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Chapter 1

DOMAIN NAME BASICS Top-Level Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 Dont Be Fooled By High-Priced Registrars . . . . . . . . . . . . . . . . . . . . . . . . . . .2 To Register A Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2 To Transfer A Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Private Domain Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Domain Registration Types . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Buy And Sell Domain Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Wild West Domains . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 BUILDING A WEB SITE Web Site Building Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8 Hosting Your Domain Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Web Design Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Success Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 E-COMMERCE WEB SITES Sell Products Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 Securing Your Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Accept Credit Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14 MARKETING AND BUSINESS TOOLS Domain Name Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Brand Identity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Getting Traffic To Your Web Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Advertising Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Spam-Free Email Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Personalized Email Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Send Faxes Online, Anytime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Organize Schedules In Your Group Or Office . . . . . . . . . . . . . . . . . . . . . . . .18 On-The-Go Online File Access . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Success Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 SECURITY AND PROTECTION Copyright Registration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 The Difference Between Copyright, Patent And Trademark . . . . . . . . . . . . .20 Devious Domain Names . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 COMPANY INFORMATION AND OUR COMMITMENT TO YOU About The Chairman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 The Go Daddy 10-Point Value Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Customer Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 eNews Monthly Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 BobParsons.TV . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 Service And Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 page i

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Welcome
Im Bob Parsons, CEO and Founder of GoDaddy.com. While we have received many awards over the years, our greatest honor is that you have chosen to visit GoDaddy.com. Thank you. We appreciate all of our customers and visitors and we are committed to providing each of themincluding youthe best value and service possible. Making the Internet Work For You is part of that commitment. We want you to be informed, knowledgeable and ready to take full advantage of your domain ownership experience.

Bob Parsons CEO and Founder, The Go Daddy Group, Inc.

So the next time youre looking for a more complete understanding of the Web, or wish you had a handy guide that could tell you the difference between registering and transferring a domain, look no further. Making the Internet Work For You is your guide to the basics, from domains to Web sites, e-Commerce to marketing and much more. Enjoy!

Bob Parsons

page ii

DOMAIN NAME BASICS


You might know a domain name simply as the Web address or .COM. When someone types a domain name into a Web browser, the requested Web page opens. For example, the domain name www.yourpersonaldomainname.com locates an Internet address for yourpersonaldomainname.com.

Go Daddy Fun Fact


The Go Daddy Group serves more than 5 million customers worldwide, and has more than 28 million domain names under management. What is a registrar? A domain name registrar is the person or company that lets you search for an available domain name and register that name for use on the Internet.

TOP-LEVEL DOMAINS
A Top-Level Domain (TLD) is the part of the domain name located to the right of the dot (.). The most common TLD in use today is .COM, closely followed by .NET and .ORG. There are several other popular top-level domains, including .BIZ, .INFO, .NAME, .WS and .MOBI. Top-level domains have certain guidelines attached, but are generally available to any registrant, anywhere in the world. Exceptions are restricted TLDs (rTLDs)which include .BIZ and .NAMEthat require the registrant to represent a certain type of entity, or to belong to a certain community. For example, the .NAME TLD is available strictly to individuals. A top-level domain can also be of geographic significance and only available to registrants in the locale defined by the TLD. These are called country-code TLDs (ccTLDs) and include such top-level domains as .US (United States), .EU (Europe), .TV (Tuvalu), .CC (Cocos Islands), .DE (Germany), .JP (Japan), .BE (Belgium), .UK (United Kingdom), .NZ (New Zealand) and .CN (China). Tip: If the .COM you want to register is already taken, you can check to see if its available with an alternate TLD. You may also want to consider registering all or some of the more common TLDs of the same domain name in order to protect your brand, your site or yourself from someone else with your brand or name in mind. To find out which TLDs we currently offer, or for more information on registering domain names, please visit our Web site at www.GoDaddy.com. Visit today and you can get a 1-year, new domain name, transfer or renewal for only $1.99* with each and every new, non-domain product you buyno limit!

with every domain:


Personalized Email Hosting with Web site Builder Quick Blogcast Photo Album Starter Web Page Parked or For Sale Page Getting Started Guide Domain Forwarding/ Masking 100 Email Forwards Total DNS Control Change of Registration Status Alerts Domain Locking
24/7 Tech Support: 480-505-8877 page 1

FREE

* Plus ICANN fee of 20 cents per domain name year. Certain TLDs only.

Email Us: support@godaddy.com

24/7 Domain Help: 480-505-8899 www.GoDaddy.com

Chapter 1 - Domain Name Basics

DONT BE FOOLED BY HIGH-PRICED REGISTRARS


High-priced registrars like Network Solutions and Register.com try to maintain their business on a flimsy foundation: the lingering misconception that you have to pay $30-35 to register your domain name with a quality outfit. This simply is not true. Every day, thousands of sensible, informed buyersindividuals, families, businesses small and large and speculatorscome to Go Daddy for low prices and premium value. In fact, Go Daddy registers, renews or transfers a domain name every second. Go Daddy is the #1 ICANN-accredited registrar in the world for .COM, .NET, .ORG, .INFO, .BIZ and .US domain names. During 2007, The Go Daddy Group registered more than one-third of all domain names registered in the top six generic top-level domains, or gTLDs. So how did we make it to #1? We were able to achieve this exciting milestone thanks to the help of our loyal, smart customers. Our reputation for industry-best service and value has kept them coming back for more and led them to refer us to their friends, family members and business associates. Go Daddy customers register their domains for prices up to 70% less than the competition, and receive FREE with every domain purchase: Personalized Email Hosting with Web site Builder Quick Blogcast Photo Album Valuable domain essentials, such as a Starter Page, domain forwarding and masking, DNS control and domain locking Comprehensive management tools Stable, secure, world-class data center Expert, best-in-industry live customer service and support, 24/7 State-of-the-art, best-of-breed systems And much more

Editorial Comments & Reviews


There are dozens of registrars online that you can use to register a domain; one of the best values is GoDaddy.com... Merlin Mann, Popular Science

TO REGISTER A DOMAIN NAME


Simply follow these five easy steps: Step 1: Check Domain Name AvailabilitySee if the name you want is taken, and what your options are if it is. Step 2: Select Length of Your RegistrationRegister your domain from one year up to 10. Step 3: Create Your Contact InformationVerify accurate information, as it will be important when the time comes to renew your domain name. Step 4: Select From Hosting OptionsChoose the best plan to put your domain name on the Internet. Step 5: Confirm Your Registration Details

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Chapter 1 - Domain Name Basics Once you complete registration, how you use your new domain name is up to you. Here are a few of the most common options: Get a personalized email address. An email account can be a great way to put your domain to use, and gives you a personalized address that friends, family and business contacts will easily remember and associate directly with you. Put your Web site on the Internet. If your site design is complete, you will need to acquire a hosting account to upload your site on the Internet. If you have not built your Web site, there are several easy and affordable options for you to quickly put together a professional, quality site (see Chapter 2Building a Web Site). Launch your own blog. Establish your online presence by creating a blog. All Go Daddy domain names come with free, easy-to use blogging tools to let you take advantage of this popular format, without additional software or experience. Forward domain names that are similar to your primary domain name. The more domain names you register, the better. Youll prevent others from registering a similar domain name to yours. What to do with all these names? Forward them to your main domain name! Turn your parked domain into cash! Its easy with CashParking. Whether you have one domain or a growing portfolio, CashParking can turn those domains into a cash generator! Each time someone clicks on advertising that generates revenue on your parked pages, you share in the revenue. Sell a domain name for a profit. Domain names can be a great investment. Visit The Go Daddy Domain Name Aftermarket (www.TDNAM.com) when the time comes to buy, sell or find a previously registered domain name. Wait. Maybe you havent decided what to do with your new domain name. Theres no rush. You can leave it parked with Go Daddy for the length of your registration.

