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Can consumers save their own privacy?

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Résumé

Consumer Reports CEO Marta Tellado talks with Kara Swisher and Lauren Goode about how the 81-year-old magazine has migrated into the digital age, first with a pioneering online subscription in the 1990s and now by increasingly turning its attention to software over hardware. Tellado says Consumer Reports wants to "bend the marketplace" in the direction of more privacy for users and more reliable products. To that end, it mobilizes its subscribers to advocate for those causes with manufacturers and legislators. Tellado also talks about the future of product reviews and why you should still listen to experts even though it's easier to check the star rating on Amazon.

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