International Visitors Australia December 2011

International Visitors in Australia
DECEMBER 2011 QUARTERLY RESULTS OF THE INTERNATIONAL VISITOR SURVEY
International Visitors in Australia
December 2011 Quarterly Results of the International Visitor Survey
Image: Darwin and Surrounds, Northern Territory Courtesy of Tourism NT
ISSN 1447 8595
Tourism Research Australia Department of Resources, Energy and Tourism GPO Box 1564 Canberra ACT 2601 ABN 46 252 861 927 For further information on the International Visitor Survey, contact Steve Matthews, Tourism Research Australia on 02 6243 7733. Acknowledgements: ORC International Publication Date: Wednesday, 7 March 2012
This work is licensed under a Creative Commons Attribution 3.0 Australia licence. To the extent that copyright subsists in third party quotes and diagrams it remains with the original owner and permission may be required to reuse the material. This work should be attributed as International Visitors in Australia December 2011 Quarterly Results of the International Visitor Survey, Tourism Research Australia, Canberra. Enquiries regarding the licence and any use of work by Tourism Research Australia are welcome at tourism.research@ret.gov.au
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Tourism Research Australia
Contents
Main Findings ...................................................................................................................................1
Figures
Figure 1. Figure 2. Figure 3. Average and median nights in Australia by country of residence.............................. 6 Visitors to Australia by main purpose of journey ............................................................... 7 Visitor nights in Australia by main purpose of journey ................................................... 7
Tables Visitors
Table 1. Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, year ended 31 December 2010 and 2011 ................................................................................. 9 Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, quarter ended 31 December 2010 and 2011 ......................................................................... 10 Visitors by country of residence and main purpose of journey, year ended 31 December 20072011 ........................................................................................ 11 Visitors by country of residence and main purpose of journey, quarter ended 31 December 20072011 ................................................................................ 12 Visitor nights by country of residence and main purpose of journey, year ended 31 December 20072011 ....................................................................................... 13 Visitor nights by country of residence and main purpose of journey, quarter ended 31 December 20072011 ................................................................................ 14 Visitors by country of resi dence and main purpose of journey by first or return visit.................................................................................................................... 15 Visitors by country of resi dence and main purpose of journey by type of travel arrangements................................................................................................ 16 Visitors by country of resi dence and main purpose of journey by state/territory visited ............................................................................................................. 17 Visitors by country of residence and main purpose of journey for selected regions....................................................................................................................... 19 Visitors by country of resi dence and main purpose of journey by type of transport used between stopovers ................................................................... 21
Table 2.
Table 3. Table 4. Table 5. Table 6. Table 7. Table 8. Table 9. Table 10. Table 11.
Visitor Nights
Table 12. Table 13. Table 14. Visitor nights by country of residence and main purpose of journey by state/territory visited ............................................................................................................. 23 Visitor nights by country of residence and main purpose of journey for selected regions....................................................................................................................... 25 Visitor nights by country of residence and main purpose of journey by type of accommodation used ............................................................................................. 27
International Visitors in Australia: December Quarter 2011
iii
Expenditure
Table 15. Table 16. Table 17. Table 18. Expenditure for package tour visitors by country of residence
and main purpose of journey by expenditure category ................................................ 29
Expenditure for non-package tour visitors by country of residence
and main purpose of journey by expenditure category ................................................ 30
Average expenditure for all visitors by country of residence
and main purpose of journey by expenditure item......................................................... 31
Average expenditure by visitors with expenditure on item
by country of residence and main purpose of journey
by expenditure item .................................................................................................................... 34
Backpacker Market
Table 19. Table 20. Table 21. Backpacker visitors, visitor nights, duration of stay and expenditure by
country of residence and main purpose of journey .........................................................37
Backpacker visitors by state/territory visited,
year ended 31 December 20072011 ...................................................................................... 38
Backpacker visitor nights by state/territory visited,
year ended 31 December 20072011 ...................................................................................... 38
Total Inbound Economic Value

Table 22. Table 23. Total Inbound Economic Value (TIEV) by country of residence.................................. 39
Total Inbound Economic Value (TIEV) by country of residence,
year ended 31 December 20072011 ......................................................................................40
Modelled Regional Expenditure

Table 24. Table 25. Table 26. Table 27. Table 28. Modelled international visitor expenditure in each state/territory ......................... 41
Modelled international visitor expenditure in each state/territory
by reason for stopover ................................................................................................................ 42
Modelled international visitor expenditure in capital cities
and regional areas for each state/territory ........................................................................ 43
Modelled international visitor expenditure in the top 20 regions ranked
by expenditure ............................................................................................................................... 44
Modelled international visitor expenditure in each state/territory
by country of residence .............................................................................................................. 45
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Introduction to the International Visitor Survey ................................................................... 46

Survey methodology ................................................................................................................... 46
Sample size .................................................................................................................................... 47
Data reliability .............................................................................................................................. 48
Expenditure .................................................................................................................................. 49
References ...................................................................................................................................... 52
Glossary of terms .......................................................................................................................... 53
State and Territory abbreviations ..............................................................................................56
About Tourism Research Australia ............................................................................................ 57
Main Findings
Year ended 31 December 2011
All visitors
Total visitors During the year ended 31 December 2011, there were 5,439,255 visitors to Australia aged 15 years and over. This remained steady compared with the year ended 31 December 2010. The main reasons for visitors coming to Australia were:
Holiday Visiting friends & relatives Business Education Employment Other 2,389,360 1,343,867 909,420 429,411 138,926 228,270 44% 25% 17% 8% 3% 4%
Reason
Source
New Zealand was the largest source of visitors during the period (1,066,018), followed by the United Kingdom (573,553), China (512,632) and USA (428,976). The average trip expenditure in Australia per international visitor was $3,396, while the average nightly expenditure was $95. Total expenditure in Australia for the year ended 31 December 2011 ($18.5 billion) increased 4% from the year ended 31 December 2010. A total of 195 million visitor nights were spent in Australia, an increase of 4% compared with the year ended 31 December 2010. Of all visitors to Australia, 64% had visited before.
Inclusive package travellers accounted for 15% of all visitors to Australia, while those arriving on group tours accounted for 8% of all visitor arrivals. Of all visitors to Australia during the period, 51% visited New South Wales, 35% visited Queensland and 32% visited Victoria. New South Wales recorded the largest share of visitor nights with 35%, followed by Victoria (22%) and Queensland (21%).
Expenditure
Nights
Return visits Tours
States
Holiday visitors
Share Of all international visitors to Australia, 44% stated holiday as their main purpose of visit. The average trip expenditure of holiday visitors in Australia was $2,464, with the largest component being food, drink and accommodation ($1,187). Their average expenditure per night was $92. Holiday visitors spent a total of 64 million nights in Australia, with 26% spent in the home of a friend or relative; 28% spent in a rented house, apartment, flat or unit; and 17% spent in a hotel, resort, motel or motor inn. Of all holiday visitors, 53% had visited Australia before.
Inclusive package travellers accounted for 28% of all holiday visitors, while those arriving on a group tour accounted for 15%. Of all holiday visitors, 56% visited New South Wales, 46% visited Queensland and 34% visited Victoria. The average duration of stay in Australia for holiday visitors was 27 nights.
Expenditure
Nights
Return visits Tours
States
Duration of stay
Visiting friends and relatives (VFR) visitors
Share International visitors with a main purpose of VFR accounted for 25% of all international visitors. The average trip expenditure in Australia by VFR visitors was $1,593, with the largest component being food, drink and accommodation ($682). Their average expenditure per night was $58. These visitors spent a total of 37 million nights in Australia and spent 84% of their nights in the home of a friend or relative. Of all VFR visitors, 75% had been to Australia before.
Of all VFR visitors, 45% visited New South Wales, 31% visited Victoria and 29% visited Queensland. The average duration of stay in Australia for VFR visitors was 27 nights.
Expenditure
Nights
Return visits States
Duration of stay
Business visitors
Share Of all international visitors to Australia, 17% stated business as their main purpose of visit and these visitors spent a total of 13 million nights in Australia. The average trip expenditure in Australia by business visitors was $2,471, with the largest component being food, drink and accommodation ($1,476). Their average expenditure per night was $178. Business visitors spent 32% of their nights in Sydney and 22% in Melbourne, while 51% of their nights in Australia were spent in a hotel, resort, motel, or motor inn. Of all business visitors, 70% had visited Australia before.
Of all business visitors, 48% visited New South Wales, 33% visited Victoria and 23% visited Queensland. The average duration of stay in Australia for business visitors was 14 nights.
Expenditure
Nights
Duration of stay
Education visitors
Share Of all international visitors to Australia, 8% stated education as their main purpose of visit and these visitors spent a total of 59 million nights in Australia, representing 30% of all international visitor nights. The average trip expenditure in Australia by education visitors was $15,247, with the largest component being education fees ($6,969). Their average expenditure per night was $111. While in Australia, education visitors spent 67% of their nights in a rented house, apartment, flat or unit. Of all education visitors, 68% had visited Australia before.
Of all education visitors, 50% visited New South Wales, 34% visited Victoria and 27% visited Queensland. The average duration of stay in Australia for education visitors was 138 nights.
Expenditure
Nights
Duration of stay
Employment visitors
Share Of all international visitors to Australia, 3% stated employment as their main purpose of visit and these visitors spent a total of 15 million nights in Australia. The average trip expenditure in Australia by employment visitors was $8,272, with the largest component being food, drink and accommodation ($4,733). Their average expenditure per night was $78. Employment visitors spent 25% of their nights in Sydney and 20% in Melbourne, while 65% of their nights in Australia were spent in a rented house, apartment, flat or unit. Of all employment visitors, 72% had visited Australia before.
Of all employment visitors, 44% visited New South Wales, 29% visited Victoria and 26% visited Queensland. The average duration of stay in Australia for employment visitors was 106 nights.
Expenditure
Nights
Duration of stay
Backpacker visitors
Share Of all international visitors to Australia, 561,000 (10%) were classified as backpackers and they spent 43 million nights in Australia. Holiday was the main purpose of visit for 70% of backpackers. Backpackers average trip expenditure in Australia was $5,614, with $2,769 being spent on food, drink and accommodation. Their average expenditure per night was $73. While in Australia, backpackers spent 37% of their nights in a rented house, apartment, flat or unit and 31% in backpacker or hostel accommodation. Of all backpackers, 35% had visited Australia before. Of all backpackers, 76% visited New South Wales, 57% visited Queensland and 46% visited Victoria. The average duration of stay in Australia for backpackers was 77 nights.
Expenditure
Nights
Duration of stay
Expenditure
Spend in Australia In the year ending 31 December 2011, international visitors spent a total of $18.5 billion within Australia. For the same period, international visitors had a total trip expenditure of $26.8 billion.
Total trip expenditure
Total Inbound Economic Value (TIEV)

Total Inbound Economic Value Source During the 12 months to December 2011, international visitors consumed around $24 billion of Australian goods and services. This was a increase of 2.5% (in nominal terms), compared with the previous 12 month period. China is now Australia's largest source market in terms of economic value, worth $3.5 billion, followed by United Kingdom ($2.6 billion), New Zealand ($2 billion), and USA ($1.8 billion).
Regional Expenditure
Total expenditure For the year ended 31 December 2011, modelled international visitor expenditure increased by 3.7% to $18.3 billion, compared with the year ended 31 December 2010. New South Wales received the largest share of expenditure ($6.4 billion, up 2.5%), followed by Victoria ($4.3 billion, up 9.4%) and Queensland ($3.7 billion, down 1.6%). International visitors spent approximately 83% of their expenditure in the capital cities and the Gold Coast ($15.2 billion). The Northern Territory was the most reliant on expenditure in regional areas (66%), followed by Tasmania (48%) and Queensland (36%). Among the capital cities and the Gold Coast, the highest expenditure was received by Sydney ($5.8 billion), followed by Melbourne ($4 billion), Experience Perth ($1.7 billion) and Brisbane ($1.5 billion). Among regional areas, Tropical North Queensland received the highest expenditure ($735 million), followed by the Sunshine Coast ($214 million), South Coast ($176 million) and the Hunter ($131 million). Expenditure per visitor Expenditure per visitor was highest in Experience Perth ($2 494), followed by Canberra ($2 421) and Melbourne ($2 405). Expenditure per night was highest in Petermann ($264), followed by Tropical North Queensland ($144) and Melbourne ($105). Visitors from Asia had the highest expenditure ($9.6 billion, up 6.6%) including $2.8 billion by Chinese visitors, $978 million by Korean visitors and $974 million by visitors from Singapore. Visitors from Europe spent $4.2 billion (down 1.6%) including $1.7 billion by United Kingdom visitors and $556 million by German visitors. Visitors from New Zealand spent $1.5 billion (up 3.3%) and visitors from the USA spent $1.2 billion (up 3.7%). Expenditure by visitors from China, the United Kingdom, Korea and the USA was highest in New South Wales ($1.2 billion, $571 million, $536 million and $507 million respectively). In contrast, New Zealand visitors spent more in Queensland than in any other state or territory ($518 million). Purpose of visit Visitors who travelled for holiday/leisure purposes contributed the most expenditure in Australia ($6.17 billion, down 1.2%), followed by education visitors ($6.10 billion, up 1.8%). The majority of holiday/leisure visitor expenditure was in New South Wales ($2.1 billion) and Queensland ($1.9 billion), while the majority of education visitor expenditure was in New South Wales ($2.4 billion) and Victoria ($1.6 billion). New South Wales and Victoria both also attracted the majority of business visitor expenditure ($778 million and $566 million respectively), and VFR visitors spent the most in Victoria ($795 million).
States/territories
Regional expenditure
Tourism regions
Expenditure per night
Country of origin
Figure 1
Average and median nights in Australia by country of residence
New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Total 0 10 20 30 40 50 60
Median Average
70
80
Base: All visitors aged 15 years and over.
Figure 2
Visitors to Australia by main purpose of journey
3,000
2010
2,500 2,000 1,500 1,000 500 0 Holiday Visiting friends & relatives Business Education Employment
2011
Other
Figure 3
Visitor nights in Australia by main purpose of journey

