Welcome to episode 55 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jason Logsdon from Amazing Food Made Easy about self-publishing a cookbook. For many bloggers, getting a cookbook deal sounds like a dream come true. That’s when they know they’ve “made it.” As it turns out, though, getting a cookbook deal with a major publisher isn’t all puppies and roses. When it comes down to it, publishing a cookbook is more about brand awareness than it is about income, and much of the legwork done for creating and marketing the book is still up to the author. Jason Logsdon published his first cookbook when his blog was still rather small - and he quickly discovered how self-publishing can actually be a simple, rewarding process that allows you to generate income even with a relatively small audience. In this episode, Jason shares: Why he chose such a specific niche to blog in The 4 simple steps to self-publishing When it’s better to self publish vs. traditional publish What an average blogger can expect to make from a traditionally published cookbook How much money a self-published book can bring in How much traffic he had when he published his first book Who does the editing when you self-publish Why it’s a good idea to publish a print book What tools he uses to layout his books Resources: CreateSpace Under Pressure by Thomas Keller Goats in Trees Calendar Amazon Whispernet 052: How to Sell 4,000 Cookbooks Before You Even Publish with Megan Gilmore from Detoxinista Amazing Food Made Easy Selfpublishacookbook.com Self Publishing Made Easy by Jason Logsdon If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!