Study International EURUNI Undergraduate Programmes and Courses

ONE UNIVERSITY, ONE NETWORK
UNDERGRADUATE PROGRAMS
www.euruni.edu
EUROPEAN UNIVERSITY
HO N SI GE N G A EV N GA PO RE N KO |M G |S ON N HE TR
THE EU EXPERIENCE INTERNATIONAL IMPACT ONE UNIVERSITY - ONE NETWORK
EU X |Y VO E RN N EN VI LO DO N N BA RC EL ON A M IC UN H |F RE U IB DA M A RG AK TO BE |U R AL SK
EN ZH AB U AL
TA KO AS CU S
N KI
Andreas Rist
from Germany / BBA Program
Outstanding faculty, case study method, small classes and personal approach are the reasons why I chose EU.
www.euruni.edu
21,000
ALUMNI IN MORE THAN 120 COUNTRIES
KEY FACTS
> Leader in undergraduate business education since 1973 > Transfer opportunities across a global campus network > Small, student-oriented classes > All courses taught in English > Outstanding faculty from more than 30 countries > Student body made up of more than 100 nationalities > Excellent employment record > Student to faculty ratio 9:1 > Continuous evaluation and personalized approach > Dynamic, practical case method approach > Multicultural and multilingual environment > Exchange programs with universities around the world > Lifelong network > Innovative and entrepreneurial focus
E IP TA I I BE N JI G
UNDERGRADUATE PROGRAMS European University Classroom Dr. John Kwo, Professor of Corporate Strategy
*INFO
Throughout this publication you will find these 3 icons. They relate to themed press articles, printed publications, videos, websites or blogs, all available on our website:
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Press Articles & Printed Publications
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Websites & Blogs
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EUROPEAN UNIVERSITY EDUCATION CENTERS ON ACADEMIC EXCELLENCE WITH PRACTICAL EXPERIENCE USING NEW TECHNOLOGIES AND INTERNATIONAL MOBILITY
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TABLE OF CONTENTS 1. WELCOME 2. ABOUT US
Our Mission & Philosophy Accreditation & Memberships Why Choose EU? What EU Graduates Say
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10 12 14 16
3. CAMPUSES
The Global Classroom
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4. CAREERS
Corporate Employers & Placement Services Our Partners
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5. PROGRAMS OF STUDY
BBA - Bachelor of Business Administration BA - Bachelor of Arts in Communication & Public Relations BA - Bachelor of Arts in Leisure & Tourism Management BA - Bachelor of Arts in International Relations BA - Bachelor of Arts in Sports Management BS - Bachelor of Science in Business Finance EBBA - Executive Bachelor of Business Administration
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6. ACADEMIC INFORMATION
Extra-Curricular Activities & Student Services
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7. ADMISSIONS
Application Instructions
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8. ALUMNI BUSINESS NETWORK
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YOUR BUSINESS SCHOOL YOUR BACHELOR DEGREE YOUR CAREER3

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1. WELCOME
WELCOME
Education must be focused on young, professional, innovative and global people
European University (EU) offers tomorrows leaders effective solutions in a professional environment. Through traditional as well as innovative business programs EU points the way to your success. The curricula are strongly linked with several recurrent themes: Business Administration, Communication & Public Relations, International Relations, Leisure & Tourism Management, Sports Management and Business Finance. This approach has produced programs of study relevant to all of tomorrows leaders. European Universitys faculty members are all experienced instructors and business professionals. They care about students and bring current issues into the classroom. Students at EU benefit from both the universitys modern facilities and the secure environment of our different locations. When you visit any of our campuses and step into a classroom, you will immediately understand European Universitys collegial and friendly environment. The future of business is founded on innovation, but delivering success depends on people. We appreciate your interest and want you to know that we are here to bring you a leading edge business education. We encourage you to learn more about us. Throughout this brochure, you will find the answers to many of the questions you may have about European University. If any of your questions still remain unanswered, please visit our website at www.euruni.edu or contact our Admissions Department at info@euruni.edu. If you want to find out even more about our current programs, students and facilities you are always welcome to come and visit us. We are sure that you will find a positive experience at EU. May your career, as student and graduate, be both exciting and rewarding. Dr. Dirk Craen President
TAILOR-MADE EDUCATION IS OUR TECHNOLOGY!

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Commencement Ceremony European University Barcelona Campus, Spain 2009 Website www.barcelona.euruni.edu EU Today TV www.euruni.tv
EU IS COMMITTED TO ADDING VALUE TO THE COMMUNITY BY PROVIDING AN INTERNATIONAL BUSINESS EDUCATION OF EXCEPTIONAL QUALITY
2. ABOUT US
ABOUT US
We are all entrepreneurs:
> We
develop leaders
> Who > Who
develop people develop business
As one of the worlds top business schools, European University (EU) is internationally accredited and recognized for the excellence of its students and faculty. EU was one the first universities to standardize its curricula in line with the Treaty of Bologna, passed by the European Union in 1999 to harmonize the structure of European higher education systems. Established in 1973, EU has developed a business education that delivers high-quality teaching, a competitive learning environment and a network of campuses in different countries. This broad network encourages students to participate in inter-campus exchanges in the following countries: Spain, Switzerland, Germany, UK, Austria, Kazakhstan, Syria, Taiwan, China, Malaysia and Singapore. EU offers the programs of Bachelor and Master of Business Administration (BBA and MBA), and also the possibility to specialize in different management education majors, for example: Business Administration, Communication & Public Relations, Leisure & Tourism Management, International Relations, Sports Management and Business Finance. EU brings the American education model to Europe by relating classroom theory to professional skills. The courses are taught in English using the case study method to prevent business theory from remaining abstract and incomprehensible. EUs pragmatic approach to business education is proven to effectively prepare students for
leadership positions in business and industry. EU internationalizes it programs by providing a unique learning environment; an international perspective is guaranteed by the composition of the faculty and student body. EU provides an education that is student-oriented, flexible and personal. All courses are taught by qualified faculty members with a wealth of practical experience in their fields. EU faculty works with students on an individual basis to create a cooperative and caring learning environment where human values flourish. Furthermore, EUs curricula aim at educating the individual in the sound ethics which underpin the EU philosophy: hard work, responsibility, leadership, honesty and self-reliance. Running a business in an honest manner is not an option, but the only way to compete in todays demanding world. In this sense, EU students are taught to approach managerial decision-making with critical awareness of each alternative and to make decisions based on these values.
A COSMOPOLITAN EDUCATION!
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European University Barcelona Campus, Spain Website www.barcelona.euruni.edu Blog www.euruni.net/blog/eurunibcn EU Today TV www.euruni.tv
Faculty EUs high-caliber faculty is made up of full-time academics holding doctorates in their specialties as well as part-time instructors drawn from the international professional community. This combination brings together the best from both the academic and business worlds in a way that supports a unique and exceptional quality of learning. The majority of EU faculty members possess experience as entrepreneurs, consultants and business leaders and bring business practice closer to the classroom. Their modern interactive teaching methodology ensures students involvement in the learning process. Students EU students are a vibrant and motivated international community who come from all over the world. International exchange leads to greater understanding and appreciation of other cultures and prepares our graduates for more effective interaction in the global marketplace.
LEADING THE WAY

EU FACULTY ARE LEADING INNOVATORS WHO WORK BOTH INSIDE AND OUTSIDE OF THE CLASSROOM TO GUIDE OUR BUSINESS STUDENTS EDUCATION
2. ABOUT US
OUR MISSION & PHILOSOPHY

> > > > > > >
Leadership Excellence Pragmatism Student care Passion Integrity Innovation
Mission Statement
To prepare students for success in the global marketplace To assume and maintain a leadership role in international education To serve as an intellectual resource and platform for the global business community Education focused on young, professional, progressive, innovative and global people High-tech, high-touch oriented educational services today and into the future Tailor-made education for tomorrows leaders through traditional as well as innovative programs An understanding of business ethics, focusing on the highest standards of quality and professionally-oriented educational programs Education accessible to all by offering full- and part-time programs, multimedia and distance learning study options A variety of non-degree programs, in addition to its degree programs, to meet the needs of individuals, institutions and public agencies A multicultural and multilingual environment
WE ENCOURAGE STUDENTS TO IMPROVE THEIR COMMUNICATION AND LEADERSHIP SKILLS

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European University Classroom Omar Trejo, Mexico Weiwei Liu, China
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STUDENT TO FACULTY RATIO
9:1
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2. ABOUT US
ACCREDITATION
Recognized for Excellence
European University is accredited for the quality of its programs by ACBSP (Accreditation Council for Business Schools and Programs) and by IACBE (International Assembly for Collegiate Business Education), both CHEA (Council for Higher Education Accreditation) recognized accrediting bodies. ACBSP and IACBE are American associations accrediting programs specializing in management. Their mission is to develop, promote and recognize best practices that contribute to continuous improvement of business education. They are global leaders enhancing the quality of business schools and programs focusing on teaching excellence.
Visit the ACBSP website: www.acbsp.org Visit the IACBE website: www.iacbe.org Visit the CHEA website: www.chea.org
MEMBERSHIPS
EU is a member of the following organizations, which are also committed to excellence in business education: > Association to Advance Collegiate Schools of Business (AACSB) > European Foundation for Management Development (EFMD) > Central and East European Management Development Association (CEEMAN) > Society for Advancement of Management (SAM) > European Council for Business Education (ECBE) > European Council of International Schools (ECIS) > Hispanic Association of Colleges and Universities (HACU) > Mediterranean Association of International Schools (MAIS) > Fdration Suisse des Ecoles Prives (FSEP) > Service Scolaire Suisse (SSS) > Association Vaudoise des Ecoles Prives (AVDEP) > Association Genevoise des Ecoles Prives (AGEP) > Global Education in Switzerland (GES)
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AUTHENTICITY & QUALITY

Established in 1973, European University has its headquarters in Switzerland, is a member of the Swiss Federation of Private Schools, the European Foundation for Management Development and is certified by the Swiss Label
A WORLD-CLASS, VALUE-CENTERED UNIVERSITY EXPERIENCE
Montreux, Switzerland
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2. ABOUT US
WHY CHOOSE EU?

EU is an international business school where human values flourish > Loyalty > Honesty > Transparency > Respect > Trust
> Student-oriented education that is flexible and provides personalized attention to student needs. > Recognized for excellence: EU is an accredited multi-campus international business school. > Small class sizes of 2025 students: this encourages interactive discussions and ensures excellent communication and feedback between students and faculty. > Pragmatic approach to business theory: EU employs the dynamic case study method as it is indisputably the most effective academic tool to demonstrate the applications of business theory. > Regular student evaluation and assessment. Mid-semester and final exams as well as weekly assignments in terms of individual and team projects, papers and presentations allow professors to closely supervise each student and advise them on their progress. > Transfer opportunities: the global network of EU campuses and close cooperation with some of the leading business schools in the world means that EU students can easily transfer between countries and continents; a student can start their studies in Geneva, then move to Munich and finish in Barcelona. > Outstanding faculty: in addition to excellent academic credentials, EU professors possess experience as entrepreneurs, consultants and business leaders, which brings business practice closer to the classroom. Moreover, they employ modern interactive teaching methodology to ensure student involvement in the learning process. EU faculty focus on student learning and development. > Multilingual: all of our students are proficient English speakers and 98% of them speak at least one other language. EU further refines their communication, presentation and leadership skills, vital to effective management. > Modern facilities and locations in some of the worlds most attractive cities and economic centers. > International and cosmopolitan spirit: student and faculty body comprising more than 100 nationalities. > Excellent employment record: in addition to career and internship fairs organized annually on-campus and the regular e-mailing of relevant career openings, EUs career services office provides personalized counseling and assistance to each of our students. This results in quick and excellent job placements for EU graduates. > Constant innovation: EU professors and corporate sector advisors regularly update EUs curricula so that they reflect the latest issues and developments in business. Moreover, students attend innovative seminars on creativity that further develop their analytical and communication skills. > Developing business personality through traditional as well as cutting-edge business programs, EU prepares students for success in the global marketplace. It provides them with keen analytical skills, refined cultural awareness, multilingual skills and clear strategic vision.
EUROPEAN UNIVERSITY IS ONE OF THE FIRST UNIVERSITIES TO SATISFY THE NEEDS OF THE STUDENTS ON THE ONE HAND AND THE INTERNATIONAL BUSINESS COMMUNITY ON THE OTHER
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www.euruni.edu European University Classroom Laura Gertenbach, Germany
STUDENT NATIONALITIES
Other 4%
Europe 29%
Middle East 12%
Americas 19%
Asia 16%
CIS 20%
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2. ABOUT US
WHAT EU GRADUATES SAY

A truly international experience
Gerard McKeogh from Ireland / BBA Program At EU I found intellectually stimulating discussions, classmates from various compelling backgrounds, networking opportunities and, most importantly, relevant, up-to-date courses that bridge business theory with practises.
Antonella Merello from Argentina / BBA Program I applied to EU 3 years ago because of its excellent reputation, extensive network of campuses worldwide and truly international student environment. Now I can say that EU not only met my expectations, it even surpassed them. I feel I made the right choice and I can recommend it to anyone. Bertrand Morisod from Switzerland / BBA Program I was looking for a business school that combined a high-quality modern curriculum and teaching faculty with an international study environment. I recognized that the EU campus transfer program is a vital component to enhance understanding of international business, and I took full advantage of this one-of-a-kind opportunity. Nando von Auersperg from Austria / BA Program At EU I learned how to efficiently work in a team made up of people from different cultural backgrounds, countries and professions.
Eva Bozilovich from Serbia / BA Program European University proved the right choice for me as it has given me not only a firm grounding in business practise but an excellent understanding of business ethics and values. I find that I have benefitted enormously from the small, personalized classes that allow engaging discussions and close interaction with faculty.
Lu Liu from China / BBA Program EU was the most important decision Ive made in my life. It changed me completely as a person and it practically moulded my personality as a professional. After only 3 years at EU, I feel fully capable of joining a company and making a difference there.
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Commencement Ceremony European University Munich Campus, Germany 2009 Publication www.euruni.edu/downloads EU Today TV www.euruni.tv
Patricia Balzer from Germany Attila Ersek from Hungary We chose European University because of its excellent worldwide reputation and the fact that EU has campuses around the world.
WORK PLACEMENT PER SECTOR

