MOBILE GAMING COMPANY

MOBILE GAMING

Presented By: Anurag Jain

FM/11/012

Anubha Singh
HRM/11/006

PREVIEW

Introduction Vision Purpose Objective Business Idea Benefits for customers Product Price Place Promotional strategy Competitors Management Financial strategy

MOBILE GAMING

INTRODUCTION
Juex

is a mobile gaming company specializing in developing & marketing mobile games. provides high end single player & multiplayer games for existing and next-generation webenabled mobile phones. offer Mobile Entertainment in the best possible way to the clients.
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MOBILE GAMING

It

We

VISION
MOBILE GAMING

To bring state of the art single player & multiplayer gaming to the world's most prevalent and rapidly growing personal computing platform the cell phone.

PURPOSE BEHIND OUR PLAN

Increasing the popularity of multimedia and smart mobiles in youth.

MOBILE GAMING

To entertain people at any place at any time.

Interest in games of kids as well as of youngsters.

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OBJECTIVE
Having

20% of the market by 2015.

MOBILE GAMING

Total

high end service quality.

To

provide service on a single click.

BUSINESS IDEA

Juex will offer high end game development expertise to all its customers.
MOBILE GAMING

It realizes the varying needs of business, and so will offer its customers with adapted solutions at a reasonable cost. It will be established in STP in Bengaluru.

Cont.
MOBILE GAMING

We will hire extremely talented team of professionals that give us the flexibility to deliver customize solutions to our customers consistently. Our primary focus will be service providers likeAirtel, Vodafone, Reliance etc.

Entertainment
MOBILE GAMING

Learning

Benefits

Knowledge

Sharp mind
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Products/Services:
MOBILE GAMING

Mobile Games Development and Marketing

Web Designing

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PRODUCT PORTFOLIO:
Sports Games Advert games (games which are based on a storyline developed around a brand, for brand promotion) Social awareness games (games developed and distributed in order to create awareness about certain social issues) Crosswords Dictionary Geographical contours games

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PRICE
MOBILE GAMING

75 Rs. each game from download through VAS.

Initially, games will be sold to companies who provide games download service to people.

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PLACE

Target Market : World-wide (Internet) Urban areas in India (Mobile)

MOBILE GAMING

Target Segment : Kids Youth

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PROMOTIONAL STRATEGY
Marketing Media Sponsorship Mobile operators Trail games Banners and Posters Audio promotions

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SELLING TECHNIQUES

Mobile networks
Internet download CDs

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COMPETITORS
Dhruva Interactive Paradox Mobile2Win Trinket Media Limited Cellufun Cosmic Games Gameloft Instantcom

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MANAGEMENT
Total workers :-17 IT Department :- 5 employees Designing : 2 employees Marketing & Selling :- 6 employees Finance :- 1 employee Other staff :- 3 employees
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FINANCIAL ANALYSIS

Initial capital Personal Borrowings

: 15 lakhs : 2 lakhs : 13 lakhs (Venture Capital)

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Capital structure:Fixed capital : 8,10,000 Rs. Working capital : 6,90,000 Rs.

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EXPENSE-REVENUE

MODEL

Estimated expenses 64,91,000 Rs. Estimated revenue Mobile operators : 54,00,000 Service provider : 14,00,000 68,00,000

MOBILE GAMING

Estimated profit

Revenue Expense 68,00,000 64,91,000 3,09,000 Rs.

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Dr. PARTICULAR TO COMPANY REGISSTRATION TO OFFICE RENT TO STATIONERY TO TELEPHONE EXPENSES TO ADVERSISEMENT EXP TO ELECTRICITY EXP TO INTERNET EXP TO MAINTENANCE EXP TO SALAREIS TO WEB DESIGING EXP TO OTHER EXP TO DEP. ON FURNITURE TO DEP. ON SOFTWARE TO DEP. ON COMPUTER TO INCOME TAX TO NET PROFIT

ESTIMATED PROFIT AND LOSS ACCOUNT AMOUNT(Rs.) 10000 BY SALES 600000 20000 20000 200000 120000 25000 50000 5046000 150000 50000 20000 30000 150000 0 309000 6800000 PARTICULAR

Cr. AMOUNT(Rs.) 6800000

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6800000

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WORKING NOTE
Because of STP :MOBILE GAMING

Income tax exempt 100% Power supply and internet at concessional rates

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BALANCE SHEET

LIABILITIES CAPITAL(1500000+309000)

AMOUNT (Rs.) 1809000 FURNITURE

ASSETS

AMOUNT (Rs.) 180000 100000 20000 209000 1300000

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COMPUTERS SOFTWARE BANK DEBTORS

1809000

1809000

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THANK YOU

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