January/February 2019

The European Business Review

For men and women who shape the future of business globally

The European Business Review2 min read
Ideas For The Future
We celebrate the new year with a series of future oriented themes, in the hope that they will allow you our dear readers to dream and to deploy new ideas and systems for the years to come. In our exclusive interview with Audi’s Chairman Bram Schot, h
The European Business Review7 min readTelecommunications
The Four Toxic Symptoms Of Success
All companies make mistakes but success – especially huge success – can blind companies to their mistakes until it’s too late to recover. Risto Siilasmaa, Chairman of Nokia, shares hard-earned lessons from Nokia’s near-death experience in 2012: How t
The European Business Review10 min readLeadership
BUILDING Competencies That Are Critical For FUTURE SUCCESS
Founded in Lyon, France in 1872 by the local business community and is affiliated to the Lyon Chamber of Commerce and Industry, EMLYON Business School is a French leading business school aiming to be more focused on the professional and personal succ
The European Business Review8 min read
Craftsmanship Meets TECHNOLOGY
In the new IWC Manufacturing Center, IWC Schaffhausen combines traditional craftsmanship with sophisticated technology to produce high-quality timepieces like the iconic Pilot’s Watches or the Portugieser. The building was designed by the brand’s CEO
The European Business Review7 min readAutomotive
“Electric Has Gone Audi”
In recent years, interest in electric cars has increased sharply which has led to a greater disruption and democratisation of the entire automotive value chain from bottom to top. Audi, one of the most valuable brands in premium automotive manufactur
The European Business Review22 min readIntelligence (AI) & Semantics
Rethinking Future Higher Education
“Education is a sustainable way for cultural change and transformation.” The world around us has already changed dramatically, and the pace is accelerating exponentially. So far, the so-called “education” has not been able to catch up with this fou
The European Business Review3 min read
Let’s Look At Future Education Through The Lens Of Lea
Imagine that Lea is a digital native; she is in the mid thirty, born at the time when the iPhone was introduced to the market. Her parents were both active in the ICT industry. She grew up with an iPad and a Smartphone in her hands. Social Media, You
The European Business Review1 min read
Educating The Einstein Way
Education is a lifelong process causing an inherent and permanent change in a person’s thinking and capacity to do things. Education is enabling a permanent adaptation to changing life circumstances. Education goes far beyond school and teaching.4 Al
The European Business Review3 min read
The Adecco Group Case
How is the Adecco Group impacting Education? • The Adecco Group is hosting “Work Days” on own campuses globally where youth aged 10+ join to learn about our environment, the types of careers that exist and shadow a variety of our colleagues. The part
The European Business Review4 min read
About the Authors
Dr. Mario Raich is a Swiss futurist, book author and global management consultant. He was a Senior Executive in several global financial organisations, and Invited Professor to some leading business schools like ESADE (Barcelona). He is the co-founde
The European Business Review8 min readPersonal Growth
How Luxury Brands Can Benefit From Personality-based Branding
Luxury brand management is identity–driven. Drawing on the concept of anthropomorphisation, Klaus Heine and Haibo Xue outline how to complement identity-driven with personality-driven branding; to create brand meaning in times of symbolic consumption
The European Business Review2 min read
About the Authors
HEINE (corresponding author) is Associate Professor of Luxury Marketing at emlyon business school, Asia and Co-Director of the High-end Brand Management Master Program at Asia Europe Business School in Shanghai. He holds a PhD from TU Berlin and spec
The European Business Review4 min readLeadership
DESIGN THINKING: Eight Mistakes to Avoid
When properly implemented, design thinking can result in higher success rate for innovation. However, the authors found that 63% of those involved in innovation processes said design thinking initiatives had not advanced. What mistakes should be avoi
The European Business Review6 min read
The Five Essential Pillars of Multidisciplinary Process/Service Design
Transforming the internal structures of companies by integrating design assets has been seen by many multinational corporations as a challenging process. Crafting services whether targeting external markets or in order to reformulate long-term intern
The European Business Review4 min read
Using Technology To Turn The Dial On Inclusion: THE MENTAL HEALTH OPPORTUNITY
The stigma long associated with mental health challenges is fading. Companies should turn that to their advantage. Technology can help. Companies increasingly understand the value of having an inclusive culture at work. When a culture is open and s
The European Business Review4 min read
Your Strategy Needs 2 Types Of People
Strategies, when executed to a perfect blend, can even end a World War. This is why organisations and corporations put considerable value on effective strategic planning whether it be conforming, deviant, or a mixture of both. In this article, the au
The European Business Review2 min read
About the Authors
Carsten Lund Pedersen is a postdoc at the Department of Strategy and Innovation at Copenhagen Business School in Denmark where he researches strategy, employee autonomy, and business development in a digital age. He is also the author of “Applied Aut
The European Business Review3 min read
Big Business Models Are Back-to-Front
Large firms have been treating their shareholders as their most critical stakeholders. In the short run this might make sense, but not in the long term. The author argues that in order to safeguard and increase the industry’s long-term performance an
The European Business Review6 min read
LITERATURE And Its Role In The Cultivation Of Ethics In The Business Environment
Literature is, by and large, invaluable in one’s understanding of human nature and the world in general. It serves as a gateway to events of the past and an instrument to grasp different views of reality and to connect with our own humanity. But how
The European Business Review17 min readSecurity
The CYBERSECURITY CHALLENGE in a High Digital Density World
In this article the authors present a framework to help managers to implement a structured approach to manage cybersecurity in the context of a digital transformation process. Businesses should start with addressing cybersecurity at the highest organ
The European Business Review7 min read
COMPETITIVE ADVANTAGE THROUGH SOFTWARE: Contrasting Enterprises & Startups
I have an interesting vantage point whereby one portion of my professional life I work in the innovation scene with startups and entrepreneurs, in the other, my company service medium to large enterprises with digital transformation. There are expect

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