STUDY ON STRATEGIC APPROACH FOR A GROUP OF EMPLOYEES OF FUTURE MONEY HEADED BY ON E GROUP LEADER INTERIM REPORT BY K.

ANISH THOMAS (6ND06124) ICFAI NATIONAL COLLEGE BANGALORE (Banaswadi) Submitted in partial fulfillment of M.B.A degree ICFAI UNIVERSITY 2006- 2008 Under the Guidance of FACULTY GUIDE Mr. BB Poddar ICFAI National College Bangalore CONTENTS Introduction Objective Limitation Methodology Industry profile Company profile Analysis Conclusion Bibliography

INTRODUCTION In India, Kishore Biyani and the Pantaloon and Future Groups are clearly the tra il blazers of retail, and are now looking at a slice of the consumption loans an d financial services pie. With a format that interlinks seamlessly with its reta il operations.

What is the Future Money format going to be? For us, the biggest advantage is that we can ride on our stores. We get about 15 0 million footfalls a year and we expect this to go to a billion by 2010. To the se customers, we would offer all kinds of loans and financing services. Also, it is a fact that it is very easy for us to offer finance schemes to customers. Wh at happens today is that there is no convergence of the retailer and the financi er.

The guy who is financing is only interested in financing and the retailer does n ot care whether the customer takes a finance scheme or pays in any other way. No w, for the first time these two are converging. The retailer wants every financi er to be there - we are in the store and are going to finance our customers.

At stage one, we would offer finance through all our formats. At the next stage, we would offer credit cards and personal loans. After this, we will roll out in vestment products like mutual funds.

OBJECTIVES The main aim of the present study is to accomplish the following objectives:

1. To analyze what are all the different strategies applied by the team lea der to his subordinates 2. To find out the effectiveness of different strategies applied on the em ployee for the better results and output 3. To trace out the different problems faced by the employees due to imple mentation of new strategies in the company 4. To propose some recommendation in addition to improve the output of the employees

LIMITATION 1. This study is carried out only in one particular area (Ghandinagar) 2. This study is carried out to only one particular group of employees who are working under one team leader

RESEARCH METHODOLOGY The objective of the present study can be accomplished by conducting a systemati c market research of the company FUTURE MONEY. Market research is the systematic design, collection, analysis and reporting of data and findings that are relevant to different marketing situations facing the

company. The marketing research process that will be adopted in the present stu dy consists of the following stages: 1. To find out what are all the strategies adopted by the team leader to hi s subordinates in order to maximize the output 2. To analyze what are all the different strategies adopted by the team le ader 3. Once the problem is identified, the next step is to prepare a plan for g etting the information needed for the research, and to be modified with the perm ission of the organization SCHEDULE The project includes various stages and expected time frame to complete. The st ages are Define the strategies Developing objectives of the project. Collection and designing of the data collected Evaluation of the data. Preparing final report.

SCHEDULE SI.No 1 2 3 4 5 No. of weeks Stages 1 Title 2 Submission of synopsis 5 Collection of data 4 Interpretation of data 3 Preparation of final report

Company profile Mumbai: In a country where borrowing from a retailer is the most natural thing f or consumers to do, the business of providing loans at the point of purchase see ms the most natural corollary. Six months ago, Future Money, a unit of Future Capital Holdings, began lending s ervices at the groups retail outlets such as Big Bazaar and e-Zone. Business has been doing well since, so much so, the forthcoming Rs 490-crore IPO of Future Capital will be used entirely for Future Money. What percentage of interest do you charge? What Future Money would do is only improve the whole process. Today, i f you go to a retailer it will take you about 3-4 days to get your finance. We w ould make it faster. We ve been able to turn around applications in 24-36 hours and are looking at 1.3-1.4 million customers by 2010. Costs are already low for the customer. Convenience and speed are the key.

Ninety five outlets, most of them within the malls and stores of Future Group su ch as Big Bazaar, e-Zone and Home Town, are already operational and the company is targeting 400 by 2010 end. Sameer Sain, managing director and chief executive officer, FCH Ltd said, Consume rs are already going for credit, loans and payment in installments in the consum er durables and home improvement segment and these are processed within two to 2 4 hours of request.

Roopa Purushothaman, chief economist, Future Capital, said globally, retail fina ncial services are popular but they are highly fragmented. Even an individual modern retail store will offer its own services like how it ha s been for Indian general stores, she said.

Analysis Future money which is located at Ghandinagar consist of 7 relationship managers Here they mainly deals with two types of loans , they are: 1. Consumer durable loans 2. Personal loans Where 3 R Ms are dealing with consumer durable loans and the rest 4 are dealing w ith personal loans They are two types of sales force given to the R Ms according to the location, th ey are: Ms 1.DST( Direct sales team) 2.DSF (Direct sales force) Here in Ghandinagar only DST are working under RMs DST comes under payroll of the consultancy which future money is having Where as DSF are paid commission on what ever business they do for the R

One RMS can have minimum of 7 DST members in the beginning and later they can add on according to the needs I have been appointed under Shejeed P.C Relationship officer email:-shejeed.p@futuremoney.in until I complete the project

STRATEGIC APPROACH ADOPTED BY THE ORGANIZATION 1) Engage the soul (compelling reason to want to come to work) 2) What gets rewarded gets done 3) More than money 4) Learning drives earning 5) Get a life 6) In the loop (communicate, communicate, communicate)

7) Lighten up 9) Prioritize your alignment efforts 10) Obtain applicant / employee feedback 11) Create alignment initiatives 12) Implement alignment initiatives 13) Monitor and evaluate