PR & Media 24%
Other 12% Advertising 9%
WORK PLACEMENT PER REGION

Europe 32%
Other 4% Middle East 14% Asia 15%
Marketing 23%
HR 14% Finance 18%
Americas 18%
CIS 17%
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Commencement Ceremony European University Barcelona Campus, Spain 2008 Publication www.euruni.edu/downloads EU Today TV www.euruni.tv
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EUROPEAN UNIVERSITY
100 NATIONALITIES, SPEAKING MORE THAN 50 LANGUAGES
BODY OF MORE THAN GET THE GLOBAL ADVANTAGE WITH A STUDENT
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European University has a network of campuses in different countries. All campuses follow identical curricula and use the same textbooks, which means students may transfer between campuses at the end of any successfully completed semester.
With a rich history stretching back over more than 2000 years, London is today one of the worlds leading business, financial and cultural centers. Its influence in politics, education and the arts confirms its status as one of the major international cities.
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3. CAMPUSES
THE GLOBAL CLASSROOM

Students are offered the opportunity to transfer to any campus within EUs international network at the end of each semester. Students can start their studies in Barcelona, continue in Geneva and finish them in Munich or London. This offers them a truly global experience.
Hong Kong, China
Geneva, Switzerland
Beijing, China
Montreux, Switzerland
Vienna, Austria
London, United Kingdom
Damascus, Syria
Munich, Germany
Taipei, Taiwan
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Barcelona, Spain Website www.barcelona.euruni.edu Blog www.euruni.net/blog/eurunibcn
BE GLOBAL. THINK GLOBAL. ACT LOCAL. USE THE NETWORK OF RELATIONS YOU CREATE DURING YOUR STUDIES AT EUROPEAN UNIVERSITY.
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4. CAREERS
CORPORATE EMPLOYERS & PLACEMENT SERVICES

While nobody else will make career choices but the students themselves, practical advice is available from EUs career counselors. The aim of such guidance is twofold: to make students aware of the wide range of career choices and organizations available and to help them assess their own skill base, personality profile, strengths and weaknesses when making job choices. The EU employment database consolidates information from a range of sources and is regularly updated. Below you will find a list of some of our contacts in the world of industry.
ABB ACCENTURE > A.T. KEARNEY > ABN AMRO BANK > ADIDAS > ALCATEL-BELL > AMAS BANK > AMERICAN EXPRESS > APPLE > AVENTIS PHARMA > BANCO MORA > BANCO SABADELL > BANCO SANTANDER > BANESTO > BANK BRUSSELS LAMBERT > BANQUE PRIVE EDMOND DE ROTHSCHILD > BARCLAYS MERCANTILE LONDON > BAYER > BBVA > BLANCPAIN > BMW GROUP > BNP PARIBAS > BRITISH TELECOMMUNICATIONS > CABLECOM > CATERPILLAR > CHASE MANHATTAN BANK > CHRYSLER > CHUPA CHUPS > CIBA
> >
CITIBANK CITIGROUP > COCA-COLA > COCHLEAR > COMPAQ > COOP > CREDIT ANDORRA > CREDIT LYONNAIS > CREDIT SUISSE > DELL > DELOITTE & TOUCHE > DEUTSCHE BANK > DEUTSCH HONDURANISCHE INDUSTRIE > DHL > DISNEYLAND PARIS > DUN & BRADSTREET > EBAY UK > EL CORTE INGLES > ESTEE LAUDER INC. > EUROCARD > FEDEX > FORD > GENERAL ELECTRIC > GENERAL MOTORS > GOLFCLUB URLOFFEN > GOOGLE > HAAGEN DAZS > HENNESSY > HERALD TRIBUNE > HEWLETT PACKARD
> >
HILTON INTERNATIONAL HINDUJA GROUP > HOFFMANN-LA ROCHE > IBM > ILO > IMD > INDITEX > IKEA > JETAVIATION > JOHNSON & JOHNSON > KENWOOD > KNORR CPC BENELUX BV > KOREAN AIRLINES > KPMG > LA CAIXA > LABORATORIOS ESTEVE > LOGITECH > LOREAL > MARRIOTT HOTELS > McDONALDS > McKINSEY & CO > MERRILL LYNCH > MIELE > MORGAN STANLEY > MOTOROLA > MOTUL > NESTL > NIKE > NOKIA > NOVARTIS INTERNATIONAL > PANALPINA MANAGEMENT > PEPSI
> >
PEUGEOT PRICE WATERHOUSECOOPERS > PROCTER & GAMBLE > RENAULT > SANDOZ NUTRITION > SEAT > SHELL > SIEMENS > SIEMENS BUSINESS SERVICES > SONY ERICSSON > SONY MUSIC > SPA CHAKRA > SPECIALTY CHEMICAL > SWATCH GROUP > SWISS INTERNATIONAL AIRLINES > TELEFONICA > THE BOSTON CONSULTING GROUP > THE WORLD BANK GROUP > THOMAS COOK GROUP > UBS > UNILEVER > UNITED BISCUITS > UNITED NATIONS > VERITAS > VODAFONE > VIRGIN > XEROX > WTO
> >
ON GRADUATION, EMPLOYERS ARE GUARANTEED BRIGHT, READY-TO-WORK PROFESSIONALS. IT IS THIS THAT SETS OUR BACHELOR PROGRAMS APART FROM OTHERS IN THE MARKET.
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www.euruni.edu
Spring Cocktail European University Geneva Campus Switzerland 2009 Mr. Yves Leterme, Belgian Prime Minister Printed publications www.euruni.net/eutoday14.pdf EU Today TV www.euruni.tv
LEARNING FROM LEADERS

Distinguished speakers for lecture series include business leaders, ambassadors and political figures.
European University is alive with inspiration and opportunity. It is a place where something positive is always happening. Conferences, guest speakers, forums, summits, career fairs, the list of events on-campus never ends. EUs excellent reputation and campus locations bring some of the most motivating and inspirational leaders to teach. Students and alumni learn from and are challenged by senior industry, government, finance and media personalities. They forge global business contacts which will last for the rest of their lives. Speaking on campus: Yves Leterme Prime Minister of Belgium Srichand Hinduja CEO & President, Hinduja Group of Companies Philippe Gex Mayor of Yvorne, Switzerland Nick Hayek CEO, Swatch Group Andr Dos Former CEO, Swiss International Airlines Peter Hug CEO, Wenger Vladimir Petrovsky Director, European Office of the United Nations Gerd Becker CEO, METRO Cash & Carry Bernard Gander Vice President, Logitech Pierre Keller President, ECAL - Ecole Cantonale dArt de Lausanne Alain Delamuraz Vice President, Blancpain Peter K. Hecktor Founder & CEO, Data Modul AG Roland Decorvet CEO, Nestl China Nayla Hayek CEO, Tiffany Watches Co. Marc Hayek CEO, Blancpain Moritz Sutter Founder, Crossair Bernard Fierens Director, Private Bank Edmond De Rothschild Wendelin von Boch CEO, Villeroy & Boch Pau Serrancanta Director, Dorna Sports (Moto GP) Lu Yu Cheng Former Executive Vice Mayor of Beijing
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4. CAREERS
OUR PARTNERS
Educational partnerships with universities worldwide
EU continuously explores affiliation opportunities with other world-class universities. We offer our students the possibility to obtain dual degrees from institutions of higher education around the world.
Europe
> Germany > Austria
> Mexico
ISW - Business School Freiburg ITM - International College of Tourism & Management University Nord International Business School Budapest Vilnius University
> Estonia
> Hungary
> Lithuania > Russia
Lomonosov Moscow State University Saratov State Technical University South Russia University Rostov State University of Economics > Georgia Tbilisi State University > Cyprus Cyprus Institute of Marketing
ITESM - Instituto Tecnolgico y de Estudios Superiores de Monterrey Unico Universidad Autnoma de Guadalajara EBC - Escuela Bancaria y Comercial Universidad de Colima ITESCA - Instituto Tecnolgico Superior de Cajeme Universidad de Sonora > Ecuador Universidad del Pacfico > Colombia CESA - Colegio de Estudios Superiores de Administracin Politcnico Grancolombiano > Peru UPC - Universidad Peruana de Ciencias Aplicadas > Chile Universidad del Mar
Asia
> Singapore > Kazakhstan
Shines Education Group
North, Central & South America

> USA
Nichols College, MA Hamline University, MN Monmouth College, IL College of Charleston, SC University of Incarnate World, TX > Canada St. Lawrence College > Brazil CUJA - Centro Universitario Jorge Amado FGV - Fundao Getulio Vargas PUC-Rio - Pontifcia Universidade Catlica do Rio de Janeiro UNIP - Universidade Paulista
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Kazakh-Russian International University UIB - University of International Business > Turkey IBEC - Istanbul Business Education Center > China University of Pekin > Malaysia Pine Academy Group
Middle East & Africa

> South
Africa Vaal University of Technology > Egypt MISR - University for Science & Technology
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DUAL BACHELOR DEGREE EUROPEAN UNIVERSITY & NICHOLS COLLEGE

Begin your studies at one of the European University campuses throughout Europe and Asia. After completing 5 semesters of your undergraduate degree, travel to the Nichols College campus in Massachusetts and finish your last 2 semesters. Having 2 degrees from 2 prestigious business programs on 2 continents will provide you with a competitive advantage in todays global economy. A Great Partnership In business, networking and developing partnerships are part of the new formula for success in the global economy. European University and Nichols College have found such a partnership in the world of higher education. Both schools have the same core values: to deliver creative, cutting-edge business education to the next generation of business leaders. Advantages A pragmatic, career-focused approach to education > Small class sizes and personalized attention > Accessible faculty who care about student success > Outstanding employment record for our graduates
>
5 2 2
Semesters at any European University campus Semesters at Nichols College Degrees... a BBA from European University and a BSBA from Nichols College
WHY SPEND 3 YEARS EARNING JUST 1 DEGREE WHEN YOU CAN EARN 2 AT ONCE?
Website www.nichols.edu
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PROGRAMS OF STUDY
EU was one of the first private universities to implement the 3-year program required in the European Union by the Treaty of Bologna. As a result, our students have the opportunity to join a company with a Bachelors degree only 3 years after leaving high school. The rigorous academic training our students undergo allows them to immediately enter our 3-term/1-year MBA program. As a result, EU students can obtain both their Bachelor and MBA degrees in only 4 years.
> The first-year courses lay the theoretical and practical foundations for the study of business. They focus on developing a broad understanding of the functional business areas of marketing, accounting, finance, information technologies and management as well as sound communication skills. These courses are identical for all majors which allows students to make a more informed choice of major at the beginning of the second year. Upon successful completion of the required courses, students obtain a Diploma in Business. >
ness. Upon successful completion of the required courses, the preparation and defense of a thesis and 2 final case studies, students obtain a Bachelor Degree. Summer Semesters Option Furthermore, EU provides 2 intensive semesters in the summer months which give students the opportunity to complete their undergraduate degrees faster, i.e. in 2 or even 2 years if they take 1 or 2 summer semesters respectively. Bachelor Second Major Option After completing a given major, students have the option to study another 2 semesters in a different major in order to earn a second bachelor, thus earning 2 bachelor majors in 8 semesters. MBA Option Our university provides its bachelor degree graduates with the option of immediately joining EUs Master of Business Administration (MBA) program, thus allowing them to start their professional career with an MBA only 4 years after high-school graduation. Our MBA program is a 3-term/1-year course of study which covers the main fields of business at an advanced level and provides a major in a specific area. In addition, our students have the possibility to do a part-time MBA in 2 years (6 terms).
Graduate Program
Third year 5th Semester 6th Semester 1st Term One year 2nd Term MBA 3rd Term
The second-year courses build upon the knowledge and skills acquired in the first year. They provide students with an in-depth understanding of the complex business environment and help them develop flexible business thinking and effective managerial skills. In addition, this year is an introduction to the chosen study major, offering a number of specialized courses. Upon successful completion of the required courses, students obtain an Advanced Diploma in Business.
> The third-year further develops the students knowledge and skills acquired in the second year and prepares them for immediate entry into a business entity. It completes the requirements for obtaining a major in a specific area of busi-
Undergraduate Program
First year 1st Semester 2nd Semester Second year 3rd Semester 4th Semester
Diploma in Business
Advanced Diploma in Business
Bachelor Degree
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www.euruni.edu European University Classroom Daniela Greaves, Mexico
The Corporate Network
EU designs its programs in conjunction with senior executives from the global business community and receives ongoing feedback from them. In this way, EU adapts to the changing requirements of todays business world and continues to provide excellence in higher education.
The core of EU instruction prepares students for entry into the business world with a Bachelor degree. Students can choose to specialize in one of the following areas:
> > > > > >
Business Administration Communication & Public Relations Leisure & Tourism Management International Relations Sports Management Business Finance
EU IS THE RIGHT CHOICE FOR THOSE WISHING TO PURSUE A CAREER IN ANY OF THESE FIELDS
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BBA - BACHELOR OF BUSINESS ADMINISTRATION

