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199: Ensuring ABM Accuracy, How To Ensure Each Cookie Is A Person You Want To Target, Even When There Are Millions of Them! w/ w/ Daniel Hellerman
Currently unavailable
199: Ensuring ABM Accuracy, How To Ensure Each Cookie Is A Person You Want To Target, Even When There Are Millions of Them! w/ w/ Daniel Hellerman
ratings:
Length:
22 minutes
Released:
Oct 4, 2018
Format:
Podcast episode
Description
Let’s face it. Advertising is hard. When you’re trying to market your product or business, you rely on cookies. Those things that follow your online activity, and they tell an awful lot about a you and your customers. But with the surging popularity of account based marketing, and hyper-focused advertising, how do you ensure that your cookies are pointing at the people that you actually want to engage? Even if there are millions of them?
Released:
Oct 4, 2018
Format:
Podcast episode
Titles in the series (100)
731. Customer Experience in the Era of Infinite Media: <p><em><span style="font-weight: 400;">How can we make our marketing better? </span></em></p> <p><span style="font-weight: 400;">You’re asking the wrong question. </span></p> <p><span style="font-weight: 400;">You get way better answers by asking:</spa... by Move: The Go To Market Podcast