57 min listen
How to Use Authenticity to Become an Iconic Business
How to Use Authenticity to Become an Iconic Business
ratings:
Length:
33 minutes
Released:
Dec 7, 2018
Format:
Podcast episode
Description
Scott McKain, Founder and CEO of Distinction Institute, joins the Social Pros Podcast to discuss the connection between authenticity and being an iconic business. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode 03:18 - How to define an iconic business 06:21 - How to measure your brand’s distinctiveness 09:05 - Why you should stop selling 15:11 - How to use social to achieve distinction 24:31 - How to encourage consumers to talk about your business through social Resources Salesforce ICUC Distinction Institute Visit SocialPros.com for more insights from your favorite social media marketers.
Released:
Dec 7, 2018
Format:
Podcast episode
Titles in the series (100)
Put Yourself on the Social Map: From Vagueness to Greatness: Erich Marx, Director of Consumer-Facing Interactive and Digital Media atNissan, joins theSocial Pros Podcastthis week to discuss the process of managing a huge, multinational brand’s ... by Social Pros Podcast