citywide 10GB Plan Broadband+ 10GB Plan Broadband+10GB Night Add-on Pack**

Rs. 499/Rs. 650/Rs. 850/Rs. 1099/Rs. 1099/-

10GB@ Night 50 paise per minuteduring day 1 GB 2.5 GB 5 GB 10GB

Nationwide* Rs. 2/- per MB Rs. 2/- per MB Rs. 2/- per MB Rs. 2/- per MB Rs. 2/- per MB Rs. 2/- per MB Nationwide* Nationwide* Nationwide* Citywide

Rs. 1750/Rs. 199/-

10GB 10GB

Nationwide As per Plan chosen

Charges :Rs 3500/-Day Usage : 6 AM to 10 PM

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Night Usage : 10 PM to 6 AM

Tata Indicom
STAY CONNECTED WHEREVER YOU ARE Document for Now, stay connected to the internet from the comfort of your homes, offices, or wherever you are with Tata Indicom. Presenting Vdata Card & Plug 2 Surf (USB Modem), 2 innovative solutions that function as a wireless network connection, a mobile phone and a modem. All in one and that too, with attractive tariff plans.

ITS FAST.ITS EASY. ITS CONVENIENT.

Easy Installation & maintenance. Now Surf the internet, intranet or the extranet with consistent & high speeds. Send/Receive SMS or use voice capabilities. (Plug2Surf Whiz does notsupport Voice calls) Stay connected across the Tata indicom network 20 circles & 3500 cities Actual internet speed will be dependent on multiple factors like time of the day, number of simultaneous users, web page accessed etc.

THE 3-IN-1 ADVANTAGE

The Plug 2 Surf / Vdata card offers data transfer and access at high speeds. Just switch on your PC / laptop and get connected, so don't miss out on any critical information even while we are on the move. Connects directly to the Tata Indicom network with the minimal user stepsand fastest network registration.

The Voice Advantage

Now you can make and receive voice calls without any hassles. All you needto do is connect the earphone jack provided with the Plug 2 Surf / Vdatacard. (Plug2Surf Whiz does not support Voice calls) Provision of caller Id. Voice calls at attractive call rates

The SMS Advantage

Two way messaging facility available on both devices. Send messages while we are connected on our voice call or internet mode. Useful for being online, and being able to send and receive message.

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Plug 2 Surf - Unparalleled Features

Features Speeds Antenna Internal SMS Capacity Data-for Laptops Upto 153.6kbps External 1000 msgs in inbox and outbox 1000 entries Photon for PCs & Laptops Upto 153.6kbps retractable 1000 msgs in inbox and outbox 1000 entries Photon Whiz for PCs & Laptops Upto 153.6kbps Internal 10 msgs in inbox and outbox 250 entrie

Phonebook Capacity Type Interface Supported OS

T-SIM Based PCMCIA Windows 2000/ Windows XP/ Windows Vista

T-SIM Based USB Windows 2000/ Windows XP/ Windows Vista

T-SIM Based USB Windows 2000/ Windows XP/ Redhat Enterprise Linux 3 & 4/ Fedora Core 5 & 6/ SUSE Desktop Linux 9 & 10/ Debian Linux 5 & 6/ Ubuntu Linux 5 &6 Rs 2249/-

Price

Rs 2499/-

Rs 2499/-

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Photon & Photon Whiz Tariffs Additional

Plan Name Fixed Charges Free Usage Additional Usagecharg 50p/min 50p/25p 50p/25p

Time Based

Budget 150 Value 325 Value 525

Rs.150/mt 300 Mins(5 Hrs) hRs.325/mthRs.525/mth 1800Mins (30 Hrs) 3600Mins (60 Hrs) Jumbo Rs.500/mth Rs.650/mth 1 GB 1.5GB

Data Based

ME Economy ME

Rs.2/MB Rs.2/MB

Unlimited Plan

Unlimited Data Plan 799

Rs 799/mth

Unlimited data usage

Tata Photon+ USB Modem

Tata Photon Plus is a new Mobile Broadband Service. Tata Photon+ - the next generation technology offers a great mobile internet connectivity solution. With Tata Photon Plus we now have access to the internet at never before speeds.

Never before speeds:

With Tata Photon+ - Mobile Broadband Service you now have access to internet at super fast speeds using the new USB modem.

Internet on the go:

With the new USB Modem we also now have the convenience of being able to access Tata Photon+ service ( Mobile Broadband Service) from wherever we are.

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Plug and Play:

All we now need to do is just plug the USB Modem into your Laptop/Desktop PC and we are ready to access a whole new world of High speed internet connectivity.

Style statement:
With Tata Photon+'s new sleek and stylish USB Modem , you are now completely free from wires.

USB interface:
With the USB port interface one can now simply plug the USB Modem device into either a Laptop or your Desktop PC & get ready to access high speed internet connectivity. Feature Speed Specifications Upto 3.1 Mbps Downlink speed . Actual internet speed will depend on multiple factors like time of the day, number of simultaneous users, web page accessed, etc. Non-RUIM based programmed device is provided to customers. Win 2000, Win XP, Win Vista External

NON-RUIM

OS Antenna

Price:Rs 3500/- for the device.

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VODAFONE
Vodafone has few models in the data card category, these are:

i. Vodafone Mobile Connect EDGE data card

Connect to Internet, the wireless way with Vodafone Mobile Connect EDGE Data Card in India. Get quick, simple and secure access to the Internet. And your company server.

Features of this Vodafone Data Card:

Gives us high-speed connectivity through the Vodafone EDGE network inIndia and abroad. Easy VPN connectivity, to give us secure access to our company server andintranet Keeps us connected even while travelling in India or abroad Saves our from high internet charges on your hotel bills Is easy to install & simple to use no wires, phones lines or cableconnections required Comes with a choice of tariff plans, so one can pick the one that suits youbest Supports SMS

Charges & Price

For Mumbai and Maharashtra except Goa For rest circles including Goa Monthly rental (Rs) Free data Usage charges 499 500MB 5p / 10KB Rs 7799 Rs 6499 699 1GB 5p / 10KB

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ii. Vodafone Mobile Connect USB Modem

Gives wireless Internet anywhere, anytime. With the Vodafone Mobile Connect USB Modem you get real-time access to information. Plus, the Vodafone Internet USB stick comes without any installation hassles. Just plug the Vodafone USB modem into our laptop and get connected to the internet and even your company server, at a speed thats three times faster than our wired dial-up connection. Thats not all this Vodafone USB Modem gives us 3G Broadband speeds while roaming abroad.

