In this Feature, Carter Waugh, 11-year old first-time Entrepreneur & Co-Founder of Critts - For All Critters, talks about his journey building a shoe brand that he originally started when he was eight. After experiencing technical difficulties with his regular sandals, Carter realized there was a need for a new type of sandal that adapts to every activity. Whether you’re on vacation or gardening in the yard, Flip-Critts solve the issue of wanting a more durable and breathable shoe. Not only is it created to be durable, but it’s also innovative as it is biodegradable and eco-friendly made with synthetic leather. Listen in as we join the amazing Carter Waugh on his journey to releasing Critts.    In this episode, Carter discusses: Introducing Carter Waugh; The origins of creating Critts; Working on your patent; Discussing the importance of protecting your intellectual property; Marketing your shoe; Family and friend reactions to creating a company; Finding a manufacturer; Adapting to the obstacles with shoe designs and manufacturing; The purpose of Critts; The future of Critts; The meaning behind the company name; Introducing the program Critts Cares; Carter’s advice for entrepreneurs; And so much more.   Join us while Ramon Vela interviews Carter in this episode and listen to him share the inside story. For more on Critts, visit: https://www.critts.com/ Visit our advertisers: MuteSix - Mutesix.com/storyofabrand Retention Science - RetentionScience.com/SOB