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The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]
Currently unavailable
The Trouble With Half-Truths: 'Spin Sucks' Author Gini Dietrich Talks to Marketing Smarts [Podcast]
ratings:
Length:
20 minutes
Released:
Apr 30, 2014
Format:
Podcast episode
Description
Noted communication professional, speaker, and "Spin Sucks" author Gini Dietrich explains how lying or "spinning" damages brands in the long run, and how to take an ethical approach to PR that drives positive business results.
Released:
Apr 30, 2014
Format:
Podcast episode
Titles in the series (38)
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