Go Daddy Fun Fact


The Go Daddy Group registers, renews or transfers a domain name every second.

Customers say...
I just changed ALL of my domains from a competitor to Go Daddy and it was HASSLE-FREE, PAINLESS, FAST and best of all Im saving a TON OF MONEY! Dena W.

TO TRANSFER A DOMAIN NAME


You may transfer your domain name from your current registrar to Go Daddy at any time (within the restrictions set by ICANN and your current registrar). Note: ICANN regulations prohibit transferring a domain name that has been registered or transferred within the last 60 days. Go Daddy offers a fast, automated, risk-free domain transfer thanks to an innovative Rapid Transfer System that spares you steps and saves you time (transfers are often completed in five days or less, but may take up to seven days to complete).

Email Us: support@godaddy.com

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24/7 Tech Support: 480-505-8877 page 3

Chapter 1 - Domain Name Basics There is also a professional Transfer Concierge available to assist you personally, 24/7, in the transfer process. Best of all, any time remaining on your existing registration transfers with your domain, plus you receive a FREE one-year extension. Call a Transfer Concierge anytime! 1-480-505-8866 Domain name transfers may only be initiated once acceptance of the transfer agreement is recorded, payment is made, and the administrative contact has responded positively giving permission to transfer the domain name. Your transfer is risk-free. If it fails to go through for any reason at all, Go Daddy will refund your fee, no questions asked. Follow these easy steps to ensure a smooth and timely transfer: Step 1: Purchase a transfer from our Web site by visiting www.GoDaddy.com. Step 2: Advise the administrative contact of your domain that the name is being transferred. Go Daddy will email your administrative contact by the next business day to request transfer approval. Step 3: When this acceptance is received, Go Daddy will send a transfer request to the Registry and then the Registry will email your current registrar. Step 4: Most likely, your current registrar will send your administrative contact an email asking for your approval of the transfer to Go Daddy. Please respond as directed. Step 5: Your current registrar will send an acceptance or rejection notice to the Registry and the Registry will email Go Daddy a notice of the acceptance or rejection. Step 6: Go Daddy will send you an email informing you that the transfer is complete or has failed. After Go Daddy has notified you that the transfer is complete, log in to your account at www.GoDaddy.com/MyAccount and verify the contact information for your domain. Note: You are responsible for updating the administrative contacts email identified in the previous registrars WhoIs database. Tip: Some registrars lock domain names to prevent unauthorized transfers. Your domain name must be unlocked before the transfer can be completed. You can usually unlock your domain name by logging into your account at your current registrar, or by contacting their Customer Service department. Visit this URL to view your domain in the WhoIs database: http://who.GoDaddy.com To retrieve your login information, visit us at https://mya.GoDaddy.com and click the Forgot Your Password? link.

Editorial Comments & Reviews


I am not a computer person at all. That is why I am thankful that my first Web developer recommended Go Daddy. Dona Rosene, Dona Rosene Interiors

Email Us: support@godaddy.com

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24/7 Tech Support: 480-505-8877 page 4

Chapter 1 - Domain Name Basics

PRIVATE DOMAIN REGISTRATION


When you register a domain, your name, address, email address and phone number are made available to anyone who wants to see it. Your personal information is exposed 24 hours a day, everyday, to anyone, anywhere. You have the power to change this. With a Go Daddy private (unlisted) registration, registering a domain name doesnt mean sacrificing your privacy. Your new or existing domain is registered in the name of Domains By Proxy (a Go Daddy affiliate company)so their information is made publicnot yours. Your information stays private, but you retain full benefits of domain registration. You can cancel, sell, renew or transfer your domain; set-up name servers for your domain; and resolve disputes involving your domain. Public WHOIS Listing: Registrant: John Smith 1234 Elm Street Hometown, AZ 85000 GoDaddy.com ProxiedDomain.com 15-Oct-08 15-Oct-09 17-Oct-08 Private WHOIS Listing: Domains By Proxy, Inc. 15111 N. Hayden Road Ste. 160/PMB 353 Scottsdale, AZ 85260 GoDaddy.com ProxiedDomain.com 15-Oct-08 15-Oct-09 17-Oct-08

Protects Your Privacy!

Registered through: Domain Name: Created on: Expires on: Last Updated on:

To find out more about private registration, visit us at www.GoDaddy.com/Privacy.

DOMAIN REGISTRATION TYPES


Business Registration Making sure your domain name is seen by potential customers is one of the biggest challenges for any Web siteand one of the biggest keys to success online. Go Daddys Business Registration exposes your online business to MILLIONS of daily searches at both GoDaddy.com and other registrars. Business Registration gives online shoppers all of your vital business informationincluding your business name, address, phone, fax, email, link to Web site, hours of operation and even a map to your businessin just one click! Plus our Business Registration lets you add custom images and links (perfect for product images, coupons, special offers and more). Best of all, your information is instantly available to anyone who searches the Directory on Go Daddy Connections (www.GoDaddyConnections.com), our small business portal, by key word or tag.

Email Us: support@godaddy.com

24/7 Domain Help: 480-505-8899 www.GoDaddy.com

24/7 Tech Support: 480-505-8877 page 5

Chapter 1 - Domain Name Basics Protected Registration Add Protected Registration and youll also take advantage of Business Registration and the important safeguards and security of Domain Ownership Protection: Expiration Protection: protects you from losing your domain name due to credit card expiration, failed billing, or outdated contact information. Deadbolt Transfer Protection: makes it impossible for MOST transfers to occurinadvertent, accidental, malicious or otherwise. Ownership Protection Reports: email updates help you keep track of vital domain information. Certified Domain Inspire trust with a Certified Domain validation seal. This domain validation process proves to visitors and potential customers that you are who you say you are. By placing the Certified Domain seal on your Web site and in your WhoIs display, youll tell them you are the legal originator of your domain name. Visitors will come back again and again knowing that your site is legitimate and backed by a Certified Domain. The validation process is simple and can generally be completed in just 10 minutes!

