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133: Kris Miller has helped Powerstop Brakes increase their brand’s recognition through strategic sponsorships and by creating excellent content

133: Kris Miller has helped Powerstop Brakes increase their brand’s recognition through strategic sponsorships and by creating excellent content

FromDO IT FOR A LIVING


133: Kris Miller has helped Powerstop Brakes increase their brand’s recognition through strategic sponsorships and by creating excellent content

FromDO IT FOR A LIVING

ratings:
Length:
74 minutes
Released:
Apr 30, 2018
Format:
Podcast episode

Description

Kris grew up in Chicago and stayed there to go to college. His family has always been enthusiasts and he grew up tinkering with anything he could get his hands on. He got a degree in Aviation Flight Management and got his A&P License. He never worked in the aerospace industry because he got offered a job at a fuel management company. This company was buildings components of Holly’s EFI throttle body. His next move was over to AMS Performance as their 4th employee. He helped them grow the business. He decided to make a career changed and moved to Las Vegas to dabble in the fitness and then finance industry. He even lived in China for a while! Then he moved back to the states and bounced between Las Vegas and Chicago to help with web development and marketing. Totally shifting gears again, he partnered with a friend and started an app development company in Austin. Sadly, their product didn’t make it and Kris had to switch gears yet again. This time, he headed back to Chicago to do photography with a friend. This is where he got introduced to Powerstop Brakes. They were shooting Powerstop’s catalog for a while and learned that Powerstop wanted to grow their social media presence.  He has helped grow their online presence by creating videos, taking pictures, and attending events around the country. And right when Kris came onboard, Powerstop was working on their TrackDay product line. These products are geared towards the enthusiasts who drive their track car to the track. They teamed up with the Bondurant Racing School to develop pads for their cars and have been using Powerstop Brakes exclusively for a few years now. They also sponsor the GridLife Time Attack series, the Optima Ultimate Street Car Challenge, and the new Spec Corvette series. The off-road market is another segment where Kris is pushing heavily. They organize an event called The Trial where they travel from Chicago to Las Vegas for the SEMA show.
Released:
Apr 30, 2018
Format:
Podcast episode

Titles in the series (100)

DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every week, you'll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car, or the next innovative product.