Features:

High-speed connectivity through the Vodafone EDGE network Works with your preferred VPN software, to give us secure access tour company server and intranet Keeps us connected even while travelling in India or abroad Saves us from high internet charges on your hotel bills Easy to install & simple to use no wires, phones lines or cableconnections required Comes with a choice of tariff plans, so we can pick the one that suitsbest SupportsSMSCharges

Vodafone Mobile Connect USB Stick costs: Rs 2599

Tariff Plans

Monthly rental (Rs) Free data Usage charges

499 500MB 5p / 10KB

699 1GB 5p / 10KB

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iii. Vodafone Mobile Connect 3G USB Stick

Now you can make the most of a mobile internet connection for our laptop or desktop. With the Vodafone Mobile Connect 3G USB Stick one can work from anywhere with real-time access to information. Without any installation hassles. Just plug it into your laptop and get connected to the internet and even your company server, at a speed that's faster than our traditional dial up connection. Thats not all the Vodafone Mobile Connect 3G USB Stick also gives us 3G Broadband speeds while roaming abroad. Gets us high-speed connectivity to the internet through the Vodafone EDGEnetwork. Is easy to install just plug in and is ready, no CDs required. Gives 3G Broadband speeds when we travel abroad. Works with your preferred VPN software, to give us secure access to yourcompany server and intranet. Have many different tariff plans, so we can choose the one that meets ourrequirements. Saves from high internet charges on our hotel bills. Supports SMS Supports Micro SD card upto 2 GB.
Price

For Mumbai and Maharashtra except Goa -----Rs 6599 For rest circles including Goa ------------------Rs 5499

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AIRTEL
Airtel USB Modem

Airtel USB Modem can be inserted along with a SIM card in your laptop/desktop (in USB Slot). It works on GPRS/EDGE and gives you Anytime Anywhere Connectivity through internet WIRELESSLY.

AIRTEL USB MODEM ADVANTAGES ARE:

Large International Roaming GPRS coverage Technical Call Centre Support Customized for Airtel GPRS/EDGE usage (APN is customized to Airtel) Pan India Presence of Airtel Network Attractive plans to choose from 1 years warranty

Features Quad band EDGE Plug& Play Data, SMS FOR USB PORT EDGE/ GPRS/GSM(SMS) SMS facilities For Notebooks and PCs Fully Customized International Roaming Price: Rs 2,999/-

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Tariff Plans:
Standard Plan Airtel Data Card Rental Free Bundled Usage Additional Data Usage (per MB) Free SMS per Month Voice Plan Plan I Plan II Surf Unlimited

Rs.49 NIL Re.0.10p/1 0 KB NA Additional Any Plan

Rs. 350 500 MB Rs. 5/Nil Voice Rental

Rs. 599 1 GB Rs. 3/100 Voice Rental

Rs. 999 Unlimited NA 100 Voice Rental

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SIFY
Sify Broadband brings to you different service offerings to suit your varied needs. Do More... Unlimited Night after Night: Sify Broadband now gives you unlimited downloads at night and that too at an unbeatable price. Take your pick from SifyBroadband`s unlimited night-time browsing plans and have a great nightlife! Do More... Unlimited anytime: Sify Broadband now lets you live an extended virtual life at unbelievable low rates. With double the download speeds at night and unlimited downloads all day long, you dont have to think twice about clicking on that download button. Do More... Pay Less: E-Mail, Chat, network and stay connected with your friends and make the best of downloads every month. Plus, with speeds of 256 Kbps, you can watch your favourite videos, listen to music and even play online games without interruption

BROADBAND & HIGH SPEED INTERNET PLANS

Do More... Unlimited Unlimited Packs Data Transfer Pack Price in Rs. Limit (For 30 Days) 1 192 Kbps Unlimited 452 2 384 Kbps Unlimited 549 3 512 Kbps Unlimited 724** 4 1 Mbps Unlimited 898** 1.** Only in Selected Locations with Fiber connection. Plan Download Speed

Do More... With More Speed at Night More Speed @ Night Download Speed Data Transfer Pack Price in Rs. Plan Llimit (For 30 Days) Day Night 1 384 Kbps 512 Kbps Unlimited 679 1.Benefit of more speed at Night from 10 pm to 8 am. 2. Installation charges & Refundable Security Deposit as applicable.

Do More... Unlimited Night after Night

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Unlimited @ Night Download Speed Data Transfer Pack Price in Rs. Plan Limit (For 30 Days) Day Night 1 No Access 512 Kbps Unlimited 521 1. No Access during the day time and speed of 512 Kbps during 10 pm to 8 am.

Do More... Pay Less Data Transfer Pack Data Transfer Pack Price in Rs. Limit (For 30 Days) 1 256 Kbps 3 GB 316 1. Installation charges & Refundable security Deposit as applicable. Plan Speed

Do More & Save More Multimonth Unlimited Pack Plan 1 2 3 Speed 192 Kbps 256 Kbps day/384 Kbps Night 384 Kbps Day/512 Kbps Night Pack Price in Rs. 90 Days 180 Days 360 Days 1156 2262 4070 1359 2640 5040 1666 3150 5940

Multimonth Data Transfer Pack Data Transfer Plan Download Speed Validity in Days Pack Price in Rs. Limit 1 256 kbps 90 days 1.8 GB 720 2 256 kbps 180 days 3.6 GB 1405 3 256 kbps 360 days 7.2 GB 2529 1. Benefits of more Speed at Night From 10 pm to 8 am. 2. Installation charges & Refundable security Deposit as applicable.

