129 Content - The Atomic Particle of Marketing by Rebecca Lieb

FromThe Marketing Book Podcast

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129 Content - The Atomic Particle of Marketing by Rebecca Lieb

FromThe Marketing Book Podcast

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Length:

44 minutes

Released:

Jun 30, 2017

Format:

Podcast episode

Description

"Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy" by Rebecca Lieb Click here to view the show notes!

Released:

Jun 30, 2017

Format:

Podcast episode

Titles in the series (100)

Weekly interviews with authors of new marketing and sales books to help you keep up with what’s working in the quickly-changing field of modern marketing and sales. The host is Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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000 Welcome to The Marketing Book Podcast!: In this episode I introduce the podcast and share some startling statistics about the changing nature of marketing and what's required to be a successful modern marketer. by The Marketing Book Podcast
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002 Youtility by Jay Baer: Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer by The Marketing Book Podcast
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004 Social Media Explained by Mark Schaefer: Social Media Explained: Untangling the World’s Most Misunderstood Business Trend by Mark Schaefer by The Marketing Book Podcast
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025 Seducing Strangers by Josh Weltman: "Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman by The Marketing Book Podcast
31 min listen
035 Content Inc. by Joe Pulizzi: "Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses" by Joe Pulizzi by The Marketing Book Podcast
44 min listen
003 Epic Content Marketing by Joe Pulizzi: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi by The Marketing Book Podcast
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001 The New Rules of Sales & Service by David Meerman Scott: The New Rules of Sales & Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business by David Meerman Scott by The Marketing Book Podcast
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017 The Content Code by Mark Schaefer: The Content Code: Six Essential Strategies To Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer by The Marketing Book Podcast
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007 Reinventing You by Dorie Clark: Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark by The Marketing Book Podcast
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009 Ctrl Alt Delete by Mitch Joel: Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel by The Marketing Book Podcast
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012 Experiences: The 7th Era of Marketing by Robert Rose & Carla Johnson: Experiences: The 7th Era of Marketing by Robert Rose and Carla Johnson by The Marketing Book Podcast
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006 The Art of Social Media by Guy Kawasaki: The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick by The Marketing Book Podcast
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034 Twitter Power 3.0 by Joel Comm and Dave Taylor: "Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor by The Marketing Book Podcast
32 min listen
018 The Membership Economy by Robbie Kellman Baxter: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter by The Marketing Book Podcast
25 min listen
008 Evergreen by Noah Fleming: Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming by The Marketing Book Podcast
32 min listen
054 X: The Experience When Business Meets Design by Brian Solis: "X: The Experience When Business Meets Design" by Brian Solis Click here to see the show notes! by The Marketing Book Podcast
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005 Everybody Writes by Ann Handley: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley by The Marketing Book Podcast
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014 The Professional Marketer by Tim Matthews: The Professional Marketer: Everything You Need To Know But Were Never Taught by Tim Matthews by The Marketing Book Podcast
28 min listen
042 Spin Sucks by Gini Dietrich: "Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich by The Marketing Book Podcast
28 min listen
019 Audience by Jeffrey K. Rohrs: Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs by The Marketing Book Podcast
39 min listen
020 The Marketing Performance Blueprint by Paul Roetzer: The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer by The Marketing Book Podcast
28 min listen
010 Buyer Personas by Adele Revella: Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella by The Marketing Book Podcast
25 min listen
011 The Mobile Commerce Revolution by Tom Webster: The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster & Tim Hayden by The Marketing Book Podcast
24 min listen
031 Web Marketing That Works by Adam Franklin and Toby Jenkins: "Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins by The Marketing Book Podcast
37 min listen
016 Hooked by Nir Eyal: Hooked: How to Build Habit-Forming Products by Nir Eyal by The Marketing Book Podcast
26 min listen
036 The Passion Conversation by Geno Church: "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing" by Robbin Phillips, Greg Cordell, Geno Church, and John Moore by The Marketing Book Podcast
37 min listen
015 Stand Out by Dorie Clark: Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It by Dorie Clark by The Marketing Book Podcast
25 min listen
028 Welcome to the Funnel by Jason Miller: "Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller by The Marketing Book Podcast
32 min listen
026 Marketing Above the Noise by Linda Popky: "Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky by The Marketing Book Podcast
31 min listen
027 The Big Data-Driven Business by Russell Glass and Sean Callahan: "The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan by The Marketing Book Podcast
27 min listen

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481 B2B Social Selling Strategy by Julie Atherton: B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton ABOUT THE BOOK: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking... by The Marketing Book Podcast
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480 MKTG STINX by Bob Hoffman: MKTG STINX by Bob Hoffman ABOUT THE BOOK: From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is.... by The Marketing Book Podcast
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479 The Brand Benefits Playbook by Allen Weiss: The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do About It by Allen Weiss and Debbie MacInnis ABOUT THE BOOK: From two of the world’s leading experts on branding, brand benefits, and positioning, this... by The Marketing Book Podcast
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478 Organic Social Media by Jenny Li Fowler: Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler ABOUT THE BOOK: Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social... by The Marketing Book Podcast
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129 Content - The Atomic Particle of Marketing by Rebecca Lieb

129 Content - The Atomic Particle of Marketing by Rebecca Lieb

Description

Titles in the series (100)

More Episodes from The Marketing Book Podcast