The Bachelor of Business Administration (BBA) is a 3-year, 6-semester program of study that prepares students to enter a variety of managerial positions in international and local business. It allows students to evaluate the complexity of modern international business organizations: the intricate relationships that exist between businesses, the social frameworks in which they function, and the challenges of administration at all levels. The curriculum offerings are appropriately diverse and stress the application of knowledge within a business environment. The BBA program provides students with a comprehensive management education in order to cope with an increasingly complex business environment. Students explore the principles of accounting, finance, management, marketing, economics, and consumer behavior. The goal of the program is to provide a practical working background that prepares the graduate for immediate entry into a management position.
CH-Credit Hours
ECTS-European Credit Transfer System
FIRST SEMESTER (22 CH | 30 ECTS) BCO 111 Foundations of Business Management BCO 112 Marketing Management BCO 113 Writing Communication Skills BCO 114 Accounting I BCO 115 Micro Economics BCO 116 Elementary Calculus BCO 117 IT Software for Business BCO 118 Environmental Sustainability Seminars/Industrial Visits THIRD SEMESTER (21 CH | 30 ECTS) BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information Systems BCO 217 E-Business BBA 211 Cross-Cultural Business Issues BBA 212 Knowledge Management Seminars/Industrial Visits FIFTH SEMESTER (21 CH | 30 ECTS) BCO 311 Global Business BCO 312 Financial Statement Analysis BCO 313 Negotiation BCO 314 Small Business Management BCO 315 Corporate Finance BCO 316 Industrial Marketing BBA 311 Business Logistics BBA 312 Decision Analysis BBA 313 Change Management Today Seminars/Industrial Visits/Thesis Seminar year 3 year 2 year 1
CH | ECTS
SECOND SEMESTER (22 CH | 30 ECTS) BCO 121 Ethics in Business BCO 122 Oral Communication Skills BCO 123 Accounting II BCO 124 Macro Economics BCO 125 Business Law BCO 126 Mathematics of Finance BCO 127 Applied Management Statistics BCO 128 Advertising, Media & Branding Seminars/Industrial Visits FOURTH SEMESTER (21 CH | 30 ECTS) BCO 221 Global Economics BCO 222 Business Finance II BCO 223 Social Media Marketing BCO 224 Financial Markets BCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BBA 221 Marketing Research BBA 222 Project Management BBA 223 Service Management Seminars/Industrial Visits/Thesis Seminar SIXTH SEMESTER (21 CH | 30 ECTS) BCO 321 Strategic Management BCO 322 Budgeting & Control BCO 323 Organizational Communication BCO 324 Cases in Marketing BBA 321 Cases in Finance BBA 322 Leadership & Team Building BBA 323 Total Quality Management BBA 324 Retail Management & Merchandising BBA 325 Portfolio Management Thesis Seminar Final Case: Marketing Final Case: Finance Thesis
CH | ECTS
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CH | ECTS
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More information is available at our website: www.euruni.edu
www.euruni.edu
BA - BACHELOR OF ARTS IN COMMUNICATION & PUBLIC RELATIONS

The Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent faculty with direct commercial experience. During the course students develop practical media skills and theoretical understanding of public relations and corporate communication. This BA program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation.
CH-Credit Hours
FIRST SEMESTER (22 CH | 30 ECTS) BCO 111 Foundations of Business Management BCO 112 Marketing Management BCO 113 Writing Communication Skills BCO 114 Accounting I BCO 115 Micro Economics BCO 116 Elementary Calculus BCO 117 IT Software for Business BCO 118 Environmental Sustainability Seminars/Industrial Visits THIRD SEMESTER (21 CH | 30 ECTS) BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information Systems BCO 217 E-Business BAC 211 Fundamentals of Public Relations BAC 212 Interpersonal Communication Seminars/Industrial Visits FIFTH SEMESTER (21 CH | 30 ECTS) BCO 311 Global Business BCO 312 Financial Statement Analysis BCO 313 Negotiation BCO 314 Small Business Management BCO 315 Corporate Finance BCO 316 Industrial Marketing BAC 311 International Public Relations BAC 312 Intercultural Communication BAC 313 Persuasion & Lobbying Seminars/Industrial Visits/Thesis Seminar year 3 year 2 year 1
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SECOND SEMESTER (22 CH | 30 ECTS) BCO 121 Ethics in Business BCO 122 Oral Communication Skills BCO 123 Accounting II BCO 124 Macro Economics BCO 125 Business Law BCO 126 Mathematics of Finance BCO 127 Applied Management Statistics BCO 128 Advertising, Media & Branding Seminars/Industrial Visits FOURTH SEMESTER (21 CH | 30 ECTS) BCO 221 Global Economics BCO 222 Business Finance II BCO 223 Social Media Marketing BCO 224 Financial Markets BCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BAC 221 Public Relations Research BAC 222 Event & Conference Management BAC 223 Public Relations Campaigns Seminars/Industrial Visits/Thesis Seminar SIXTH SEMESTER (21 CH | 30 ECTS) BCO 321 Strategic Management BCO 322 Budgeting & Control BCO 323 Organizational Communication BCO 324 Cases in Marketing BAC 321 Cases in Public Relations BAC 322 Social, Company & State Protocol BAC 323 Mass Media Ethics & Legislation BAC 324 Innovative Electronic Communications BAC 325 Media Planning Thesis Seminar Final Case: Marketing Final Case: Communication & Public Relations Thesis
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BA - BACHELOR OF ARTS IN LEISURE & TOURISM MANAGEMENT

The Bachelor of Arts in Leisure & Tourism Management is a 3-year program that prepares students to work in diverse sectors of the travel and tourism industry such as hotel management, event management, tour operations, resort management and convention management. It includes courses in management of recreation facilities, tourist destination management, touristic geography, tourism and the environment, tourism and public policy, wildlife tourism, urban tourism and the legal aspects of recreation and tourism.
CH-Credit Hours
FIRST SEMESTER (22 CH | 30 ECTS) BCO 111 Foundations of Business Management BCO 112 Marketing Management BCO 113 Writing Communication Skills BCO 114 Accounting I BCO 115 Micro Economics BCO 116 Elementary Calculus BCO 117 IT Software for Business BCO 118 Environmental Sustainability Seminars/Industrial Visits THIRD SEMESTER (21 CH | 30 ECTS) BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information Systems BCO 217 E-Business BAT 211 Cross-Cultural Business Issues BAT 212 The Business of Tourism Seminars/Industrial Visits FIFTH SEMESTER (21 CH | 30 ECTS) BCO 311 Global Business BCO 312 Financial Statement Analysis BCO 313 Negotiation BCO 314 Small Business Management BCO 315 Corporate Finance BCO 316 Industrial Marketing BAT 311 Tourism Marketing BAT 312 Sustainable Tourism: Policies & Ethics BAT 313 Hospitality Management Seminars/Industrial Visits/Thesis Seminar year 3 year 2 year 1
CH | ECTS
SECOND SEMESTER (22 CH | 30 ECTS) BCO 121 Ethics in Business BCO 122 Oral Communication Skills BCO 123 Accounting II BCO 124 Macro Economics BCO 125 Business Law BCO 126 Mathematics of Finance BCO 127 Applied Management Statistics BCO 128 Advertising, Media & Branding Seminars/Industrial Visits FOURTH SEMESTER (21 CH | 30 ECTS) BCO 221 Global Economics BCO 222 Business Finance II BCO 223 Social Media Marketing BCO 224 Financial Markets BCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BAT 221 Service Management BAT 222 Event & Conference Management BAT 223 Cultural Heritage Seminars/Industrial Visits/Thesis Seminar SIXTH SEMESTER (21 CH | 30 ECTS) BCO 321 Strategic Management BCO 322 Budgeting & Control BCO 323 Organizational Communication BCO 324 Cases in Marketing BAT 321 Cases in Tourism BAT 322 International Operations Management BAT 323 Financial Management in Tourism BAT 324 Quality Management BAT 325 Leisure & Recreational Management Thesis Seminar Final Case: Marketing Final Case: Leisure & Tourism Thesis
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www.euruni.edu
BA - BACHELOR OF ARTS IN INTERNATIONAL RELATIONS

The Bachelor of Arts in International Relations is a 3-year program that prepares and encourages students to recognize, analyze, and evaluate the role of major players, structures, and processes in business and politics. It will also help students understand some of the forces affecting our lives in a rapidly globalizing, interdependent world. Learning how to analyze information gathered from reliable sources is central to the specialization. Students will also learn how to effectively share insights and analysis with others. The International Relations major is considered excellent training for careers in government and the diplomatic service, international organizations, non-governmental organizations and law. However, it also provides a good foundation for understanding current affairs and can help prepare students for many other professions.
CH-Credit Hours
FIRST SEMESTER (22 CH | 30 ECTS) BCO 111 Foundations of Business Management BCO 112 Marketing Management BCO 113 Writing Communication Skills BCO 114 Accounting I BCO 115 Micro Economics BCO 116 Elementary Calculus BCO 117 IT Software for Business BCO 118 Environmental Sustainability Seminars/Industrial Visits THIRD SEMESTER (21 CH | 30 ECTS) BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information Systems BCO 217 E-Business BAI 211 Cross-Cultural Business Issues BAI 212 International Relations Seminars/Industrial Visits FIFTH SEMESTER (21 CH | 30 ECTS) BCO 311 Global Business BCO 312 Financial Statement Analysis BCO 313 Negotiation BCO 314 Small Business Management BCO 315 Corporate Finance BCO 316 Industrial Marketing BAI 311 Global Economic Geography BAI 312 Theories of International Relations BAI 313 Conflict Management Seminars/Industrial Visits/Thesis Seminar year 3 year 2 year 1
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SECOND SEMESTER (22 CH | 30 ECTS) BCO 121 Ethics in Business BCO 122 Oral Communication Skills BCO 123 Accounting II BCO 124 Macro Economics BCO 125 Business Law BCO 126 Mathematics of Finance BCO 127 Applied Management Statistics BCO 128 Advertising, Media & Branding Seminars/Industrial Visits FOURTH SEMESTER (21 CH | 30 ECTS) BCO 221 Global Economics BCO 222 Business Finance II BCO 223 Social Marketing Media BCO 224 Financial Markets BCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BAI 221 Political Science BAI 222 International Organizations BAI 223 Diplomacy & Foreign Policy Seminars/Industrial Visits/Thesis Seminar SIXTH SEMESTER (21 CH | 30 ECTS) BCO 321 Strategic Management BCO 322 Budgeting & Control BCO 323 Organizational Communication BCO 324 Cases in Marketing BAI 321 Cases in International Relations BAI 322 Social, Company & State Protocol BAI 323 Development Studies BAI 324 International Law BAI 325 International Peace & Security Thesis Seminar Final Case: Marketing Final Case: International Relations Thesis
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BA - BACHELOR OF ARTS IN SPORTS MANAGEMENT

The Bachelor of Arts in Sports Management is a 3-year program designed to prepare students for a variety of exciting careers. Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposure combine to make sports management a diverse and dynamic field. The program combines a knowledge of physical education with business and management courses, based upon a foundation of real-world case studies.
CH-Credit Hours
FIRST SEMESTER (22 CH | 30 ECTS) BCO 111 Foundations of Business Management BCO 112 Marketing Management BCO 113 Writing Communication Skills BCO 114 Accounting I BCO 115 Micro Economics BCO 116 Elementary Calculus BCO 117 IT Software for Business BCO 118 Environmental Sustainability Seminars/Industrial Visits THIRD SEMESTER (21 CH | 30 ECTS) BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information Systems BCO 217 E-Business BAS 211 Sports Sociology BAS 212 Public & Media Relations in Sport Seminars/Industrial Visits FIFTH SEMESTER (21 CH | 30 ECTS) BCO 311 Global Business BCO 312 Financial Statement Analysis BCO 313 Negotiation BCO 314 Small Business Management BCO 315 Corporate Finance BCO 316 Industrial Marketing BAS 311 Sports Nutrition & Health BAS 312 Sports Marketing BAS 313 Legal & Ethical Issues in Sport Seminars/Industrial Visits/Thesis Seminar year 3 year 2 year 1
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SECOND SEMESTER (22 CH | 30 ECTS) BCO 121 Ethics in Business BCO 122 Oral Communication Skills BCO 123 Accounting II BCO 124 Macro Economics BCO 125 Business Law BCO 126 Mathematics of Finance BCO 127 Applied Management Statistics BCO 128 Advertising, Media & Branding Seminars/Industrial Visits FOURTH SEMESTER (21 CH | 30 ECTS) BCO 221 Global Economics BCO 222 Business Finance II BCO 223 Social Media Marketing BCO 224 Financial Markets BCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BAS 221 Sports Psychology BAS 222 Event Management BAS 223 Sports Broadcasting Seminars/Industrial Visits/Thesis Seminar SIXTH SEMESTER (21 CH | 30 ECTS)
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BCO 321 Strategic Management BCO 322 Budgeting & Control BCO 323 Organizational Communication BCO 324 Cases in Marketing BAS 321 Cases in Sports Management BAS 322 Sponsoring & Sports Communications BAS 323 International Sports Management BAS 324 Sports Career Development BAS 325 Sports Facility Planning & Management Thesis Seminar Final Case: Marketing Final Case: Sports Thesis
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www.euruni.edu
BS - BACHELOR OF SCIENCE IN BUSINESS FINANCE