Go Daddy Fun Fact


The Go Daddy Group includes three ICANN-accredited domain name registrars: flagship registrar GoDaddy.com, Inc., membership-based registrar Blue Razor Domains, Inc., and reseller registrar Wild West Domains, Inc.

BUY AND SELL DOMAIN NAMES


Ready to sell your domain name? Want to bid on a name that already exists? Looking for the Internets best auction house for the hottest domains, all backed by proven Go Daddy systems and support? Then youll want to be a member of the Go Daddy Domain Name Aftermarket! The Go Daddy Domain Name Aftermarket offers a simple, hassle-free way to make domain transactions, whether youre buying or selling. Your private account is very affordable and the interface is remarkably easy to use. So set up your account, grab some new domains or sell a few of your ownthe Go Daddy Domain Name Aftermarket is ready and waiting! To find out more about the Go Daddy Domain Name Aftermarket, visit www.TDNAM.com. If youre thinking about selling your domain nameor just curious about how much your domain name might be worthGo Daddys Domain Name Appraisals is the perfect solution. We offer two different types of expert appraisal services, both of which are based on six key industry factors: Commercial Use, Brand Recognition, Name Length, Dot Value, Hyphen/Numeric and Word Count. Our Express Appraisal delivers fast, reliable results in two hours or less, while our Certified Appraisal goes more in-depthoffering a personal review by one of our industry experts as well as a certification indicator to display on your Web site or auction, should you choose to sell your domain name. Certified Appraisals are available within two business days. To find out more about domain name appraisals, visit us at www.GoDaddy.com/Appraisal. Email us: support@godaddy.com 24/7 Domain Help: 480-505-8899 www.GoDaddy.com 24/7 Tech Support: 480-505-8877 page 6

Chapter 1 - Domain Name Basics Take advantage of year-round discounts on domain names. Join the Go Daddy Discount Domain Club, pay one low annual fee and youll SAVE all year long on the industrys lowest-priced domains. Whether youre a domain monetizer or you simply want to get your hands on drastically discounted top-level domains, the Go Daddy Discount Domain Club is for YOU! To find out more about discount domain names, visit us at www.GoDaddy.com/DiscountDomainClub. Get the domain you want even if its taken with Domain Buy Service. The service acts as an intermediary between you and the legal owner of the domain negotiating the sales price of your desired domain (if the owner is willing to sell their domain). To find out more about Domain Buy Service, visit us at www.GoDaddy.com/DomainBuyService.

Go Daddy Fun Fact


Go Daddy was founded in 1997 by Bob Parsons and was originally named Jomax Technologies. The company stemmed from Parsons computer programming hobby.

WILD WEST DOMAINS


If you are looking for a fast, easy way to launch your own full-fledged Internet businessWild West Domains is for you. As GoDaddy.coms sister company, Wild West Domains is a turn-key reseller program that lets you sell all of Go Daddys products and services, from domain names and hosting packages to e-Commerce tools, with the very best combination of pricing, products and support available. We supply the products, back you with support and management tools...weve even built professional Web sites for you to choose from. To find out more about Wild West Domains, visit www.WildWestDomains.com.

Email us: support@godaddy.com

24/7 Domain Help: 480-505-8899 www.GoDaddy.com

24/7 Tech Support: 480-505-8877 page 7

BUILDING A WEB SITE


Putting a Web site on the Internet is one of the most common uses for a domain name. A Web site can help you keep in touch with family, friends or business customers. It can sell products or services, improve customer service or simply expand your exposure into new market areas.

Customers say...
After running out of time and energy working with FrontPage, I thankfully found WebSite Tonight. It was easy to use and even fun! I constantly get remarks and emails from customers about how impressive my site is! T. Trenda

WEB SITE BUILDING OPTIONS


There are many options when it comes to building and hosting a Web site. With every Go Daddy domain name, customers receive a free 5-page Web site (free sites are ad supported). When youre ready for more, Go Daddy offers WebSite Tonight, the perfect tool for clicking and building a more complete site online in minutes. Choose from 8,000 custom photographic images and hundreds of professionally created templates or create your own. Best of all, hosting and email are included. Not ready to do the work yourself? Then let us build a Web site for you. The Go Daddy Custom Design Group offers professional, custom-built Web sites and consultants who will work with you one-on-one from start to finish. And when youre ready to build and maintain a thriving online store, Quick Shopping Cart offers everything you will need. It makes selling goods and services on the Internet easy and affordable. Everything you need is built right in: storefront and catalog builders; hosting; payment methods; shipping options; tax calculation; inventory management; reporting and more. A web log (or blog) is similar to an online journal. Its designed to be easy to update and maintaineven if you have no experience running a Web site. Any type of information can be presented on a blog, from stories about a family vacation to in-depth commentary on global events. In addition, most blogs allow visitors to post comments and leave feedback for the person running the site, known as a blogger. Every Go Daddy domain name comes with a free ad-supported blog builder. For those who are interested in additional disk space and bandwidth, Go Daddy also offers an ad-free version of Quick Blogcast. The expanded Quick Blogcast includes over 60 customizable templates, capacity for multiple blogs and authors, email updates, built-in blog management tools, and both audio and video podcast capabilities. You can even share, print and manage your photos online! Go Daddys Online Photo Filer, free with every domain name, gives you an online photo album site for sharing photos, as well as easy-to-use editing tools to make sure your photos look their very best. You can also order high quality prints directly from your album and have them delivered right to your door! Best of all, Online Photo Filer provides login-free photo sharing at your personal domain name* so your friends and family , dont have to hassle with signing up or logging in just to view your pictures. Visit us at www.GoDaddy.com/SiteBuilder for more information on our Web site tools.

Email Us: support@godaddy.com

24/7 Domain Help: 480-505-8899 www.GoDaddy.com

24/7 Tech Support: 480-505-8877 page 8

Chapter 2 - Building a Web Site

HOSTING YOUR DOMAIN NAME


Hosting (also known as Web site hosting or Web hosting) is the business of housing, serving and maintaining files for one or more Web sites, and providing Internet access (bandwidth). In a sense, you rent space on a computer to hold your Web site. Your host, the computer where your Web site files are stored, assigns an address (DNS) for your files to your domain name so that anyone can find your Web site on the Internet by typing in your domain name. Go Daddy is an excellent choice for Web hosting, providing customers with world-class hosting and servers. Unlike many of its competitors, Go Daddy owns, operates and supports the hosting plans and servers it provides, down to the very last cable and disk. With Go Daddy, youll get fast, dependable hosting and servers, 24/7 live support, unbeatable prices and and free access to our exclusive Go Daddy Hosting Connection. While our shared hosting plans are ideal for most individuals and small businesses, our dedicated servers and virtual dedicated servers are perfect for hosting multiple traffic-intensive Web sites on one server, running enterprise or gaming applications, or operating development environments. You have the option of purchasing a preconfigured dedicated or virtual dedicated server plan or the flexibility to build your own server. In order to choose the right hosting or server plan, youll need to consider a few things: How was your Web site designed? How much traffic or how many visitors do you expect monthly? How large is your site? What Web applications will you need? How many sites do you plan to host? Visit www.GoDaddy.com/Hosting to see which Go Daddy Hosting or Server Plan works best for you.