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RESEARCH METHODOLOGY
Definition: According to C.C. Crawford: Research is simply a systematic & refines technique of thinking employing specialized tool instruments and procedure in order to obtain a more adequate solution of a problem that would be possible under ordinary means. The aim of Methodology section is to describe the research procedure. The following figure should the marketing research process.

1. Problem Identification & Research Objectives:

2. Research Design 2. Research Design: 3. Data Collection 3. Data Collection: 2. Research Design:

4. Sampling Plan

2. Research Design: Analysis & Interpretation 5. Data

6. Research Report Preparation 2. Research Design:

7. Limitation of Study 2. Research Design:

2. Research Design:

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1. Problem Identification & Research Objectives: The objective to study conducted by me was to analyze consumer behavior towards internet wireless device. (Internet wireless device word is used for data card, plug ins) PRIMARY OBJECTIVE The primary objective of the study is to understand the consumers pre, post behavior, during purchase of wireless devices.

SECONDARY OBJECTIVE Following are some of the secondary objective supporting the primary objective above; To know general awareness about internet wireless devices. To know the purpose of respondents behind using internet facility. To know the factors which more influence over consumption like: TV advertisement, magazines, hoardings, news paper, friends, superior, siblings, colleagues. To know users economical viability like: initial set up cost, consumption per month, expenditure per month. To know the level of satisfaction and factors that give important by consumer from the facility providers. 2. Research Design: Research Design is the plan structure & strategy of investigation to obtain answer to the marketing problem. It indicates the methods and procedures for conducting a research study. There are 3 types of Research. a. Exploratory Research Design: b. Descriptive Research Design: c. Causal or Experimental Research Design: The Research Design carried out in this project was Descriptive in nature.

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3. Data Collection: Data can be collected by 2 Methods. a. Primary Data: b. Secondary Data: a. Primary Data: When secondary data is not sufficient for research purpose the First hand Data i.e. Primary Data is to be collected, In this project collection of data is directed by interviews consumers. I have collected primary data through Questionnaire. b. Secondary Data: This data been collected from the internet, reference book, Journal, on marketing sub. Etc. 4. Sampling Plan: Sampling Size: 100 Consumers. Instrument: Questionnaire. Types of Chart: column chart, pie chart Field Area: Navsari city. Sampling Procedure: Non-Probability Sampling. I ) Judgment II ) Convenient. 5. Data Analysis & Interpretation. Once the field survey is over and Questionnaire has been received from respondent the data collection has to be properly tabulated. I have analysis the data with the help of Graph, Table, & Charts.

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6. Research Report Preparation: Once the data have been tabulated, interpreted and analyzed it is require to prepare research report based on finding or research study and recommendation.

LIMITATION OF PROJECT WORK

" There is no activity without any limitations". "Every coin has two sides as so every activity has limitations". The main limitations I have faced during the preparation of this project research are as follows.

> Due to limited time. We were able to survey only 100 people in the region.

>The survey was conducted within the municipal limit of Navsai city and so it can be applicable to Navsari city only and not to any other city.

>The sample size of hundred is too small to project the feasibility of internetsevice provider business. Conclusion and findings are based on the survey made in a limited area only.

>Conclusion are made highly debatable.

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CONSUMER BEHAVIOR TOWARDS PLUG INS

When consumer purchase internet data card they still perform a similar sequence of tasks: searching for information about different products, evaluating these alternatives, and transacting the chosen alternative. However, the family and friends has great impact on these activities.

PROBLEM RECOGNITION:
The starting point is feeling the need or recognition of a problem. The need for accessing internet at anywhere can trigger the recognition of a need or problem and can have significant impact by encouraging customers to begin the information search process (Breitenbach and van Doren, 1998).

INFORMATION SEARCH:
Once customers identify the need they may seek information about retailers or products to help them satisfy. Customer search regarding internet data card could be limited because its a specialty product. Our analysis has shown that in terms of internet data card customer mostly refer to family and friend as reference group. These reference groups affect buying decision offering information like price, tariff plan availability and so forth. Providing rewards for specific purchasing behaviors for instance friends could appreciate that you could access internet at anywhere if you are carrying a laptop. By identifying and affiliating with reference groups, consumers create, enhance, and maintain their self- image. Customers who want to create an image of mobile, technologically updated person as well as want to be seen as members of a higher social class might buy internet data card from Reliance or other competitors products.

PRODUCT EVALUATION:
During this stage, consumers process different product information and make a final value judgment. The multi attribute model provides a useful way for summarizing how customers use the information they have about alternative brands of internet data card. From our consumer behaviour analysis we have found out that on this stage customer evaluate data card on its several attributes like price, net speed, tariff plan which come along with, looks etc and they also decide which attributes are most important for them. The multi attribute model shows that how a consumer gives weights of importance to the various attributes of a data card. A sample multi attribute model which is actually has been taken from one of our questionnaire shown that how a consumer gives importance to different product attributes of data card.

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No. Attributes/Benefits Rating 1.Price 2.Userfriendly 3.NetSpeed 4.Installation 5. Durability 6.Tariffplan 7. After sales service Total evaluation score for each attributes is 5.From the above sample table we can see that consumer is given more importance to net speed and signal strength. So marketer should put more focus of highlighting these two attributes

Purchase Activity:
It is not necessary that customer will always purchase a brand or data card with evaluation. The data card offering benefits (having the highest evaluation) may not be available in the store, or the customer may feel that the risks outweigh the potential. During purchasing customer also may feel that their data card might not be able to meet their expectations. Therefore retailer should ensure that their sales persons are knowledgeable enough and they are also skilled presenter of their product, otherwise it could raise confusion in customers mind during purchasing of data card. Reducing the actual and perceived time of purchasing.

