The Arkansas government recognized that students in their state were not finding easy ways to receive financial aid. The Department of Higher Education saw a public need and business value to boost engagement in their community. How did they use mobility to streamline the application process and make it more accessible and easier all around? Why is Arkansas' YOUniversal app transparent and useful in a way that other states have struggled? What lessons can they provide to make mobility a priority for states looking to connect more deeply with the public?