Go Daddy Fun Fact


Go Daddy is the largest paid hosting provider in North America, according to Netcraft Ltd.

All Hosting plans include:


World-Class Data Center Lots of bandwidth Multiple plans to choose from PHP & FrontPage FREE Access to Go Daddy Hosting Connection FREE Microsoft adCenter Credit FREE Google AdWords Credit FREE MySQL Databases FREE SQL Server 2000 FREE Software Scripts FREE Email/Webmail FREE Spam Filter FREE Email Forwarding FREE Site Statistics FREE 24/7 Phone & Web Support 99.9% Uptime Guarantee Deluxe & Premium plans also include: Unlimited Web sites PHP, PERL, JAVA, ASP.NET, PYTHON & RUBY ON RAILS support FREE SSL Certificate (Premium Plans) PLUS, Virtual Dedicated & Dedicated Servers Include: Up to 2,000GB Bandwidth Up to (2) 300GB Disk Drives Up to 2GB RAM Full Admin Access And Much More 24/7 Tech Support: 480-505-8877 page 9

WEB DESIGN BASICS


There are principles fundamental to Web design that you should keep in mind when creating your Web site: Design for the lowest common denominator. Remember that not every usernot even the majority of usershave the fastest computer on the market with a 19- or 21-inch monitor. When designing your Web site, accommodate an 800x600-pixel view and an average processor speed. In other words, dont use a lot of large, high-resolution graphics on a page that defaults to a 1600x1200-pixel view. Ideally, your visitors should be able to see the whole page, or at least the majority of the page, without having to scroll. In addition, you dont want your visitors waiting five minutes for your graphics to load before they can view the page. Try to keep your use of graphics or images to a minimum and optimize file sizes as much as possible. Include images only where they support the content of your page. Also, try not to include too many images on a single page. If your pages take too long to load, it will discourage your visitors and they may move on to a different Web site.

Email Us: support@godaddy.com

24/7 Domain Help: 480-505-8899 www.GoDaddy.com

Chapter 2 - Building a Web Site


Use colors and fonts sparingly. Less is more with Web design. Stick with one or two colors, three at the most, when designing your Web site. And remember that it is easier on the eyes to read dark text on a light background than light text on a dark background. Ideally, it is best to have black text on a white background; the more contrast the better. It is also important to know that Sans Serif fonts are easier to read on a computer screen than Serif fonts are. (Serif fonts are typefaces that have tails on the letters, like Times New Roman or Courier. Sans Serif fonts are typefaces that do not have tails like Arial or Verdana.) On a computer screen, Serif fonts usually appear blurry, especially in smaller font sizes. Choose one Sans Serif font type and stick with it throughout your site. Organization and navigation. Arrange your pages and links in a logical flow so your visitors can make their way around your site without getting lost or having to search for additional information. Navigational menus help visitors jump quickly from page to page or find their way back to a page they previously viewed. One important rule: Dont move the location of your navigation on each page, forcing the visitor to look for it. Give your visitors relevant content. Visitors come to your site looking for content they believe they will find on your site. If your domain name has the word cats in it and your content is all about kitchen appliances, your visitors will not return. Try to ensure that each page of your site has a specific point or main idea, and then stick to that point. If you have additional content that is related, link to that content as a related page. Keep your page content short and to the point. Not comfortable creating your own graphics or Web site? Try a Custom Logo or Custom Web Site Design from Go Daddy. To find out more about Custom Logo Design or Custom Web Site Design visit www.GoDaddy.com/CustomLogoDesign or www.GoDaddy.com/CustomWebDesign.

Go Daddy Fun Fact


Go Daddy is the worlds #1 ICANNaccredited domain registrar for .COM, .NET, .ORG, .INFO, .BIZ and .US domains.

SUCCESS STORY
As an interior designer in Dallas, Dona Rosene knew she had to have something that would make her business stand out from the crowd. While her colorful rooms definitely showcased the talent of her full-service studio, Dona knew that many clients would be looking for something that would provide an overview of her services and her success. And so, www.DonaRoseneInteriors.com was born. Her full-fledged Web site, registered through Go Daddy and utilizing the companys hosting and deluxe email accounts, not only lists her contact information and accreditation, but also provides photos of rooms she has designed. My Web developer recommended Go Daddy because of its pricing and its easy-to-use tools, said Rosene. However, her Web developer soon had to move on and Dona was left with a site she knew nothing about. After having issues with another Web developer, she decided to try working with Go Daddy directly. To her Email Us: support@godaddy.com 24/7 Domain Help: 480-505-8899 24/7 Tech Support: 480-505-8877

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Chapter 2 - Building a Web Site delight, she found that dealing with Go Daddy was easier than dealing with any of her developers.I called Go Daddys customer support and the representative helped me put my site online, fixing my problems with my pictures and helping me make the site more cohesive, said Rosene. I am not a computer person at all. That is why I am thankful that my first Web developer recommended Go Daddy. Since posting the site online, Rosene has received many calls for her services, which includes both residential and commercial projects. As someone who bases her career on customer service, she said she recognizes the value of Go Daddys pricing but appreciates the value of Go Daddys customer service. I would have nothing if not for Go Daddys help, said Rosene. Go Daddy was the easiest, most helpful technical service I have had since I started this Web site. It is available whenever I need it, and they answer their phones every hour of every day without fail.

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E-COMMERCE WEB SITES


Web sites intended to function as online stores where customers can shop for merchandise, place orders and pay for products are referred to as e-Commerce Web sites. When establishing your site as a reliable and safe place to do business, where your customers will be comfortable providing you with their credit card and other personal information, there are important features you should consider having in place, including Quick Shopping Cart an SSL Certificate and a Merchant Account. ,

Go Daddy Fun Fact


Go Daddy provides the small business customer or individual everything they need to acquire, create, build and safeguard their Web presence.

SELL PRODUCTS ONLINE


Quick Shopping Cart gives you everything you need to build and maintain a thriving online storeit makes selling goods on the Internet easy and affordable. Everything you need is built right in: storefront and catalog builders; hosting; payment methods; QuickBooks integration; shipping options; tax calculation; inventory management; reporting and more. In just six easy steps, you can build and publish a stand-alone store, or add one to an existing Web site. No technical expertise required. Step 1: Use the Wizard to build an attractive, online store in just minutes...choose from a number of professionally designed templates and layouts! Step 2: Build your product catalog. Add photos and graphics, multiple purchase options, special pricingincluding coupons and free shippingand more to each product listing. Offer shipping services like USPSand UPS . Step 3: Select from a variety of payment choices for your shoppers. Accept credit cards onlineusing either a merchant account or PayPalor offline through your own credit card swipe machine. With QuickBooks Merchant Services (included with Deluxe & Premium plans), youll have full reconciliation of your online sales. Step 4: Publish and manage your online business. Simple one-click publishing lets you take your Web site live on the Internet. You can even monitor changes to your Web site in real-time and manage your growing business with a customer database, order fulfillment and sales reporting tools. Step 5: Set up eBay auctions and include your products in Google Product Search! List your products on eBay using the new and easy-to-use eBay listing tool and automatically submit your products to Google Product Search!