Post Purchase Activities:

As we know buying process doesnt end when a customer purchase a product. From focus group interviews we have come to know that after making a purchase of data card, customer evaluate their experience on the basis of net speed, signal strength amount of money they have spent. Customers often feel that service providers do not deliver what they promise. They feel players should present the terms and conditions and tariff plans/schemes in clear terms. Mentioning every small detail regarding the tariff plans must be included in the bill. For example, if a company intends to collect an advanced monthly rental from customers, then it has to mention that in its tariff plan, so that customers are not shocked when they see a bill that includes monthly advance rentals as well. This kind of practice might keep customers away from going for a particular brand. Perceived benefits of Internet data card Among the process there are various factors that might influence consumers purchase during their purchasing process. Many of these factors also reflect the advantages and disadvantages of Internet as a shopping medium. The advantages or benefits currently conceived by respondents are described as the followings.

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CONVENIENCE:
From our questionnaire survey and focus group discussion we have come to know that when a customer thinks to purchase a data card for accessing internet they mostly its convenient to access internet at any where at any time. Especially those who have to extensively traveling its quite convenient for them to get connected with World Wide Web!

TIME SAVING:
Some time data card also proves time saving from the customers especially for business executives who have to travel extensively due to their job purpose. If they are using a data card for accessing internet they dont have to find out a cyber caf at an unknown place.

ECONOMICAL:
From our secondary research we have found that for younger group of consumers (age group of 18-28) who generally spend a lot of time for downloading different kind of materials like music, picture, data, due to availability of some attractive tariff plans offered by the different players along with their respective data cards, its seems a must have utility device for all young laptop users.

DRAWBACKS:
Perceived risk of Internet data card Perceived risk can be defined as the uncertainty that consumers face when they cannot foresee the consequences of their purchase decision. Customer perception of risk varies depending on individuals, situation and product. The degree of risk that consumers perceive and their own tolerance for risk taking,are factors that influence their purchase strategy (Schiffman and Kanuk, 2000).Individuals tend to reduce perceived risk to some acceptable level in any given purchase situation.

RISKS OF INTERNET CONNECTION SPEED:

Internet connection speed refers to the data transfer rate from the Internet to our computer. Basically that means the amount of time it takes our computer to download a given amount of data. Internet connection speeds are usually measured in Kbps (kilobits per second, or thousands of bits per second) or KBps(kilobytes per second).According to our study, consumers already have a predisposition that data card do not provide good internet connection speed, so during products evaluations and purchasing activities they mostly think about product attributes e.g. internet connection speed, signal strength. Therefore here implication for management is during product evaluation; purchase activities, retailers must take some necessary measures to reduce the uncertainty in the customer mind by aggressive promotional strategies, especially focusing on innovating below the line (BTL) marketing activities, giving excellent product demonstrations during purchase and most importantly reducing the cognitive dissonance during post purchase behaviour by giving enough assurance about product qualities, warranty as well as excellent after sale service.
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(APPENDIX I)
Age group?
80% 70% 60% 50% 40% 30% 20% 10% 0% <15 15 TO 25 Series1 25 TO 35 35 AND ABOVE 1% 19% 11% 69%

Analysis: In my sample survey the maximum respondents are belongs to 15 to 25 age group that is 69% than the secondly come 25 to 35 that is 19%

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 Gender

80 70 60 50 40 30 20 10 0 MALE GENDER FEMALE

Analysis: In my sample survey the maximum respondents are male and that is 65% and rest 35% are female.

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 family Income (monthly)?

40 35 30 25 20 15 10 5 0 <10000 10000 TO 25000 25000 TO 40000 INCOME 40000 AND ABOVE

Analysis: In my sample survey the maximum respondents are belongs to the 10000 to 25000 income group and that is 36%. And secondly come 25000 to 40000 that is 27%.

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 OCCUPATION

OCCUPATION
10%

25% 65%

STUDENT BUSINESS MEN SERVICE HOLDER

Analysis: According to my survey the maximum respondents in respondents are belongs to the student by occupation and that is 65% .and secondly come 25% that is belongs to the business men. And rest 10% are belongs to the service holder.

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 EDUCATION ?

EDUCATION
70% 60% 50% 40% 30% 20% 10% 0% Series1 UNDER GRADUATE 61% GRADUATE 26% POST GRADUATE 13%

Analysis:

According to my survey 61% respondents fall under the category of undergraduate, 26% respondents fall under the category of graduate, and 13% respondents fall under the category of post graduate.

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1.A. Do you believe that Nowadays computer system is necessary in a household? Purpose: My purpose to ask this question is to know that what percent of respondent are believed in using computer system.

computer system is necessary in a household?

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO

Analysis: According to my research I found that 95% of respondents are believe that Nowadays computer system is necessary in a household and on the other side 5% respondent are not agree. Because of non availability of resources, lack of knowledge, etc.

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2.A. Do you own computer system?

Purpose : My purpose to ask this question is to know that if respondent that are believe that computer system is necessary than from them what percent of respondent having computer system.

own computer system

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Series1

YES 91%

NO 9%

Analysis: As you can see above graph 91% of respondent have computer system and 9% of respondent do not have computer system.

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2.B. If Yes then which computer system do you have?

Purpose:By this question I want to know that if respondent have computer system than which computer system they use.
51% 51% 50% 50% 50% 50% 50% 49% 49% 49% 49% DESKTOP LAPTOP 49% 51%

Analysis: According to survey 51% of respondent have desktop and 49% of respondent have a laptop.

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3. Do you use Internet facility? Purpose: my purpose of to ask this question is that if respondent have a computer system than from them how many of are the user of internet facility.

USE INTERNET FACILITY

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% YES NO

GRADUATE 41% 6%

UNDERGRADUATE 33% 7%

POST GRADUATE 12% 1%

Analysis: According to research I found that : From the graduate class 41% respondent have internet facility and 6% havent. From the undergraduate class 33% respondent have internet facility and 7% of respondent havent. From the post graduate class 12% of respondent have internet facility and 1% of respondent havent.

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4. How many members in your family use Internet facility? Purpose: The purpose of asking this question is to know that if in my sample survey they are user of internet facility than are there any other member of their family are using same internet facility?