Visitor nights for year ended 31 December
Table 1
Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, year ended 31 December 2010 and 2011
Year ended 31 December 2010 Nights in Australia Visitors Total
(a)
Year ended 31 December 2011 Expenditure Visitors '000 1 066 305 152 279 218 126 79 80 183 513 140 147 429 112 574 149 81 90 53 46 40 175 402 Nights in Australia Total
(a)
Expenditure in Australia $million
Average
Median in Australia $million
Average
Median
Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers Total
'000 1 054 368 149 270 213 112 80 78 199 431 130 142 440 115 609 155 83 92 55 48 42 173 401
'000 14 253 8 178 5 301 5 746 6 957 4 966 4 623 4 113 12 356 24 022 8 278 8 576 9 591 4 520 21 929 6 701 3 406 4 915 2 388 1 896 1 534 7 917 15 026 14 22 35 21 33 44 57 53 62 56 63 60 22 39 36 43 41 53 44 40 36 46 37 7 5 9 7 8 11 8 11 7 10 21 21 11 18 20 23 20 20 18 24 25 22 14
'000 15 186 7 529 5 438 5 839 6 747 4 847 5 469 3 852 12 363 25 880 9 482 9 370 10 082 4 517 20 915 7 317 3 607 5 560 2 850 1 947 1 605 8 990 15 263 14 25 36 21 31 38 69 48 68 50 68 64 24 40 36 49 44 62 54 43 40 51 38 7 5 9 7 9 10 11 14 8 9 30 24 11 17 20 23 20 24 19 26 25 23 14
1 570 740 623 948 878 491 321 391 968 2 523 644 618 1 123 434 1 828 527 321 350 181 167 189 704 1 287
1 562 691 637 996 846 582 362 359 987 2 888 667 679 1 193 409 1 675 543 319 401 201 151 181 823 1 317
2 489 1 326 868 431 122 205
62 592 35 386 11 505 60 337 13 097 4 274
25 27 13 140 107 21
9 15 6 127 75 2
5 902 2 189 1 978 6 460 951 346
2 389 1 344 909 429 139 228
64 139 36 742 12 647 59 152 14 732 7 243
27 27 14 138 106 32
9 15 6 126 73 4
5 887 2 141 2 247 6 547 1 149 498
2 073 1 276 851 368 106 184 583 5 441
35 851 33 776 10 934 51 470 10 434 2 927 41 800 187 192
17 26 13 140 99 16 72 34
7 14 6 125 62 2 30 11
3 982 2 057 1 930 5 622 794 256 3 186 17 826
1 994 1 292 894 371 120 208 561 5 439
36 479 35 248 12 167 50 362 11 911 5 456 43 033 194 655
18 27 14 136 100 26 77 36
8 15 6 122 65 4 30 11
4 008 2 007 2 201 5 761 954 389 3 150 18 470
(a)
Total nights in Australia are greater than the sum of nights in the states/territories (Tables 12, 14, 19, 21, 24, 26 & 27) because nights spent in transit are included.
Table 2
Visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey, quarter ended 31 December 2010 and 2011
Quarter ended 31 December 2010 Nights in Australia Visitors '000 Total Average Median '000 4 086 2 054 909 1 941 1 425 1 360 797 1 294 2 588 4 275 2 143 2 186 2 565 1 473 6 691 1 566 964 1 095 584 582 446 2 442 4 448 14 22 23 23 24 45 44 65 48 39 61 58 22 43 32 33 32 42 33 35 30 44 38 7 5 8 6 8 14 12 14 5 7 19 20 11 19 19 21 19 14 14 21 26 22 14 Expenditure in Australia $million 470 191 128 291 199 133 61 108 258 430 152 168 284 147 556 132 99 93 41 57 66 223 347 Visitors '000 295 84 40 82 56 33 20 17 50 133 38 39 120 34 190 46 29 28 18 16 13 59 120 Quarter ended 31 December 2011 Nights in Australia Total Average Median '000 4 437 1 914 1 155 1 732 1 537 1 222 1 408 762 2 826 4 635 2 437 2 417 2 942 1 367 6 367 1 947 1 031 1 537 952 661 449 3 121 4 123 15 23 29 21 27 37 70 44 56 35 63 61 25 40 34 42 36 56 53 40 34 53 34 7 5 7 7 8 9 10 16 5 7 30 21 10 16 18 22 17 27 17 26 19 20 12 Expenditure in Australia $million 458 179 136 257 181 172 92 59 237 497 134 158 343 116 520 157 102 105 64 48 53 307 361
Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers 637 414 216 64 21 50 154 10 642 10 738 3 095 10 634 2 153 952 9 698 47 914 17 26 14 165 104 19 63 31 7 14 6 142 77 3 27 10 1 238 605 571 1 193 183 75 768 4 633 624 419 227 64 26 53 148 1 562 11 096 11 285 3 142 10 294 2 550 1 236 11 376 50 981 18 27 14 160 98 23 77 33 7 14 6 140 68 4 30 10 1 245 625 519 1 169 232 98 846 4 735 753 428 220 77 24 54 17 209 11 124 3 181 12 516 2 647 1 236 23 26 14 162 112 23 9 14 6 140 90 3 1 722 640 579 1 383 217 92 732 434 231 75 30 58 19 184 11 702 3 233 12 070 3 088 1 704 26 27 14 160 103 29 9 14 6 141 70 5 1 797 669 531 1 333 277 128 289 94 39 83 58 30 18 20 54 111 35 37 118 34 211 48 30 26 18 17 15 55 116
Total 1 556 Base: All visitors aged 15 years and over.
10
Table 3
Visitors by country of residence and main purpose of journey,

year ended 31 December 2007 2011
Year ended 31 December 2007 '000 % 20 10 3 4 3 2 2 1 4 7 2 2 8 2 12 3 2 1 1 1 1 3 6 2008 '000 1 007 424 131 234 154 85 73 74 202 338 109 123 429 119 632 155 81 81 57 52 38 192 375 % 19 8 3 5 3 2 1 1 4 7 2 2 8 2 12 3 2 2 1 1 1 4 7 2009 '000 1 005 332 143 250 192 97 92 76 168 351 118 132 450 117 625 156 81 89 53 49 41 179 377 % 19 6 3 5 4 2 2 1 3 7 2 3 9 2 12 3 2 2 1 1 1 3 7 2010 '000 1 054 368 149 270 213 112 80 78 199 431 130 142 440 115 609 155 83 92 55 48 42 173 401 % 19 7 3 5 4 2 1 1 4 8 2 3 8 2 11 3 2 2 1 1 1 3 7 2011 '000 1 066 305 152 279 218 126 79 80 183 513 140 147 429 112 574 149 81 90 53 46 40 175 402 % 20 6 3 5 4 2 1 1 3 9 3 3 8 2 11 3 1 2 1 1 1 3 7
Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers 2 184 1 048 856 285 91 167 566 42 20 16 5 2 3 11 100 2 043 1 099 863 306 103 194 559 5 167 40 21 17 6 2 4 11 100 1 982 1 248 746 347 98 184 570 5 175 38 24 14 7 2 4 11 100 2 073 1 276 851 368 106 184 583 5 441 38 23 16 7 2 3 11 100 1 994 1 292 894 371 120 208 561 5 439 37 24 16 7 2 4 10 100 2 579 1 097 873 349 115 184 50 21 17 7 2 4 2 437 1 145 878 372 120 215 47 22 17 7 2 4 2 398 1 294 756 411 116 199 46 25 15 8 2 4 2 489 1 326 868 431 122 205 46 24 16 8 2 4 2 389 1 344 909 429 139 228 44 25 17 8 3 4 1 025 531 133 229 143 81 85 76 232 340 89 108 429 109 643 146 79 69 52 48 40 179 329
Total 5 197 Base: All visitors aged 15 years and over.

Note: Rounded percentages may not sum to 100.
11
Table 4
Visitors by country of residence and main purpose of journey, quarter ended 31 December 2007 2011
Quarter ended 31 December 2007 '000 % 2008 '000 %
273 105 34 69 43 23 19 16 45 81 27 32 109 34 205 46 27 23 15 18 12 60 104 19 7 2 5 3 2 1 1 3 6 2 2 8 2 14 3 2 2 1 1 1 4 7
2009 '000 %
273 89 37 75 51 28 20 20 44 88 30 37 129 37 210 50 31 28 17 18 15 59 112 18 6 2 5 3 2 1 1 3 6 2 2 9 2 14 3 2 2 1 1 1 4 7
2010 '000 %
289 94 39 83 58 30 18 20 54 111 35 37 118 34 211 48 30 26 18 17 15 55 116 19 6 3 5 4 2 1 1 3 7 2 2 8 2 14 3 2 2 1 1 1 4 7
2011
'000 %
295 84 40 82 56 33 20 17 50 133 38 39 120 34 190 46 29 28 18 16 13 59 120 19 5 3 5 4 2 1 1 3 9 2 3 8 2 12 3 2 2 1 1 1 4 8
Base: Note:
266 139 32 68 41 26 18 18 58 90 24 28 112 32 211 45 27 20 16 16 14 59 94
18 10 2 5 3 2 1 1 4 6 2 2 8 2 14 3 2 1 1 1 1 4 6
754 351 215 68 22 45
52 24 15 5 2 3
714 371 197 67 28 45
50 26 14 5 2 3
732 420 192 76 23 54
49 28 13 5 2 4
753 428 220 77 24 54
48 27 14 5 2 3
732 434 231 75 30 58
47 28 15 5 2 4
644 334 211 55 19 40 151
44 23 15 4 1 3 10 100
606 359 193 55 24 39 143 1 420
43 25 14 4 2 3 10 100
613 405 189 64 20 49 156 1 497
41 27 13 4 1 3 10 100
637 414 216 64 21 50 154 1 556
41 27 14 4 1 3 10 100
624 419 227 64 26 53 148 1 562
40 27 15 4 2 3 10 100
1 454 All visitors aged 15 years and over. Rounded percentages may not sum to 100.
12
Table 5
Visitor nights(a) by country of residence and main purpose of journey, year ended 31 December 2007 2011
Year ended 31 December

2007 '000 % 2008 '000 %
14 132 8 692 4 327 5 274 5 967 3 574 3 279 3 324 10 465 16 079 6 574 7 573 9 300 4 692 20 846 7 168 3 455 3 750 2 545 2 143 1 595 9 490 13 599 8 5 3 3 4 2 2 2 6 10 4 5 6 3 12 4 2 2 2 1 1 6 8
2009 '000 %
13 471 7 253 4 627 5 713 6 776 3 886 4 303 4 028 11 957 19 177 7 149 7 442 9 913 4 724 22 577 7 178 3 318 4 759 2 389 2 150 1 546 8 867 13 926 8 4 3 3 4 2 2 2 7 11 4 4 6 3 13 4 2 3 1 1 1 5 8
2010 '000 %
14 253 8 178 5 301 5 746 6 957 4 966 4 623 4 113 12 356 24 022 8 278 8 576 9 591 4 520 21 929 6 701 3 406 4 915 2 388 1 896 1 534 7 917 15 026 8 4 3 3 4 3 2 2 7 13 4 5 5 2 12 4 2 3 1 1 1 4 8
2011 '000
15 186 7 529 5 438 5 839 6 747 4 847 5 469 3 852 12 363 25 880 9 482 9 370 10 082 4 517 20 915 7 317 3 607 5 560 2 850 1 947 1 605 8 990 15 263
%
8 4 3 3 3 2 3 2 6 13 5 5 5 2 11 4 2 3 1 1 1 5 8
Country of residence
New Zealand
Japan
Hong Kong
Singapore
Malaysia
Indonesia
Taiwan
Thailand
Korea
China
India
Other Asia
USA
Canada
United Kingdom
Germany
Scandinavia
France
Italy
Netherlands
Switzerland
Other Europe
Other countries
Main purpose of journey
(including backpackers)
Holiday
Visiting friends & relatives
Business
Education
Employment
Other
Main purpose of journey
(excluding backpackers)
Holiday
Visiting friends & relatives
Business
Education
Employment
Other
Backpackers
Total
Base: Note: (a)
13 789 11 214 4 229 5 156 5 276 3 373 2 682 3 261 10 824 14 893 4 826 5 313 9 919 4 316 21 318 6 751 3 137 3 506 1 970 2 248 1 688 7 562 10 972
9 7 3 3 3 2 2 2 7 9 3 3 6 3 13 4 2 2 1 1 1 5 7
59 437 27 387 10 407 46 263 11 079 3 647
38 17 7 29 7 2
58 899 29 021 10 475 53 250 12 201 4 000
35 17 6 32 7 2
63 278 31 258 9 871 57 193 12 140 3 388
36 18 6 32 7 2
62 592 35 386 11 505 60 337 13 097 4 274
33 19 6 32 7 2
64 139 36 742 12 647 59 152 14 732 7 243
33 19 6 30 8 4
34 548 25 682 9 876 37 434 7 793 2 490 40 396
22 16 6 24 5 2 26
33 269 27 292 10 098 43 157 10 056 3 208 40 765
20 16 6 26 6 2 24
34 388 29 737 9 514 47 729 9 613 2 344 43 803
19 17 5 27 5 1 25
35 851 33 776 10 934 51 470 10 434 2 927 41 800
19 18 6 27 6 2 22
36 479 35 248 12 167 50 362 11 911 5 456 43 033
19 18 6 26 6 3 22
158 220 100 167 845 100 177 128 100 187 192 100 194 655 100 All visitors aged 15 years and over.
Rounded percentages may not sum to 100.
Total nights in Australia are greater than the sum of nights in the states/territories (Tables 12, 14, 19, 21, 24, 26 & 27) because nights spent in transit are included.
13
Table 6
Visitor nights by country of residence and main purpose of journey,

quarter ended 31 December 2007 2011
Quarter ended 31 December 2007 '000 % 2008 '000 %

4 101 2 205 1 033 1 467 1 430 825 809 818 1 998 3 107 1 861 1 834 2 117 1 471 6 504 1 996 951 955 879 574 442 2 716 3 683 9 5 2 3 3 2 2 2 5 7 4 4 5 3 15 5 2 2 2 1 1 6 8
2009 '000 %
3 666 2 045 911 1 836 1 359 1 029 978 919 2 258 3 876 1 623 1 944 2 670 1 286 6 793 1 620 1 054 1 270 840 759 437 2 925 3 547 8 4 2 4 3 2 2 2 5 8 4 4 6 3 15 4 2 3 2 2 1 6 8
2010 '000 %
4 086 2 054 909 1 941 1 425 1 360 797 1 294 2 588 4 275 2 143 2 186 2 565 1 473 6 691 1 566 964 1 095 584 582 446 2 442 4 448 9 4 2 4 3 3 2 3 5 9 4 5 5 3 14 3 2 2 1 1 1 5 9
2011 '000
4 437 1 914 1 155 1 732 1 537 1 222 1 408 762 2 826 4 635 2 437 2 417 2 942 1 367 6 367 1 947 1 031 1 537 952 661 449 3 121 4 123
%
9 4 2 3 3 2 3 1 6 9 5 5 6 3 12 4 2 3 2 1 1 6 8
Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers
3 505 2 849 722 1 648 1 059 950 429 722 2 250 2 987 1 347 1 263 2 668 1 294 6 278 1 522 811 916 623 725 556 2 157 3 140
9 7 2 4 3 2 1 2 6 7 3 3 7 3 16 4 2 2 2 2 1 5 8
16 540 7 477 2 878 10 910 1 895 720
41 18 7 27 5 2
17 030 9 138 2 589 11 061 3 181 774
39 21 6 25 7 2
17 511 9 758 3 029 11 789 2 544 1 012
38 21 7 26 6 2
17 209 11 124 3 181 12 516 2 647 1 236
36 23 7 26 6 3
19 184 11 702 3 233 12 070 3 088 1 704
38 23 6 24 6 3
10 008 6 993 2 747 8 932 1 466 485 9 790
25 17 7 22 4 1 24 100
10 112 8 652 2 463 9 352 2 482 566 10 146 43 772
23 20 6 21 6 1 23 100
10 338 9 363 2 879 9 994 2 055 743 10 270 45 642
23 21 6 22 5 2 23 100
10 642 10 738 3 095 10 634 2 153 952 9 698 47 914
22 22 6 22 4 2 20 100
11 096 11 285 3 142 10 294 2 550 1 236 11 376 50 981
22 22 6 20 5 2 22 100
Total
Base: Note:
40 420 All visitors aged 15 years and over.