The Bachelor of Science in Business Finance is a 3-year degree tailor-made for students who are seeking to optimize their financial resources in the world marketplace. This course will provide the student with the skills required to analyze alternative business investments and teaches the importance of financial knowledge and discipline. You will learn to anticipate your clients needs (both personal and corporate), efficiently manage financial resources and to responsibly balance risk and profitability. The BS will provide you with a comprehensive global financial overview and sound business ethics advice, all within the trademark European University education model.
CH-Credit Hours
FIRST SEMESTER (22 CH | 30 ECTS) BCO 111 Foundations of Business Management BCO 112 Marketing Management BCO 113 Writing Communication Skills BCO 114 Accounting I BCO 115 Micro Economics BCO 116 Elementary Calculus BCO 117 IT Software for Business BCO 118 Environmental Sustainability Seminars/Industrial Visits THIRD SEMESTER (21 CH | 30 ECTS) BCO 211 Strategic Marketing BCO 212 Business Finance I BCO 213 Human Resources Management BCO 214 Production Management BCO 215 Entrepreneurship & New Venture Creation BCO 216 Management Information Systems BCO 217 E-Business BSF 211 Ethics in the Financial World BSF 212 Real Estate Investment Seminars/Industrial Visits FIFTH SEMESTER (21 CH | 30 ECTS) BCO 311 Global Business BCO 312 Financial Statement Analysis BCO 313 Negotiation BCO 314 Small Business Management BCO 315 Corporate Finance BCO 316 Industrial Marketing BSF 311 Managerial Accounting BSF 312 Insurance & Pension Commitments BSF 313 Security Analysis Seminars/Industrial Visits/Thesis Seminar year 3 year 2 year 1
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SECOND SEMESTER (22 CH | 30 ECTS) BCO 121 Ethics in Business BCO 122 Oral Communication Skills BCO 123 Accounting II BCO 124 Macro Economics BCO 125 Business Law BCO 126 Mathematics of Finance BCO 127 Applied Management Statistics BCO 128 Advertising, Media & Branding Seminars/Industrial Visits FOURTH SEMESTER (21 CH | 30 ECTS) BCO 221 Global Economics BCO 222 Business Finance II BCO 223 Social Media Marketing BCO 224 Financial Markets BCO 225 Consumer Behavior BCO 226 Sales & Purchasing Management BSF 221 Marketing for the Financial Services BSF 222 Bank & Treasury Management BSF 223 Cash & Credit Management Seminars/Industrial Visits/Thesis Seminar SIXTH SEMESTER (21 CH | 30 ECTS) BCO 321 Strategic Management BCO 322 Budgeting & Control BCO 323 Organizational Communication BCO 324 Cases in Marketing BSF 321 Cases in Finance BSF 322 Financial Derivatives BSF 323 International Financial Management BSF 324 Tax Management BSF 325 Portfolio Management Thesis Seminar Final Case: Marketing Final Case: Finance Thesis
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EBBA - EXECUTIVE BACHELOR OF BUSINESS ADMINISTRATION EU offers a fast-track Executive BBA. Complete the program in 1 year! For working professionals without a bachelor degree.
CH-Credit Hours
The Executive Bachelor of Business Administration (EBBA) is a 1-year, 2-semester intensive program designed for working professionals in middle or senior management positions and with 5 or more years of work experience. The underlying objective of the program is to equip professionals with theoretical and conceptual knowledge to strengthen their extensive work experience and to prepare them for graduate studies. The EBBA program can be considered a stepping stone to the Masters degree in Business Administration (MBA). The EBBA program recognizes the fact that professional candidates already have significant knowledge and are familiar with many of the most important aspects of business through their practical experience. Therefore, the EBBA program omits those courses which are not applicable after years of managerial experience. The EBBA program consists of 2 semesters of 13 weeks each. Classes take place during the day and a 2-year, 4-semester option is also available.
Course Curriculum
FIRST SEMESTER (22 CH | 30 ECTS) EBBA EBBA EBBA EBBA EBBA EBBA EBBA EBBA 101 102 103 104 105 106 107 108 Business Management Quantitative Business Methods Business Finance Communication Skills Marketing Management Management of Information Systems Ethics in Business Case Study Analysis E
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SECOND SEMESTER (22 CH | 30 ECTS) EBBA EBBA EBBA EBBA EBBA EBBA EBBA EBBA 201 202 203 204 205 206 207 208 Strategic Management Managerial Accounting Production & Operations Management Human Resources Management Customer Relationship Management Managerial Economics Corporate Finance & Cases in Finance Cases in Marketing
Admission Requirements
To be admitted into the EBBA program, students must meet the following requirements: > Applicants must be 25 years of age or more > Have a High School/Secondary School diploma or G.E.D. equivalent > 15 years of formal studies > Have at least 5 years of successful managerial experience > Fluency in English certified by a minimum TOEFL score of 213 (computer-based), 550 (paper based), 80 (internet-based), institute code 0476; IELTS score of 6.0 or equivalent; Cambridge ESOL/ Certificate in Advanced English (CAE), minimum grade C; European Universitys English language entrance exam; English as a mother tongue > Interview with the Dean
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Final Case: Marketing Final Case: Finance Thesis
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www.euruni.edu www.euruni.edu
European University Classroom Pio Verges, Professor of Business Finance EU Today TV www.euruni.tv
A CREATIVE AND INSPIRING ATMOSPHERE
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ACADEMIC INFORMATION
At European University we are proud of our global mix of world-class faculty, students, alumni and staff
Course Load The course load is expressed in credit hours. Each credit hour represents 1 hour of class per week. Thus a 3-credit hour class meets 3 hours per week. Preparation time of between 11 hours for each credit/hour is assumed. European Credit Transfer Accumulation System (ECTS) The students academic status can also be expressed by the use of the ECTS. One standard academic year corresponds to 72 ECTScredits that are equivalent to 15001800 hours of study. ECTS has been developed in order to provide a common currency and facilitate the transfer of students and their grades between European higher education institutions. Grade Point Average (GPA) The students academic standing is indicated by a grade point average determined by dividing the total number of credit points earned by the total number of credit hours of the academic program undertaken. Delta Mu Delta Membership The prestigious international honor society Delta Mu Delta acknowledges exceptional students in the field of business. Membership represents the highest recognition a business student can earn. Charted by Delta Mu Delta, European University provides its students with the opportunity to attain membership. Class Attendance Class attendance for all EU courses is mandatory. A student who misses more than 3 classes of a given course automatically fails the course. Graduation Requirements All 6 semesters of the Bachelor degree program must be completed with a minimum grade point average of 2.0. In addition, students must
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present and defend a thesis as well as 2 final cases (1 marketing case and another depending on the students specialization). Honors EU offers Disciplinary Honors in all programs: > Cum Laude: Cumulative GPA from 3.203.49 > Magna cum Laude: Cumulative GPA from 3.503.79 > Summa cum Laude: Cumulative GPA of 3.8 and above Graduation with Disciplinary Honors represents outstanding work within the requirements of a given major and significant effort in addition to those minimum requirements. Excellence in these areas can be measured by overall GPA, performance in designated gateway courses within a major, and completion of the thesis. Deans List To be placed on the Deans list, a matriculated student needs to: > Attain a grade point average of 3.7 or above > Complete at least 12 credits for any semester Academic Honesty Academic honesty is an essential aspect of all learning and is one of the most important values taken into account by academic communities throughout the world. EU follows strict standards of academic honesty to which all students must adhere. Academic dishonesty includes, but is not limited to, plagiarism, actual or attempted theft of academic records or examinations and alteration of grades. Any of these offences can result in automatic failure of the course and/or expulsion from the university. Plagiarism Plagiarism is the offering of work of another as ones own. Plagiarism is a serious offense and may include, but is not limited to, the following: > Complete or partial copying directly from a published or unpublished source without proper acknowledgment to the author. Minor changes like wording or syntax are not sufficient to avoid charges of pla-
www.euruni.edu European University Classroom Vilhem Ohrn, Sweden
giarism. Proper acknowledgment of the source of a text is always mandatory. > Paraphrasing the work of another without proper author acknowledgment > Submitting as ones own original work (however freely given or purchased) the original exam, research paper, manuscript, report, computer file, or other assignment that has been prepared by another individual
Transfer Credits Credits earned at other colleges or universities can be transferred to European University under the following conditions: > Only credits necessary for the completion of the degree pursued at EU can be transferred > Only credits for courses completed with a grade of C or higher can be transferred > Only courses completed within 10 years of the date of entry into EU can be transferred
Grading System Letter grades are given in all courses. Grades are calculated from the students class work, class attendance and participation, assignments, reports, presentations, mid-semester and final examinations. The professor selects the grading components for a given course according to the nature of that course. The grading components follow a given pattern: A+/A/A- > Outstanding academic standards and an unusual degree of intellectual initiative B+/B/B- > Superior work completed in a consistent and intellectual manner C+/C/C- > Average grade indicating a competent grasp on subject matter D+/D/D- > Inferior work, requiring additional coursework or exam to achieve a pass grade F > Failed to grasp even the minimum subject matter. No credit given; class needs to be repeated.
FA > Failure due to absence W > Withdrawal during the first 2 weeks of the semester I > Did not complete a small portion of the work or final examination due to circumstances beyond the students control Each course taken for credit at EU is evaluated in terms of its relative quality as shown by the grade received. The grades and their corresponding points are: A+ A AB+ B B4.0 points 3.8 points 3.7 points 3.3 points 3.0 points 2.7 points C+ C CD+ D DF 2.3 points 2.0 points 1.7 points 1.3 points 1.0 points 0.7 points 0 points
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EXTRA-CURRICULAR ACTIVITIES & STUDENT SERVICES

Real People - Real Solutions
Study Activities
Guest Lecturers Seminars These seminars are special topics sessions where experts interact with EU students on current issues of todays world. In addition to regular career seminars, European University also attracts business leaders to programs covering diverse sectors of business including banking, negotiation, international arbitration and market research. These sessions encourage the students curiosity and deliver detailed information and a practical, informed opinion. Industrial Visits Students are taken on a regular basis to visit specific national or international companies. In this way, theoretical concepts learned in class can be related to real business situations. Assignments relevant to the visit are given in class and students are required to present oral and written reports. Study Tours Study tours are designed to give students experience in the global corporate business environment. During a 12 week trip, students visit selected corporations, commercial centers, governmental and trade organizations around the world, where they observe a variety of industries and meet with management. Students are required to prepare project reports based on their study tour experiences. implementing career options. Staff can assist with choosing career paths, preparing rsums, improving interview skills, evaluating the job market, developing networks of contacts, conducting a job search and negotiating offers of employment. Career Workshops Students without corporate sponsorship are encouraged to take stock of their individual career expectations. Experienced professionals guide small student groups through a series of career development workshop exercises that assist with life/career choices. Career Seminars Major international companies are regularly invited on-campus to interview EU graduates. Recruiters introduce their companies and describe available job opportunities. Others will ask to meet with small groups of students with backgrounds in which they have a particular interest. Internships EU actively seeks to identify and fill suitable internship positions. This provides students with career-specific work experience, helping them to decide if they will follow their chosen career path and creating a network of industry contacts.
Career Development Activities

