During the holidays, it’s very easy for us to fall behind or work too much, but all of this can be prevented with a bit of planning. How do your industry and offerings determine how much time you should put into holiday promotions? What is the holiday revenue that you want? Why is it important to find out what our ideal clients do during this time of the year? In this episode, I talk about how to make the best out of the holidays by planning in advance.   In business owning, not all months and days are alike and not all industries are alike. -Dana Malstaff   3 Things We Learned From This Episode   Before we start planning for the holidays, we have to ask ourselves how important this time of the year is for us and our family. The more time we plan to spend with our family, the quicker we need to plan everything ahead. Many of our buying decisions are cyclical, so we have to make sure we prepare our strategy before the holidays kick in. For example, if you have a fitness business, it’s wise to launch a program that focuses on preventing weight gain before the holidays kick into gear. The holidays don’t always have to be about promotions. If our focus is consulting, for example, then list building and prospecting on social media might work best for our business model. We have to think about our ideal client and ask ourselves what sort of buyer behaviors they have during the holidays. Are they more likely to buy our products during this time of the year? The answers to these questions will determine how much time we need to invest in our holiday promotions ahead of time.