48 min listen
DP 116: Newsjacking: Using Holidays to Create Connections Online
DP 116: Newsjacking: Using Holidays to Create Connections Online
ratings:
Length:
45 minutes
Released:
Aug 3, 2016
Format:
Podcast episode
Description
This week, Kerri Karvetski of Company K Media joined Driving Participation to discuss newsjacking - the process of leveraging trending news to elevate your brand’s message. As a nonprofit organization, newsjacking is a quick and easy way to produce content that is customer-focused, while establishing credibility in your industry. When done well, it can result in a surge of traffic, while increasing engagement, brand awareness and recall.
Released:
Aug 3, 2016
Format:
Podcast episode
Titles in the series (100)
DP 013: Turning Online Events into a Party for your Cause with Jamie McDonald: Learn more about Giving Tuesday, successful branding and the impact it could make for your organization with Jamie McDonald on this session. McDonald, chief giving officer of Network for Good, talks to Beth about the importance of getting organized... by Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations