Because of online noise today, it is very important we start communicating our brand story online. We want to make sure our content is true to us and it is meaningful and authentic. To do this, we create startup stories online. The #MyStartupStory Challenge will help you get clear on your mission, attract the right clients and stand out in your industry. This is all about connection because people want to connect with you because they can clearly see your “why” behind what you are doing. This will give you 7 days of material to post on your social media accounts to raise brand awareness.