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Emily Callahan (ALSAC / St Jude) | Providing Care, Comfort & Hope

Emily Callahan (ALSAC / St Jude) | Providing Care, Comfort & Hope

FromThe CMO Podcast


Emily Callahan (ALSAC / St Jude) | Providing Care, Comfort & Hope

FromThe CMO Podcast

ratings:
Length:
55 minutes
Released:
Dec 23, 2020
Format:
Podcast episode

Description

Emily Callahan is the Chief Marketing and Experience Officer for ALSAC, the fundraising, and awareness organization for St. Jude Children’s Research Hospital. Emily is their first CMO and before joining St. Jude she was the SVP of marketing for, Suzan G. Korman for the cure. In this conversation, Emily talks to Jim about being the first marketing officer for ALSAC, and how her leadership is helping St. Jude's fundraising and awareness. She also talks about the importance of purpose within the organization, and how her team makes the best of their budget. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
Released:
Dec 23, 2020
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.