A PRESENTATION OF

SUBMITTED TO : MR. SNEHAL BHATT SUBMITTED BY : UMESH PARMAR (021)

 Founder - Steve Jobs and Steve Wozniak founded apple computer inc. in 1976. Incorporated in 1977 In 2007 named changed to Apple inc. 40 % of Apple revenues comes from Mac sales (desktop and laptop). iPhone (hardware) sales represented 22 % of Apples revenues that amounts to $6.8 bn. As of 2010, company is one of the largest technological corporations in the world As of January of 2010, the company operates 283 retail stores

PRODUCTS
portable computers iPhone iPods Accessories software iTunes

PRICE
Apple is a premium brand computer that does not attempt to compete on price. The Apple iPad is priced at a minimum of $499. The Apple iPhone costs begin at $99. The Apple iPod Classic is priced starting at $249. The Apple iPod Nano costs $149. The Apple Mac Book costs $999. The Apple MacBook Pro is priced at $1199.

PLACE
Apple, Inc Headquarters are located at is located at 1 Infinite Loop, Cupertino, California.

Apple service providers are certified technicians, who complete regular Apple training and assessments, and offer repair services, and exclusive access to genuine Apple parts. They are located in Asia/Pacific, Africa, the Middle East Europe and Latin America. Apple has over 200 retail stores worldwide including the US, UK and Canada. Apple recently opened a new retail store in Shanghai China.

PROMOTION
Internet sale Through Apple shops, supermarkets and electronic shops TV adverts Billboard advertising Internet advertising Print adverts in magazines

SEGMENTING TARGETING AND POSITIONING SEGMENTING

Geographic segmentation Demographical segmentation Age segmentation

TARGETING
Middle/Upper income folks who are willing to pay a bit more for a better user experience. paying 500 more for a computer is not a huge deal if you have a decent income. People who like to have fun with technology. No other platform offers as many entry level tools. This includes people who like to shoot a lot of digital photos or video. It's the whole digital hub concept. People are starting to buy into it. Music enthusiasts and fans ages 12-35. Professionals in media and design.

POSITIONING
Apple has positioned itself to a certain type of customers like : wealthy people, innovators, people with good jobs, good lifestyle, etc

PRODUCT WIDTH

MARKETING SHARE
PC market world 3.3% PC US world 8.5% mp3 player USA 72% music downloads 85%

MARKETING STRATEGY
THINK DIFFERENT is an advertising slogan created for Apple Computer in 1997 by the Los Angeles office of advertising agency TBWA\Chiat\Day. It was used in a famous television commercial, several print advertisements and a number of TV promos for Apple products. Apple's use of the slogan was discontinued with the start of the Apple Switch ad campaigning 2002. The slogan may have been a play on the venerable IBM Think motto coined by Thomas J. Watson

PROMOTION MIX
advertisements in newspaper, magazines, commercial Ads, internet etc. personal selling Through the Apple stores, supermarket.