In this episode, Erica and Connor discuss the best practices for putting together and curating a strong and effective portfolio that will help you put your best foot forward.Then on Sticking Points, Connor sits down with Aaron Taylor to discuss the ways in which he can improve his sales and customer experience with his in person sales process.  Don’t throw every session you’ve shot into your portfolio. That is fine to start with, but eventually you need to get choosy.Having a great body of work is good and fine and will look great on social media, but it is a good idea to have a place to show off your work and a website is a fantastic/professional way to do so.Other items of branding, business cards, possibly print boxes, letterhead etc.Before making any of these things, be sure you feel confident you can answer core questions about your brand. What do you stand for? What kind of service do you provide? These questions have more to do with what your customer can expect from their interactions with you. Are you a brand that gives great looking photos at an affordable rate? Will your business model support that? What will that mean you are having to sacrifice to keep costs low in the long run?