With Quick Shopping Cart , youll manage your growing business using online, real-time management tools, including order fulfillment and comprehensive sales reporting.

Monitor and assess the changes you makeQuick Shopping Cartmakes it easy.

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Chapter 3 - e-Commerce Web Sites Step 6: Seamlessly synchronize critical business data between your store and QuickBooks Quick Shopping Cart integrates your sales and order .* informationwhile QuickBooks reconciles all your transactions, saving you time and reducing errors (when used with a QuickBooks Merchant Services account). Its easy! All thats left is to choose the version thats right for you. With Quick Shopping Cart, youre in business! Choose from Economy Edition (20-product catalog), Deluxe Edition (100-product catalog) and Premium Edition (unlimited-product catalog). Find out more about Quick Shopping Cart at www.GoDaddy.com/QuickShoppingCart.

Go Daddy Fun Fact


Go Daddy is the 2nd largest Certificate Authority provider of SSL Certificates worldwide. (Source: Netcraft)

SECURING YOUR WEB SITE


SSL (Secure Sockets Layer) Certificates let your customers know that their information, including their credit card number, is passing through a secured connection from them to you. Your customers will know and trust a Secure Certificate because theyll recognize the Secure Site Seal. It tells them that you met the thorough approval criteria it takes to obtain the certificate and that transactions with your site are safe. A Go Daddy Secure Certificate verifies that: Your domain name and domain control have been validated by an independent authority. (Standard SSL Certificates) Your domain name, domain control, requesting partys identity and authority have been validated by an independent authority. (Deluxe High-Assurance SSL Certificates) Your organizations identity, the validity of your request and the overall legitimacy of your business have been validated by an independent authority. (Premium Extended Validation SSL Certificates) Their sensitive information remains private. Transactions between their browser and your site are secure. All Go Daddy certificates support both industry-standard 128-bit encryption and high-grade 256-bit encryption. Go Daddy SSL Certificates are WebTrust Certified. The WebTrust Seal of Assurance ensures that a site has been audited by an independent security consulting firm. Learn more about SSL Certificates and the WebTrust Seal from Go Daddy at www.GoDaddy.com/SSL. Extended Validation SSL Certificates provide the highest level of online assurance for your customers, with a standardized process across all certification authorities verifying the organizations identity, the validity of the request and overall legitimacy of the business. 24/7 Tech Support: 480-505-8877 page 13 Standard SSL Certificates provide complete protection, turbo-fast, verifying domain name and domain control.

High-Assurance SSL Certificates verify domain name and domain control, along with the requesting partys identity and authority.

*QuickBooks works with the Deluxe and Premium plans only. Compatible with QuickBooks 2005 Pro or later.

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Chapter 3 - e-Commerce Web Sites

ACCEPT CREDIT CARDS Why You Need a Merchant Account


A Merchant Account lets you accept credit card purchases through your e-Commerce site. Your Merchant Account provider will authorize credit card purchases, process them and deposit the funds into your account. A Merchant Account helps you to not only increase sales, but also cut paperwork and reduce risk. A Merchant Account, however, does not provide a shopping cart; only the means to process credit card transactions. Go Daddy offers Standard U.S., Specialty, and International merchant accounts. Find out more about Merchant Accounts at www.GoDaddy.com/Merchant.

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MARKETING AND BUSINESS TOOLS


Getting potential prospects and customers to visit your Web site may prove to be one of the most challenging undertakings when entering the online world. Many factors influence your sites visibility and how quickly and easily visitors can locate it. Understanding search engines and search result rankings are important keys to getting your Web site listed higher in search results. Keep reading for more ideas on how to increase your Web site traffic.

Editorial Comments & Reviews


Companies like Go Daddy have made it easy and affordable for anyone to acquire their own domain name and immediately manage it through a consumer-friendly control panel. Ron Jackson, Domain Name Journal editor

DOMAIN NAME VARIATIONS


You should consider registering any variations of your domain name(s) that your visitors may possibly mistype in their browser when searching for your sitethe cost is minimal, but the return on investment can be tremendous. Start by registering the most common alternatives to your chosen domain name: such as misspellings, alternate spellings or other names your business may be known as. These are simple variations or misspellings of your domain name, such as yourepersonaldomainname.com or yourpersonaldomanname.com. While you cant anticipate all of the possible alternatives, starting with the simple and obvious alternatives can save your customers hours trying to figure out why they cant locate your site. You can forward these variations of your domain name to your actual Web site so that your customers or visitors who mistype your domain name will still find themselves at your Web site.

BRAND IDENTITY
Ever heard the story about the Web entrepreneur who built a booming business on his .COM, only to find a competitor making money off his identity by registering the .NET version of the entrepreneurs domain name? Unfortunately, its not just a story. This technique of buying up domains that are similar to existing business domain names, then demanding extraordinary fees to sell them, is called cyber-squatting. Although there are laws to protect those with a legitimate claim to a particular domain name, it can be cheaper to buy the domain name than to sue the cybersquatter. To avoid this, many companies register multiple domain names containing their primary name. So in addition to registering yourpersonaldomainname.COM, they also register yourpersonaldomainname.INFO, yourpersonaldomainname.BIZ, yourpersonaldomainname.MOBI and so on. By taking related domain names out of circulation, they can be sure no one else will be able to infringe on their online brand. And, of course, keep these domain names for their own future use.

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Chapter 4 - Marketing Your Web Site

GETTING TRAFFIC TO YOUR WEB SITE


Driving visitors to your site is one of the greatest, and most important, challenges on the Web. Weve already discussed some effective and affordable ways to increase traffic and market your Web site, Go Daddys Business and Protected Registrations (see page 5). But perhaps the most powerful tool for boosting your sites traffic is making sure your site is optimized for search engines. Your Web site may be perfect, but if its not designed and organized in a way that makes sense to search engines, it may never be seen. Most Web site traffic and online purchases come from search engines or directories like Google Yahoo! or MSN Internet users enter keywords on these search engines in , . order to receive a listing of Web sites most relevant to their keywords. Although a keyword may return thousands of results, most Internet users will only browse through the first 10, maybe 20 entries in the results and may actually visit less than five of the pages listed before searching for a new keyword. Traffic Blazer from Go Daddy makes it easy to optimize, analyze and submit your Web pages to key search engines and directoriesno experience necessary:

Traffic Blazer makes it easy to prepare, analyze, optimize and submit your Web pages to key search engines and directories.