Rounded percentages may not sum to 100.
14
Table 7
Visitors by country of residence and main purpose of journey by first or return visit
Year ended 31 December 2011 First visit '000 %
6 55 27 17 28 26 57 33 67 47 48 38 55 49 39 57 54 58 59 47 49 58 32
Return visit '000

997 136 111 230 157 94 34 53 61 273 73 91 193 57 350 63 37 38 22 24 21 74 275
Total visitors '000

1 066 305 152 279 218 126 79 80 183 513 140 147 429 112 574 149 81 90 53 46 40 175 402
%
94 45 73 83 72 74 43 67 33 53 52 62 45 51 61 43 46 42 41 53 51 42 68
Base: All visitors aged 15 years and over. Note: Rounded percentages may not sum to 100. Total visitors includes not stated responses.
69 169 42 48 61 32 45 27 122 240 67 56 236 55 224 86 44 52 31 21 20 101 127
1 133 333 270 136 38 64
47 25 30 32 28 28
1 256 1 011 640 293 101 164
53 75 70 68 72 72
2 389 1 344 909 429 139 228
866 304 261 99 28 54 363 1 975
43 24 29 27 23 26 65 36
1 128 988 633 272 92 153 198 3 464
57 76 71 73 77 74 35 64
1 994 1 292 894 371 120 208 561 5 439
15
Table 8
Visitors by country of residence and main purpose of journey by type of travel arrangements
Year ended 31 December 2011 Package tour visitors Group tour '000 Non-group '000
71 112 10 16 9 3 4 3 7 18 5 2 30 6 45 15 8 7 9 6 6 11 19
Non-package tour visitors Total '000

77 141 18 24 17 13 23 6 60 198 8 7 49 9 50 19 10 8 9 7 6 13 24
Group tour '000

12 4 1 5 3 3 1 1 2 6 1 2 8 1 2 1 0 0 0 0 1 2 6
Non-group '000
977 161 133 249 198 111 55 73 121 308 130 138 372 103 522 129 71 82 44 38 34 160 372
Total '000
989 165 134 254 201 113 56 73 123 315 131 141 380 103 524 130 71 82 44 38 34 162 378
Total visitors '000

1 066 305 152 279 218 126 79 80 183 513 140 147 429 112 574 149 81 90 53 46 40 175 402
6 29 8 9 8 10 20 3 53 180 3 4 18 3 5 4 2 1 0 1 0 2 4
329 1 27 7 0 8
330 25 43 17 2 7
659 26 69 24 2 15
19 2 24 5 1 12
1 711 1 315 816 400 136 202
1 730 1 318 840 405 137 214
2 389 1 344 909 429 139 228
326 1 27 6 0 7 6 373
307 24 42 12 2 6 31 423
633 25 69 18 2 12 37 796
15 2 23 4 1 11 6 63
1 346 1 264 802 349 117 184 518 4 581
1 362 1 267 825 353 118 195 524 4 644
1 994 1 292 894 371 120 208 561 5 439
Total
16
Table 9
Visitors by country of residence and main purpose of journey by state/territory visited(a)

Year ended 31 December 2011 New South Wales '000 %
14 5 3 3 2 2 2 1 5 11 3 2 10 3 12 4 2 2 1 1 1 4 7
Victoria '000
262 35 49 91 88 44 29 28 43 265 62 52 129 36 194 62 27 33 25 19 17 69 99
Queensland '000
402 167 39 49 42 21 38 13 59 203 28 25 148 49 197 69 37 37 21 21 16 64 151
South Australia '000

41 10 9 12 11 5 4 3 6 19 9 7 29 12 60 29 9 14 11 8 8 20 18
%
15 2 3 5 5 3 2 2 2 15 4 3 7 2 11 4 2 2 1 1 1 4 6
%
21 9 2 3 2 1 2 1 3 11 1 1 8 3 10 4 2 2 1 1 1 3 8
%
11 3 2 3 3 1 1 1 2 5 2 2 8 3 17 8 2 4 3 2 2 6 5
379 145 83 84 46 55 45 39 149 303 69 62 284 76 331 99 54 60 34 26 27 106 199
1 341 598 439 216 62 100
49 22 16 8 2 4
817 410 299 147 40 46
46 23 17 8 2 3
1 092 383 210 118 35 58
58 20 11 6 2 3
177 81 43 32 11 10
50 23 12 9 3 3
1 039 560 430 171 48 84 424
38 20 16 6 2 3 15
625 390 292 120 32 40 261
36 22 17 7 2 2 15
865 356 204 81 25 47 319
46 19 11 4 1 2 17
110 76 42 24 9 7 85
31 22 12 7 3 2 24 100 Continued...
Total
Base: Note: (a)
2 756 100 1 760 100 1 897 100 354 All visitors aged 15 years and over. Rounded shares may sum to more than 100. Visitors by state or territory sum to more than total visitors because some visitors stopover in more than one state or territory. Visitors who spent at least one night in the state/territory.
17
Table 9 (continued)
Visitors by country of residence and main purpose of journey by state/territory visited(a)

Year ended 31 December 2011 Australian Western Australia '000 %
10 3 2 10 8 4 1 2 1 3 2 3 6 2 19 4 2 3 1 1 2 4 7
Tasmania '000
14 5 11 6 9 1 3 2 4 8 2 1 18 8 22 8 4 4 2 2 3 6 7
Northern Territory '000

15 22 3 5 3 2 5 2 6 2 1 8 37 11 41 34 14 19 12 9 9 20 10
Capital Territory '000

16 4 4 7 4 4 2 2 7 21 7 7 19 6 18 10 5 3 1 2 2 5 15
%
9 3 7 4 6 1 2 2 3 5 1 1 12 5 15 6 3 3 1 1 2 4 4
%
5 8 1 2 1 1 2 1 2 1 0 3 13 4 14 12 5 7 4 3 3 7 3
%
9 2 3 4 3 2 1 1 4 12 4 4 11 4 10 6 3 2 1 1 1 3 9
74 24 13 76 61 30 6 12 9 19 12 19 45 15 140 32 16 19 8 11 12 31 53
307 195 131 50 33 21
42 26 18 7 5 3
87 30 15 12 4 2
58 20 10 8 3 1
214 23 21 12 7 12
74 8 7 4 3 4
66 41 28 25 4 8
38 24 16 14 3 5
226 187 128 41 28 18 110
31 25 17 6 4 2 15
58 26 14 8 3 1 39
39 18 9 5 2 1 26
128 19 19 3 4 10 106
44 6 7 1 2 3 37
44 39 28 20 4 7 32
25 22 16 12 2 4 18 100
Total
Base: Note: (a)
738 100 150 100 289 100 173 All visitors aged 15 years and over. Rounded shares may sum to more than 100. Visitors by state or territory sum to more than total visitors because some visitors stopover in more than one state or territory. Visitors who spent at least one night in the state/territory.
18
Table 10
Visitors by country of residence and main purpose of journey

for selected regions(a)
Year ended 31 December 2011 Tropical North Queensland '000
41 87 12 2 2 2 6 1 8 74 7 3 71 23 78 41 19 21 12 12 10 28 30
Sydney '000 Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers
329 139 81 82 42 54 43 35 146 291 67 57 266 70 301 93 48 57 32 25 25 99 184
Melbourne '000
238 34 46 88 84 43 28 26 41 262 59 50 118 33 173 58 25 31 24 17 15 63 91
Brisbane '000
160 25 23 29 16 11 23 8 31 88 15 15 61 23 110 41 22 20 9 12 10 36 93
Gold Coast '000

174 72 16 22 29 11 16 5 30 118 13 7 22 14 61 18 12 9 4 5 7 17 38
1 286 523 414 197 53 95
780 364 284 140 36 44
415 200 147 67 20 35
493 121 40 41 9 14
461 52 24 28 9 14
992 487 405 156 40 79 409
596 345 276 115 28 38 251
269 185 144 48 12 27 198
409 112 39 27 5 10 116 718
327 42 22 10 4 9 175 587 Continued...
Total
Base: Note: (a)
2 567 1 648 883 All visitors aged 15 years and over. Numbers sum to more than total visitors because some visitors stopover in more than one region. Visitors who spent at least one night in the region.
19
Table 10 (continued)
Visitors by country of residence and main purpose of journey for selected regions(a)
Year ended 31 December 2011 Adelaide '000 Perth '000
64 23 13 74 60 30 6 12 8 18 12 16 41 14 135 30 16 18 7 10 11 30 49
Hobart '000
10 4 9 5 8 1 3 2 3 7 1 0 13 6 16 8 4 3 1 2 1 6 4
Darwin '000
12 2 1 4 2 1 3 2 1 1 0 7 13 5 19 19 6 10 6 6 5 10 6
Alice Springs '000

3 2 2 1 1 0 3 0 4 0 0 1 16 7 19 23 8 11 7 6 6 11 3
34 9 9 11 10 5 3 3 6 19 7 7 27 10 54 25 8 12 10 7 8 18 15
159 70 39 30 10 9
292 185 123 49 28 20
75 20 9 10 3 2
92 11 17 5 5 9
114 7 3 6 2 2
98 66 38 23 8 7 78
213 177 120 40 23 17 106
49 18 9 6 2 1 33
50 9 16 2 3 8 52 140
58 6 2 0 0 1 67 134
Total
Base: Note: (a)
318 696 118 All visitors aged 15 years and over. Numbers sum to more than total visitors because some visitors stopover in more than one region. Visitors who spent at least one night in the region.
20
Table 11

by type of transport used between stopovers
Year ended 31 December 2011 Self-drive van, Taxi or motor-home chauffeur Rental car or campervan driven hire car '000
79 7 9 28 16 4 3 5 4 7 3 1 37 13 70 29 12 15 11 9 10 19 19
Private or company car '000 Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers
105 13 10 18 18 6 8 6 13 28 17 16 49 20 115 27 13 13 6 9 6 29 53
Aircraft '000
116 93 41 41 35 28 27 15 65 212 29 30 161 50 223 69 35 38 26 20 17 72 93
Long distance train '000

22 3 4 3 3 1 6 2 5 6 2 2 14 7 34 14 8 6 4 3 3 9 12
'000
8 0 0 0 0 0 0 0 1 1 0 0 4 3 17 21 3 12 3 7 7 10 4
'000
9 3 2 3 3 1 1 0 1 2 2 2 6 1 8 2 3 2 1 0 0 5 3
214 252 50 49 19 13
263 80 35 15 7 8
81 10 1 4 3 2
25 6 17 6 2 2
873 267 214 109 43 32
106 37 8 12 5 7
149 242 48 38 14 9 96 596
202 70 33 8 5 6 85 409
46 8 1 1 1 0 44 101
18 6 17 5 2 1 11 59
637 236 206 65 31 22 341 1 538
47 32 6 5 2 3 79 174 Continued...
Total
21

by type of transport used between stopovers
Year ended 31 December 2011 Long distance coach or bus '000 Hotel or motel shuttle/ courtesy bus '000
3 1 0 1 0 0 0 0 0 3 0 0 2 1 3 1 0 1 0 0 0 1 1
Ship, boat or ferry '000

4 3 1 4 1 0 1 1 1 3 1 1 15 8 31 13 9 7 6 5 4 10 5
Local public transport '000

21 10 2 3 6 1 4 1 8 4 2 3 9 5 22 7 5 5 2 2 2 5 11
Charter/ tour bus '000

5 6 4 6 3 2 6 1 2 25 1 0 13 6 20 15 8 4 3 5 5 6 3
Four wheel drive '000

0 0 1 0 0 0 0 0 0 0 0 0 1 0 2 2 1 1 0 1 0 2 0
Other '000
3 2 0 0 0 0 1 1 2 1 0 0 3 2 7 2 2 2 1 1 0 2 1
13 7 5 2 3 2 5 2 8 10 2 2 15 11 49 24 14 10 4 7 6 15 12
159 25 6 22 8 8
97 17 6 9 5 2
73 23 9 23 6 5
15 1 0 1 1 1
116 10 6 11 2 3
9 1 1 1 0 0
23 2 3 3 1 1
35 17 4 8 2 4 158 227
39 12 5 2 2 1 74 135
32 19 8 13 4 2 62 139
10 1 0 1 0 1 6 20
71 8 6 3 1 2 57 149
4 1 1 0 0 0 7 12
6 1 2 1 0 0 20 32
Total
22
Table 12
Visitor nights by country of residence and main purpose of journey

by state/territory visited
Year ended 31 December 2011 New South Wales '000 %

6 4 4 2 1 2 2 2 9 16 4 5 6 2 10 3 2 3 2 1 1 5 8
Victoria '000
2 331 993 1 379 1 870 2 443 1 838 1 087 874 1 352 7 466 4 118 3 052 1 766 730 3 462 1 086 477 967 621 343 186 1 571 3 021
Queensland %
5 2 3 4 6 4 3 2 3 17 10 7 4 2 8 3 1 2 1 1 0 4 7
South Australia '000

523 241 328 233 528 205 157 191 196 1 602 811 358 390 257 1 098 471 80 140 118 81 91 359 646
Western Australia %
6 3 4 3 6 2 2 2 2 18 9 4 4 3 12 5 1 2 1 1 1 4 7
'000
5 184 2 460 685 686 749 276 1 887 500 3 092 3 677 786 966 1 903 1 132 4 656 2 000 987 1 280 627 581 465 1 831 3 758
%
13 6 2 2 2 1 5 1 8 9 2 2 5 3 12 5 2 3 2 1 1 5 9
'000
2 040 541 422 1 317 1 577 863 549 468 679 1 000 542 1 203 1 268 581 3 708 973 435 829 196 242 276 1 362 1 720
%
9 2 2 6 7 4 2 2 3 4 2 5 6 3 16 4 2 4 1 1 1 6 8
4 351 2 934 2 436 1 357 1 016 1 463 1 389 1 575 6 213 10 738 2 902 3 120 3 957 1 477 6 873 2 219 1 349 1 942 1 156 498 422 3 341 5 535
21 267 12 084 4 510 22 624 4 931 2 846
31 18 7 33 7 4
11 156 9 061 3 133 14 517 3 352 1 813
26 21 7 34 8 4
17 779 6 901 1 730 10 228 2 391 1 137
44 17 4 25 6 3
1 899 2 181 412 3 458 816 336
21 24 5 38 9 4
7 587 4 700 2 196 5 168 2 598 541
33 21 10 23 11 2
12 750 11 642 4 385 19 721 3 973 2 077 13 715
19 17 6 29 6 3 20 100
6 693 8 843 2 971 13 306 2 808 1 666 6 747 43 034
16 21 7 31 7 4 16 100
9 472 6 468 1 662 7 427 1 628 601 12 910 40 167
24 16 4 18 4 1 32 100
1 009 2 106 408 2 890 776 291 1 625 9 103
11 23 4 32 9 3 18 100
4 331 4 561 2 100 4 314 2 174 429 4 881 22 790
19 20 9 19 10 2 21 100 Continued...
Total
Base: Note:
68 262 All visitors aged 15 years and over. Rounded percentages may not sum to 100.
23

by state/territory visited
Year ended 31 December 2011 Northern Territory '000 %

256 88 34 60 73 13 278 68 153 84 30 262 270 100 467 366 119 210 78 139 78 220 119 7 2 1 2 2 0 8 2 4 2 1 7 8 3 13 10 3 6 2 4 2 6 3
Australian Capital Territory '000 %

