Fashion designer Nicole Miller knows her brand is best known for its dresses, and she sees the pandemic as one more reason to diversify her product line.
"[We're] trying to become more of a lifestyle brand, giving our customer a broader range of things to choose from," Miller said on the Glossy Podcast. "I'm not just there for your party dress."
Miller talked about how direct-to-consumer isn't a silver bullet for challenged businesses, how she doesn't think there will be any fashion shows in September ("or it'll all be online") and how she learned to put more of herself into the brand's social media presence.