If you watch our YouTube channel, you may have caught an episode published on March 1 of 2018. It was titled “The Digital Marketing Secret no one ever talks about.” (You can watch it here.) In that episode, Preston Schmidli – Insurance FB Advertiser Extraordinaire – shares an incredibly creative idea for nurturing referral relationships. Using Facebook leads as bait. Over a year later, what was a lesser known strategy has now been adopted by agents all over the country. One of them: Ben Feldman. (Who happens to live in my backyard. Let me hear it for Minnesota!) In this ANR episode, Ben shares the strengths and weaknesses of this strategy, how it’s helped his young agency grow and who else might be able to benefit from it. Let’s GO!