4 Steps to Success:
Step 1: Search Engine OptimizationPosition your Web site for top rankings with Google and other leading search engines. Traffic Blazers keyword and site optimization show you the words and phrases search engine users search for (powered by Yahoo!s Sponsored Search). Step 2: Web Site AnalysisTraffic Blazers robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags) of your sites strengths and potential weaknesses helps you secure crucial search engine success. Step 3: SubmissionEasily submit your Web page(s) to leading search engines. Around the world or region-specific, its up to you. Traffic Blazer submits your site to more than 200 search engines and directories in all! You can even use Traffic Blazer to submit your blog to more than 75 blog search engines and directories. Or, target your local audience. Submit your site to local search engine programs like Google Local, Yahoo! Local, Live Search (MSN) and Local.com. Step 4: ReportingNo more wondering about results. Traffic Blazer is loaded with reports that give you answers, including Link Popularity to gauge the crucial number of inbound links to your Web page; List Checking to verify that your Web page is listed with the Internets leading search engines and directories; Alexa /Google Rank to assess your pages online performance; Competitor Rank to compare your sites search engine ranking to that of your competitors; and Keyword Ranking to learn your current ranking on AltaVista, HotBot, Lycos and MSN. Get all the features of Traffic Blazer for all your Web sitesat a 33% savings! Add Traffic Blazer to your second, third, fourth or more Web sites and save big with each additional site. For more information, visit www.GoDaddy.com/TrafficBlazer. Email Us: support@godaddy.com 24/7 Domain Help: 480-505-8899 www.GoDaddy.com

Find your sites strengths and potential weaknesses, as well as effective keywords.

Most Web site traffic and online purchases come from search engines or directories , like Google Yahoo or MSN. Get your share of that business! 24/7 Tech Support: 480-505-8877 page 16

Chapter 4 - Marketing Your Web Site

ADVERTISING ONLINE
Although search engine optimization can go a long way toward promoting a Web site, the only way to guarantee a high search engine ranking is to join a pay-perclick advertising program. While pay-per-click can be a costly solution, Web visibility is guaranteed for those willing to pay for it. Pay-per-click is usually based on advertiser bidding, where the advertisers bid on the highest ranking for a given search phrase. The highest bidder gains the highest ranking; the second-highest bidder gains the second-highest ranking; and so on. The advertisers are then billed the bid amount each time a visitor clicks to the site via the paid-inclusion providers search engine listing. Although bidding is the most common way to determine the per-click cost, some payper-click providers charge a flat click-through fee. Pay-per click programs are offered by search engines like Google Yahoo and Windows Live Search, all of which , provide listings for a number of leading search engines, directories and Web portals. In search engines, pay-per-click listings generally show up either as Sponsored Listings or as regular search results. In some cases, the listing will mention the perclick cost to the advertiser. Traffic Blazer introduces users to the top paid placement search engines like Google, Yahoo, & Windows Live Search. Joining these programs will add your business to the search results of the Internets top search engines, directories and portals. For more information, visit www.GoDaddy.com/TrafficBlazer.

Go Daddy Fun Fact


Go Daddy develops and owns most of their technology and products. This enables Go Daddy to continually innovate, releasing new and improved products at a pace unrivaled in the industry.

SPAM-FREE EMAIL MARKETING


Face it: Theres a right way and a wrong way to do most everything. This is particularly true when it comes to email marketing. The last thing any law-abiding citizen ever wants to be associated with is spam. Thats why Go Daddy created Express Email Marketing Now you can enjoy all the benefits of email . marketingand steer clear of ever being considered a spammer. No one wants to receive marketing emails they didnt request. But there are many people who want to know about your products, company or organization. These people will welcome hearing from you and actually look forward to getting your emails. Express Email Marketing shows you how to be in-touch the right way, providing you with the tools that make sure you comply 100% with anti-spam laws. Prospects and customers will opt in to the dazzling, eye-catching emails that you create (no design skills necessary). Include your own branding, enhance your emails with graphics from our image library, track your results, even do surveys! Its all easy with Express Email Marketing. Visit www.GoDaddy.com/ExpressEmail to learn more about Express Email Marketing. Express Email Marketing helps you attract customers, send attention-getting email, analyze results and grow and manage your list.

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Chapter 4 - Marketing Your Web Site

PERSONALIZED EMAIL ACCOUNTS


A great way to promote your domain name is with an easy-to-remember, personalized email address (e.g. you@yourpersonaldomainname.com). Go Daddy email accounts are fast, ultra-reliable and secure; POP3 configured; advertising-free; and spam-, fraud- and virus-protected. Plus, each email plan includes free WebMailfeaturing built-in message encryption to keep your messages private and secure; calendar; and even online greeting cardsto read, send, store and organize email wherever you have Internet access. Find out more about Go Daddy email accounts at www.GoDaddy.com/Email.

Editorial Comments & Reviews


Go Daddy is, quite simply, amazing. Theres no other company to which Id consider sending any of my 4 million listeners... Domain holders rely so heavily on their registrars that they need to be absolutely trustworthy and thats what Go Daddy has been for me. David Lawrence, Online Tonight/ The David Lawrence Show

SEND FAXES ONLINE, ANYTIME


Fax Thru Email is an affordable alternative to expensive telephone connections and dedicated hardware that lets you send and receive faxes from your email address, using any computer with an Internet connection. Even if you already have a fax machine, Fax Thru Email gives you anywhere, anytime fax freedom. Find out more about Fax Thru Email at www.GoDaddy.com/FaxThruEmail.

ORGANIZE SCHEDULES IN YOUR GROUP OR OFFICE


Log on to a new level of organization. Online Group Calendar lets you not only manage your own schedule and contacts, it lets you create your own groups personal or businessand share your calendar. Coordinating events with your friends, family members or co-workers is a snap. Online Group Calendar also lets you search your entire group for free time, schedule events, reserve resources, send invitations, share files and much more. Its an affordable resource for any group or office. Find out more about Online Group Calendar at www.GoDaddy.com/OnlineGroupCalendar.

ON-THE-GO ONLINE FILE ACCESS


Accessing important files has never been easier! Online File Folder gives you 24/7 access to your files from any computer with an Internet connection. Store, access and share everything from business presentation and reports to personal photos and videos. And with up to 2GB of storage, you can say goodbye to the hassle of emailing files to yourself or juggling removable disks and memory. Find out more about Online File Folder at www.GoDaddy.com/OnlineFileFolder.