NUMBER OF MEMBER USE INTERNET FACILITY

60% 50% FAMILY 40% 30% 20% 10% 0% 1 2 3 NUMBER OF MEMBERS 4 AND ABOVE

Analysis: According to survey the only one member of family use internet are 28%. And the two member using families are 49%. The three member using families are 15%. The four and above using families are 8%

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5. If you are using Internet facility than what is your purpose behind it?

Purpose : My purpose to ask this question is to know that if respondents are using internet facility then by separation which occupation holder use internet for what purpose.

PURPOSE BEHIND USE

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% STUDENT SERVICE HOLDER BUSINESS MEN To collect information 42% 12% 1% For entertainment 19% 6% 7% For business 2% 2% 6% Other 2% 0% 1%

Analysis: As we can see the graph by separation of student , service holder , business men. Some very interesting and unbelievable data come and the data analysis is as below: We can say that the maximum students are using internet facility for collection of information only. If we see to service holders side the maximum use of Internet is for collection of information. Then after the secondly come for entertainment. If we talk about businessmen the maximum use of Internet is for entertainment. And secondly come for business purpose.

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6. Which type of connection do you have? Purpose: My purpose to ask this question is that if respondents are using internet facility then which connection they use and by separation by occupation I want to know that which occupation holder use most of the connections.

CONNECTION
25.00% 20.00% 15.00% 10.00% 5.00% 0.00% USB Plug ins student service holder business men 12.79% 6.98% 4.65%

Use mobile phone to connect to the internet 23.26% 5.81% 4.65%

Dial up connection 8.14% 3.49% 0%

Broad band 23.26% 4.65% 2.32%

Analysis: As we can see the graph after analyses we can say that most of the students are using internet facility by mobile as well as broad band services and that is 23.26% As we see on service holder side we can say that maximum use of internet by USB plug ins. than the second come mobile use and that is 5.81%. As we can see on the business men side maximum use of internet by USB plug ins as well as mobile also and that is 4.65%.

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7. If you are using other type of Internet facility, than are you aware of Internet wirelessdevices? Purpose: My purpose to ask this question is to know that if respondents are using internet facility other than wireless devices, than do they aware of such wireless internet facilities provided by other internet providers.

awareness of Internet wireless devices

YES 53% 41% 21% NO 46% 26%

13%

MOBILE

Dial up connection

Broad band

Analysis: In non-wireless devises it will come 1) Mobile connection because most of the people if want to use internet then they always connect to the computer system normally. 2) Dial up connection because for use internet that is also require wire to connect computer system. 3) Broad band because from the broad band provider one of them bsnl is providing broad band in wired connection. According to my analysis I found that: In user of mobile internet 41% of respondent know about internet wireless devises, and 53% of respondent are not having knowledge about internet wireless devises. In user of dial up connection 13% of respondent know about wireless devises, and 21% of respondent are not having knowledge about internet wireless devises.

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In user of broad band connection 46% of respondent know about wireless devises, and 26% of respondent are not having knowledge about internet wireless devises. 8. Who provide you the above connection service? Purpose:My purpose to know that what is the percent of respondents are using internet facility by different companies and which companies are leader in the market and which are the competitors.

INTERNET SERVICE PROVIDERS

PLUG INS 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% 3% 3% 3% 3% 1% 1% 4% 1% 1% 2% 8% 9% 6% 7% 5% 12% 16% MOBILE DIAL UP CONNECTION BROAD BAND

1%

Analysis: According to above graph we can say the below few things: There is a strong competition between BSNL, VODAFONE, AIRTEL AND OTHERS, they have 27%, 14%, 13%, 13% market share respectively that i found in my research. It establishes the fact that they have a good customer base and all companies 1.BSNL 2. VODAFONE 3. AIRTEL 4. OTHER (IN OTHER BY RESPONDENT THEY GIVE SOME OTHER

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COMPANIES NAME LIKE IDIA,DOCOMO ,ETC) are old players in the field of providing internet services, so it is not going to be easy for all the company to crack the customer. 9. Which media influence you to prefer your product? Purpose: the reason behind this question is to know that which media influences more for selling deferent devise now a days.

MEDIA INFLUENCE TO PURCHASE INTERNET CONNECTION

14% 12% 10% 8% 6% 4% 2% 0% Magazines News paper TV advertisement Hoardings

PLUG INS 4% 2% 12% 3%

MOBILE 12% 8% 6% 3%

DIAL UP 0% 5% 4% 0%

BROAD BAND 2% 11% 11% 2%

Analysis: According to the above graph we can found that the maximum media influence to buy a product is now a day can be say TV advertisement which is 33% and if we see by separate devises In plug ins there is TV advertisement. In mobile there is magazines. In dial up there is news paper. In broad band there is news paper and TV advertisement.

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10. Who influence you the most to select the said Internet service provider? Purpose: the reason behind this question is to know that who influences most to the users of internet device more for selling deferent devise now a days.
90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Friends Superior Sabling colleagues

USB Plug ins 47.61% 14.29% 14.29% 23.81%

Use mobile phone 75.86% 6.90% 3.45% 13.79%

Dial up connection 40% 20% 30% 10%

Broad band 76.92% 3.85% 15.38% 3.85%

Analysi According to the above graph we can found that the maximum influence to buy a product to the consumers can be say a friends which is 76.92% and if we see by separate devises In plug ins there is friends. In mobile there is friends. In dial up there isfriends. In broad band there is friends.

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(Appendix II)
INITIAL SET UP COST

: PLUG INS :

Purpose : The Basic objective behind this question is to know the initial set up cost of internet plug ins in accordance with the service providers.

INITIAL SET UP COST

30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%

Below Rs 1500 Between Rs 2500 to Rs 3500

Between Rs 1500 to Rs 2500 Rs 3500 and above

Analysis:
BETWEEN BELOW RS 1500 TO RS 2500 RS 1500 BSNL RELIANCE COMMUNICATION TATA INDICOM VODAFONE AIRTEL SIFY HATHWAY OTHER TOTAL 4.77% 9.54% 14.29% 4.77% 28.29% 4.77% 9.54% 9.54% 56.91% BETWEEN RS 2500 TO RS 3500 RS 3500 AND ABOVE

14.29% 42.89%

As we can see above the users of various companies internet plug ins in my sample survey there is not a single person who has to give more than 2500 RS for set up a new internet devise.

