B Brand Design’s Unique Approach to Food Packaging Design

There are many factors that influence people to make the buying decisions they do. Price, brand and product features are some of the more obvious influencers for buying decisions, and often considered by many consumers to be the only influencing factors when it comes to buying decision. However, what many consumers don’t realise is that there are a slew of other factors discreetly at work in the background which help to persuade and influence purchase decisions. Some of these factors include the size and shape of the product packaging design, the product’s physical placement on the shelf and the colours used on the pack and in the logo, especially in food packaging design. The psychology of consumerism is a fine art which has been studied by many food packaging design companies for years. It all comes down to persuasion and influence in a nonverbal, un-personified form; a product package. In the world of product packaging design the challenge is to combine all the persuasive elements of a sales pitch into a small cereal box or tin can label, and it’s not always easy! The product packaging design team must leverage colours, wording, logos, shape, size and branding to create a successful product or food packaging design. Many times, it is best to leave the product packaging design to the experts. Not only do product packaging design companies tackle the problem of how to make appealing and creative packaging to communicate brand value and increase sales, but product packaging design companies work day in and day out on numerous product packages and have a wealth of knowledge about what works and what doesn’t in the creative packaging industry. B Brand Design has over 20 years of combined experience in the food packaging design industry. The company’s expertise lies in food packaging, beverage packaging, packaging design and FMCG packaging. B Brand Design looks at packaging through a creative and strategic approach. Ultimately, the goal of any pack is to remain true to its brand and stay aligned with the brand positioning. This principle is the basis of all B Brand Design. In addition B Brand Design strives to create brilliant outcomes in all they do. Whether it’s using bold colours, highlighting product features or making a unique package shape, the goal is to consistently product innovative and creative packaging that aims to engage the consumer. After all, the purpose of product packaging design is to communicate value to the consumer, converting to product sales. When it comes to food packaging design, B Brand Design is a leader! Contact B Brand Design today to discuss your packaging design needs.