EU enjoys a solid reputation amongst recruiters. The caliber of its students and the efficiency of EU Career Development Services provides a distinctly competitive edge for job interviews. The office of Career Development serves students, alumni and organizations by addressing career development and employment needs. Individuals receive assistance in formulating, exploring and
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Social Activities
Welcome Night This activity is held at the very beginning of each semester and gives new and current students the opportunity to get to know each other. Christmas Dinner Before going on holidays students meet for this popular traditional get-together.
www.euruni.edu
Industrial Visit Nestl Headquarters, Switzerland European University Students
Special Evenings EU organizes specially themed events such as Mexican, Spanish, Irish and Brazilian nights. Ski / Snowboard Weekend Once a year EU organizes a ski/snowboard weekend at resorts such as Gstaad, Verbier, Crans Montana, Zermatt or Andorra. Non-skiers and snowboarders are welcomed since these locations offer a wide variety of activities. Cultural Tours and City Breaks Taking full advantage of EUs international campus network, students branch out on day trips and city breaks to experience cultural events and gain further understanding of national identity. Charity Events EU students actively support international charities with gala evenings and other fundraising activities. Event management and collection are organized by dedicated members of the Student Board Association on each campus.
Computer Facilities All classrooms have Wi-Fi access which encourages a high level of computer literacy. Support is provided by networked computers and laser printers with associated multimedia technology. Up-to-date software applications including internet, intranet and email are available to all students, who are required to use these tools to complete their coursework. Library and Proquest Online EU believes that online learning resources are a significant step towards the green classroom of the future. All students have full access to the online library Proquest and are encouraged to make use of this and other scholastic resources on offer. Textbooks are available to borrow from campus libraries. European University International Club EU International Club consists of alumni who facilitate the rapid integration of international students upon their arrival at EU. They are available to share their professional experience and offer advice regarding student life at EU.
Sports Activities
EU encourages different sport activities among the students. EU is proud of its basketball, volleyball and soccer teams. Every year we organize different inter-campus championships.
EU Alumni Association*
The alumni / university relationship is one of mutual enhancement, in which EU offers its alumni: > Networking opportunities with former classmates and faculty members > Continuing education opportunities through seminars and discussion groups > International events organized by EU to re-connect with old friends
*Please see page 46 for more details regarding EU Alumni
Student Services
Personal Counseling A number of experienced staff members are available to give students assistance with personal matters if required. If you wish to seek further help, EU can arrange for you to see a professional counselor.
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7. ADMISSIONS
ADMISSIONS
European University is pleased that you are considering to further your education, and can develop the professional skills you need to thrive in todays business society. EU understands that choosing a university is one of the most challenging decisions that you will face in your life. EU is an excellent choice and is here to help you in your decision making. You are invited to learn as much as possible about EU: visit its campuses, meet current students and alumni, attend classes and university events and see how EU is aligned with your educational and professional goals. At EU, your peers and faculty from around the world will challenge and stimulate you. You will find a caring, flexible environment where you will grow both personally and intellectually. Admission to EU is limited, so we urge you to submit your application as soon as possible. By applying early, you will be guaranteed full consideration for admission and we will be able to answer any questions you may have. Applications are considered on a rolling admission basis with four starting dates per year in October, February, June and August. The admission requirements and procedures are designed to assist applicants by answering their questions and to help EU select from a qualified pool of students. Applicants are evaluated on the strength of their applications as a whole and consideration is given to the students qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extra-curricular activities and other personal experiences.
Admission Requirements
Diploma Arrange to have a high school leaving certificate or diploma and/or college transcript(s) sent to the EU Admissions Department. Applicants who do not hold a high school diploma at the time of applying must present an official high school transcript or record for the last year of secondary school study. Transcripts are considered official if they bear an official high school stamp and the signature of the high school Principal. Academic transcripts should include the schools contact information. Records must list the subjects taken, grades earned or examination results in each subject, and include certificates or diplomas. If the documents are not in English, they must have a certified English translation accompanying them. English Requirements Unless you are a native English speaker, you must submit a certificate of English proficiency. This can be an official score on one of the following: Test of English as a Foreign Language (TOEFL), International English Language Testing System (IELTS), Cambridge Certificate in Advanced English (CAE) or alternatively European Universitys English language entrance exam. Please consult the EU website www.euruni.edu for full instructions on submission of language exam results. Recommendations Submit 2 letters of recommendation from academic advisors familiar with your academic performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose. Essay or Video Essay Write an essay or record a 12 minute video essay*, which will help the EU Admissions Committee become acquainted with you, understand your motivation to attend EU, and determine how well you can express yourself. The essay should be on one of the following topics: 1. Tell us about the most challenging team experience you have had to date. What role did you play? What did you learn? 2. Please comment on a personal failure that had an impact on your life and what you learned from it 3. What achievement are you most proud of (studies, sports, professional life, etc.)? 4. If you could imagine an entirely different life from the one you lead, what would you want to be or do? 5. Each of us has been influenced by people, events, and situations in our lives. How have such influences shaped who you are today? The essay will be evaluated on the basis of clarity, creativity, completeness of response, sentence structure, paragraphing, spelling, grammar and style.
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*Visit www.euruni.edu for instructions on how to submit video essays
www.euruni.edu European University Classroom Oscar Torney, Germany Lina Berg, Sweden
DEVELOPING THE ENTREPRENEURS OF THE FUTURE: THE ECOPRENEURS
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7. ADMISSIONS
APPLICATION INSTRUCTIONS
The world is changing EU is ready Are you?
All applicants should submit the following documents in order to complete the application process: 1. Completed application form 2. Copy of high school diploma and last-year transcripts 3. English language certificate (for non-native speakers) 4. 2 letters of recommendation (use of PPI recommended) 5. 1 essay or video essay 6. 3 passport-size photos 7. Copy of passport 8. Bank letter certifying the applicants financial solvency 9. 200 non-refundable application fee. Please attach a check, money order, or receipt for a bank transfer payable to European University. Please contact the EU campus to which you are applying for the exact bank account number to which the fee should be sent. EU applicants can send their applications by post, fax or e-mail 1. If you choose to mail your application, please make sure that you send any important documents via a secure mail/courier service. 2. You can fax the application, required documents and credentials to the EU campus to which you wish to apply in order to speed up the process. 3. If you choose to send your application package by e-mail, please apply online and e-mail the scanned copies of the rest of the application documents at your earliest convenience. If you choose to fax or e-mail your application, please make sure that the university receives the original documents prior to the beginning of the starting semester as EUs Admissions Department will need the originals to confirm your acceptance.
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Admissions Department Services

Accommodation EU administration helps students to find accommodation. Please contact the Admissions Department for an updated list of available apartments. Visas EU assists students with visa formalities and obtaining student permits.
Apply online at: www.euruni.edu
www.euruni.edu European University Classroom Inna Markova, Russia Emil Hristov, Bulgaria www.euruni.edu
AT EU THE ATMOSPHERE IS UP-CLOSE AND PERSONAL. IN ALL PROGRAMS, FACULTY WORK WITH STUDENTS ON AN INDIVIDUAL BASIS.
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8. ALUMNI BUSINESS NETWORK
ALUMNI BUSINESS NETWORK

A wonderful tool for keeping the EU experience alive and flourishing
Alumni Association The maintenance of a strong alumni community is highly-valued and a key component of the EU academic model: alumni pay regular visits to campuses as guest speakers, attend EU alumni association events, are on-hand to advise students, contribute to EU newsletters and also keep in touch with EU and each other via the Alumni Association Grid (see below). After graduation, wherever they may find themselves in the world European University alumni will still feel part of the EU network and know that they can count on the university for support. Alumni Association Grid Webpage As it celebrates more than 35 years as one of Europes leading business universities, European University has made it easier for alumni to stay in touch with the university and each other by launching its highly interactive alumni webpage. A wonderful tool for keeping the EU experience alive and flourishing, the webpage is user-friendly and offers many options for maintaining and cultivating the rapidly growing network of contacts which make EU such an international and innovative institution. Webpage Tools After registering, students can upload and upgrade photos, business cards, CVs, hang information or comments on walls, tag friends, join campus-specific networks, post where they live, what they do and the industry in which they work. The webpage also has an alumni database for easy searches and includes current and past EU locations from around Europe and the rest of the world. Creating an account is very easy and also allows former students to be kept informed of todays EU and the extent of its global reach and international appeal. Webpage Benefits > Keep in touch with former classmates, professors and administration > Network with EU alumni from other campuses > Access job opportunities, career services and more > Stay updated on EU alumni events or reunions > Find and contact EU alumni in any city around the world
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http://alumni.euruni.edu
www.euruni.edu
European University Barcelona Campus, Spain Website www.barcelona.euruni.edu Blog www.euruni.net/blog/eurunibcn EU Today TV www.euruni.tv
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EU ADVANTAGE: NETWORKING
The EU Experience Since its creation, students from all over the world have always been welcomed at EU. On EU campuses, East meets West and North meets South. Despite all cultural and social differences, there is always one common denominator that bridges the gap. Students all learn to speak the same international language: Business.
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_UNDERGRADUATE PROGRAM COURSE DESCRIPTIONS

www.euruni.edu
Discover in-depth information on the undergraduate programs offered at European University. Inside, you will find detailed course descriptions of the Bachelor programs.
_TABLE OF CONTENTS
CORE COURSES 05 07 09 First Year Second Year Third Year MAJORS 12 14 16 18 20 22 BBA - Bachelor of Business Administration BA - Bachelor of Arts in Communication & Public Relations BA - Bachelor of Arts in Leisure & Tourism Management BA - Bachelor of Arts in International Relations BA - Bachelor of Arts in Sports Management BS - Bachelor of Science in Business Finance
_CORE COURSES
CORE COURSES
_ FIRST YEAR SEMESTER 1
BCO111 - Foundations of Business Management (3CH/4ECTS) This course explores the dynamic organizational environment in which businesses operate and provides students with an overview of functional areas such as human resources, marketing, public relations, financial management, operations management, and purchasing and supply management. Students develop an understanding of the theory underlying key management principles such as planning, organizing, leading and controlling. Students are introduced to and use the case study method to critically examine business management in practice. BCO112 - Marketing Management (3CH/4ECTS) Marketing involves understanding the marketing mix and making decisions about product, distribution, promotion, and price. This course introduces students to the basic concepts, analyses and activities that comprise marketing management including the study of the marketing environment framework, target market, market segmentation, marketing ethics, and the marketing mix. Students analyze cases dealing with marketing successes and failures to acquire the fundamentals of marketing management. BCO113 - Writing Communication Skills (3CH/4ECTS) This course provides students with a theoretical and practical application of communication principles related to the production of written messages in the business world. The principles studied and applied in this course come from cases involving the writing of business letters, reports, and memoranda. Emphasis is given to producing effective messages which project the brand, achieve desired outcomes and generate positive working relationships. BCO114 - Accounting I (3CH/4ECTS) The course is an introduction to the basic theories and principles of accounting: the accounting cycle, the recording and reporting of accounting data, adjusting entries, closing entries, subsidiary ledgers and financial statements. Accounting for assets is covered in detail. The course also explores the use of the computer as it relates to the preparation of accounting information.
BCO115 - Micro Economics (3CH/4ECTS) This course deals with the key principles of microeconomics that have critical, far-ranging applications in industry and other businesses, in government and in our everyday life. Students reflect on theories and insights into and an analytical understanding of many choices made by individuals, organizations, governments and other stakeholders. Some powerful, analytical tools and concepts are presented and explored as students learn to assess and analyze the world from the perspective of an economist. BCO116 - Elementary Calculus (2CH/3ECTS) This course builds skills and proficiency in the understanding and application of areas of calculus that are relevant to students of managerial and business sciences. Students revisit the theory and practice of limits, continue with derivatives and explore applications and integration, including more than one variable, differential equations, series and optimization.
BCO117 - IT Software for Business (2CH/3ECTS) Computer literacy, which is the ability to use computers in order to perform a variety of tasks, is fundamental to the learning process. Computer skills are an essential part of college learning and employment for the majority of individuals. This course helps students understand the working of computer hardware and software, and network systems. It focuses onthe Microsoft Office suite of programs and the use of the internet. Special emphasis is given to MS Excel, as it is an essential tool for other subjects taught during the degree course. BCO118 - Environmental Sustainability (2CH/3ECTS) Environmental Sustainability means meeting the needs of the present generation without compromising the ability of future generations to do the same. This course focuses on understanding the relationship between local, global, social and ecological issues and the responsibility of the different groups and stakeholders in sustainability. Students examine the objectives and best sustainability practices of leading nonprofit and for-profit organizations. In addition, the course looks at green initiatives in business throughout the world. Topics include carbon and water markets; green buildings, design, and specifications and sustainable management systems. Seminars/Industrial Visits (1CH/1ECTS)
CH Credit Hours ECTS European Credit Transfer System

COURSE DESCRIPTIONS | UNDERGRADUATE PROGRAMS |
CORE COURSES
_FIRST YEAR SEMESTER 2
BCO121 - Ethics in Business (3CH/4ECTS) This course is an introduction to ethical theory and its application to issues arising in business life. Students use case studies to identify ethical issues in business, to analyze them using moral principles and make recommendations to resolve the issues. The course also prepares students for the social responsibility challenges and opportunities they will face throughout their careers. BCO122 - Oral Communication Skills (3CH/4ECTS) The fundamental skills of communicating within the workplace and on behalf of an organization in front of others are the basis upon which students develop the skills necessary to be effective business executives. These skills include listening, interviewing, speech evaluation and design, and developing poise and confidence. Students learn to analyze how, when and in which format to send messages and will develop critical analysis in order to enhance and become effective in oral communication skills. BCO123 - Accounting II (3CH/4ECTS) Key accounting concepts and financial analysis techniques are applied as students gain an in-depth understanding of concepts such as stockholders equity, retained earnings, and cash flow. The course also examines different tools and measures used in financial statement analysis as well as the basic concepts of budgeting and cost accounting systems used in management accounting. BCO124 - Macro Economics (3CH/4ECTS) Macroeconomics studies the larger picture and, as such, some of the most important issues of our time and that affect every facet of our daily lives - income, inflation, unemployment, interest rates, GDP and the business cycle. Students also investigate the role of economics in relation to government policy, international trade and the international monetary system.
BCO125 - Business Law (3CH/4ECTS) This course introduces students to the main legal issues that entrepreneurs, organizations and business managers face when running an operation. Students learn about key concepts in business law through situational analysis. The differences between statutory law and common or case law are discussed. Topics such as setting up a company, trust or partnership, contracts, mercantile, tax, civil, agency and commercial law are covered. The relationship between ethics and the law is a common thread running through the course. BCO126 - Mathematics of Finance (2CH/3ECTS) This course enables students to perform all the analyses required in day-to-day transactions involving value (time and/or money). In this way students learn to make business investment decisions in an objective manner. The course explores mathematical concepts and procedures required in financial management and analysis. BCO127 - Applied Management Statistics (2CH/3ECTS) This course provides students with hands on practice in the techniques related to the collection and use of statistical data and their evaluation and application in managerial situations. Subjects covered include means, distribution, dispersion and sampling. Keys to statistical inference are highlighted and the importance of random sampling is investigated. BCO128 - Advertising, Media & Branding (2CH/3ECTS) This course introduces students to the key concepts and practices that underpin successful advertising and brand communications. Students learn how to select appropriate media for these communications and also develop an understanding of trends, visual thinking, advertising brief development, marketing principles, brand communications, media relations and client/agency relationships. Seminars/Industrial Visits (1CH/1ECTS)

| UNDERGRADUATE PROGRAMS | COURSE DESCRIPTIONS
CORE COURSES
_ SECOND YEAR SEMESTER 3
BCO211 - Strategic Marketing (3CH/4ECTS) Strategic marketing is the process of creating satisfied customers through integrating all the business functions and through the continuous search for a sustainable competitive advantage. Students discuss the place of the marketing plan in the overall business plan. The course views the concept of strategic marketing from the customer and brand perspective and examines the concept of marketing strategy: targeting, achieving a sustainable competitive advantage and brand positioning. BCO212 - Business Finance I (3CH/4ECTS) This course introduces students to core financial areas and issues that provide a basis to prepare for more specific learning in other courses. Students are introduced to financial instruments and techniques used in financial decision-making. Concepts such as asset valuation, financial health, planning for future financial investments, risk and return are explored through real life examples. BCO213 - Human Resources Management (2CH/3ECTS) Effective human resources management is a key strategic function in successful organizations. The course examines theories and explores the dynamic relationship between strategy, people, technology, and the processes that drive organizations. Key topic areas include: profiling, recruitment and development of staff, employment laws, motivation, job satisfaction, performance management, fair compensation and other ethical issues. BCO214 - Production Management (2CH/3ECTS) This course covers production and operations management, focusing on productivity analysis that contributes to improving business orientations and creating a competitive edge. Inventory control systems, the planning of materials requirements and manufacturing resources and quality controls are key issues examined and discussed in this course.
BCO215 - Entrepreneurship & New Venture Creation (2CH/3ECTS) This course explores the complexities of starting and developing a small new business. Students examine the management skills necessary to succeed as an independent business owner and how to assess personal strengths and weaknesses in order to form effective working teams. The course uses cases to explore key topics such as opportunity analysis, feasibility studies and start-up finance, as well as comparing entrepreneurial management with professional management. BCO216 - Management Information Systems (2CH/3ECTS) This course looks at the foundations, technology and applications of Management Information Systems (MIS) in todays competitive business environment. Students identify the major management challenges to building and using information systems. Practical cases are used to examine, analyze and compare different systems to serve the information needs of organizations and to support the decision-making processes. BCO217 - E-Business (2CH/3ECTS) E-Business is an interdisciplinary topic encompassing both business and technology. The course is an introduction to this rapidly changing mode of doing business. It examines commonly used and emerging technologies as well as discussing the organizational impacts and management implications of moving into e-business. A number of specific applications are reviewed through case studies.

