15 min listen
Problem Proliferation: A Clever Way to Say "Find the Customer's Pain"
Problem Proliferation: A Clever Way to Say "Find the Customer's Pain"
ratings:
Length:
11 minutes
Released:
Apr 11, 2011
Format:
Podcast episode
Description
Bryan always accuses Bill of using terminology he doesn't understand. Well, in today's podcast, Bill is riding solo and discusses a concept called "problem proliferation." Actually, if the truth were known, it is the biggest "miss" salespeople experience when in persuasion mode. It's the understanding of what's going on inside the prospect's life absent your solution.
Released:
Apr 11, 2011
Format:
Podcast episode
Titles in the series (100)
The Changing Face of the Professional Salesperson: In this week's episode of the Advanced Selling Podcast, Bill Caskey interviewed John Hirth, a sales development trainer from Chicago (www.johnhirth.com). John gives us his take on how the profession of selling has changed in the last 10 years. His... by The Advanced Selling Podcast