July 22, 2012

Blair Water Purifiers India

Group 7, Section 3:

Marketing Management

Slide 2

July 22, 2012

Problem Statement
Blair

Company Inc. intends to enter the Indian market for home water purification devices. Based on the recommendations of its marketing liaison, it has to make a decision whether to enter the Indian consumer market and has to decide on a feasible market strategy and sales entry. Protagonist Mr. Rahul Chatterjee.
Marketing Management

Slide 3

July 22, 2012

Situational Analysis
Introduction

of Delight water purifier. Target Market = 44 million households. Prospective entry of Singer can pose a threat. Eureka Forbes is a formidable competitor and has a tremendous Brand Equity.

Marketing Management

Slide 4

July 22, 2012

Alternatives
Joint

Working: No operational presence and no control over licensees operations. Joint Venture: Will be a partner and share profits. Control over production, sales and distribution. Acquisition: Take over Singer and utilize its extensive distribution network.

Marketing Management

Slide 5

July 22, 2012

Recommendations
Acquire

Singer. Place Aquarius as a direct competitor to PureSip. Introduce Blair Water Purifier Delight and compete against Aquaguard. Use penetration strategy with distribution through company owned showrooms and reduce dependence on dealers. Field Test of 20 units.
Marketing Management

Slide 6

July 22, 2012

Thank You

Marketing Management