CORE COURSES
_ SECOND YEAR SEMESTER 4
BCO221 - Global Economics (3CH/4ECTS) All economies, regardless of their size, depend to some extent on other economies and are affected by events outside their borders. In this course students examine the forces, process and actors that shape economic globalization. Topics include the effectiveness of trade organizations such as the WTO; the theory of comparative advantage; modern trade theory; intra-industry trade and the impact of protectionism tools such as tariffs on global trade. The course also examines the impact of international trade on labor and the environment; the balance of payments; exchange rates and the exchange rate systems; open economy macroeconomics; past international financial crises; NAFTA, and the impact of the European Union on the global economy. BCO222 - Business Finance II (3CH/4ECTS) This course explores and assesses financial issues affecting markets, companies and management. Students are invited to examine and reflect on current and past cases to strengthen learning. Topics include measuring efficiency, valuation of debt, financial analysis and planning and working capital. BCO223 - Social Media Marketing (2CH/3ECTS) In the rapidly evolving 21st century, in the world of search engine marketing and viral marketing, social media plays a leading role. This course explores social media marketing tools, techniques and strategies and examines the best ways to use them to build valuable, lasting relationships with customers and other stakeholders. Students learn how to exploit social media to interact and engage with real and potential stakeholders and to improve online campaign performance. The course also examines how to integrate social media with other components of a marketing or communications campaign.
BCO224 - Financial Markets (2CH/3ECTS) Financial institutions support people in their productive ventures and help them manage the economic risks they take on. It is important to understand the workings of these institutions if we are to predict their actions today and their evolution in the near future. This course strives to offer understanding of the strengths and imperfections of tools and institutions such as banking, insurance, securities, futures, bonds and other derivatives markets, in the recent past, now and in the near future. BCO225 - Consumer Behavior (2CH/3ECTS) Understanding consumers enables marketers to more effectively meet the needs of buyers in the market. This course investigates the processes that individuals, groups and organizations use to select, secure, use, and dispose of products, services and experiences. It also covers the process of generating ideas to satisfy needs and the impacts that these processes have on the consumer and society. This course introduces students to the influence that consumer behavior has on marketing activities and vice versa. Students develop an understanding of the way people interact with products or services and their marketing environment as well as an appreciation of the social, cultural and marketing factors that influence the selection and usage of products and services. BCO226 - Sales & Purchasing Management (2CH/3ECTS) In this course students learn how to apply their knowledge of sales and purchasing concepts to solve business problems. Effective management of salespeople and purchasing functions is critical to business success because of the pressure on cost optimization and resource efficiency. The course focuses on Business to Business (B2B) relationships and all activities - case discussions and the application of theory to real-life situations - demand active participation and ideas exchange.

CORE COURSES
_ THIRD YEAR SEMESTER 5
BCO311 - Global Business (3CH/4ECTS) This course introduces students to the world of international business and management and examines contextual factors, administrative mechanisms, organizational processes, cultural influences, government, and business structures in our global economy. Students explore the challenges facing modern corporations when organizing cross-border activities that span multiple stages of the value chain. Topics include trade relations and missions, international finance, legal and labor agreements, information needs, production systems, marketing and promotion. BCO312 - Financial Statement Analysis (3CH/4ECTS) In this course students learn how to evaluate company performance and value based on financial information. Students interpret the income statement and the balance sheet and they learn how to apply ratio analysis, as well as preparing financial projections from the balance sheets and income statements. BCO313 - Negotiation (2CH/3ECTS) The need for negotiation skills arises wherever joint decision-making is required and the aim of effective negotiation is to create optimum value in the deal making process. This course helps students build their negotiating skills, and develop an analytical understanding of negotiations and the management of conflicts so that they can become more effective problem solvers. Through role plays, simulations and observation students examine, critically evaluate and apply negotiation techniques and also learn to identify tricks and distracters used by counterparts.
BCO314 - Small Business Management (2CH/3 ECTS) The course explores the complexities of managing and developing a small business and gives students practical information concerning the SME sector. This involves exploring the practical implications of selfemployment and family run businesses. Topics include areas of marketing, finance and labor management specific to small and medium-sized enterprises (SME). BCO315 - Corporate Finance (2CH/3 ECTS) The course addresses three main issues in corporate finance: how a corporation should invest its funds, how it should finance its investments, and to what extent it should distribute some of its assets to its owners. Students look at practical examples of how this balance is achieved in order to maximize the value of the organization. BCO316 - Industrial Marketing (2CH/3 ECTS) The course introduces the key elements of businessto-business (B2B) marketing and analyzes the differences between industrial and consumer markets. Topics include business buyer behavior, steps in business buying decisions, B2B marketing strategies, the role of events and B2B marketing campaigns.

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CORE COURSES
_ THIRD YEAR SEMESTER 6
BCO321 - Strategic Management (3CH/4 ECTS) This course examines how firms gain and maintain a competitive advantage. It explores the corporate environment and looks at the challenges entrepreneurs and senior management face when transmitting the vision and mission so that these permeate all departments and functional areas. The course takes a general management point of view of an organization and analyzes decisions and strategies in light of the total business. Students relate strategy to the future development of the organization and discuss how to implement strategic plans. BCO322 - Budgeting & Control (3CH/4 ECTS) In this course students learn how to create company budgets in line with business policy and, from a management perspective, to understand their purpose, the advantages and disadvantages of budgetary control, and the concept of responsibility centers. The need for detailed information is highlighted and students become familiar with the main concepts, tools and techniques for budgeting and for analyzing budgeting variances.
BCO323 - Organizational Communication (2CH/3 ECTS) This course concentrates on the fundamental skills of communicating effectively and optimizing synergies in the workplace. Students explore, understand, improve and develop their ability to judge and apply effective strategies, such as two-way communication, events and other socialization tools, in the area of organizational communication. Students also learn to analyze how, when and in which format to send messages and develop critical analysis in order to enhance their communication and add value to an organization. BCO324 - Cases in Marketing (2CH/3 ECTS) This course brings together the skills and knowledge that students will have acquired in the area of marketing. Students thoroughly analyze cases illustrating a variety of situations in which a wide range of companies find themselves, discuss the issues and search for and create solutions. Students identify market opportunities and learn to define strategies compatible with the organizations marketing plan. This course helps students to understand the strategic and integral role of the marketing department in a business.

_MAJORS
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BBA BACHELOR OF BUSINESS ADMINISTRATION
_SECOND YEAR SEMESTER 3
BBA211 - Cross-Cultural Business Issues (2CH/3 ECTS) This course explores the complexities and challenges of running a business in culturally diverse circumstances and examines how cultural diversity can lead to competitive advantage. Topics include company policy and strategy, vision and mission, ethics, Human Resources (HR) management and other aspects concerning a companys internal environment, joint ventures and international expansion.
BBA212 - Knowledge Management (2CH/3 ECTS) This course explores the importance of knowledge collection and selection, and the dissemination of information. Students are exposed to an overview of internal communication flows emphasizing the importance of the network model. Cases are used to examine how the incorporation of principal organizational stakeholders as key players takes place in effective knowledge management. Seminar/Industrial Visits/Thesis Seminar (1CH/1 ECTS)
BBA221 - Marketing Research (2CH/3 ECTS) This course introduces key marketing research concepts, tools and practices and provides students with the necessary knowledge and opportunities to conduct market research on a small scale. Students also apply insights gained to evaluate examples of quantitative and qualitative research. BBA222 - Project Management (2CH/3 ECTS) This course introduces students to Project Management practices, using formal strategies that facilitate project control and meeting objectives. The course uses case studies to help understand successful and unsuccessful Project Management strategies and practices.
BBA223 - Service Management (2CH/3 ECTS) This course explores the complexities of service management as an area of business. Emphasis is placed on the strategic issues involved in the service concept, positioning and human resources management as well as managing change, growth and brand image. Seminar/Industrial Visits/Thesis Seminar (1CH/1 ECTS)
_THIRD YEAR SEMESTER 5
BBA311 - Business Logistics (2CH/3 ECTS) This course introduces the student to logistics using a systemic approach. Students learn how logistics operations integrate information, materials and financial flows. Day-to-day operational situations are discussed and options and proposed, using case studies to facilitate the understanding of the importance of logistics in relation to competitiveness. BBA312 - Decision Analysis (2CH/3 ECTS) This course is an introduction to the essential analytical skills needed in the management decision-making process. It provides students with a basic decision-making framework and introduces the main ideas, concepts, and tools that have been developed by both economics and management sciences. A specific goal is to achieve an understanding of Decision-Making (DM), not merely as a specific point in time, but as a dynamic process with on-going consequences.
BBA313 - Change Management Today (2CH/3 ECTS) Managing change and its attendant conflicts entails a variety of skills - some conceptual and diagnostic, others strategic, political and interpersonal. This course gives students an understanding of the complexity and dynamics of change in complex organizations and its relationship with the organizations vision and mission. Students learn to identify variables (technology, social structure, interpersonal relations and external demands) and relationships that create or impede change. Different approaches to dealing with change are discussed and evaluated. It is also important to examine the implications of change for the managers own behavior and career path and to explore techniques for recognition and response to change opportunities and efforts. Seminar/Industrial Visits/Thesis Seminar (1CH/1 ECTS)

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BBA BACHELOR OF BUSINESS ADMINISTRATION
BBA321 - Cases in Finance (2CH/3 ECTS) This course uses the case study method to give practical illustrations of financial problems concerning particular parts of an organization or the organization as a whole. Students learn to deal with a range of cases systematically, to identify the issues, decide the impact of the problem, produce and evaluate proposals and solutions, and make recommendations. BBA322 - Leadership & Team Building (2CH/3 ECTS) This course offers integrative knowledge and skills for the future manager in his or her role as a leader of a business organization in a global context. The manager must bring life to formal structures, create culture and motivate people. Students learn how effective leaders build teams they trust and believe in and examine how leaders are responsible for the effective design of the organization, how they lead as well as manage organizational change and how they connect their organizations to the interests of internal and external stakeholders. BBA323 - Total Quality Management (2CH/3 ECTS) The management of quality is a key issue for all organizations in all sectors. Students of management need to be aware of this fact and prepare themselves to deal with issues concerning quality every day of their future professional life. This course introduces students to tools used in the Total Quality Management (TQM) process and uses cases to enhance understanding of the practice of TQM.
BBA324 - Retail Management & Merchandising (2CH/3 ECTS) In this course students learn about the traditional and non-traditional business approaches to retail management and merchandising and explore revolutionary changes that come about, often driven by new technologies and globalization. Students discuss how to integrate conceptual and practical aspects associated to retailing and merchandising. BBA325 - Portfolio Management (2CH/3 ECTS) This course provides a clear framework for understanding, creating and evaluating a portfolio of stocks, bonds and other investments as well as for measuring its performance in the environment of the financial markets. Students evaluate investment portfolios using different methods and compare them in order to obtain the optimal portfolio, with a maximum return and minimum risk. Thesis Seminar (1CH/1ECTS) Final Case: Marketing (3CH/3ECTS) Final Case: Finance (3CH/3ECTS) Thesis (6CH/6RCTS)

