Why do habits exist? How can they be changed? And how can they transform our lives and our businesses? Our habit-making behavior stands at the core of how we live our lives and how we run our businesses. As many as 40-45% of our daily activities are habits, which means that if you don’t get your habits right, you won’t reach your goals. This is why it is so critical to understand the evolution of a habit – how it is formed and how it emerges – and how to use that to your advantage. This will not only help you achieve more in your personal life. It is how your business can figure out how to get customers to change their own habits and form new ones associated with your product or store. In this episode of the Tony Robbins Podcast, you will hear from Charles Duhigg – pulitzer-prize winning reporter for The New York Times, and author of the NYT best-selling book The Power of Habit and the recently released, Smarter Better Faster – as he discusses how harnessing the power of habits can transform our businesses, our communities and our lives.   This podcast is brought to you by Business Mastery. Do you have the right mindset and skills to take your business to the next level? Business Mastery is the only event in the world created by Tony Robbins to prepare you to master the mindset and skills you need in business to elevate your game. A one-of-a-kind immersive program, Business Mastery will allow you to understand the critical factors impacting your business, then refocus and realign with the strategy and psychology you need to compete and innovate in any economy. Remember, business success is 80% psychology and 20% mechanics. If you’re ready to learn and master the strategies to help you grow your business and stay competitive, then don’t hesitate. Apply for the next Business Mastery program now. Learn more about our Business Mastery event at www.tonyrobbins.com/events/business-mastery