307 137 55 193 125 140 92 59 447 1 041 217 375 258 54 182 49 117 50 21 17 7 146 337 7 3 1 4 3 3 2 1 10 24 5 8 6 1 4 1 3 1 0 0 0 3 8
Tasmania '000 % Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers
157 125 96 119 234 46 26 114 223 266 70 27 214 164 391 94 18 120 23 34 68 132 104 5 4 3 4 8 2 1 4 8 9 2 1 7 6 14 3 1 4 1 1 2 5 4
Total nights(a) '000 %

15 150 7 520 5 435 5 835 6 744 4 845 5 465 3 848 12 355 25 874 9 476 9 362 10 026 4 496 20 836 7 257 3 583 5 536 2 837 1 935 1 592 8 962 15 240 8 4 3 3 3 2 3 2 6 13 5 5 5 2 11 4 2 3 1 1 1 5 8
1 214 537 132 838 100 42
42 19 5 29 4 1
2 253 454 198 232 274 156
63 13 6 6 8 4
677 779 302 2 072 241 353
15 18 7 47 5 8
63 835 36 697 12 613 59 137 14 705 7 224
33 19 6 30 8 4
713 494 125 669 90 20 752
25 17 4 23 3 1 26
957 408 190 175 209 105 1 522
27 11 5 5 6 3 43
426 690 295 1 854 234 259 666
10 16 7 42 5 6 15
36 351 35 211 12 135 50 355 11 892 5 448 42 818 194 210
19 18 6 26 6 3 22 100
Total
Base: Note: (a) 24
2 863 100 3 566 100 4 424 100 All visitors aged 15 years and over. Rounded shares may sum to more than 100. Total nights are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.
Table 13

for selected regions
Year ended 31 December 2011 Tropical North Queensland '000
434 456 54 14 18 23 65 23 275 181 20 43 467 214 817 554 214 323 225 122 109 226 245
Sydney '000 Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers
3 234 2 637 2 242 1 184 903 1 376 1 128 1 347 5 726 9 609 2 768 2 790 3 011 1 034 5 194 1 571 968 1 663 1 014 313 306 2 797 4 776
Melbourne '000
1 804 829 1 153 1 754 2 224 1 771 766 819 1 248 7 210 3 900 2 909 1 395 579 2 673 838 353 662 497 238 141 1 236 2 749
Brisbane '000
1 543 798 440 425 525 184 1 221 213 1 731 2 507 597 606 588 455 1 487 531 316 418 154 141 126 923 2 030
Gold Coast '000

1 815 892 81 106 186 44 145 196 418 855 135 88 316 184 796 157 171 114 71 124 71 214 937
17 394 9 736 4 052 20 141 3 740 2 527
8 935 7 521 2 815 13 803 2 963 1 711
5 368 3 378 902 6 808 1 108 397
3 897 1 413 301 2 014 273 217
3 456 516 122 402 425 201
11 021 9 420 3 946 17 707 3 017 1 904 10 575 57 591
5 678 7 364 2 674 12 694 2 478 1 603 5 258 37 748
2 824 3 208 884 5 184 860 184 4 818 17 961
2 954 1 353 280 1 553 177 169 1 630 8 115
1 772 447 110 149 193 50 2 402 5 123 Continued...
Total
25

for selected regions
Year ended 31 December 2011 Adelaide '000 Perth '000

1 068 516 361 1 239 1 505 802 343 379 469 941 468 910 904 470 2 960 578 338 522 143 135 175 1 136 1 368
Hobart '000
82 110 48 69 103 42 12 52 73 189 24 10 102 111 124 45 11 47 9 7 12 99 60
Darwin '000
136 15 17 50 65 13 154 40 53 78 15 100 130 39 230 108 64 85 27 24 22 125 88
Alice Springs '000

37 6 15 7 1 1 93 1 63 1 12 64 68 38 125 94 22 45 21 22 21 31 13
348 230 314 209 515 195 142 171 159 1 470 387 330 301 192 855 276 61 88 91 53 64 299 598
1 325 1 528 332 3 299 643 221
5 359 3 783 1 502 5 035 1 607 447
607 256 61 442 58 16
974 253 80 179 133 61
557 72 30 22 68 50
717 1 459 328 2 756 620 182 1 289 7 350
3 193 3 681 1 459 4 250 1 274 392 3 484 17 733
404 234 60 364 54 14 311 1 440
404 225 78 162 96 49 666 1 680
194 66 28 6 53 37 416 800
Total
26
Table 14

by type of accommodation used
Year ended 31 December 2011 Rented house/ apartment/ flat/unit '000

3 495 3 432 2 425 2 289 3 016 2 579 3 140 1 646 8 231 14 573 4 260 4 256 2 339 1 300 4 594 1 492 896 1 817 1 025 319 253 3 152 5 707
Hotel, resort, motel, motor inn '000 Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers
2 971 1 018 557 1 129 652 366 223 313 549 2 162 1 064 404 2 563 639 2 461 783 428 400 351 215 247 1 038 1 302
Backpacker hostel '000

276 442 204 106 124 14 518 25 685 126 3 15 550 505 3 429 1 823 852 1 083 473 399 249 1 110 363
Home of friend or relative '000

6 485 827 1 188 1 223 1 936 1 158 662 1 288 1 514 5 497 3 665 3 648 2 972 1 588 8 621 1 311 754 990 606 603 275 2 273 6 001
Caravan park/ commercial camping ground '000

346 35 34 7 8 5 137 3 105 2 2 3 91 89 434 548 101 434 99 161 186 220 135
Caravan/ camping by the side of the road '000

63 19 13 6 2 1 7 0 10 1 0 1 62 42 187 223 45 196 21 74 55 51 30
10 620 2 063 6 458 1 063 1 028 604
10 428 435 92 950 880 588
17 682 2 133 3 256 39 729 9 528 3 908
16 565 30 675 1 176 4 344 1 442 885
2 594 245 39 95 159 51
884 59 12 67 28 58
9 558 1 978 6 370 908 944 582 1 496 21 836
na na na na na na 13 372 13 372
9 614 1 940 3 074 34 562 8 200 3 079 15 766 76 235
13 144 29 990 1 136 4 138 1 206 776 4 697 55 087
1 140 216 38 28 102 25 1 633 3 183
268 37 6 7 13 9 767 1 108
Total
Base: na All visitors aged 15 years and over.
Not applicable.
Continued...
27

by type of accommodation used
Year ended 31 December 2011 Boat, Guest house, houseboat, bed and cabin cruiser breakfast or cruise ship '000 '000
Educational institution '000

189 304 276 490 547 256 157 156 265 665 251 263 823 103 82 107 213 113 52 23 9 194 590
Total Homestay '000

89 1 212 571 93 147 231 383 296 804 1 503 75 321 124 63 191 540 83 268 140 34 278 391 724
Other '000
766 130 79 191 58 59 206 58 114 188 77 297 268 95 500 295 115 180 47 62 12 255 160
nights(a) '000
15 150 7 520 5 435 5 835 6 744 4 845 5 465 3 848 12 355 25 874 9 476 9 362 10 026 4 496 20 836 7 257 3 583 5 536 2 837 1 935 1 592 8 962 15 240
75 40 18 48 25 3 17 12 62 26 51 4 88 14 134 102 20 38 9 9 22 110 38
97 2 0 11 5 13 0 10 1 3 22 55 76 18 63 24 17 18 13 25 5 26 46
505 142 80 146 43 48
260 26 128 15 97 24
192 21 93 5 720 18 84
1 829 55 163 5 997 242 275
1 636 95 809 212 1 011 449
63 835 36 697 12 613 59 137 14 705 7 224
306 136 78 129 28 32 256
153 16 125 6 93 23 133
110 18 80 4 599 15 53 1 254
880 52 132 5 055 162 205 2 075
562 83 790 142 899 416 1 322
36 351 35 211 12 135 50 355 11 892 5 448 42 818
Total
Base: (a)
964 549 6 128 8 561 4 212 194 210 All visitors aged 15 years and over. Total nights in accommodation are less than visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.
28
Table 15
Expenditure for package tour visitors by country of residence

and main purpose of journey by expenditure category
Year ended 31 December 2011 Other pre-payments Total Average $million $

12 13 5 3 2 2 1 2 0 8 1 0 6 3 8 3 2 0 1 1 2 4 5 150 91 284 104 116 144 25 317 8 39 162 63 125 346 157 143 183 23 79 185 290 300 203
Package tour(a) Total Average $million $ Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers
100 433 39 44 30 33 42 16 155 546 24 15 279 51 235 103 70 37 78 38 31 64 89 1 300 3 075 2 145 1 785 1 720 2 547 1 824 2 613 2 588 2 758 2 900 2 325 5 702 5 937 4 731 5 376 7 119 4 891 8 584 5 185 5 121 4 847 3 752
Expenditure within Australia Total Average $million $

74 112 18 19 14 12 21 9 53 229 7 7 55 13 83 48 26 12 11 19 19 32 47 963 795 978 792 792 945 916 1 398 894 1 158 817 1 046 1 130 1 462 1 664 2 491 2 588 1 650 1 256 2 686 3 143 2 442 1 961
Number of package tour Total Average visitors $million $ '000

185 558 62 66 45 47 64 27 209 783 33 23 340 67 325 153 98 49 90 58 53 100 141 2 413 3 961 3 407 2 681 2 628 3 636 2 765 4 327 3 490 3 955 3 878 3 434 6 958 7 745 6 552 8 010 9 890 6 563 9 920 8 056 8 554 7 588 5 916 77 141 18 24 17 13 23 6 60 198 8 7 49 9 50 19 10 8 9 7 6 13 24
2 096 78 183 144 5 45
3 178 2 997 2 638 6 007 2 499 3 102
52 3 12 16 0 0
78 98 180 661 53 14
724 35 81 79 8 14
1 097 1 325 1 167 3 310 3 458 971
2 871 115 277 239 13 59
4 354 4 420 3 985 9 978 6 010 4 087
659 26 69 24 2 15
1 988 76 181 106 4 37 159
3 142 3 009 2 635 5 758 2 420 3 052 4 332
47 2 12 13 0 0 8
74 97 180 702 49 17 211
633 33 80 52 4 7 132
1 000 1 293 1 169 2 818 2 354 565 3 577
2 667 111 273 171 9 44 299
4 217 4 399 3 983 9 278 4 823 3 634 8 120
633 25 69 18 2 12 37
Total
Base: (a)
796 2 552 3 207 83 104 940 1 182 3 575 4 492 All visitors aged 15 years and over. Expenditure on package tours includes pre-paid international airfares and expenditure on accommodation and other tour components in Australia and other countries.
29
Table 16
Expenditure for non-package tour visitors by country of residence and main

purpose of journey by expenditure category
Year ended 31 December 2011 Pre-paid international airfares(a) Total Average $million $
494 1 460 1 046 877 734 849 1 058 882 1 143 1 033 1 154 929 1 981 1 984 1 860 2 024 1 855 1 698 1 780 2 016 2 525 1 779 1 403
Other pre-payments Total Average $million

162 107 78 214 228 123 36 55 93 267 66 115 188 42 139 58 27 25 22 12 32 49 142
Expenditure within Australia Total Average $million

1 315 460 536 760 603 445 303 294 841 2 384 593 556 944 351 1 446 435 264 364 167 118 128 738 1 123
Total Average $million

1 965 807 754 1 198 978 664 399 413 1 074 2 976 810 802 1 885 598 2 559 756 423 528 268 207 247 1 075 1 796
Number of non-package tour visitors '000

989 165 134 254 201 113 56 73 123 315 131 141 380 103 524 130 71 82 44 38 34 162 378
$
164 647 584 842 1 132 1 087 652 743 754 848 501 819 494 410 265 445 374 303 502 322 938 302 376
$
1 329 2 796 3 995 2 989 2 997 3 930 5 424 4 005 6 821 7 576 4 515 3 954 2 484 3 389 2 760 3 346 3 707 4 422 3 801 3 067 3 739 4 557 2 969
$
1 987 4 904 5 624 4 708 4 863 5 867 7 134 5 631 8 718 9 458 6 171 5 702 4 959 5 783 4 885 5 815 5 936 6 423 6 083 5 405 7 202 6 638 4 748
488 240 140 223 148 96 59 65 141 325 151 131 753 205 975 263 132 140 78 77 87 288 531
2 126 1 533 1 322 357 133 265
1 229 1 164 1 574 879 969 1 240
595 133 275 1 223 12 42
344 101 327 3 016 89 198
4 517 1 972 1 879 5 229 1 129 442
2 611 1 496 2 237 12 896 8 259 2 066
7 238 3 638 3 476 6 809 1 274 749
4 184 2 760 4 138 16 792 9 317 3 504
1 730 1 318 840 405 137 214
1 593 1 463 1 303 285 109 243 740
1 170 1 155 1 579 808 927 1 245 1 411
500 125 268 1 059 8 36 283
367 99 325 3 001 66 185 540
2 828 1 847 1 840 4 638 942 346 2 727
2 077 1 459 2 230 13 145 8 003 1 770 5 202 3 266
4 921 3 435 3 412 5 981 1 059 625 3 750 23 184
3 614 2 712 4 134 16 953 8 996 3 200 7 154 4 993
1 362 1 267 825 353 118 195 524 4 644
Total
Base: Note: (a)
5 736 1 235 2 280 491 15 168 All visitors aged 15 years and over. Non-package tour visitors are visitors who did not arrive on an inclusive, pre-paid package tour. Excludes international airfares purchased in Australia.
30
Table 17
Average expenditure for all visitors(a) by country of residence and main purpose of journey by expenditure item
Year ended 31 December 2011 International airfares Other Self-drive cars,

bought in Domestic transport rent-a-cars,
Australia airfares fares campervans
$ $ $ $
32 74 59 36 47 99 123 84 137 191 162 139 60 103 72 47 150 103 81 37 50 121 89 16 37 40 31 33 33 87 42 67 42 37 32 86 138 90 115 141 137 116 114 132 115 55 62 79 127 95 87 144 160 165 202 120 197 149 99 136 128 151 169 159 204 123 153 203 119 50 18 49 71 37 33 13 35 41 13 24 26 75 82 92 280 109 219 110 224 400 121 59
Package tour $
94 1 418 258 157 135 259 536 204 846 1 065 175 105 650 457 410 688 867 410 1 462 824 779 364 222
Pre-paid international Organised airfares tours $ $

458 787 920 800 676 763 747 813 769 634 1 084 887 1 755 1 831 1 699 1 765 1 629 1 556 1 477 1 696 2 141 1 645 1 320 20 172 80 38 37 20 140 26 100 101 40 17 151 224 157 281 269 149 146 259 452 174 54
877 58 201 335 39 197
890 1 141 1 454 830 954 1 161
169 40 20 115 88 40
43 30 42 475 375 71
67 40 42 86 108 32
101 56 118 361 262 89
94 42 58 37 68 36
997 59 202 285 37 180 284
799 1 132 1 458 767 913 1 172 1 319
117 33 18 57 38 21 397
27 30 41 505 374 62 141
41 34 41 57 83 20 203
70 52 117 360 242 72 260
83 39 57 27 66 25 135
Total 469 1 055 100 83 57 117 67 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item.
International Visitors in Australia: December Quarter 2011 31
Year ended 31 December 2011 Petrol and oil for self-drive Shopping - Shopping cars or other items for use items to take Total Food, drink and vehicles in Australia home shopping accommodation $ $ $ $ $
34 14 39 46 46 48 63 44 73 48 79 67 45 85 76 201 79 213 105 179 196 135 58 74 86 160 126 183 196 197 245 254 254 216 256 84 123 145 134 158 190 180 147 127 229 184 222 271 301 256 253 270 309 251 431 706 209 297 175 195 144 138 209 189 174 115 229 212 325 296 357 461 382 436 465 506 496 684 960 425 553 259 318 289 272 367 379 354 262 357 441 509 757 966 1 751 1 396 1 281 1 677 2 038 1 918 2 493 1 812 2 118 1 536 1 487 1 846 1 657 1 850 1 848 2 165 2 095 1 660 1 988 2 551 1 477
Horse racing and gambling Entertainment $ $