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BA BACHELOR OF ARTS IN COMMUNICATION & PUBLIC RELATIONS
BAC211 - Fundamentals of Public Relations (2CH/3ECTS) This course introduces students to the field of public relations and the way that organizations communicate with society. The principles of public relations are then applied to practical situations detailing the procedures for planning and implementing public relations campaigns. Theoretical concepts are illustrated using cases taken from the corporate, governmental and non-profit sectors.
BAC212 - Interpersonal Communication (2CH/3ECTS) Effective interpersonal communication is essential to build and maintain productive personal, social, intellectual and work relationships. This course develops and applies approaches to effective interpersonal communication with topics which include selfconcept, perception, language, listening, conversation, self-disclosure, friendship, and conflict management. Students practice communication skills that develop and maintain relationships occurring in work, social, and non-public settings. Seminars/Industrial Visits (1CH/1ECTS)
BAC221 - Public Relations Research (2CH/3ECTS) This course studies the research tools available to support public relations objectives focusing on selecting and applying appropriate tools in each situation. Students learn how to design and conduct preliminary research as well as how to select and apply different data collection techniques. Once the results of the survey research have been analyzed, the findings are communicated in a final report. BAC222 - Event & Conference Management (2CH/3ECTS) This course is an introduction to the events industry in a broad business context with the aim of developing an understanding of the key areas involved in planning and managing events. A variety of different types of events are covered, but with a special emphasis on conference organization and management.
BAC223 - Public Relations Campaigns (2CH/3ECTS) This course focuses on the theories, ideas and concepts that are integral to the development of a successful public relations campaign, from the planning phase to the desired end result. Business cases are used and critically examined to highlight successes and failures encountered by organizations. Students are encouraged to think strategically and creatively about a range of issues and objectives that can arise in an organization. Concepts are applied by developing proactive and reactive communication plans and campaigns to address different situations. Seminar/Industrial Visits/Thesis Seminar (1CH/1ECTS)
BAC311 - International Public Relations (2CH/3ECTS) This course addresses public relations issues on an international scale. It examines the way organizations communicate on the world stage, and also the way nations need to communicate and develop an appropriate image. By studying public relations practices around the world, students accelerate their understanding of international business and develop their ability to operate in the worlds major markets. BAC312 - Intercultural Communication (2CH/3ECTS) This course combines theory, cases studies and exercises to provide students with a foundation for understanding, managing and interacting effectively in multicultural situations. Values, beliefs, expectations, customs and attitudes of various cultural groups are studied and techniques and strategies are discussed to facilitate communication in the global environment.
BAC313 - Persuasion & Lobbying (2CH/3ECTS) This course analyzes the theory and practice of persuasive aspects of communication and examines the effect that the range of media available may have on the delivery of the message. The choice of media is critical when dealing with persuasive messages and may also influence which techniques of persuasion are applied and how the message is structured. Practical oral and written examples will be used to illustrate how persuasion can be both ethical and effective. Seminar/Industrial Visits/Thesis Seminar (1CH/1ECTS)

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BA BACHELOR OF ARTS IN COMMUNICATION & PUBLIC RELATIONS
BAC321 - Cases in Public Relations (2CH/3ECTS) This course focuses on practical and real business situations encountered by organizations within the field of public relations. It is important to study how different situations can be handled in our pluralistic society in a way that will contribute to mutual understanding among groups and institutions. Specific objectives include handling crisis situations and achieving institutional goals. BAC322 - Social, Company & State Protocol (2CH/3ECTS) Protocol is of vital importance in todays business and social life as it lays down a framework of mutual respect covering different cultures and practices. The course discusses the main rules governing a wide range of activities, from business meetings and diplomatic receptions to charitable events. Attention is paid not only to face-to-face encounters, but also to written communications, telephone, e-mail and social media protocol. Rules may differ from country to country and it is important to understand their relationship with the underlying business culture. BAC323 - Mass Media Ethics & Legislation (2CH/3ECTS) This course provides the student with a clear and concise overview of the law governing mass communication. It is largely based on court decisions and the mass media has not escaped the flood of litigation. Broadcasters, cable and satellite television providers, newspapers, magazines, wire services, internet providers and advertising agencies frequently find themselves fighting legal battles. Moreover, working journalists and other mass communicators run foul of the law regularly, facing lawsuits and even jail sentences. To get an understanding of how mass media law works, students are encouraged to examine different cases critically. This course provides the basis for more in-depth, specialist areas of study covered in subsequent courses.
BAC324 - Innovative Electronic Communications (2CH/3ECTS) The world of communications technology can appear confusing and difficult to understand to the nontechnical user. This course aims to clarify some of the confusion by providing clear definitions and by dispelling misconceptions. The history of these new technologies is examined focusing on the way they have developed over time to reach a high level of impact on current business culture and on strategies for the future. Their influence stretches wider to take in not just business applications by also the social architecture which provides new tools for predicting future trends and for effective innovative communication. BAC325 - Media Planning (2CH 3ECTS) A wide range of media is available to organizations in todays world. With so many options it is often difficult to attract a substantial audience to any one particular medium. Along with the diverse choice of media, we find that the audience is also increasingly diverse. New media, such as the Internet and its many applications, have changed the landscape, which continues to evolve. Students study the options available and use real case studies to determine which media to choose for which purposes and how to plan media requirements. Thesis Seminar (1CH/1ECTS) Final case: Marketing (3CH/3ECTS) Final case: Communication & Public Relations (3CH/3ECTS) Thesis (6CH/6ECTS)

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BA BACHELOR OF ARTS IN LEISURE & TOURISM MANAGEMENT
_SECOND YEAR SEMESTER 3 _SECOND YEAR SEMESTER 4
BAT211 - Cross-Cultural Business Issues (2CH/3 ECTS) This course explores the complexities of business in culturally diverse circumstances. It specifically addresses how cultural diversity can lead to competitive advantage. It includes aspects concerning an organizations internal environment, joint ventures and international expansion. It examines issues such as diversity of gender, social class, ethnicity and language.
BAT212 - The Business of Tourism (2CH/3ECTS) This course provides the student with an overview of the travel and tourism industry and assesses its economic value. The major components of businesses within the industry are examined and critically assessed using case studies and class discussion. Seminars/Industrial Visits (1CH/1ECTS)
BAT221 - Service Management (2CH/3ECTS) The service industry occupies an ever-increasing role in our societies and in the world economy. This course explores the complexities of service management as an area of business. Emphasis is placed on the strategic issues involved in the service concept, positioning and human resource management as well as managing change, growth and brand image. BAT222 - Event & Conference Management (2CH/3ECTS) This course is an introduction to the events industry in a broad business context with the aim of developing an understanding of the key areas involved in planning and managing events. A variety of different types of events are covered, but with a special emphasis on conference organization and management.
BAT223 - Cultural Heritage (2CH/3ECTS) The course provides a comprehensive knowledge of cultural heritage and the tools to manage it effectively. An overview of the historical background ranges from antiquity through to the contemporary World Heritage site nominations. Cultural heritage has strong links with national identity, sustainability, education, politics, aesthetics, the economy and, above all, tourism. All of these links are discussed in depth, as are cases of European cultural cities and other examples which illustrate these topics. The study of how cultural heritage is managed includes such issues as conservation, restoration, documentation, research, education and management itself. Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)
BAT311 - Tourism Marketing (2CH/3ECTS) This course introduces students to the key issues of tourism marketing and covers the principles and practices of the industry related to the marketing process. It provides a global overview of a worldwide industry and a clear strategic vision, based on a theoretical background, which is then applied to real life case studies, class discussions, research projects, teamwork and presentations. BAT312 - Sustainable Tourism: Policies & Ethics (2CH/3ECTS) This course links together three key issues that have become increasingly important in the 21st century: ethics, tourism and public policies. The tourist industry worldwide needs public policies that promote ethics and sustainability as the basis for decision-making. Students develop an understanding of the definition and impact of public policies, how they are formed and the institutional framework of the public sector. The dynamics of the industry are significantly influenced by these three key issues.
BAT313 - Hospitality Management (2CH/3ECTS) This course provides an introduction to the hospitality industry and examines the importance of people and service within the industry. Topics to be discussed include the different types of accommodation available, the restaurant and beverages section, recreation, theme parks and gaming entertainment, all of which make up the different fields of hospitality. Important functions within the industry, such as human resources, leadership, finance and management are also discussed. Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)

17
BA BACHELOR OF ARTS IN LEISURE & TOURISM MANAGEMENT
BAT321 - Cases in Tourism (2CH/3ECTS) This course uses case studies to illustrate various issues related to the travel and tourism industry. Students analyze real life situations experienced by organizations and these experiences are used as a basis for class discussion and presentations. BAT322 - International Operations Management (2CH/3ECTS) This course serves as a forum for discussing tourism policy issues, examining the role of the tourist, the tourism manager and the host community. Global tourism is a dynamic phenomenon, influenced by global events and demand and the contents of the course reflect the changing nature of current affairs. BAT323 - Financial Management in Tourism (2CH/3ECTS) This course covers all the key areas of financial and accounting management, but with a special emphasis on how these relate to managing in the leisure and tourism industry. Students become familiar with the type of information that is used in real life situations within the industry. BAT324 - Quality Management (2CH/2ECTS) The management of quality is a key issue in the service and hospitality sector. This course provides students with an understanding of quality and how it affects businesses in all areas. Students become familiar with the various tools of quality management and how they are applied in the everyday processes of management.
BAT325 - Leisure & Recreational Management (2CH/3ECTS) Leisure and Recreation cover a wide range of activities that may have different meanings depending on the perception of the target public, from individuals and communities to countries around the world. The consumers perception may be influenced by world events which impact on leisure time and decisions. Issues such as September 11th, SARS, climate change, financial crises, etc. have had a significant impact on the industry, with the corresponding challenges for managers. The ultimate objective of leisure and recreation is the consumers happiness and satisfaction, and so managers must be fully prepared to make decisions that can optimize value and benefit, even in the face of negative influences. Thesis Seminar (1CH/1ECTS) Final case: Marketing (3CH/3ECTS) Final case: Leisure & Tourism Management (3CH/3ECTS) Thesis (6CH/6ECTS)

18
BA BACHELOR OF ARTS IN INTERNATIONAL RELATIONS
_SECOND YEAR SEMESTER 3 _SECOND YEAR SEMESTER 4
BAI211 - Cross-Cultural Business Issues (2CH/3 ECTS) This course explores the complexities and challenges of running a business in culturally diverse circumstances and examines how cultural diversity can lead to competitive advantage. Topics include company policy and strategy, vision and mission, ethics, HR management and other aspects concerning a companys internal environment, joint ventures and international expansion.
BAI212 - International Relations (2CH/3ECTS) This course introduces students to the interdisciplinary study of international relations, combining a theoretical approach with a practical focus on contemporary issues. An overview of the international system provides an insight to the main players in the global agenda. Seminars/Industrial Visits (1CH/1ECTS)
BAI221 - Political Science (2CH/3ECTS) This course introduces the main theories and concepts of political science from an international relations perspective. Students revise the role that power has played in shaping the world order, with a special emphasis on economic relationships. The course also includes a comparative analysis of the political systems of the main world powers. BAI222 - International Organizations (2CH/3ECTS) This course introduces students to intergovernmental and non-governmental organizations operating in the international arena and the role they play in todays world. The creation, principles, structure, issues and challenges of the League of Nations and, subsequently, the United Nations are examined and discussed. Other organizations and programs within the United Nations system are also studied, as well as NATO and the Shanghai Cooperation Organisation (SCO).
BAI223 - Diplomacy & Foreign Policy (2CH/3ECTS) This course introduces students to both the theory and practice of foreign policy and diplomacy. It is broadly divided into three methods of analysis: theoretical overview, case study analysis and simulation. Issues explored include foreign policy decision-making, the changing nature of diplomacy, bilateral and multilateral diplomacy, summitry and mediation, negotiation and treaties, coercive diplomacy, prevention, crisis management and the use of force. The theoretical core is supplemented by extensive case study analysis and contemporary diplomatic history. Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)
BAI311 - Global Economic Geography (2CH/3ECTS) This course examines the distribution of economic activity in the main regions of the world, with a focus on Asia. It also investigates the theoretical tools used to study how economic activity is distributed. Practical application of the tools and the knowledge acquired during the course prepare students for situations that they may encounter in real life situations. Other topics covered include international migrations, international economic institutions and maritime security. BAI312 - Theories of International Relations (2CH/3ECTS) This course introduces students to the interdisciplinary study of international relations, giving an overview of contemporary international relations theory. The theoretical background is combined with a practical focus on contemporary world issues.
BAI313 - Conflict Management (2CH/3ECTS) The main objective of this course is to provide students with the tools for understanding and analyzing conflicts in international relations. The various steps in the conflict process are examined, from the bases to emergence, escalation, de-escalation and finalization. A range of cases are used to illustrate situations arising in different areas and covering a wide variety of issues. The learning process combines lectures with class discussion, research and presentations. Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)

19
BA BACHELOR OF ARTS IN INTERNATIONAL RELATIONS
BAI321 - Cases in International Relations (2CH/3ECTS) This course uses a number of case studies of major importance in contemporary international relations as a basis for supervised, individual research and interactive class discussion. The analysis is used to develop ideas and opinions on chosen issues which are then developed into a report for presentation. The course complements other international relations courses, giving a practical approach to apply different theories as well as developing research and writing skills. A good knowledge of the geopolitical environment in which managers and organizations operate is essential for successful global management careers. BAI322 - Social, Company & State Protocol (2CH/3ECTS) Protocol is of vital importance in todays business and social life as it lays down a framework of mutual respect covering different cultures and practices. The course discusses the main rules governing a wide range of activities, from business meetings and diplomatic receptions to charitable events. Attention is paid not only to face-to-face encounters, but also to written communications, telephone, e-mail and social media protocol. Rules may differ from country to country and it is important to understand their relationship with the underlying business culture. BAI323 - Development Studies (2CH/3ECTS) This course addresses some to the major topics on economic development in low and middle income countries, including the study of the most influential economic growth theories which are linked to structural change. Particular emphasis is given to the role that institutions and geography play in economic development. The experiences of some of the Asian countries in recent decades are used to illustrate real life situations and provide a critical understanding of the economic development process.
BAI324 - International Law (2CH/3ECTS) Public international law forms the core of this course, supplemented by an introduction to conflict of laws and comparative law, to give an emphasis that is fully practical and relevant to contemporary businesses. The principles of international law provide the base which is then developed to include such topics as international economic institutions and the Law of the Sea. Some of the major legal systems around the world are analyzed, with special emphasis on how they interact in cases involving more than one jurisdiction or applicable law. No previous knowledge of legal issues is necessary as the objective of the course is to increase awareness of the impact of international law in situations that may arise. BAI325 - International Peace & Security (2CH/3ECTS) This course examines the concept of security from a broad perspective, including both conventional and asymmetric threats and areas such as environmental or alimentary security. The narrower concept of defense, and within it military power, is also examined. Security is discussed from a conceptual and historical perspective, using theoretical approaches which are then applied to practical cases. The ethical basis of security and defense policies is an integral part of the course. The subject complements other international relations courses by examining this important aspect of the international system, and is also useful for students interested in a career in the security and defense sector. Thesis Seminar (1CH/1ECTS) Final Case: Marketing (3CH/3ECTS) Final Case: International Relations (3CH/3ECTS) Thesis (6CH/6ECTS)