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CONSUMPTION PER MONTH

Purpose : The Basic objective behind this question is to know the consumption per month of internet plug ins in accordance with the service providers.

CONSUMPTION PER MONTH

0.3 0.25 0.2 0.15 0.1 0.05 0

10 hrs to 15 hrs or >500 MB 30 hrs to 45 hrs or 1 GB to 2.5 GB

15 hrs to 30 hrs or 500 MB to 1 GB 45 hrs & above or 2.5 GB and above

Analysis :
10 hrs to 15 hrs or >500 MB BSNL RELIANCE COMMUNICATION TATA INDICOM VODAFONE AIRTEL SIFY HATHWAY OTHER TOTAL 15 hrs to 30 hrs or 500 MB to 1 GB 30 hrs to 45 hrs or 1 GB to 2.5 GB 4.76% 4.76% 4.76% 4.76% 4.76% 19.04% 4.76% 28.57% 4.76% 4.76% 4.76% 9.52% 45 hrs & above or 2.5 GB and above

42.85%

9.52% 19.04%

9.52% 19.04%

As we can see in the above table we can say that the maximum time of user are come in 15 hrs to 30 hrs or 500 MB to 1 GB and 10 hrs to 15 hrs or >500 MB which is 42.85% and 19.04%. after analysis we can say that the user of Vodafone are more time spend as compare to all the companies.

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EXPENCES PER MONTH

Purpose : The Basic objective behind this question is to know the Expences per month of internet plug ins in accordance with the service providers.

EXPENCES PER MONTH

0.3 0.25 0.2 0.15 0.1 0.05 0

Between Rs 300 to Rs 350 Between Rs450 to Rs 550

Between Rs 350 to Rs450 Rs 550 and above

Analysis:
Between Rs 300 to Rs 350 BSNL RELIANCE COMMUNICATION TATA INDICOM VODAFONE AIRTEL SIFY HATHWAY OTHER TOTAL Between Rs 350 to Rs450 4.76% 9.50% 4.76% 4.76% 4.76% 19.57% 43.35% 4.76% 28.57% 4.76% 4.76% 47.61% Between Rs450 to Rs 550 Rs 550 and above

9.49%

9.49%

As we can see the above table and graph we can say that the maximum respondent are comes in using between RS 350 to RS 450. Which is 47.61%. and by company wise if we see then we can say that maximum RS spend for internet are come in vodafone.

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15. Which of the following features do you rate as important at the time of making purchase of internet device? (USB plug ins) Please rate the following 1- as least important and 5- as more important. Purpose :my purpose to ask this question is to know that if a person want to purchase internet plug ins than what percent of respondents are give which feature more importance while making purchase.
50.00% 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Not Less No Important Very Important Important response Important Micro SD card slot (expandable memory) Supports SMS(High storage capacity) Make and receive voice calls

Analysis:
Features Micro SD card slot (expandable Memory) Supports SMS(High storage capacity) Make and receive voice calls Not Important Less Important 33.33% No Important Very response Important 42.86% 23.81%

33.33% 4.76% 23.82% 4.76%

42.86% 38.09%

23.86% 28.57%

According to my research I found that from the three features maximum respondents are given micro SD card slot and Supports SMS is importance and that is 42.86%.

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Which factors will you give more importance while using Internet facilities? Vs Rate Your Satisfaction from below mention parameters.

IMPORTANCE RELIANCE
Not Important Important 100% 100% Less Important Very Important 100% 100% 100% 100% 100% No response

Price of Data card

Network

User friendly

Tariff plans

Speed

After sale Image of service the company

VS

SATISFACTION RELIANCE
Highly Satisfy No response 100% 100% Not Satisfy 100% Highly Dissatisfy 100% 100% 100%

0 Price of Data card Network User friendly Tariff plans Speed After sale Image of service the company

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Analysis: According to my survey and analysis I just get the below information. That we will see one by one factors. Price: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. Network: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. User friendly: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. Tariff plans: Importance: 100% of respondents are given important while using internet facility Satisfaction: 100% respondents are no response as they demanded. Speed: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 100% respondents are not satisfied as they demanded. After sale service: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 100% respondents are not satisfied as they demanded. Image of the company: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded.

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IMPORTANCE TATA
1 0.8 0.6 0.4 0.2 0

Not Important Important

Less Important Very Important

No response

VS

SATISFACTION TATA
1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Price of Data Network friendly plans peed Image of the company card User Tariff S After sale service Highly Satisfy No response Not Satisfy Highly Dissatisfy

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Analysis: According to my survey and analysis I just get the below information. That we will see one by one factors. Price: Importance: 33.33% of respondents are given less important, and 66.67% of respondents are given very importance while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. Network: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 33.33% respondents are highly satisfy,33.33% of respondents are satisfy, and 33.33% of respondents are not give response from their demand. User friendly: Importance: 66.67% of respondents are given important, and 33.33% of respondents are given very importance while using internet facility Satisfaction: 66.67% of respondents are highly satisfied, and 33.33% of respondents are satisfied with their demand. Tariff plans: Importance: 33.33% of respondents are given important, and 33.33% of respondents are given importance only, and 33.33% of respondents are given very importance while using internet facility Satisfaction: 33.33% of respondents are highly satisfied, and 66.67% of respondents are satisfied with their demand. Speed: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 66.67% of respondents are highly satisfied, and 33.33% of respondents are not given any response with their demand. After sale service: Importance: 33.33% of respondents are given importance, and 66.67% of respondents are given very important while using internet facility. Satisfaction: 66.67% respondents are satisfied, and 33.33% of respondents are not satisfied as they demanded. Image of the company: Importance: 33.33% of respondents are given less important, and 66.67% of respondents are given very importance while using internet facility Satisfaction: 66.67% of respondents are highly satisfied, and 33.33% of respondents are not given any response as they demanded.

