IRINJALAKUDA

A Project report submitted to the award degree of Master of Business Administration of University of Kerala Submitted by
SUBIN.T.S

Reg.no.1005340

FACULTY GUIDE MISS.JALAJA.K.K FACULTY MANAGER IMK ADOOR

PROJECT GUIDE Mr.M.D.JOHNY PERSONNEL

KSE LIMITED

INSTITUTE OF MANAGEMEN IN KERALA, ADOOR Parakode P.O, Kerala 691554 JULY 2011

CERTIFICATE
This is to certify that the project report entitled AN ORGANIZATION STUDY AT KSE LIMITED IRINJALAKUDA is a bonafide record of the work carried out by SUBIN.T.S. (Reg No:1005340) during the third semester from 25th July 2011 to 10th august 2010 under my guidance, in partial fulfillment of

the requirements for the award of the degree of Master of Business Administration of the University of Kerala.

MR.MANOJKRISHNAN.C.G COORDINATOR IMK, ADOOR

MISS.JALAJA.K.K FACULTY IMK, ADOOR

DECLARATION
I, SUBIN.T.S do hereby declare that this project report entitled AN ORGANIZATION STUDY ATKSE LIMITED IRINJALAKUDA submitted in partial fulfillment of the requirement for the award of the degree in Master of Business Admi nistration to the University of Kerala, South India is the original work done by me and the above report has not been submitted for the award of any other degree, diploma, fellowship or any other similar title or prizes and that the work as such has not been published in any journal or magazine.

Place:IRINJALAKUDA Date: SUBIN.T.S

ACKNOWLEDGEMENT
Iam grateful to Mr. MANOJ KRISHNAN.C.G. Coordinator, IMK Adoor.I also express my gratitude to my project guide Miss.JALAJA.K.K who has been always supportive and considerable during the course of the project. I am extremely grateful to the management of KSE Limited and particularly to Mr. M.D.JOHNY and Mr. PRABHU. And all other departmental heads for their support and suggestions Last but not least I thank my God, parents and friends both in the college as well as outside who helped me throughout this study and all in the organization for the moral support and motivation they have given me for successful completion of study

TABLE OF CONTENTS

SI NO. 1

Description
INTRODUCTION

Page No.
1-3

1.1 1.2 1.3 1.4 1.5 1.6 2 2.1 2.2 3

Introduction to the study Scope and significance Objectives of the Study Research metodology Limitations of the Study Chapterisation INDUSTRY PROFILE History of the cattle feed industry in India History of cattle feedindustry un kerala COMPANY PROFILE

1 1 2 2 3 3 4-7 4 5 8-22

3.1 3.2 3.3 3.4 3.5 3.6

History of the company Objectives of the company Vision Mission Management producs

8 10 10 10 18 22

DEPARTMENTAL STUDY 4.1 personnel Department 24

4.2 Production Department

33

4.3 Purchase Department

38

4.4 quality control Department

42

4.5 Finance Department 4.6 Marketing Department 5 COMPETITIVE ANALYSIS

47 59 66-70

5.1 Swot analysis

66

5.2 Porters five force analysis

68

FINDINGS, CONCLUSION AND SUGGESTIONS

71-74

BIBLIOGRAPHY

LIST OF TABLE

TABLE NO. 3.1

DESCRIPTION

PAGE NO.

Board Of Directors

20

4.1 4.2 4.3 4.4 4.5 4.6 4.7

Product Specification Balance Sheet Profit And Loss Account Financial Highlights Kollam-Price Thiruvanandapuram, Kasarcode, Wayanad Standard Products

44-45 54-55 56-57 57-58 62 63 63

LIST OF CHARTS

SI NO.

CHART

PAGE NO

3.1

organization structure

12

4.1

personnel department structure

25

4.2

production department structure

33

4.3

purchase department structure

38

4.4

quality control department structure system department structure

43

4.5

46

4.6

finance department structure marketing department structure

48

4.7

60

5.1

porters five force model structure

68

CHAPTER 1 INTRODUCTION

CHAPTER 2 INDUSTRY PROFILE

CHAPTER 3 COMPANYPROFILE

CHAPTER 4 DEPARTMENTAL STUDY

CHAPTER5 COMPETITIVE ANALYSIS

CHAPTER6 FINDINGS, SUGGESTIONS AND CONCLUSIONS

BIBLIOGRAPHY