According to Gmail and other ISPs, the two most important things in email marketing are data and relevancy. But with an overwhelming amount of data to review and analyze, how are marketers able to better understand their customers, make smart decisions, and take action? In the second part of this Feature, Jerry Jao, Co-Founder & CEO of ReSci, shares how his email marketing platform is different than 99.99% of all email apps in the market. How customer buying/browsing behavior has changed in the last 5 months and how the ReSci platform could help you be mindful and sensitive to customer behavior.  In part two, Jerry discusses Creating that Nordstrom shopping experience online; How COVID changed customer behavior and how to address it; Aiming for the right storytelling through marketing; Why you should be kind to others and yourself; Why self-care is one of the most important things you could do; Top brands that use ReSci, How the platform can tell you which customers will buy again, their lifetime value, which sale items, back in stock or new arrival products each customer wants and even tell you what incentive will move them to buy; And much much, more.   Join us while Ramon Vela interviews Jerry in Part 2 of this episode and listen to him share the inside story of a brand.   For more on ReSci visit: https://www.retentionscience.com/sob