17 17 19 35 31 27 10 30 45 50 12 28 10 12 14 3 10 12 3 9 5 25 17 43 35 74 42 57 54 52 58 66 78 74 67 66 93 95 92 108 106 114 79 112 117 64
64 40 31 142 234 48
96 112 69 632 601 135
314 271 219 300 233 153
409 384 288 931 835 288
1 187 682 1 476 5 120 4 733 1 058
21 19 18 38 47 10
72 43 28 187 167 34
46 39 31 147 217 34 149
73 112 69 654 574 114 250
340 275 220 313 238 151 185
413 387 289 967 812 265 434
927 658 1 474 5 106 4 552 881 2 769
20 19 18 42 46 10 20
61 40 27 182 147 25 140
Total 63 152 277 430 1 506 21 67 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item.
32
Year ended 31 December 2011 Phone, internet, fax and/or postage $

22 33 68 47 63 80 91 86 100 82 101 97 46 59 52 60 67 78 76 49 54 93 73
Motor Education vehicles fees $ $

37 34 94 91 140 55 56 87 165 223 114 144 63 63 91 71 84 425 110 157 23 218 45 30 358 1 227 1 157 1 509 1 773 1 158 1 342 1 140 1 817 1 299 1 679 262 417 39 162 437 235 203 95 519 282 551
Other(b) $
51 70 92 107 71 110 71 96 80 96 90 73 72 71 69 59 83 91 81 59 45 104 104
Total $
2 017 4 469 5 358 4 530 4 687 5 640 5 850 5 529 7 010 7 333 6 033 5 600 5 187 5 935 5 029 6 096 6 418 6 435 6 737 5 826 7 407 6 709 4 818
Total excluding package tours and pre-paid international airfares $

1 466 2 264 4 180 3 573 3 876 4 618 4 567 4 511 5 395 5 633 4 773 4 609 2 782 3 646 2 920 3 644 3 922 4 469 3 798 3 306 4 488 4 700 3 276
Total visitors '000

1 066 305 152 279 218 126 79 80 183 513 140 147 429 112 574 149 81 90 53 46 40 175 402
46 51 87 336 760 113
120 109 56 6 969 154 176
37 19 45 266 235 52
34 40 162 183 207 136
4 231 2 793 4 126 16 412 9 265 3 541
2 464 1 593 2 471 15 247 8 272 2 183
2 389 1 344 909 429 139 228
33 52 88 374 800 116 114
120 112 56 7 229 165 154 659
23 19 44 272 238 46 115
28 40 160 195 203 143 79
3 805 2 745 4 123 16 573 8 933 3 225 7 217
2 010 1 554 2 462 15 520 7 983 1 874 5 614
1 994 1 292 894 371 120 208 561
Total 98 651 58 77 4 919 3 396 5 439 Base: All visitors aged 15 years and over. (a) Average expenditure data in this table are different from those presented in Table 18 as, in this table, average expenditure per international visitor is calculated by dividing expenditure by all international visitors, rather than dividing it only by the number of international visitors who had expenditure on that item. (b) Includes convention registration fees, medical expenses and other expenses not specified elsewhere.
Table 18
Average expenditure by visitors with expenditure on item(a)

by country of residence and main purpose of journey by expenditure item
Year ended 31 December 2011 Pre-paid international airfares $

494 1 460 1 046 877 734 849 1 058 882 1 143 1 033 1 154 929 1 981 1 984 1 860 2 024 1 855 1 698 1 780 2 016 2 525 1 779 1 403
Package tour $
1 300 3 075 2 145 1 785 1 720 2 547 1 824 2 613 2 588 2 758 2 900 2 325 5 702 5 937 4 731 5 376 7 119 4 891 8 584 5 185 5 121 4 847 3 752
International Organised airfares bought in tours Australia $ $

239 386 360 263 248 258 454 215 368 489 349 274 545 711 565 713 760 551 542 659 1 045 569 466 434 938 781 881 585 807 914 796 941 1 074 1 210 1 098 1 217 1 250 979 767 1 087 803 918 694 866 1 045 1 087
Domestic airfares $
278 414 283 350 254 262 442 338 350 355 334 331 454 449 378 393 452 464 422 426 458 403 398
Other transport fares $

92 132 180 134 123 190 260 219 339 264 297 249 128 167 163 189 205 200 258 158 186 249 169
3 178 2 997 2 638 6 007 2 499 3 102
1 229 1 164 1 574 879 969 1 240
514 363 245 574 648 416
738 662 1 067 1 066 975 818
384 325 448 375 437 374
148 92 159 407 344 139
3 142 3 009 2 635 5 758 2 420 3 052 4 332
1 170 1 155 1 579 808 927 1 245 1 411
414 339 233 402 445 288 758
706 670 1 077 1 075 969 840 821
365 318 453 343 434 338 408
111 88 159 410 329 117 276
Total
Base: (a)
3 207 1 235 482 906 380 169 All visitors aged 15 years and over. Continued... Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors.
34

Year ended 31 December 2011 Petrol and oil for self-drive Shopping cars or other items for use vehicles in Australia $ $
120 189 172 177 170 313 480 230 609 448 610 533 200 256 208 442 253 454 289 393 447 402 276 192 261 469 360 439 492 524 665 748 836 654 642 217 266 282 286 287 416 452 273 252 454 443
Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries
Self-drive cars, rent-a-cars, campervans $

292 324 373 359 215 459 227 324 699 320 372 754 482 439 485 877 567 744 555 858 1 204 617 575
Shopping items to take home $

317 298 398 326 295 315 356 325 520 840 297 416 230 254 199 184 282 264 217 164 294 278 428
Food, Total drink and shopping accommodation $ $

369 380 545 440 470 509 536 586 747 1 081 550 701 308 364 336 318 419 457 400 304 418 502 598 794 1 008 1 826 1 447 1 357 1 832 2 322 2 127 2 752 2 225 2 771 1 993 1 544 1 898 1 711 1 896 1 938 2 275 2 233 1 694 2 015 2 639 1 653
Main purpose of journey (including backpackers) Holiday Visiting friends & relatives Business Education Employment Other Main purpose of journey (excluding backpackers) Holiday Visiting friends & relatives Business Education Employment Other Backpackers
494 386 524 360 436 538
238 143 222 582 594 430
250 274 270 857 953 424
374 357 319 413 381 263
451 453 381 1 007 1 005 430
1 261 775 1 569 5 227 4 941 1 219
473 389 525 339 473 453 523
183 141 223 644 578 344 406
214 277 274 902 946 389 408
400 362 321 438 393 262 239
456 458 383 1 052 990 404 476
996 752 1 568 5 224 4 785 1 029 2 783
Total 469 255 380 361 501 1 626 Base: All visitors aged 15 years and over. Continued... (a) Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors.

Year ended 31 December 2011 Phone, internet, fax and/or postage $

68 124 141 109 153 155 189 175 261 208 217 226 90 107 104 95 110 123 133 87 92 154 145
Horse racing and gambling $

113 199 214 337 310 514 71 303 339 486 155 316 129 114 131 76 156 185 53 126 101 283 237
Entertainment $
119 93 178 124 139 148 133 166 183 239 189 194 139 164 169 158 171 181 206 152 181 197 168
Motor vehicles $
6 811 7 681 11 150 13 736 11 740 5 364 2 312 8 163 6 594 16 274 5 772 6 586 11 512 3 305 5 366 2 321 7 736 7 344 3 513 9 680 3 011 4 920 4 807
Education fees $
2 285 5 503 11 514 13 233 12 957 10 832 9 040 9 542 7 058 12 800 13 954 12 286 8 731 9 567 2 993 4 445 7 599 5 234 4 079 5 172 5 404 5 016 8 404
Other(b) $
375 617 516 682 469 535 419 485 415 698 471 447 341 236 269 200 254 271 360 171 135 350 518
177 173 305 414 383 187
146 116 129 259 306 143
3 810 11 315 14 658 8 508 7 719 9 008
4 557 8 287 7 052 11 658 2 649 5 476
85 66 101 318 312 123
198 292 831 440 515 841
176 177 308 476 467 197 167
137 112 129 260 295 123 189
6 786 12 654 15 513 8 997 8 897 13 340 2 475
5 758 8 425 7 191 11 901 2 820 5 576 6 580
63 67 101 328 321 116 153
221 301 842 470 548 1 014 198
Total
Base: (a)
(b)
212 158 7 229 9 826 131 404 All visitors aged 15 years and over. Average expenditure data in this table are different from those presented in Table 17 as, in this table, average expenditure per international visitor is calculated by dividing expenditure only by the number of international visitors who had expenditure on that item, rather than by all international visitors. Includes convention registration fees, medical expenses and other expenses not specified elsewhere.
36
Table 19
Backpacker visitors, visitor nights, duration of stay and expenditure by country of residence and main purpose of journey
Year ended 31 December 2011 Average expenditure in Australia(c) Nights in Australia(a) '000
812 2 066 846 352 457 206 2 487 247 3 954 873 172 153 2 245 1 660 7 591 4 521 2 025 3 200 1 286 999 882 3 497 2 284
Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Main purpose of journey Holiday Visiting friends & relatives Business Education Employment Other
Visitors '000
35 23 10 12 13 3 17 4 31 12 1 3 44 22 102 59 27 34 12 14 13 40 30
Average duration of stay Nights

23 90 85 29 34 81 145 64 129 73 164 60 51 75 74 77 74 94 107 74 66 87 75
Expenditure in Australia(b) $million

70 129 62 49 53 24 124 23 228 92 28 19 222 125 545 293 164 190 78 63 94 290 183
Shopping $
258 455 490 402 365 662 677 320 759 721 1 398 442 276 403 368 355 452 429 484 324 457 546 515
Food, drink and accommodation $

1 122 2 759 2 761 1 505 1 382 3 750 3 852 2 806 3 918 2 714 4 890 2 236 2 067 2 837 2 986 2 465 2 781 2 824 3 677 2 337 2 789 4 020 2 812
All items $
2 035 5 583 6 231 4 029 4 004 9 555 7 254 5 850 7 431 7 623 26 981 7 277 5 056 5 658 5 340 4 998 5 957 5 562 6 470 4 689 7 047 7 187 6 045
395 52 16 58 19 21
27 484 1 486 478 8 782 2 812 1 775
70 29 31 151 145 86
1 880 134 46 786 195 109
389 308 233 704 974 512
2 499 1 269 1 575 5 215 5 851 2 832
4 756 2 576 2 965 13 506 10 054 5 278
Total
Base: (a) (b) (c)
561 42 818 76 3 150 434 2 769 5 614 Visitors aged 15 years and over. Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded. Expenditure in Australia excludes pre-paid inclusive package tours and pre-paid international airfares. Average per person expenditure in Australia and pre-paid expenditure on goods and services in Australia - excludes pre-paid inclusive package tours and pre-paid international airfares.
37
Table 20
Backpacker visitors by state/territory visited, year ended 31 December 2007 2011

Year ended 31 December 2007 '000 %
78 46 63 18 18 8 20 7
2008 '000
441 251 362 91 105 43 117 36
2009 %
79 45 65 16 19 8 21 6
2010 %
78 45 65 17 18 7 22 6
2011 %
78 44 61 15 16 6 18 7
'000
447 259 370 99 103 39 126 36
'000
453 257 353 88 96 36 106 40
'000
424 261 319 85 110 39 106 32
%
76 46 57 15 20 7 19 6
State/territory visited New South Wales Victoria Queensland South Australia Western Australia Tasmania Northern Territory Australian Capital Territory
441 258 355 99 105 44 113 39
566 100 559 100 570 100 583 100 561 100 Base: Visitors aged 15 years and over. (a) Numbers sum to more than total backpacker visitors and shares sum to more than 100% because some visitors stopover in more than one state or territory.
Total (a)
Table 21
Backpacker visitor nights(a) by state/territory visited, year ended 31 December 2007 2011
Year ended 31 December 2007 '000 %
32 16 30 4 12 2 3 1
2008 '000
11 883 5 913 13 458 1 643 4 834 778 1 390 606
2009 %
29 15 33 4 12 2 3 1
2010 %
31 15 32 4 10 2 4 1
2011 %
33 15 31 4 10 2 3 2
'000
13 566 6 701 14 121 1 604 4 539 784 1 645 558
'000
13 802 6 335 12 993 1 559 4 069 679 1 449 663
'000
13 715 6 747 12 910 1 625 4 881 752 1 522 666 42 818
%
32 16 30 4 11 2 4 2 100
State/territory visited New South Wales Victoria Queensland South Australia Western Australia Tasmania Northern Territory Australian Capital Territory
12 806 6 393 12 130 1 720 4 674 801 1 146 488
Total (a)
Base: (a)
40 158 100 40 505 100 43 517 100 41 548 100 Visitors aged 15 years and over. Total nights are less than backpacker visitor nights in Australia (Tables 1 and 5) because nights spent in transit are excluded.
38
Table 22
Total Inbound Economic Value (TIEV) by country of residence
Year ended 31 December 2011 Spend in Australia $ million Total trip expenditure $ million Total Inbound Economic Value (TIEV)(a) $ million
Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea, South China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Total 1 562 691 637 996 846 582 362 359 978 2 888 667 688 1 193 409 1 675 543 319 401 201 151 181 823 1 317 18 470 2 150 1 365 817 1 263 1 023 710 463 440 1 267 3 759 842 841 2 225 665 2 884 909 521 578 357 266 299 1 175 1 937 26 758 1 984 1 052 718 1 082 915 647 409 417 1 108 3 482 906 868 1 781 572 2 602 737 448 488 300 225 239 1 048 1 775 23 802
Source: Tourism Research Australia (TRA) (a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. no. 5249.0) and Tourism Forecasting Committee, Forecasts. Note: The historical estimates for Total Inbound Economic Value (TIEV) have been substantially revised. The revisions reflect changes to the methodology for calculating tourism consumption in the annual Tourism Satellite Account (TSA) series in which the Australian Bureau of Statistics (ABS) measures the contribution of the tourism industry to the Australian economy. These revisions led to large downward revisions to estimates for international tourism consumption, which the Tourism Forecasting Committee uses to benchmark the estimates for TIEV.
39
Table 23
Total Inbound Economic Value (TIEV)(a) by country of residence, year ended 31 December 2007 2011
Year ended 31 December 2007 % $ million change 2008 % $ million change 2009 % $ million change 2010 % $ million change 2011 % $ million change
Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea, South China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Total 2 012 1 576 555 917 707 415 314 346 1 188 1 818 492 515 1 960 624 3 224 772 442 376 274 251 265 986 1 420 21 449 9 -12 -2 14 19 -2 3 18 0 15 29 37 1 6 -6 -1 3 18 -2 2 -1 4 23 4 2 002 1 403 626 913 805 446 315 377 1 103 2 007 672 707 1 921 658 3 191 887 505 425 345 300 237 1 225 1 765 22 835 0 -11 13 0 14 7 0 9 -7 10 37 37 -2 5 -1 15 14 13 26 20 -11 24 24 6 1 825 1 173 612 931 902 483 414 398 1 056 2 572 749 790 1 870 639 2 974 834 460 479 310 277 285 1 118 1 756 22 908 -9 -16 -2 2 12 8 32 5 -4 28 11 12 -3 -3 -7 -6 -9 13 -10 -8 20 -9 -1 0 1 987 1 181 696 1 046 947 549 365 437 1 111 3 028 827 814 1 680 612 2 847 730 458 458 287 242 251 942 1 717 23 211 9 1 14 12 5 14 -12 10 5 18 11 3 -10 -4 -4 -12 -1 -4 -7 -13 -12 -16 -2 1 1 984 1 052 718 1 082 915 647 409 417 1 108 3 482 906 868 1 781 572 2 602 737 448 488 300 225 239 1 048 1 775 23 802 0 -11 3 3 -3 18 12 -4 0 15 9 7 6 -6 -9 1 -2 7 4 -7 -5 11 3 3
Source: Tourism Research Australia (TRA) (a) Modelled estimate based on data from the IVS, Australian Bureau of Statistics, Tourism Satellite Accounts (ABS Cat. no. 5249.0) and Tourism Forecasting Committee, Forecasts. Note: The historical estimates for Total Inbound Economic Value (TIEV) have been substantially revised. The revisions reflect changes to the methodology for calculating tourism consumption in the annual Tourism Satellite Account (TSA) series in which the Australian Bureau of Statistics (ABS) measures the contribution of the tourism industry to the Australian economy. These revisions led to large downward revisions to estimates for international tourism consumption, which the Tourism Forecasting Committee uses to benchmark the estimates for TIEV.
40
Table 24
Modelled international visitor expenditure(a) in each state/territory

