In 2006, Aaron Marino started a men’s image consulting firm, alpha m. Image Consulting, to help average men with simple common sense advice; aimed to enhance their image, style, grooming, fashion and most importantly their confidence. Aaron Marino has been featured in countless publications, as well as guest appearances on various television and radio programs, both locally, as well as nationally. Throughout the past 7 years, Aaron Marino has worked with thousands of men from around the world, helping them with their personal style, grooming, fashion, image, wardrobe and even dating. Through his weekly YouTube posts, Aaron Marino covers a host of topics in the area of men’s style, fashion, grooming and even personal responsibility. Aaron Marino has not only expanded his reach with his viral videos but also with a variety of products such as the stylesystem that was featured on the ABC’s Shark Tank. Favorite Success Quote “Success does not always look like what you hope it will “~Anonymous Key Points 1. Focus on Fit  No matter what your clothing budget is, always focus on fit first. A $20 shirt from Old Navy can look better than a $300 Tommy Bahama shirt if it the fit is better. Be sure to try on different sizes of clothing for different brands and styles as a medium in one brand name may be too small in another. Realize that a tighter budget is not an excuse for bad style. Look for those few key wardrobe items and buy a quality article of clothing that fits like a glove. 2. The Goal of Style is to Increase Confidence The ultimate goal of improving your style and your grooming is to increase your confidence. When your body looks great and your clothes look great, you are going to feel great. When you put your best foot forward, you will have increased confidence and self esteem, and this will lead to an increase in opportunities and relationship successes. 3. Learn to Differentiate Between Constructive and Deconstructive Criticism  Any entrepreneur, businessman, or public figure is going to attract a far amount of controversy, and with this controversy always comes criticism. This criticism typically comes in one of two forms either constructive or deconstructive. Constructive criticism, although uncomfortable, will help you to grow and improve yourself as a man and a leader. Deconstructive criticism on the other hand will do nothing but toxifiy your life and lower your self esteem. Seek constructive criticism and cut out as many sources of deconstructive criticism as you can.