In this episode of Bulletproof Radio, you'll find out how my guest built an empire by challenging societal norms after rising from life’s lowest lows by following an “alive” idea.  Suzy Batiz is a serial creator and expert in entrepreneurial intuition who’s best known as the founder of PooPourri, the all-natural before-you-go toilet spray. Suzy teaches people to tune into intuition and turn on their body intelligence to achieve a naturally abundant flow state. She also biohacks her own consciousness to tap into her creativity. We’re going to talk about the ways she defies, liberates, and transforms—and teaches others to do the same—in businesses and in life. “We can go back in, we can reprogram our subconscious mind, which is actually the birthplace of those original, that bad, well, old code, let’s call it old code,” Suzy says. “Because it’s not bad code because it was written for survival. But we can actually change that code and then we can start creating a different reality based on that new change. It’s really programming. I call it biohacking consciousness, but it’s actually reprogramming.”From failure to process to managing crisis, Suzy’s refreshingly candid perspective will give you something to think about.Light It Up: “Prior to [age] 38 was push, push, grind, grind, going towards something that I thought was actually going to make me happy,” Suzy says. “It was going to make me whole and complete. And then after the second bankruptcy, when I bottomed out, I was able to really look back and face myself. Now, what I say is, what’s worse than losing everything you have, is realizing you didn’t even have a good time doing it.” … “at least if the rug gets pulled out from underneath me again, I could look back and say I had a great time.”Lean Out: “It’s easy for a company to get fat and all these processes and processes and processes,” Suzy says. “I’m a renegade, I’m a rebel, and we have so many processes, everything becomes slow and I’m always about keeping as many processes as we need, but not too many.” … “When you’re small and nimble and flexible, you can move quickly like that. The big guys can’t do that and that’s our advantage is the speed and agility.”Consider Crisis:  “You don’t have to know what you're doing, but also if you don’t like figuring stuff out, really question if you want to be an entrepreneur,” Suzy says. “If it doesn't turn you on to solve these problems and be in crisis after crisis after crisis and don’t even go there.”]Could Be Ayahuasca: “I don’t believe plant medicines by themselves,” Suzy says. “I believe they show you, they kick the door open, but you have to come back and actually do the integration work. Do the real life work like the amends, just because you've done the thing you need to apologize for.”Enjoy the show! And get more resources at https://blog.daveasprey.com/category/podcasts/