State/territory visited Excluding package expenditure New South Wales Victoria Queensland South Australia Western Australia Tasmania Northern Territory Australian Capital Territory Total Australia (b) Including package expenditure New South Wales Victoria Queensland South Australia Western Australia Tasmania Northern Territory Australian Capital Territory Total Australia (b)
Base: (a) (b) Note:
Share of Expenditure expenditure $ million %

6 147 4 185 3 485 719 1 982 247 302 418 17 485 35 24 20 4 11 1 2 2 100
Visitors(b) '000
2 783 1 764 1 905 354 739 150 294 173 5 439
Visitor Expenditure Expenditure nights per visitor per night '000 $ $

68 262 43 034 40 167 9 103 22 790 2 863 3 566 4 424 194 210 2 208 2 372 1 829 2 034 2 681 1 649 1 027 2 415 3 215 90 97 87 79 87 86 85 94 90
Average length of stay Nights

25 24 21 26 31 19 12 26 36
6 438 4 311 3 721 731 2 013 254 364 419 18 250
35 24 20 4 11 1 2 2 100
2 783 1 764 1 905 354 739 150 294 173 5 439
68 262 43 034 40 167 9 103 22 790 2 863 3 566 4 424 194 210
2 313 2 444 1 953 2 065 2 724 1 696 1 236 2 421 3 355
94 100 93 80 88 89 102 95 94
25 24 21 26 31 19 12 26 36
All visitors aged 15 and over. Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. Total Australia includes small amounts that cannot be allocated to a particular state/territory. Figures may not sum due to rounding. Numbers sum to more than total visitors, as some visitors stopover in more than one region. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. Source: TRA expenditure allocation method applied to 2011 International Visitor Survey data.
41
Table 25
Modelled international visitor expenditure(a) in each state/territory by reason for stopover

Other
State/territory visited Excluding package expenditure New South Wales Victoria Queensland South Australia Western Australia Tasmania Northern Territory Australian Capital Territory Total Australia
(b)
Holiday VFR Business Education purposes Total visitors $ % $ % $ % $ % $ % $ % million share million share million share million share million share million share 1 836 932 1 661 167 544 117 232 54 5 542 33 17 30 3 10 2 4 1 100 718 789 489 104 402 35 19 41 2 598 28 30 19 4 15 1 1 2 100 756 553 259 68 279 19 20 63 2 017 37 27 13 3 14 1 1 3 100 2 364 1 638 868 328 543 70 np 234 6 056 39 27 14 5 9 1 np 4 100 457 270 201 51 201 np 20 26 1 234 37 22 16 4 16 np 2 2 100 6 147 4 185 3 485 719 1 982 247 302 418 17 485 35 24 20 4 11 1 2 2 100
(c)
Including package expenditure New South Wales Victoria Queensland South Australia Western Australia Tasmania Northern Territory Australian Capital Territory Total Australia (b)
Base: (a) (b) (c) Note:
2 060 1 034 1 866 175 566 123 292 54
33 17 30 3 9 2 5 1
727 795 496 105 406 35 19 41
28 30 19 4 15 1 1 2
778 566 268 69 282 19 20 64
38 27 13 3 14 1 1 3
2 390 1 640 883 329 545 70 np 234
39 27 14 5 9 1 np 4
460 271 203 51 202 np 20 26
37 22 16 4 16 np 2 2
6 438 4 311 3 721 731 2 013 254 364 419 18 250
35 24 20 4 11 1 2 2 100
6 171 100 2 625 100 2 066 100 6 103 100 1 239 100 All visitors aged 15 and over. Visitors who arrive in Australia in transit and remain at the airport are included in estimates in this table. Total Australia includes small amounts that cannot be allocated to a particular state/territory. Other purposes include visiting a state/territory for employment, medical reasons, transit and reason not stated. Numbers sum to more than total visitors, as some visitors stopover in more than one region. Figures may not add to the total due to rounding. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. np Not published due to reliability concerns.
Source: TRA expenditure allocation method applied to 2011 International Visitor Survey data.
42
Table 26
Modelled international visitor expenditure in capital cities and regional areas for each state/territory
Share of expenditure % 89 11 100 92 8 100 22 43 35 100 87 13 100 86 14 100 52 48 100 39 61 100 100 100 83 17 100 Visitor Visitors
(a)
State/territory visited Excluding package expenditure

Sydney Regional New South Wales Total New South Wales Melbourne Regional Victoria Total Victoria Gold Coast Brisbane Regional Queensland Total Queensland Adelaide Regional South Australia Total South Australia Experience Perth Regional Western Australia Total Western Australia Hobart Regional Tasmania Total Tasmania Darwin Regional Northern Territory Total Northern Territory Canberra Total Australian Capital Territory Total capital cities Total regional Total Australia
Expenditure $ million 5 480 667 6 147 3 849 336 4 185 767 1 495 1 222 3 485 629 91 719 1 714 268 1 982 129 118 247 118 184 302 418 418 14 598 2 886 17 485
nights
(b)
Expenditure per visitor $ 2 112 1 142 2 208 2 329 982 2 372 1 068 1 680 1 346 1 829 1 980 678 2 034 2 458 1 156 2 681 1 097 1 307 1 649 811 808 1 027 2 415 2 415 2 920 1 557 3 215
Expenditure Average per night length of stay $ 95 62 90 102 64 97 95 83 87 87 86 52 79 97 53 87 90 83 86 70 98 85 94 94 95 72 90 100 63 94 105 64 100 104 85 96 93 86 55 80 98 54 88 92 86 89 73 128 102 95 95 98 77 94 Nights 22 18 25 23 15 24 11 20 16 21 23 13 26 25 22 31 12 16 19 12 8 12 26 26 31 22 36 22 18 25 23 15 24 11 20 16 21 23 13 26 25 22 31 12 16 19 12 8 12 26 26 31
22
36
'000 2 594 584 2 783 1 653 342 1 764 718 890 908 1 905 318 134 354 697 232 739 118 90 150 145 228 294 173 173 5 000 1 854 5 439
'000 57 591 10 672 68 262 37 748 5 286 43 034 8 115 17 961 14 091 40 167 7 350 1 754 9 103 17 733 5 057 22 790 1 440 1 423 2 863 1 680 1 886 3 566 4 424 4 424 154 042 40 168 194 210
Including package expenditure

5 765 90 2 594 57 591 2 222 Sydney 672 10 584 10 672 1 152 Regional New South Wales 6 438 100 2 783 68 262 2 313 Total New South Wales 3 974 92 1 653 37 748 2 405 Melbourne 337 8 342 5 286 986 Regional Victoria 4 311 100 1 764 43 034 2 444 Total Victoria 844 23 718 8 115 1 175 Gold Coast 1 521 41 890 17 961 1 709 Brisbane 1 356 36 908 14 091 1 493 Regional Queensland 3 721 100 1 905 40 167 1 953 Total Queensland 635 87 318 7 350 1 998 Adelaide 96 13 134 1 754 718 Regional South Australia 731 100 354 9 103 2 065 Total South Australia 1 739 86 697 17 733 2 494 Experience Perth 274 14 232 5 057 1 183 Regional Western Australia 2 013 100 739 22 790 2 724 Total Western Australia 132 52 118 1 440 1 124 Hobart 122 48 90 1 423 1 349 Regional Tasmania 254 100 150 2 863 1 696 Total Tasmania 123 34 145 1 680 847 Darwin 241 66 228 1 886 1 055 Regional Northern Territory 364 100 294 3 566 1 236 Total Northern Territory 419 100 173 4 424 2 421 Canberra 419 100 173 4 424 2 421 Total Australian Capital Territory 15 151 83 5 000 154 042 3 030 Total capital cities 3 099 17 1 854 40 168 1 672 Total regional 18 250 100 5 439 194 210 3 355 Total Australia Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Visitor nights in Australia excludes nights spent in transit while in Australia. Note: Figures may not sum due to rounding. Numbers sum to more than total visitors, as some visitors stopover in more than one region. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. Source: TRA expenditure allocation method applied to 2011 International Visitor Survey data.
43
Table 27
Modelled international visitor expenditure in the top 20 regions ranked by expenditure

Expenditure in region Visitors(a)
Per night $ 95 102 97 83 95 86 120 94 84 80 61 90 70 63 99 54 52 154 65 82 94 90 '000 2 594 1 653 697 890 718 318 589 173 236 117 115 118 145 192 169 124 67 152 108 54 5 289 5 439
Nights in region(b)
Total '000 57 591 37 748 17 733 17 961 8 115 7 350 5 123 4 424 2 496 2 201 2 145 1 440 1 680 1 692 1 011 1 720 1 632 477 1 098 828 174 463 194 210 Average Nights 22 23 25 20 11 23 9 26 11 19 19 12 12 9 6 14 24 3 10 15 33 36
Tourism region Excluding package expenditure Sydney Melbourne Experience Perth Brisbane Gold Coast Adelaide Tropical North Queensland Canberra Sunshine Coast South Coast Hunter Hobart and Surrounds Darwin Northern Rivers Whitsundays Australia's South West Australia's North West Petermann Northern Launceston and Tamar Valley Top 20 regions Total Australia Including package expenditure Sydney Melbourne Experience Perth Brisbane Gold Coast Tropical North Queensland Adelaide Canberra Sunshine Coast South Coast Hobart and Surrounds Hunter Petermann Darwin Northern Rivers Whitsundays Australia 's South West Australia 's North West Northern Launceston and Tamar Valley Top 20 regions NSW Vic WA Qld Qld Qld SA ACT Qld NSW Tas NSW NT NT NSW Qld WA WA Qld Tas NSW Vic WA Qld Qld SA Qld ACT Qld NSW NSW Tas NT NSW Qld WA WA NT Qld Tas
Total $ million 5 480 3 849 1 714 1 495 767 629 615 418 210 176 130 129 118 106 100 93 84 74 71 68 16 325 17 485
Share % 31 22 10 9 4 4 4 2 1 1 1 1 1 1 1 1 0 0 0 0 93 100
Per visitor $ 2 112 2 329 2 458 1 680 1 068 1 980 1 045 2 415 889 1 508 1 128 1 097 811 550 593 745 1 247 483 660 1 250 3 087 3 215
5 765 3 974 1 739 1 521 844 735 635 419 214 176 132 131 126 123 107 106 95 86 71 68 17 067
32 22 10 8 5 4 3 2 1 1 1 1 1 1 1 1 1 0 0 0 94
2 222 2 405 2 494 1 709 1 175 1 248 1 998 2 421 906 1 509 1 124 1 132 826 847 554 629 766 1 271 664 1 257 3 227
100 105 98 85 104 144 86 95 86 80 92 61 264 73 63 105 55 53 65 83 98
2 594 1 653 697 890 718 589 318 173 236 117 118 115 152 145 192 169 124 67 108 54 5 289
57 591 37 748 17 733 17 961 8 115 5 123 7 350 4 424 2 496 2 201 1 440 2 145 477 1 680 1 692 1 011 1 720 1 632 1 098 828 174 463
22 23 25 20 11 9 23 26 11 19 12 19 3 12 9 6 14 24 10 15 33 36
Total Australia 18 250 100 3 355 94 5 439 194 210 Base: All visitors aged 15 and over. (a) Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. (b) Total nights in Australia excludes nights spent in transit while in Australia. Note: Numbers sum to more than total visitors, as some visitors stopover in more than one region. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. Source: TRA expenditure allocation method applied to 2011 International Visitor Survey data.
44
Table 28
Modelled international visitor expenditure(a) in each state/territory by country of residence

Year ended 31 December 2011 State/territory visited New Australian Total South South Western Northern Capital Wales Victoria Queensland Australia Australia Tasmania Territory Territory Australia(b) $ million
422 541 149 103 47 33 129 78 271 469 126 269 1 163 497 209 117 296 147 129 185 105 239 423 6 147 428 571 156 111 50 36 132 88 276 507 132 306 1 219 536 213 119 300 152 131 187 112 241 436 309 275 84 41 20 26 56 35 137 183 61 61 754 137 327 326 141 230 111 304 86 211 270 4 185 313 287 87 43 21 28 58 37 139 194 63 64 816 138 331 328 143 233 111 305 88 212 273 503 341 144 96 51 39 80 38 163 220 102 238 379 193 102 84 76 39 37 54 108 54 345 3 485 518 355 152 102 53 42 82 41 168 239 105 312 422 199 107 87 81 40 39 57 111 54 353 50 71 30 7 9 10 10 13 31 38 23 14 141 21 37 54 31 np np 17 np 22 51 719 51 72 31 8 9 11 11 14 32 39 23 14 141 21 37 55 31 np np 17 np 22 52 131 269 71 36 33 19 48 16 115 128 50 43 102 32 231 186 38 110 42 53 22 68 137 1 982 133 275 75 37 34 20 49 17 116 130 51 47 103 32 232 188 39 111 42 53 22 68 139 16 27 9 np np np 5 np np 25 14 np 20 np np 22 21 np np np np np 8 247 16 28 10 np np np 5 np np 26 15 np 20 np np 23 22 np np np np np 8 23 43 36 11 11 10 19 9 24 35 10 11 np 8 np np np np np np np 7 9 302 24 50 41 14 13 12 23 16 29 46 12 22 np 8 np np np np np np np 7 9 36 14 3 np np np np np np 42 np np 109 31 np np np np np np np 34 20 418 36 14 3 np np np np np np 42 np np 109 31 np np np np np np np 34 20 419 1 489 1 581 526 300 178 142 354 191 763 1 140 390 658 2 676 932 961 805 614 562 345 628 348 637 1 263 17 485 1 519 1 652 556 321 188 153 365 215 783 1 224 405 788 2 840 978 974 814 625 572 350 635 360 642 1 290 18 250
Country of residence Excluding package expenditure New Zealand United Kingdom Germany Scandinavia Switzerland Netherlands France Italy Other Europe USA Canada Japan China Korea Singapore Malaysia Hong Kong Indonesia Thailand India Taiwan Other Asia Other countries Total Including package expenditure New Zealand United Kingdom Germany Scandinavia Switzerland Netherlands France Italy Other Europe USA Canada Japan China Korea Singapore Malaysia Hong Kong Indonesia Thailand India Taiwan Other Asia Other countries Total Base: (a) (b) Note:
6 438 4 311 3 721 731 2 013 254 364 All visitors aged 15 and over. Visitors who arrive in Australia in transit and remain at the airport are included in the estimates. Total Australia includes small amounts that cannot be allocated to a particular state/territory. Figures may not add to the total due to rounding. More information on the expenditure allocation method is at the Methodology Section and Glossary of this publication. np Not published due to reliability concerns. Source: TRA expenditure allocation method applied to 2011 International Visitor Survey data.
45
Introduction to the International Visitor Survey

