Observations From New Entrepreneurs - RD114: What I learned by talking to new entrepreneurs I had the honour of presenting a "Branding Your Business" seminar to a group of new entrepreneurs this week. It was one of six in a recurring seminar series put on by my municipality's Business Enterprise...

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Observations From New Entrepreneurs - RD114: What I learned by talking to new entrepreneurs I had the honour of presenting a "Branding Your Business" seminar to a group of new entrepreneurs this week. It was one of six in a recurring seminar series put on by my municipality's Business Enterprise...

De Resourceful Designer

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Longueur: 29 mins=

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What I learned by talking to new entrepreneurs I had the honour of presenting a "Branding Your Business" seminar to a group of new entrepreneurs this week. It was one of six in a recurring seminar series put on by my municipality's Business Enterprise Centre. They decided this time around that adding a "graphics" related seminar would be valuable to new business owners and they asked if I would be interested in presenting. The seminar I presented was advertised with the title “Graphic Design Basics” but, with permission from the person in charge of the seminar series I changed it to “Branding Your Business”. I knew I could provide more value to new entrepreneurs by teaching them the importance of proper branding over simply giving them graphic design tips, although I did interweave some into my talk. My decision to change the direction of the seminar proved the right one as the engagement and feedback I received both during and after presenting was all positive. In fact the Business Enterprise Centre asked me after the seminar if I would like to become a permanent speaker for all their future seminar series. I'm not writing this to pat myself on the back. Even though I was the one teaching these new entrepreneurs the value of proper branding I learnt a few things myself that designers can use when dealing with new clients. I go into much more detail on the podcast so be sure to listen for the full story. New entrepreneurs are often new to the business world One thing I noticed during my presentation is that of the couple dozen people in attendance, almost all of them had zero business experience before becoming new entrepreneurs. Talking to them, I realised just how naive they were when it comes to marketing their business. This got me thinking about all the times I hear of designers struggling to attract new clients. If you are trying to build your design clientele all you have to do is put in a bit of effort and you will be rewarded. There are hundreds, if not thousands of businesses all around you that are in need of your services if you just educated them on why they need you. What talking to new entrepreneurs taught me Here are a few of the things I picked up while presenting to this group that I believe could help you in landing new clients. Choosing a business name The majority of the people I talked to told me that they had trouble choosing a name for their business. Some of them even delayed starting their business because they were not happy with the name they had chosen. This is a real issue with some people. If you as a designer offered a service that helps people with choosing a business name you can attract clients at the foundation of their business and them help them build upon that foundation with proper branding going forward. New entrepreneurs don't think beyond the logo At the start of my seminar, I asked how happy the audience was with their brand identity. Most of them said they were satisfied with what they had chosen. After my presentation on Branding Your Business, I asked the same question again with different results. Almost everyone who was satisfied at the start admitted that they were going to revisit their brand strategy and find ways to improve it. There is a huge opportunity for you as a designer to work with new entrepreneurs if you showed them the effect proper branding can have on their business success. Colour pallets were not even a thought Almost all of the attendees I talked to had not considered a colour pallet for their business. They may have selected specific colours for their logo, but they hadn't thought of incorporating those colours into the rest of their marketing materials. You know that the key to a good brand is consistency. Lucky for you most new entrepreneurs don't. This creates the perfect opportunity for you to educate them and become vital to their overall brand strategy. Trademarks, copyrights and other legalities When it comes to the dos and don'ts of the design world,
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