On today's episode we’re talking all about Facebook pixels, specifically the new Facebook pixel and custom conversions.
According to Facebook, the "new" Facebook pixel is what the advertising team is basing all future product development on.
I think this is a good thing as it'll provide some stability going forward (even though, as you'll hear in the episode, there will be lots of iterations and updates).
The Facebook pixel now combines the retargeting pixel AND the conversion tracking.
However, the conversion tracking pixels that we've been using will still work the same way until mid-2016, which means if you currently have the website custom audience pixel on your site, you do not need to change the code.
It's recommended to just get it done, but not necessary right now...