Go Daddy Fun Fact


Go Daddy was recognized with several honors from the 2007 Arizona Corporate Excellence (ACE) Awards, including designation as the states Most Innovative Company.
24/7 Tech Support: 480-505-8877 page 18

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Chapter 4 - Marketing Your Web Site

SUCCESS STORY
Known as The Animal Whisperer Colleen Paige found her calling, love and , passion for animals at an early age. At 18, she was faced with eviction and the task of having 24 hours to find a home for Spike, her handsome German Shepherd. Colleen vowed to do whatever she could to prevent this from ever happening again to anyonedog or human. Colleen now spreads her message as an international animal trainer/behaviorist, TV personality and author. And while her love and support for animals is legendary, it was support of another kind that brought her to Go Daddy. Because of a problem with a credit card showing fraudulent charges, I had to block my card, says Colleen. Go Daddy then made several attempts to bill the card, with no success, and was forced to take Colleens site off the Internet. If I had used any other company Id have been waiting forever on hold, says Colleen, only to then wait a week or more for my site to come back up. I panicked because my site is my business...my life! Before I even hung up the phone with Go Daddy, however, the site was back up and running. I was floored! When I need to call Go Daddy, I dont ever feel that normal dread associated with calling the phone or cable company. Im a super busy person and am happy to know that my problems will be solved in a timely and friendly way. I cant express how much it means to me. In this fast-paced, busy, technological world, Go Daddy sets the precedent for what companies should be about: Customer Service, Efficiency and Reliability. Colleens clients have nicknamed her The Oprah of the Pet World for her sensitive and humorous appeal. As for Go Daddy, were simply called the * #1 Overall Best Registrar, for good reason. Just ask Colleen Paige.

Go Daddy Fun Fact


Go Daddy was listed among the Deloitte Technology Fast 500 in 2007, a list that honors the fastest growing, private or public, technology companies in North America. Deloitte, an accounting firm, has bestowed this honor on Go Daddy three previous years.

*An annual survey by Domain Name Wire shows Go Daddy is the top-rated Web name registrar for 2007.

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SECURITY AND PROTECTION


Information on the Internet is easily accessible to anyone who has an Internet connection. Unfortunately, not everyone looking for your information is searching for innocent reasons. There are many ways to ensure the safety and security of your personal information, as well as the content on your Web site. Go Daddy offers several services that can help ensure your personal information, your Web site and even your original work are kept safe.

COPYRIGHT REGISTRATION
When you value your Web site or source code and the hard work that went into it, you need indisputable legal proof that you own your work. And that proof is a Registration Certificate issued by the U.S. Copyright Office. Just as a trademark protects a logo and a patent protects an invention, a federal copyright protects your Web site, literary works and more. c-Site takes the confusion and complexity out of the copyright process. Its step-by-step wizard and expert assistance guides you through completing the copyright application in just minutes. Once completed, simply upload your work. The Go Daddy team of experts will review it for accuracy and compliance with federal copyright laws. Then file it with the U.S. Copyright Office. Upon approval, the Registration Certificate is mailed directly to you. Its that simple! Find out more about c-Site at www.GoDaddy.com/cSite. c-Site takes the confusion and complexity out of the copyright process. Its step-by-step wizard and expert assistance guide you along the way.

THE DIFFERENCE BETWEEN COPYRIGHT, PATENT AND TRADEMARK


A Copyright is a form of protection provided to authors of original works of authorship both published and unpublished. Copyright protects the form of , expression rather than the subject of the expression. Federal copyright registrations are issued by the U.S. Copyright Office. They give the copyright owner exclusive rights to reproduce the copyrighted work, to prepare derivative works, to distribute copies of the work and to perform and display the work publicly. A Trademark is a word, name, symbol or device which indicates the source of a product and distinguishes it from the products of others. A service mark identifies and distinguishes the source of a service instead of a product. Trademarks are issued by the U.S. Patent & Trademark Office. They prevent others from using a confusingly similar mark, but cannot prevent others from making the same products or from selling the same products under a clearly different mark.

Just as a trademark protects a logo and a patent protects an invention, a federal copyright protects your Web site, literary works and more!

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Chapter 5 - Security And Protection A Patent is the grant of a property right to an inventor. What is granted is the right to exclude others from using, offering for sale, selling or importing the invention. Patents are issued by the U.S. Patent & Trademark Office.

DEVIOUS DOMAIN NAMES


Whether youre new to domain names or a seasoned veteran, you should consider registering any under-handed versions of your domain name(s) to protect your personal and professional identity (harmful domain name alternatives can include, but are not limited to, ihateyourpersonaldomainname or yourpersonaldomainnamesucks). While you cant anticipate all the possible alternatives, starting with the simple removal of the more obvious domain names can save you legal hassles and frustration in the event a third party attempts to use these names in a way that is harmful to you or your business. In the event that someone else does own a harmful version of your domain name, consider backordering that name and getting it off the market the second it becomes available.

Editorial Comments & Reviews


Go Daddy offers bargain-basement pricing on a full range of Internet services, including email, Web site development tools and hosting, e-Commerce services (shopping carts, etc.) and secure site certificates for customer peace of mind. Daniel Kehrer, BizBest Editor

Customers say...
If you have ever tried to copyright or trademark via the government, it can become a convoluted mess. c-Site made it so easy. Having the express service was a definite plus. I received my copyright certificate last week, much faster than the four months I was expecting. For anyone with information that needs to be protected, c-Site is the way to go. James M.
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COMPANY INFORMATION AND OUR COMMITMENT TO YOU


Founded by Bob Parsons in 1997, The Go Daddy Group, Inc. has grown to include more than 28 million domains under management. Go Daddy offers a complete product service line, including domain name registration, Web site hosting, Web site development tools, personalized email accounts, aftermarket solutions, sales and marketing software applications, SSL certificates and more. Go Daddy is widely recognized for its success, winning the CNET Editors Choice Award in 2001, the Name Intelligence Largest Net Gain Award in 2007the seventh year in a rowand the #1 Best Overall Registrar in 2003. Go Daddy also won the Arizona Corporate Excellence Award for fastest-growing privately held company in 2003 and Most Innovative Company in 2007. In April 2005, just four years and four months after selling its first domain name, Go Daddy became the Worlds #1 Registrar with more domain names under management than any other registrar. Later that same year, Go Daddy was also rated the Worlds Largest Web Host, according to Netcraft Ltd. An ICANN-accredited domain registrar, Go Daddy offers products at prices up to 70% less than the competition and supports these products with world-class 24/7 live customer service. Go Daddy is the sole developer and proprietor of its technology, enabling the company to provide its customers better support and ensure the most advanced and competitively priced products and services available. Go Daddy honors and awards include: Best Registrar Award for 2008 according to Domain Name Wire Domainers Choice Award for Best Hosting Company, 2008 GoDaddy.com and CEO & Founder Bob Parsons are the recipients of the 2007 Arizona Business Leadership Award The Valleys Best Places to Work, four years running (2004-07) Finalist, Alfred P. Sloan Award Bob ParsonsEd Dennison Business Leader of the Year, 2005 5-Star Rating, Review Place Ranked #1, Inc. 500 list of the nations fastest growing privately held technology companies, 2004 Deloitte Technology Fast 500, 2007 Users Choice and Largest Net Gain, 2007, Name Intelligence Editors Choice AwardDiscount Domains, CNET The computer users that we polled clearly prefer Go Daddy over other domain registrars. Andrew Allemann, Editor, Domain Name Wire

Go Daddy Fun Facts


Computer users named GoDaddy.com as the best domain registrar in the business two years in a row.
(Source: Domain Name Wire, 2006 & 2007)

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Chapter 6 - Company Information And Our Commitment To You

ABOUT THE CHAIRMAN


Bob Parsons has an impressive record of entrepreneurial and business success. He founded his first venture, Parsons Technology, in 1984 and sold it in 1994 to Mountain View, California-based Intuit, Inc. In 1997, Bob founded The Go Daddy Group, Inc., carving out a unique niche as an alternative to the early monopoly held by much larger companies in the Internet domain registration market. Go Daddy was founded on Bobs commitment to provide superior customer service, highly competitive pricing, innovative product offerings and a responsibility to do the right thing. These ideals continue to drive the companys success today. Go Daddy is currently ranked the worlds #1 ICANN-accredited domain name registrar for .COM, .NET, .ORG, .INFO, .BIZ and .US domain extensions.

