Facebook success is not a straight and narrow path and whoever tells you that is lying to you. In this two-part episode of Perpetual Traffic, Ralph goes through his upcoming Traffic & Conversion Summit presentation to show you how Tier 11 strategically increased ad spend and was able to get a 6x return for their eCommerce client. In Part 2, he'll focus on his paid ad strategies for Level 2+ traffic. RESOURCES MENTIONED IN THIS EPISODE: Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 1 Episode 223: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates Part 2 Episode 239: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 1 Episode 240: Molly’s 4 Must-Knows About Facebook Advertising In 2020 Part 2   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.