Today we welcome Arianna Leopard back to the show. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China. In today's episode, you'll discover: How to create a business development plan that includes strategy as well as tactics The difference between getting published in the press and true public relations How marketing relates to business development Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com