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IMPORTANCE VODAFONE
120.00% 100.00% 80.00% 60.00% 40.00% 20.00% 0.00% Price of Network User Data card friendly Not Important Important Tariff plans Speed After sale Image of service the company

Less Important Very Important

No response

VS

SATISFACTION VODAFONE
90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Price of Network User Data card friendly Highly Satisfy No response Tariff plans Speed After sale Image of service the company Highly Dissatisfy

Not Satisfy

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Analysis: According to my survey and analysis I just get the below information. That we will see one by one factors. Price: Importance:77.78 % of respondents are given not important, and 11.11%of respondents are given less importance, and 11.11% of respondents are given very importance while using internet facility Satisfaction: 66.67% of respondents are highly satisfied, and 22.22% of respondents are satisfy, and 11.11% of respondents are not given response as they demanded. Network: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 55.55% of respondents are highly satisfied, and 33.33% of respondents are satisfied, and 11.11% if respondents are dissatisfied as they demanded. User friendly: Importance: 11.11% of respondents are given not important, and 44.44% of respondents are
given less important , and 11.11% of respondents are given no response , and 22.22% of respondents are given important, and 11.11% of respondents are given very important while

using internet facility Satisfaction: 100% respondents are satisfied as they demanded. Tariff plans: Importance: 100% of respondent are given important while using internet facility Satisfaction: 100% respondents are no response as they demanded. Speed: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 100% respondents are not satisfied as they demanded. After sale service: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 100% respondents are not satisfied as they demanded. Image of the company: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded.

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IMPORTANCE AIRTEL
Not Important Important 100% 100% 100% Less Important Very Important 100% 100% 100% 100% No response

Price of Data card

Network

User friendly

Tariff plans

Speed

After sale Image of service the company

VS

SATISFACTION ARITEL
Highly 100% Satisfy No response 100% 100% Not Satisfy 100% Highly Dissatisfy 100% 100% 100%

Price of Data card

Network

User friendly

Tariff plans

Speed

After sale Image of service the company

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Analysis: According to my survey and analysis I just get the below information. That we will see one by one factors. Price: Importance: 100% of respondents are given important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. Network: Importance: 100% of respondents are given very important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. User friendly: Importance: 100% of respondents are given important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. Tariff plans: Importance: 100% of respondents are given important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. Speed: Importance: 100% of respondents are given important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. After sale service: Importance: 100% of respondents are given less important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. Image of the company: Importance: 100% of respondents are given less important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded.

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IMPORTANCE SIFY
1 0.8 0.6 0.4 0.2 0

Not Important Important

Less Important Very Important

No response

VS

SATISFACTION SIFY
Highly 100% Satisfy 100% No response 100% Not Satisfy 100% Highly Dissatisfy 100% 50% 50% 100%

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Analysis: According to my survey and analysis I just get the below information. That we will see one by one factors. Price: Importance: 100% of respondents are given important while using internet facility Satisfaction: 100% respondents are highly satisfied as they demanded. Network: Importance: 100% of respondents are given important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. User friendly: Importance: 100% of respondents are given important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. Tariff plans: Importance: 50% of respondents are given important, and 50% of respondents are given very important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. Speed: Importance: 50% of respondents are given less important, and 50% of respondents are given important while using internet facility Satisfaction: 100% respondents are satisfied as they demanded. After sale service: Importance: 100% of respondents are given less important while using internet facility Satisfaction: 100% respondents are no response as they demanded. Image of the company: Importance: 50% of respondents are given not important, and 50% of respondents are given less important while using internet facility Satisfaction: 50% respondents are satisfied, and 50% of respondents are given no response as they demanded.

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IMPORTANCE OTHERS
1.2 1 0.8 0.6 0.4 0.2 0 Price of Network Data card User friendly Tariff plans Speed After sale Image of service the company

Not Important Important

Less Important Very Important

No response

VS

SATISFACTION OTHERS
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Price of Network User Data card friendly Highly Satisfy Tariff plans Speed After sale Image of service the company Highly Dissatisfy

No response

Not Satisfy

Analysis: According to my survey and analysis I get the below information. That we will see one by one factors.
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Price: Importance: 50% of respondents are given less important, and 20% of respondents are given important, and 50%of respondents are given very important while using internet facility Satisfaction: 40%of respondents are highly satisfied, and 60%of respondents are satisfied as they demanded. Network: Importance: 20% of respondents are given important, and 80% of respondents are given very important while using internet facility Satisfaction: 20% of respondents are highly satisfied, and 80% respondents are satisfied as they demanded. User friendly: Importance: 80% of respondents are given important, and20% of respondents are given not important while using internet facility Satisfaction: 20%of respondents are highly satisfied, and 60% of respondents are satisfied, and
20% of people are given no response, as they demanded.

Tariff plans: Importance: 20%of respondents are given less important, and 40%of respondents are given no response, and 40% of respondents are given very important while using internet facility Satisfaction: 20%of respondents are highly satisfied, and 60% of respondents are satisfied, and 20% of respondents are not given any response, as they demanded. Speed: Importance:100% of respondents are given very important while using internet facility Satisfaction: 80% of respondents are satisfied, and 20% of respondents are not satisfied, as they demanded. After sale service: Importance: 20%of respondents are given not important, and 20%of respondents are given no response, and 60%of respondents are given important while using internet facility. Satisfaction: 40%of respondents are satisfied, and 60%of respondents are not given any response as they demanded. Image of the company: Importance:20% of respondents are given not important, and 20%of respondents are given less
important, and 40%of respondents are given important, and 20% of respondents are given very important while using internet facility Satisfaction:20% of respondents are highly satisfied, and 40%of respondents are satisfied, and 20%of respondents are not given any response, and 20% of respondents are not satisfied as they

demanded.

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17.A. If the monthly tariff charge of your most preferred internet device increases than What would you do?