The International Visitor Survey represents the most comprehensive source of information on international visitors to Australia. It has been operating since the early 1970s and is jointly funded by the Australian, State and Territory Governments under the guidance of the Australian Standing Committee on Tourism (ASCOT).
Survey methodology
The International Visitor Survey samples 40,000 departing, short-term international travellers aged 15 years and over who have been visiting Australia. The survey is conducted by Computer Assisted Personal Interviewing (CAPI) in the departure lounges of the eight major international airports: Sydney, Melbourne, Brisbane, Cairns, Perth, Adelaide, Darwin and the Gold Coast. The International Visitor Survey contains over 96 questions supported by show-cards that are used to help the respondent answer particular sections including: Usual place of residence Repeat visitation Group tours Travel party Sources for obtaining information about Australia Purpose of visit and places visited Transportation and accommodation Activities Expenditure Demographics.
The survey design and management is the responsibility of the National Survey Section in Tourism Research Australia. The section works closely with the consultants, key stakeholders and industry to develop and maintain high data quality and relevant outputs. Since 2004, the IVS has been surveying international visitors in four languages, including English, Japanese, Mandarin and Korean. The total number of interviews conducted with particular residents of each country or region is distributed among airports by selecting monthly samples of departing flights and visitors on those flights to achieve acceptable sample sizes in various categories. Survey results are weighted to data on international visitor numbers over the period, provided by the Department of Immigration and Citizenship (DIAC), with the assistance of the Australian Bureau of Statistics (ABS). The variables used in weighting the data are: country of residence state of arrival main purpose of journey airport of departure age and sex of visitor.
Overseas (visitor) arrivals and departures (OAD) data are also published by the Australian Bureau of Statistics (ABS catalogue no. 3401.0) on a monthly basis.
46
Sample size
Increase in sample size for 2005 survey
Between 2001 and 2004 interviews were conducted with approximately 20,000 international visitors aged 15 years and over as they were departing Australia. Since 1 January 2005, interviews have been conducted with 40,000 international visitors on an annual basis. The sample was increased in order to enhance the estimates for smaller states, territories and regions. Increasing the sample size of the IVS by 100% has improved the reliability of survey estimates.
Visitor interviews by country or region of residence

The table below shows the number of interviews conducted in the December Quarter 2011 and for the year ended 31 December 2011.
Sample size by country of residence

Country of residence New Zealand Japan Hong Kong Singapore Malaysia Indonesia Taiwan Thailand Korea China India Other Asia USA Canada United Kingdom Germany Scandinavia France Italy Netherlands Switzerland Other Europe Other countries Sample (n) December Quarter 2011
1 587 676 305 582 479 246 146 145 409 1 225 232 300 830 220 838 291 149 125 121 112 86 383 751 10 238

5 679
2 779
1 100
2 117
1 717
976
640
628
1 592
3 543
1 047
1 246
3 288
985
3 935
1 385
722
790
613
625
468
1 434
2 983
40 292
Total
47
Data reliability
The results given in the IVS are based on a sample, rather than a census, of international visitors to Australia. As with all sample surveys, the results are subject to sampling variability, and therefore may differ from figures that would be obtained if all international visitors to Australia had been included in the survey. A measure of the possible degree of difference is given by the relative standard error of the survey and its associated confidence interval, which indicates the extent to which an estimate might vary by chance from the true figure because only a sample of the population was included. The table below provides the 95% confidence interval widths for a range of estimates available in the IVS. That is, there are approximately 19 chances in 20 that the true number is within the range identified by applying the figures in the table. Size of 95% Confidence Interval for Estimate (expressed as a percentage of the estimate) Estimate 2 000 5 000 10 000 20 000 50 000 100 000 200 000 500 000 1 000 000 2 000 000 5 000 000 10 000 000 20 000 000 50 000 000 100 000 000 200 000 000 500 000 000 1 000 000 000 2 000 000 000 5 000 000 000 10 000 000 000 Visits 64.4% 41.5% 29.8% 21.4% 13.8% 9.9% 7.1% 4.6% 3.3% 2.4% 1.5% 1.1% Nights # # # # # 75.7% 55.4% 36.7% 26.9% 19.7% 13.1% 9.6% 7.0% 4.6% 3.4% 2.5% 1.7% 1.2% 0.9% 0.6% 0.4% Expenditure # # # # # # # # # # 97.6% 72.8% 54.3% 36.8% 27.4% 20.5% 13.9% 10.3% 7.7% 5.2% 3.9%
# - 95% Confidence Interval is greater than estimate. The following example illustrates the use of this table to determine a range within which we are 95% confident that the true total lies. Say, the estimated number of Chinese visitors who stayed in Queensland was 100,000. Looking at the visits column (see table), an estimate of 100,000 visitors has a 95% Confidence Interval of 9.9%. Thus we are 95% confident that the true number of Chinese who stayed in Queensland was between 90,100 and 109,900 visitors (100,000 9.9%). The IVS relative standard errors were calculated using the Complex Survey Sampling module in SPSS V14.0. Estimates of variation are based on sampling with replacement principles and makes allowances for the IVS stratification. The covariance and estimates output from this program were then regressed with a log transformation using Ordinary Least Squares (OLS) regression to achieve three independent models (for visitors, nights and expenditure). The models were computed using the R statistical program and the actual relationship modelled was: 1n (COV) = a + b * 1n (ESTIMATE) Where, a = intercept b = gradient (slope) Nights 4.218551 -0.44906 Expenditure 5.837435b -0.42362
The model parameters were approximated as: Visits a. 2.521841 b. -0.47831
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Expenditure
Determining international visitor expenditure
There are varying levels in which an international visitors total trip expenditure may impact on the tourism destination of Australia and its regions. This publication presents four main types of direct tourism expenditure impacts that are the result of the collection of trip spend details from international visitors as they depart Australia. These four direct expenditure classifications are specifically: Total trip expenditure
Spend in Australia
Regional expenditure.
There are subtle differences between each of these spend classifications.

When an international visitor pays for their trip to Australia they are spending money which impacts on the world economy. Total trip expenditure is all monies spent so that the respondent could undertake their trip to Australia. For example, this may include airfares, package tour expenditure, food and beverages and payment for all accommodation, leisure activities, conventions and schooling while in Australia.
Spend in Australia
While international visitors may spend a lot of money on their entire trip, not all of this expenditure is spent in Australia. The international visitor is asked to separate the money they have spent in Australia from their total trip expenditure in the IVS. This is in order to determine the amount of money that is being spent by the visitor in the Australian destination. This may be on items such as food and beverages, accommodation, activities, school books, motor vehicles and shopping.

Total trip expenditure and Spend in Australia both have components that over or under estimate total tourism value, in terms of consumption, to the Australian economy. Often, a visitor may book and pay for their trip outside of Australia, therefore only part of this expenditure will flow on to the Australian economy and its tourism industry. When a visitor spends his/her money in Australia, this expenditure fails to take into account package expenditure or airfares that eventually transfer to Australia. Calculating the total economic value of inbound tourism to Australia is not a simple or straightforward exercise. The main difficulty is in determining exactly how much of total trip expenditure flows on to the Australian economy. The demand expenditure estimates detailed above fail to provide insight into what proportion on total trip expenditure will reach Australia and how much stays in the home country. The best way to determine how much Australia benefits from expenditure on these items is through modelling. The World Tourism Organization (WTO) set down the methodology for the Tourism Satellite Accounts (TSAs). TSAs integrate tourism expenditure data and a countrys national accounts by applying industry ratios to determine total direct impact of the tourism industry on the economy. However, the building of these tourism input-output tables is extremely time-consuming and they are characterised by long lags in publication. The Australian TSA is currently published by the Australian Bureau of Statistics (ABS) and is released around 10 months after the reference period. To be responsive, Tourism Research Australia has devised a methodology that attempts to estimate the economic value of the tourism industry based on the key tourism data sources and a number of practical assumptions. The data sources used include the IVS published by Tourism Research Australia, the TSA and the OAD as published by the ABS.
49
TIEV methodology
The TIEV methodology was developed by Tourism Research Australia on behalf of the Tourism Forecasting Committee. TIEV is calculated from total trip expenditure by inbound tourists to Australia (derived from the IVS) and benchmarked to the International consumption series in the ABS Tourism Satellite Account (ABS catalogue no. 5249.0) and ABS Overseas Arrivals and Departure data (ABS catalogue no. 3401.0). Key assumptions underlying the estimates relate to the treatment of a number of expenditure items derived from the IVS. Deductions from IVS total trip expenditure include: fifty per cent of international airfares. This takes account of ticket revenue associated with airlines that does not flow through to the Australian economy and airfare revenue that is spent by airlines on services in Australia (e.g. departure tax, airport taxes, ground handling charges, fuel costs etc). twenty per cent of the value of the non-airfare component of packages and other prepaid items. This allows for commissions at the retail and wholesale levels that accrue to foreign markets. Thirty three per cent of the average international airfare component by package visitors. It is assumed that package travellers receive a discount due to bulk purchasing by the wholesaler from the airline(s) and the average class of travel for package travellers is usually lower than that of non-package travellers (a lower share of business travellers).
TIEV also includes an estimate of the value of goods and services consumed by international visitors in domestic homes. The TIEV methodology is applied and standardised across all markets. Further development of the TIEV model will be undertaken to take account of differences between source markets. TIEV estimates may therefore be revised as the model assumptions are refined. Revisions may also occur following the release of updated data from the ABS.
The IVS provides information on travel activity and expenditure by international visitors. Information on expenditure by these visitors is only collected for whole trips; it is not regionally specific. In order to determine the impact that the visitor activity is having on a particular region, Tourism Research Australia uses a model based approach to allocate visitor expenditure to the various tourism regions. The regional expenditure by international visitors is less than TIEV because TIEV includes a proportion of international airfares purchased overseas, major purchases in Australia and imputed values for package expenditure and other indirectly purchased tourism services. The allocation of package expenditure to Australias regions is being revised to make it comparable to the TIEV methodology.
Regional expenditure allocation methodology

A very brief summary of the process by which expenditure by international visitors is allocated to regions is given below. A full explanation of expenditure allocation methods can be found in Carter and Collins (2005). Two types of expenditure data are collected in the IVS: expenditure for the respondents entire journey
expenditure at a randomly selected location.
A location is a more specific spatial unit than a Statistical Local Area (SLA). For example, the location Bondi is in the Waverley SLA. A sub-sampling approach (selection of a single location for further study) is adopted as a starting point for regional expenditure estimation. This is because of the need for interviews to be done quickly and because it is unreasonable to expect an interviewee to remember expenditure at every stop. It is entirely feasible for a visitor to visit the same location more than once, but expenditure data are collected only if the randomly selected location has been visited only once. Four major sub-components of total IVS expenditure are identified: expenditure on domestic airfares
expenditure on travel packages
expenditure on accommodation, food and beverages
all other expenditure.
50
Domestic airfares
Wherever air travel is indicated, airfare expenditure is allocated equally between the departure region and the arrival region. In cases where there is no major airport in the departure and/or arrival region, the share of airfare expenditure is allocated to the nearest region with a major airport. If air travel is specified for the first leg of the trip, the departure airport is assumed to be the airport where the visitor arrived in Australia.
Package expenditure
A major part of any package for travel within Australia is taken up by airfares and other long distance travel fares. A series of studies by the Australian Bureau of Statistics (1995, 1996), Australian Tourism Export Council (2000), Bureau of Tourism Research (Bonnet et al. 1994 and Skene, 1995) and Office of Economic and Statistical Research (2001) estimated the proportion of travel packages spent on things other than long distance fares to be between 26% and 35%. Based on these results, it has been decided that total package expenditure should be split with 30% being attributed to items other than long distance fares. The remaining 70% is assumed to be spent in the visitors home country. The non-fare component is distributed among the regions using the iterative process.
Expenditure on accommodation, food and beverages, and other expenditure

Expenditure on accommodation, food and beverages (AFB) and other expenditure is obtained by summing expenditure on the relevant items. The total expenditure for each item group is allocated to the regions by the iterative process. During the iteration procedure, expenditure at the randomly selected location for which there is expenditure information is treated as a known value, and is held constant. The amount actually distributed among the remaining regions in the trip is known as net expenditure, which is equal to total expenditure minus random expenditure. If there is no expenditure at a randomly selected location (either by the interviewer failing to ask, or the interviewee failing to reply) net expenditure is equal to total expenditure.
The iterative procedure