Go Daddy Fun Facts


In 2007, Go Daddy and its CEO and Founder Bob Parsons were the recipients of the 2007 Arizona Business Leadership Award.

THE GO DADDY 10-POINT VALUE PLAN


Go Daddy delivers superior value to customers by adhering to a 10-point value plan, ensuring that it is the very best choice for your domain name and Web services needs. 1. Guaranteed renewal price. Youll never pay more to renew your domain name than the rate you paid when you initially registered it, or what Go Daddys registration rate was when you transferred. (The only exceptions would be if the price the registry charges increased, or if you took advantage of a limited-time, special price. If the registry increases our cost, yours will go up by no more than the same percentage ours did.) Risk-free, money-back guarantee transfers. A domain transfer occasionally fails. This is usually due to your former registrar trying to keep your money, even though that registrar is legally required to comply with your transfer request. With Go Daddy, youre protected by a Rapid Transfer System that saves time and eliminates errors, extracting critical information automatically. You no longer need to find it and type it yourself. And theres a Transfer Concierge team trained, dedicated and available to you 24/7. Lastly, Go Daddy transfers are absolutely risk free and fully refundable. If your transfer to Go Daddy fails for any reason, you will be notified and issued a refund. Guaranteed.

2.

3. More free, value-added services with every domain. Go Daddy is proud to have you as a customer and wants you to get the most out of your domain ownership. With every domain purchase, you receive all the following, FREE: Personalized Email; Hosting with Web Site Builder; Quick Blogcast; Photo Album; Change of Registrant; Parked or For Sale Page; Domain Locking; Status Alerts; Domain Forwarding; Domain Masking; Total DNS Control and 100 Email Forwards. 4. Consistently lower prices on everything we offer. It starts with low-cost domains. But it extends to everything else Go Daddy develops and offers. Like hosting accounts; domain services; fraud-, spam-, Email Us: support@godaddy.com 24/7 Domain Help: 480-505-8899 www.GoDaddy.com 24/7 Tech Support: 480-505-8877 page 23

Chapter 6 - Company Information And Our Commitment To You and virus-protected email accounts; SSL certificates; utility software and more. And Go Daddy is constantly developing more, better, lower-cost ways to improve your domain ownership, Internet and PC experience. 5. Best-in-industry live customer support, 24/7. This is a point of pride for Go Daddy. You deserve the best. Customer service and support is available to you either by phone, Web board, or email 24 hours a day, everyday. Many competitors dont even provide a telephone number for you to call! 6. Fast, easy bulk domain transfers and registrations. Go Daddys super-low prices, intuitive tools, Rapid Transfer System and concierge support make it a snap. 7. Just-right, affordable hosting and server options. Go Daddy hosts all of its customer sites on its own secure servers. Many of Go Daddys competitors sub-contract hosting or servers to the lowest bidder. If you ever have an issue with your Go Daddy plans, just call and the problem will be solved immediately. With the competition, theres no telling who you should call. 8. Superior domain search and management tools. Go Daddys domain search and portfolio management tools are second to none. Once youve registered your domain names, just log in at Manage My Domains and select domains to modify, either individually or in bulk. Apply your changes or add additional servicesits fast and easy. 9. Fierce protection of your personal information. Go Daddy works hard to prevent your data from being mined. And unlike some of our competitors who will happily sell your information to anyone for a price, Go Daddy will never under any circumstance make it available to third parties, unless legally required to do so. (Please do understand, though, that information in the Whois database is public domain. Go Daddy does everything possible to prevent screen access to it, but under certain circumstances, it can be obtained.) 10. Unique, valuable and innovative software and services. At Go Daddy, you can get everything you need to make the most out of your domain ownership and Internet experience: private unlisted registrations; Traffic Blazer (search engine registration); c-Site (copyright application); Secure SSL Certificates; Merchant Accounts and more.

Go Daddy Fun Facts


Go Daddy has been ranked as one of the Valleys Best Places to Work for four consecutive years (2004-2007.) The award recognizes top employers in the Phoenix-metro area. These results are based 100 percent on employee surveys.

CUSTOMER SERVICE
Go Daddy takes great pride in providing its customers with excellent customer service. Should you have any questions or issues, take advantage of one of several avenues to get the service you need. Also, Go Daddy often has terrific phone-only offers on products and services, so be sure to ask when you call!

Email Us: support@godaddy.com

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Chapter 6 - Company Information And Our Commitment To You

eNEWS MONTHLY NEWSLETTER


The best way to get the most out of your Go Daddy experience is to stay in touch with the latest Go Daddy happenings. Our monthly newsletter, eNews, keeps you in the loop with information on new products, special offers, how-to articles and more. Subscribing is easy and freejust go to www.GoDaddy.com and enter your email address in the Free Email Updates! Enter address box at the bottom of the page.

BobParsons.TV
Go Daddys CEO and founder recently unveiled his latest venture into new media with www.BobParsons.tv. This tell-it-like-it-is video blog features Parsons commentary, invites criticism and addresses topics ranging from Internet industry issues, to business decisions, company controversies or relevant subjects in the news with the help of video clips and other multimedia elements.

SERVICE AND SUPPORT


Frequently Asked Questions Browse through our online Frequently Asked Questions at www.GoDaddy.com/FAQ. Youll also find our helpful online Users Guides and additional product support information. Telephone Support Go Daddys highly trained, courteous support staff is waiting to take your call. Whatever time it takes to assist you, thats the time youll receive. Your problem will be resolved to your complete satisfaction. Domain Support(480) 505-8899 24 hours a day/7 days a week Technical Support(480) 505-8877 24 hours a day/7 days a week Billing Support(480) 505-8855 Mon - Fri: 5:30am - 9:00pm MST Sat & Sun: 7:30am - 9:00pm MST Email Support Go Daddy makes every effort to answer your questions as quickly as possible, typically within 10 hours. Support Web site: www.SupportWebsite.com Email support available via the support Web site.

We take great pride in providing our customers with excellent customer service. Our highly trained, courteous support staff is waiting to answer your questions.

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