Purpose: My purpose to ask this question is to know if respondents have purchase their product and after using the product which companies customer are more loyal than other of brand users.

1 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 SIFT SAME 100.00% 100% BSNL REALIA NCE TATA VODAFO NE 22.22% 77.78% AIRTEL SIFY HETHW AY OTHE 16.67% 100% 83.33%

Analysis: As per the survey conducted the user of all brands of plugs ins I found that: In reliance 100% of respondent are want to use the same brand, In TATA also 100% of respondent are want to use same brand, In Vodafone 22.22% of respondents are want to shift from their brands and remain 77.78% of respondents are stay loyal, In airtel also 100%of respondent are want to use same brand, In other 16.67% of respondents are want to shift from their brands and remain 83.33% of respondents are stay loyal.

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17.B. If you choose to shift than which brand you prefer?

Purpose: My purpose of asking this question is to know that if respondents are not satisfy with their product and want to shift to the other brand than in which brand they are more interested to purchase.
6 5 4 3 2 1 0 BSNL Vodafone Others 3 5 Airtel 1 4 TATA photon 5 4

Vodafone 2 3

Reliance 2 2

Sify 4 1

Hethway 5 1

Analysis:

BSNL AIRTEL TATA PHOTON VODAFONE RELIANCE SIFY HETHWAY

Vodafone 3 1 5 2 2 4 5

Others 5 4 4 3 2 1 1

According to my research i found that the vodafone user would like to shift to airtel and others user would like to shift to sify and hethway.

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CONCLUSIONS & RECOMMENDATIONS

On our research, we have found out the followings: Plug ins is not actively promoting products in the market, thats the reason awareness about plug ins in the market is very low, at the same time awareness about the plug ins in the market cannot be said bad, around 25% of the respondents are aware of plug ins. All plug-ins service provider emphasizes on its high quality service, but the price at which they are providing the services is a bit too high. Plug ins provider mainly focusing on a niche segment in the market, i.e., they target working professionals, executives, etc who needs to travel more frequently and required to be connected with internet all the time. We found out in the survey that, maximum of the population is using either mobile phones or landline phones to get connected to the internet, the reason behind this are : > > Cheaper tariff plans. Low installation cost.

> Multiple usability. There is a strong competition between BSNL, VODAFONE, AIRTEL and others, they have 27%, 14%, 13%, 13% market share respectively that i found in my research. it establishes the fact that they have a good customer base and all companies 1.BSNL 2. VODAFONE 3. AIRTEL 4. OTHER (in other by respondent they give some other companies name like IDIA,DOCOMOetc) are old players in the field of providing internet services, so it is not going to be easy for all the company to crack the customer. AIRTEL AND BSNL have their expertise in providing internet connections through mobile phones, landline connections and WLL phones. They are having a good signal strength and network support in almost every villages and towns, as the service is good AIRTEL charges a high tariff but at the same time BSNL charges the lowest tariffs. For plug ins service provider lack in both, their tariffs are high and not have strong coverage also. Maximum of the population, those who are using Internetare using it for an average of 30 hrs in a month, and they spend on an average around Rs. 350 a month on it, so there is a need for low cost service, which plug ins providers presently is not providing.

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 We asked to the respondents, those who are having internet connections that what will be the important factors for you while choosing a data card, as you are already using an internet connection, the respondents gave more emphasis on the price of the data card, the tariff plans and the speed of the internet. Plug ins lacks in price and the tariff plans, its price & tariffs are high but its speed it reasonably good. But because of Reliance communication provide with its cheaper plug ins plan and attractive tariff plans and with reasonable speed, and after that its Tata indicom with almost the same services as Reliance offers. The market is having great potential and scope for development, as the use of internet is increasing day by day and computers have become a part of our life, In the same way an internet connection is becoming necessary. The companies are targeting students both educational and professional courses (as courses are becoming more technology based), job holders (needs to be connected with their offices) and show rooms (now online billing is started), Vodafone needs to enter in new segments of the markets. Plug ins is a very strong product, but due to high prices and lack of promotion its lagging behind.

STRATEGIC RECOMMENDATIONS
Following recommendations are essential for success in the future: Plug ins providers should look to explore new segments in the market. They have to be more prices competitive, plug ins provider cannot succeed with its high price tag, and they have to offer more value for money product. Plug ins providers should actively promote their products, as the other product or devices of the internet; they have to make aware of their products to the masses.

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BIBLIOGRAPHY
Information has been sourced from namely, books, newspapers, journals, industry portals, government agencies, industry news and developments and through access to database. http://www.dot.gov.in/ http://www.economictimes.indiatimes.com/ http://www.ibef.org/ http://www.domain-b.com/ http://www.trai.gov.in/ http://www.perry4law.wordpress.com/ http://www.financialexpress.com http://www.pib.nic.in/ http://www.emeraldinsight.com/ http://www.search.epnet.com/ http://www.rcom.co.in http://www.airtelworld.com http://www.vodafone.in http://www.airtel.in http://www.tataindicom.com http://bsnl.co.in http://www.ibef.org/industry/telecommunications.aspx http://economictimes.indiatimes.com/News/News-By-Industry/Telecom/GSM-CDMAplayers-maintainFrost & Sullivan (2007), Telecom Catalyzing Indias New Economy Marketing Research An Applied Orientation- Naresh K. Malhotra Banka Sanjoy (2006), Mergers and Acquisitions in Indian Telecom Industry-A Study Jain Rekha (2001), A review of The Indian Telecom Sector Fortis Investments (2006),Global Telecom Sector Sharma Seema and LokeshSingla (2009), Telecom equipment Industry: Challenges and Prospects Bhattacharya Manas (2000), Telecom Sector in India: Vision 2020 Levy &Weitz, Tata McGraw-Hill Publishing Company Limited, 2006. Daft, Richard L. Organization Theory & Design. Thomson/ South-Western, 2007. Miller, Chris. SAP NetWeaver Magazine. 2006. Marketing Management Philip Kotler 2001.

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