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UnavailableGhurka - Brand with a Timeless Soul
Currently unavailable

Ghurka - Brand with a Timeless Soul

FromThe Story of a Brand


Currently unavailable

Ghurka - Brand with a Timeless Soul

FromThe Story of a Brand

ratings:
Length:
33 minutes
Released:
May 20, 2020
Format:
Podcast episode

Description

In Part 2 of this Feature, Steve Latkovic, CEO and Anna Latkovic, CMO of Ghurka continue sharing the story of this timeless legacy brand made in the U.S. with old-school craftmanship but now nearly 100 percent DTC.    In part 2, Steve and Anna discuss Why they make most of their products in Connecticut, Why they've kept their old school manufacturing, Why every bag has a name and individual registration number, Timelessness versus Fast Fashion, The vision and future of Ghurka, What partners they work with, Profitability versus growth at all cost, What is the term "good revenue" mean to Steve, How to make a legacy brand work, Advice for entrepreneurs, Why you must know who you are, and so much more.    Join us while Ramon Vela interviews Steve and Anna in Part 2 of this episode and gets the inside story of this killer brand.   For more on Ghurka visit: https://ghurka.com/     Gorgias -  Gorgias.link/story Fenix Commerce - https://www.fenixcommerce.com/ Retention Science - RetentionScience.com
Released:
May 20, 2020
Format:
Podcast episode

Titles in the series (100)

The Story of a Brand Podcast is a show focused on e-commerce brands and the entrepreneurs, products, and customers that make up the brand. We believe that people want to buy from authentic Brands they love, admire, and to whom they feel community. Whether it’s how the brand obsesses over the customer experience or how they design or manufacturer their product or their stance on social issues. Our show attempts to illustrate the “Why” people connect to the Brands they love and perhaps just as important, how the Brand connects the customer to the world around them.