Luxury goods

Realised by :
Imane Metkal
 Plan
• Luxury good
• Socioeconomic significance

• Market characteristics
• Luxury brands
• Market size

• conclusion
• Luxury good :
is a good for which demand increases more
than proportionally as income rises.
Socioeconomic significance

Luxury goods

Design
Quality Durability
performance
 Market characteristics
• Some luxury products have been claimed to be
examples of Veblen goods, with a positive price
elasticity of demand. for example, making a
perfume more expensive can increase its
perceived value as a luxury good to such an
extent that sales can go up, rather than down.
• Classic luxury goods include haute couture
clothing, accessories, and luggage.
• Luxuries may be services.
 Luxury brands
• A luxury brand or prestige brand is a
brand for which a majority of its products
are luxury goods.
• LVMH (Louis Vuitton Moet Hennessy) is
the largest luxury good producer in the
world
 Market size

• The top ten markets for luxury goods

account for 83 percent of the market :
The U.S. is the largest market for luxury
goods
• others include Japan, Germany, Italy,
France, UK, Canada, Spain, Switzerland,
and Russia.
 conclusion
« Either luxury is the consequence of
wealth, or it makes it a necessity.
Luxury corrupts both, the rich and the
poor, the one by possession, the other
by covetousness. »
Jean-Jacques Rousseau