20
BA BACHELOR OF ARTS IN SPORTS MANAGEMENT
BAS211 - Sports Sociology (2CH/3ECTS) Sport and societies are inextricably intertwined, to the extent that sport can be seen as a microcosm of the societies in which we live and operate. Using the main sociological theories as a framework, students analyze the different options available to those who make decisions on how sport is used to develop society. The course requires the study of a wide range of subjects in which sport and society interact, such as economics, politics, gender, religion, prejudice, and our need for competition and fitness. Throughout history, sport and society have developed together and the lessons from the past provide many ideas that can be projected into the future.
BAS212 - Public & Media Relations in Sport (2CH/3ECTS) This course provides students with a broad overview and understanding of the basic practices and real-life applications of public and media relations. The tasks, roles and responsibilities of the PR professional are examined and, in particular, how they are applied in the sports industry. The media play an important role in linking sports with their audience and, therefore, communication is a fundamental part of the success of the industry. Seminars/Industrial Visits (1CH/1ECTS)
BAS212 - Sports Psychology (2CH/3ECTS) This course incorporates basic theory, discussion and practical experience to facilitate understanding of the concept of performance enhancement in sport and in life. Drawing on sample cases and on personal experiences, students explore their own mental habits as a means to develop insight into behaviours that influence performance. BAS222 - Event Management (2CH/3ECTS) This course provides students with an understanding of the complexity involved in event operations and management. Emphasis is placed on the roles that the various stakeholders play within an event and on the integration of the services provided. The course uses a mix of theory, case analysis, written assignments, readings and group and class discussion.
BAS223 - Sports Broadcasting (2CH/3ECTS) This course provides students with a broad overview and understanding of the basic practices and reallife applications of sports reporters, as well as the routines and techniques used by sportscasters. On completing this course, students will understand how to prepare and produce various sports news genres, such as interviews, reports, chronicles, etc., in all kind of media print, radio, TV and online. Students also learn the fundamentals of broadcast journalism. Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)
BAS311 - Sports Nutrition & Health (2CH/3ECTS) This course encourages students to think critically about all aspects related to nutrition and health within the field of sport. The science behind sports nutrition emphasises basic nutritional concepts, energy expenditure during resistance and endurance exercise, diet during training, the timing and composition of pre- and post-competition meals, the use of nutrient and ergogenic/ergolytic aids and supplements and the special needs of various athletic groups. This course provides practical information for the competitive athlete and for people of all ages who wish to optimise their nutrition for an active, healthy lifestyle.
BAS312 - Sports Marketing (2CH/3ECTS) This course provides a current overview of several facets of the sports marketing industry, including athlete representation and management, marketing of clients and events, industry structure, technology, strategy and broadcasting. It incorporates and reinforces the skills and concepts that have been acquired in previous courses, while developing knowledge and perspective of the world of sports marketing in general. BAS313 - Legal & Ethical Issues in Sport (2CH/3ECTS) This course examines the legal and ethical aspects of physical education, sports and recreation, all of which have significant implications for effective teaching, coaching and athletic training. Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)

21
BA BACHELOR OF ARTS IN SPORTS MANAGEMENT
BAS321 - Cases in Sports Management (2CH/3ECTS) This course uses the case study method to give practical illustrations of issues that arise in various areas of sports management, within particular parts of an organization or the organization as a whole. Students learn to deal with a range of cases systematically, to identify the issues, decide the impact of the problem, produce and evaluate proposals and solutions and make recommendations. BAS322 - Sponsoring & Sports Communications (2CH/3ECTS) This course introduces the principles of Sports Sponsorship, which has become an increasingly important element in the sports industry. A practical approach is applied to examine critically the various management issues, including planning, process, sales strategy, activation and evaluation. BAS323 - International Sports Management (2CH/3ECTS) This course combines theory, case studies, internet investigation and exercises to provide students with a clear view of the sports hospitality and sports events markets on a global scale. A very practical and interactive approach is applied, giving access to organizers and sports hospitality providers for real-life experiences of the world of sport.
BAS324 - Sports Career Development (2CH/3ECTS) This course explores the concepts of professional preparation, professional attitude and professional development as the three important elements of success. The sports industry offers a wide range of career opportunities ranging from athletes to managers, coaches, marketers and media. Preparing students to apply the three key elements provides a solid base for future careers. BAS325 - Sports Facility Planning & Management (2CH/3ECTS) The practice of sport requires the provision of a wide range of facilities. Both public and private sector funds are invested for the benefit of all the stakeholders within the community. The decisionmaking process of what type of facility aimed at which target groups must be backed by needs assessment, feasibility studies and solid business plans. Operating and managing the facilities must be carried out in the most cost effective, sustainable way, whether the facilities are for long-term use by the community or for special events, with short-term duration, but a lasting impact. Thesis Seminar (1CH/1ECTS) Final Case: Marketing (3CH/3ECTS) Final Case: Sports Management (3CH/3ECTS) Thesis (6CH/6ECTS)

22
BS BACHELOR OF SCIENCE IN BUSINESS FINANCE
BSF211 - Ethics in the Financial World (2CH/3ECTS) This course introduces students to important aspects of ethics in the corporate world and, in particular, in relation to stakeholders. Ethics are studied through the lens of various business disciplines and consideration is given to the impact of organizational culture on ethical practices. The course explores ethics as a social responsibility, how ethics evolve as business becomes more international and how the free market and organizational ethics can co-exist.
BSF212 - Real Estate Investments (2CH/3ECTS) The course is an introduction to investing in real estate focusing on the goals of property managers and investors. Students explore different types of real estate investments along with the characteristics of the real estate market. Seminars/Industrial Visits (1CH/1ECTS)
BSF221 - Marketing for the Financial Services (2CH/3ECTS) The course introduces students to the principles and practices of marketing theories as applied to the financial world. It provides the tools for understanding the implications of marketing concepts when addressed to instruments and corporations in the field of financial services. BSF222 - Bank & Treasury Management (2CH/3ECTS) The course introduces students to the principles of bank management and provides them with a general overview of the banking system, instruments and institutions, as well as the role of banks in the economy. The course assumes some basic knowledge of finance and accounting. Students are introduced to asset and liabilities operations, FSA and risk management, as well as other important issues such as electronic payment products, bank crises, and mergers and acquisitions in the banking sector.
BSF223 - Cash & Credit Management (2CH/3ECTS) This course deals with the two separate concepts of cash management and credit management. Students learn to use cash management techniques, such as accelerating the collection of receivables, controlling payments and managing cash efficiently. With credit management, students learn how to increase sales revenue by extending credit to customers who are considered to be a good credit risk and to minimize the risk of loss from bad debts by restricting or denying credit to customers who are not a good credit risk. Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)
BSF311 - Managerial Accounting (2CT/3ECTS) The course is an introduction to the corporate world and its internal accounting practices. Students learn the language and concepts used to convey financial information about a business enterprise, from the point of view of the business manager. The major accounting concepts and procedures needed for managerial decision making are explored. BSF312 - Insurance & Pension Commitments (2CH/3ECTS) This course explores the options of strategic planning in order to maximize the net worth of the investor at retirement age. It is important to prepare in advance in order to create the right conditions. Factors affecting a successful investment for retirement include the anticipated cost of living, current retirement assets and savings, investment strategies and expected rates of inflation.
BSF313 - Security Analysis (2CH/3ECTS) This course discusses methods of evaluating a security by attempting to measure its intrinsic value. Related economic, financial and other qualitative and quantitative factors are examined. Analysis of macroeconomic factors or individually specific factors can affect a securitys value. The ultimate goal of performing a fundamental analysis is to predict a value that the investor can compare with the securitys current prices and thereby aid decision-making in relation to the security. Seminars/Industrial Visits/Thesis Seminar (1CH/1ECTS)

23
BS BACHELOR OF SCIENCE IN BUSINESS FINANCE
BSF321 - Cases in Finance (2CH/3ECTS) The course uses a series of case studies to analyze practical illustrations of financial problems relating to corporate finance and wealth management. BSF322 - Financial Derivatives (2CH/3ECTS) This course will introduce students to the concepts, principles and provide a basic understanding of derivative-related financial instruments, such as Forwards, Futures, Swaps and Options, and their uses in investment and corporate financial management. BSF323 - International Financial Management (2CH/3ECTS) This course provides the student with the required skills to analyze the international environment, learning different techniques to hedge currency risks and also how to profit from them. BSF324 - Tax Management (2CH/3ECTS) The course is an introduction to the basic concepts of taxation starting with the definition of tax terminology needed to interpret and understand the most important tax regulations. Students become acquainted with three of the most significant types of taxes: Income Tax, Corporate Tax and Value Added Tax. Trusts, holding companies and investment funds and their taxation are also studied, as well as relevant issues such as transfer pricing and tax treaties.
BSF325 - Portfolio Management (2CH/3ECTS) This course provides a clear framework for understanding, creating and evaluating a portfolio, and measuring its performance in the financial markets. Students learn to evaluate investment portfolios using a variety of methods and comparing them to find the optimal portfolio with maximum return for minimum risk. Thesis Seminar (1CH/1ECTS) Final Case: Marketing (3CH/3ECTS) Final Case: Finance (3CH/3ECTS) Thesis (6CH/6ECTS)

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Study International EURUNI Undergraduate Programmes and Courses

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Study International EURUNI Undergraduate Programmes and Courses

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ONE UNIVERSITY, ONE NETWORK

THE EU EXPERIENCE INTERNATIONAL IMPACT ONE UNIVERSITY - ONE NETWORK

from Germany / BBA Program

Press Articles & Printed Publications

Websites & Blogs

8. ALUMNI BUSINESS NETWORK

YOUR BUSINESS SCHOOL YOUR BACHELOR DEGREE YOUR CAREER3

TAILOR-MADE EDUCATION IS OUR TECHNOLOGY!

> Who > Who

develop people develop business

LEADING THE WAY

OUR MISSION & PHILOSOPHY

Leadership Excellence Pragmatism Student care Passion Integrity Innovation

WE ENCOURAGE STUDENTS TO IMPROVE THEIR COMMUNICATION AND LEADERSHIP SKILLS

European University Classroom Omar Trejo, Mexico Weiwei Liu, China

STUDENT TO FACULTY RATIO

AUTHENTICITY & QUALITY

A WORLD-CLASS, VALUE-CENTERED UNIVERSITY EXPERIENCE

WHY CHOOSE EU?

www.euruni.edu European University Classroom Laura Gertenbach, Germany

Middle East 12%

WHAT EU GRADUATES SAY

WORK PLACEMENT PER SECTOR

Other 12% Advertising 9%

WORK PLACEMENT PER REGION

Other 4% Middle East 14% Asia 15%

HR 14% Finance 18%

THE GLOBAL CLASSROOM

Hong Kong, China

London, United Kingdom

Barcelona, Spain Website www.barcelona.euruni.edu Blog www.euruni.net/blog/eurunibcn

CORPORATE EMPLOYERS & PLACEMENT SERVICES

LEARNING FROM LEADERS

> Lithuania > Russia

Shines Education Group

North, Central & South America

Middle East & Africa

DUAL BACHELOR DEGREE EUROPEAN UNIVERSITY & NICHOLS COLLEGE

Advanced Diploma in Business

www.euruni.edu European University Classroom Daniela Greaves, Mexico

The Corporate Network

BBA - BACHELOR OF BUSINESS ADMINISTRATION

ECTS-European Credit Transfer System

3|4 3|4 3|4 3|4 3|4 2|3 2|3 2|3 1|1

3|4 3|4 3|4 3|4 3|4 2|3 2|3 2|3 1|1

More information is available at our website: www.euruni.edu

BA - BACHELOR OF ARTS IN COMMUNICATION & PUBLIC RELATIONS

ECTS-European Credit Transfer System

3|4 3|4 3|4 3|4 3|4 2|3 2|3 2|3 1|1

3|4 3|4 3|4 3|4 3|4 2|3 2|3 2|3 1|1

More information is available at our website: www.euruni.edu

BA - BACHELOR OF ARTS IN LEISURE & TOURISM MANAGEMENT

ECTS-European Credit Transfer System

3|4 3|4 3|4 3|4 3|4 2|3 2|3 2|3 1|1

3|4 3|4 3|4 3|4 3|4 2|3 2|3 2|3 1|1

More information is available at our website: www.euruni.edu

BA - BACHELOR OF ARTS IN INTERNATIONAL RELATIONS

ECTS-European Credit Transfer System

3|4 3|4 3|4 3|4 3|4 2|3 2|3 2|3 1|1

3|4 3|4 3|4 3|4 3|4 2|3 2|3 2|3 1|1

More information is available at our website: www.euruni.edu

BA - BACHELOR OF ARTS IN SPORTS MANAGEMENT

ECTS-European Credit Transfer System

3|4 3|4 3|4 3|4 3|4 2|3 2|3 2|3 1|1