Steps in the iteration process are: 1. An initial regional cost indicator (average expenditure per night) is calculated for each region that has an expenditure sample. Three sources of data are used for this calculation: single region trips, random expenditure for one of the regions of two-region trips, and expenditure at a randomly selected location for multiple region (more than two regions) trips. National average expenditure is used for those regions where there is no expenditure sample. For stops where there is no random expenditure, a preliminary estimate of expenditure at that stop in the trip is calculated by multiplying the cost indicator for the region at the stop by the length of stay at that stop. For stops where there is random expenditure, preliminary estimates of expenditure are left blank. Non-blank preliminary estimates of expenditure are rescaled using the formula: r = p * (E / R)
where
r = rescaled value for this stop
p = preliminary estimate for this stop
E = reported total expenditure for the trip
R = sum of preliminary estimates for the trip
4. 5. For stops where there is random expenditure (that is, the preliminary estimate is blank), the rescaled value is set equal to the random expenditure. Rescaled values sum to the total reported expenditure for the trip. New estimates of regional cost indicators are calculated by summing rescaled expenditure values for each region, and dividing this value by the total number of nights in each region.
51
2.
3.
6.
If estimates of cost indicators for the current iteration differ from estimates of cost indicators from the previous iteration by less than an agreed amount the process is stopped, otherwise the procedure is repeated from step 2.
Rescaled values at the last iteration are the final estimates of expenditure at each stop. At the end of the allocation process, expenditure on the four major expenditure components are estimated for every stop in each trip. Estimates of expenditure by state/territory and region are obtained by summing expenditure estimates at each stop. It should be noted that expenditure by visitors who are in transit to another country is included in the expenditure estimates presented here.
References
Australian Bureau of Statistics, 1995, ABS Survey of Inbound Tour Operators 1994 1995, cat no. 6401.0, ABS, Canberra. Australian Bureau of Statistics, 1996, ABS Survey of Inbound Tour Operators 1995 1996, cat no. 6401.0, ABS, Canberra. Australian Tourism Export Council, 2000, Survey of Inbound Tour Operators, ATEC, unpublished. Bonnet, G., Phelan, K. and Jones, B., 1994, Allocating pre-paid package tour expenditure to goods and services consumed in Australia, in Tourism and the Economy Number 1 1994, Bureau of Tourism Research, Canberra, pp.4752. Carter, P. and Collins, D., 2005, Travel expenditure by domestic and international visitors in Australias Regions, 2004. Tourism Research Australia, Canberra. Office of Economic and Statistical Research, 2001, International and Domestic Visitor Expenditure in Queensland: 1985 to 1999, OESR, Queensland Treasury, Brisbane. Skene, J., 1995, Estimating the Australian component of visitor expenditure on fully inclusive package tours: Alternative methods, in Tourism and the Economy Number 1 1995, Bureau of Tourism Research, Canberra, pp.4360. Tourism Research Australia, 2009, Background & methods Regional expenditure 2008, Tourism Research Australia, Canberra, available: http://www.ret.gov.au/tra
52
Glossary of terms
Accommodation used This indicates the type of accommodation used by an overnight visitor when visiting a particular location. The main categories of accommodation include: Hotel, resort, motel or motor inn Backpacker hotel or hostel Rented house, apartment, flat or unit Friends or relatives property Caravan park or commercial camping ground Caravan or camping near a road or on private property Guest house or bed and breakfast Boat, houseboat, cabin cruiser or cruise ship Educational institution Homestay. A classification developed by the Australian Bureau of Statistics and the New Zealand Department of Statistics which groups businesses that carry out similar economic activities. A business is assigned an appropriate industry category on the basis of its predominant activities. ANZSIC has a structure comprising of categories at four levels: Divisions; Subdivision; Group; and Class. See Tourism Satellite Account (TSA). Average increase/decrease in value per year. Tourism Research Australia uses the geometric growth rate formula (r = exp[ln(pn/ p1)/n]-1). This formula assumes that a variable increases or decreases at the same rate during each year between the two time periods. It does not take into account intermediate values of the series. The sum of all nights divided by the sum of all visitors for a particular category. This is commonly referred to as average length of stay. Backpackers are defined by accommodation used rather than purpose of visit, and are distributed through the purpose of visit categories. Tables in this publication show purpose of visit both inclusive and exclusive of backpacker visitors. Visitors who nominate business as their primary reason for travelling. Business travel comprises business, work travel for transport crews, attendance at conferences, conventions, exhibitions, trade fairs, seminars, incentive group meetings, marketing events, and training and research related to employment. The analysis presented in this publication excludes visitors who travelled on business as drivers or transport crew and those who travelled to attend training or to undertake research related to employment. CD-MOTA (Compact Disc Monitor of Tourist Activity) A database and software package containing results from the International Visitor Survey (IVS), the National Visitor Survey (NVS) and its predecessor the Domestic Tourism Monitor (DTM). The software on the CD allows users to select and present data within the package, define and explore market segments, and/or export results to other software. For further information contact Tourism Research Australia
Australian and New Zealand Standard Industrial Classification System (ANZSIC)
Australian Tourism Satellite Account (ATSA) Average annual rate of growth
Average nights
Backpacker visitors
Business visitors
53
Confidence Intervals (CI)
The results of the IVS and the NVS are based on a sample, rather than a census, of visitors. As with all sample surveys, the results are subject to sampling variability, that is, they may differ from figures that would have been obtained if the entire population had been included in the survey. One measure of the likely difference is given by the confidence interval, which indicates the extent to which an estimate might have varied by chance because only a sample of the population was included. The NVS and the IVS results are published with 95% confidence interval widths given for a range of estimates. A 95% confidence interval means there are approximately 19 chances in 20 that the difference between the survey results and those that would be obtained from a census are within the range identified.
Direct effects
Economic effects created by direct tourism consumption. For example, the hotel industry providing accommodation services to tourists. Money spent by, and on behalf of, travellers during a trip. Expenditure items include airfares and other transport costs such as bus and train fares and amounts spent on triprelated items before and after the trip. Capital goods and other major items such as a car are included in the estimates for international visitors. This region expanded in the March quarter 2004 to include additional areas surrounding Perth and is now known as 'Experience Perth'. All data for Perth in this publication relates to the new, expanded region. Involve visitors with some prior association (other than family membership) who are travelling together. Tourism within Australia by international visitors. Tourism activity that involves the life and culture of the Aboriginal people including an opportunity to experience Aboriginal art, craft, cultural display and visit Aboriginal sites/communities. Flow on effects created by direct tourism consumption. They are the effects on businesses that supply to the direct providers of tourism goods and services. Examples include businesses that provide inputs required in the preparation of meals a restaurant sells to tourists, for example food manufacturers, electricity companies and delivery services. Overseas visitors coming to Australia for a period of less than twelve months. Profiles the characteristics, travel behaviour and expenditure of international visitors to Australia. Summary information from the IVS is published quarterly. Unpublished data are available on request from Tourism Research Australia via the Statistical Enquiry Service. The IVS has been conducted every year since 1981, except for 1982 and 1987. Visitors whose main purpose of visit is for a holiday or to visit friends and relatives (VFR). Represents the midpoint length of stay for which 50% of visitors stay less time and 50% stay longer. Visitors who arrived in Australia on an inclusive, pre-paid package tour.
Expenditure
Expenditure on capital goods
Experience Perth
Group tours
Inbound tourism Indigenous tourism
Indirect effects
International visitors International Visitor Survey (IVS)
Leisure visitors Median nights
Package tour
54
Purpose of visit
The main purpose, or the major reason for visiting a particular location. The major categories of purpose of visit in the IVS are: Holiday/leisure Visiting friends and relatives (VFR) Business Education Employment Other - includes personal appointments, medical appointments and healthrelated travel.
Regional Australia
Includes all tourism regions in Australia, excluding the eight state/territory capital cities and the Gold Coast. Based on a methodology devised and implemented by Tourism Research Australia. Two types of regional expenditure estimates are published, both exclude major purchases such as motor vehicles: The first form includes 30% of pre-paid package expenditure but excludes all expenditure on international airfares. 2. The second form excludes all pre-paid expenditure on both packages and international airfares. A further explanation of regional expenditure is provided in the Survey methodology on page 46. For more detailed information see Tourism Research Australia, 2009, Background & methods Regional expenditure 2008, Tourism Research Australia, Canberra. 1.
Return traveller Scandinavia Total Inbound Economic Value (TIEV)
An international traveller who has visited Australia previously. Includes Denmark, Finland, Norway, Sweden and unspecified Scandinavia. Represents the total amount of money that flows to the Australian tourism industry through the exportation of the tourism product. Users should note that the historical estimates for Total Inbound Economic Value (TIEV) have been substantially revised. These revisions reflect changes to the methodology for calculating tourism consumption in the annual Tourism Satellite Account (TSA) series in which the Australian Bureau of Statistics (ABS) measures the contribution of the tourism industry to the Australian economy. These revisions led to large downward revisions to estimates for international tourism consumption, which the Tourism Forecasting Committee uses to benchmark the estimates for TIEV.
Total spend in Australia
Excludes expenditure on goods pre-paid through inclusive package tours and services in Australia and pre-paid international airfares. Includes expenditure in Australia, pre-paid expenditure on goods and services in Australia and pre-paid inclusive package travel and pre-paid international airfares. Formed predominantly through the aggregation of Statistical Local Areas (SLAs). Tourism regions are defined by the various state and territory tourism organisations (STOs) according to their research and marketing needs. From 1998, the Bureau of Tourism Research (BTR now Tourism Research Australia) and the Australian Bureau of Statistics (ABS) adopted a coordinated approach to the use of tourism regions to enable comparability of regional data from different tourism surveys.
Tourism regions
55
Tourism Satellite Account (TSA)
An extension from the core national accounts to focus on the tourism sector. It identifies tourism activities within the national accounting framework and compiles a comprehensive set of economic data on tourism. The first Australian TSA was released by the ABS in October 2000 (ABS catalogue no. 5249.0). Visitors who nominate visiting friends or relatives as their main reason for travelling. Visiting friends and relatives also includes travel to a friends or relatives wedding or travel to attend a funeral (see Purpose of visit). The weighted number of international visitor arrivals to Australia. To fall within the scope of the IVS, the respondent must be an international visitor aged 15 years and over and be departing one of the eight major Australian airports (Sydney, Melbourne, Brisbane, Cairns, Gold Coast, Darwin, Perth and Adelaide) following a visit that was not more than one year in duration. The number of nights spent in Australia by international visitors in association with individual visits. The IVS is a sample survey so each respondent is given a weight equalling how many visitors they represent. Respondents are weighted to ABS Overseas Arrivals and Departures (OAD) data (ABS catalogue no. 3401.0) on international visitor numbers.
Visiting friends and relatives (VFR)
Visitors
Visitor nights
Weighting
State and territory abbreviations

NSW Vic Qld SA WA Tas ACT NT New South Wales Victoria Queensland South Australia Western Australia Tasmania Australian Capital Territory Northern Territory
56
About Tourism Research Australia

Tourism Research Australia (TRA) provides statistics, research and analysis to support industry development, policy development and marketing for the Australian tourism industry. TRA is a branch of the Department of Resources, Energy and Tourism.
Research publications and reports

TRA publications and reports are available in electronic formats for free PDF download. For further information go to www.ret.gov.au/tra If you would like to receive email alerts advising of new releases, go to www.ret.gov.au/tra and register for the TRAs Publications Advisory Service.
Statistical Enquiry Service

TRAs Statistical Enquiry Service is available for industry operators, academics and other interested parties. This service can provide TRA data in excel tables tailored to meet specific research needs. Charges apply for research services which will be dependent on the complexity of the information required. A consultancy quotation will be provided for data needs via email. All major credit cards are accepted with the exception of Diners. A tax invoice will be supplied on completion. For further information on the Statistical Enquiry Service please contact tourism.research@ret.gov.au
Online Data Package

TRAs online facility allows paid subscribers acess to real time research information using TRA databases. This online environment provides users with the ability to manipulate and use data to generate tables which are relevant to specific needs as well as expanded functionality including: immediate access to the new data each quarter on the day of release capability to store and update customised tables of user specified data in a password protected online folder saved tables which can be built to update immediately when quarterly data is uploaded by TRA access from any computer with an internet service, allowing the user improved flexibility.
If you would like to receive information about the Online Data Package subscription or have further enquiries please email tourism.research@ret.gov.au
Online Student Data Package

TRAs Online Student Data Package is available to subscribing educational institutions and accessible to students through the educational institutions online library services. The data includes results from the International and National Visitor Surveys and enables students to research information on visitor demographics and behaviours. Students have access to online help including an online training manual and information buttons. For more information, please email tourism.research@ret.gov.au
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Destination Visitor Surveys

In addition to the International Visitor Survey (IVS) and the National Visitor Survey (NVS), TRA has developed a program of Destination Visitor Surveys (DVS). These projects are a regional initiative and are aimed at non-capital city destinations. The Destination Visitor Surveys program allows the analysis of visitor type, trip characteristics and destination specific issues. For further information on the regional Destination Visitor Surveys program, go to www.ret.gov.au/tra
Visitor Profile and Satisfaction program

In response to a number of industry requests, TRA has developed a Visitor Profile and Satisfaction (VPS) program. In this program the research design, questionnaires, analysis and reporting are standardised. The standardised surveys enable regional destinations to work in partnership with TRA and leading market research companies to support localised marketing and business decision making. This program allows destinations to minimise the cost and time normally taken to complete such projects. The VPS program is open to any Australian tourism destination - projects are funded by the broader Destination Visitor Survey program. Opportunities are available for destinations to fund their own VPS project. To date those participating in these projects have covered a diverse range of visitor profiles and destination types, from remote outback destinations to some of the busiest tourism destinations in Australia. For more detailed information read the Visitor Profile and Satisfaction Program - A Guide for Tourism Destinations 2008 on our website at www.ret.gov.au/tra Please note: Initial contact must be made with the relevant State Tourism Organisations
58

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International Visitors Australia December 2011

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International Visitors Australia December 2011

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International Visitors in Australia

DECEMBER 2011 QUARTERLY RESULTS OF THE INTERNATIONAL VISITOR SURVEY

International Visitors in Australia

December 2011 Quarterly Results of the International Visitor Survey

Image: Darwin and Surrounds, Northern Territory Courtesy of Tourism NT

ISSN 1447 8595

Tourism Research Australia

International Visitors in Australia: December Quarter 2011

Total Inbound Economic Value

Modelled Regional Expenditure

Tourism Research Australia

Introduction to the International Visitor Survey ................................................................... 46

International Visitors in Australia: December Quarter 2011

Return visits Tours

International Visitors in Australia: December Quarter 2011

Return visits Tours

Visiting friends and relatives (VFR) visitors

Return visits States

Tourism Research Australia

Return visits States

Return visits States

International Visitors in Australia: December Quarter 2011

Return visits States

Return visits States

Total trip expenditure

Tourism Research Australia

Total Inbound Economic Value (TIEV)

Expenditure per night

International Visitors in Australia: December Quarter 2011

Average and median nights in Australia by country of residence

Base: All visitors aged 15 years and over.

Tourism Research Australia

Visitors to Australia by main purpose of journey

Visitor nights in Australia by main purpose of journey

International Visitors in Australia: December Quarter 2011

Tourism Research Australia

Expenditure in Australia $million

Median in Australia $million

2 489 1 326 868 431 122 205

62 592 35 386 11 505 60 337 13 097 4 274

5 902 2 189 1 978 6 460 951 346

2 389 1 344 909 429 139 228

64 139 36 742 12 647 59 152 14 732 7 243

5 887 2 141 2 247 6 547 1 149 498

2 073 1 276 851 368 106 184 583 5 441

35 851 33 776 10 934 51 470 10 434 2 927 41 800 187 192

3 982 2 057 1 930 5 622 794 256 3 186 17 826

1 994 1 292 894 371 120 208 561 5 439

36 479 35 248 12 167 50 362 11 911 5 456 43 033 194 655

4 008 2 007 2 201 5 761 954 389 3 150 18 470

International Visitors in Australia: December Quarter 2011

Total 1 556 Base: All visitors aged 15 years and over.

Tourism Research Australia

Visitors by country of residence and main purpose of journey,

Total 5 197 Base: All visitors aged 15 years and over.

International Visitors in Australia: December Quarter 2011

295 84 40 82 56 33 20 17 50 133 38 39 120 34 190 46 29 28 18 16 13 59 120 19 5 3 5 4 2 1 1 3 9 2 3 8 2 12 3 2 2 1 1 1 4 8

266 139 32 68 41 26 18 18 58 90 24 28 112 32 211 45 27 20 16 16 14 59 94

754 351 215 68 22 45

714 371 197 67 28 45

732 420 192 76 23 54

753 428 220 77 24 54

732 434 231 75 30 58