Vous êtes sur la page 1sur 12

Information Technology:

Management Overview of Dirt Bikes USA

Submitted By:
Akhil Sidhwani Shantanu Rastogi Siddharth Rajvanshi

Group 1

Dirt Bikes:
A Dirt Bike is an off-road motorcycle that is built to be light weight, powerful, fast, and nimble.
Several variations of the dirt bike exist for different purposes, from racing to touring and beyond, and the size and function of the dirt bike depends not only on the type of riding being done, but also the person riding the particular dirt bike. The most common type of dirt bike is the Motocross bike. A Motocross bike is designed primarily for off-road racing; these dirt bikes are built to be fast and strong without adding too much to the overall weight of the bike.
Group 1 2

Initiation of Dirt Bike USA:


Founded in 1991. Founded by Carl Schmidt and Steven McFadden. Saw the potential in Dirt Bikes as both sporting and racing motorcycles. Initially, developed frames for dirt bikes. Later, started using these frames to build their own dirt bike models. Use motorcycle engines from Honda and Rotax Motors (Austria). Opened, small production facility in Carbondale.

Group 1

Dirt Bikes USA: Goals & Culture


Long term goal- to maintain the high quality standards of all of their models Marketing goal- to create bikes that preformed and looked better than their foreign competition. The Dirt Bikes USA culture comes from their values of family, teamwork, exceptional quality, and attention to detail.

Group 1

Dirt Bikes USA: Products & Services


Products:
Enduro 250. Enduro 550. Moto 300. Moto 450. Parts and Repair Services.

Distribution Network:
Midwest and Western United States: 40 distributors. Europe: Independent distributors. Heavy Promotion: Racing Events. Online Purchasing.

Group 1

Dirt Bikes USA: Hierarchy


Total Employees: 120 Managers: 5 Basic Employees: 80 Hierarchical Organizational Structure.
CEO & COO

Production (99)

Administration (10)

Marketing & Sales (6)

Parts (4)

Shipping & Receiving (5)

Manufacturing

Service (10)

Design & Engineering

Group 1

Dirt Bikes USA: Information Technology


IT software that can track Real Time Sales. Like: Software King or Pipeline Deals. Payroll software to have all details of Employees. Online Booking Software for Bikes booking & orders. Online Payment portal for Credit cards & Debit cards. Internet portal to connect different dealers.

Group 1

Dirt Bikes USA: Financials


1999 2002 Dirt Bikes USA is a Profitable Company. Increase in Sales:
1999 2000: $1,200,000. 2000 - 2001: $1,700,000. 2001 2002: $600,000.
Revenue
Net Sales Cost of Goods sold

2000
61,529 41,072

2001
64,063 43,155

2002
60,144 45,835

Gross Profit

20,457

20,908

14,309

Amount is in Thousand of Dollars.

Group 1

Dirt Bikes USA: Financials


1999 2002: Domestic Sales to International Sales is between 8% & 10%.
Domestic vs. International Sales
1998 Domestic International TOTAL % International 5723 528 6251 8.4% 1999 6843 640 7483 8.6% 2000 8254 911 9165 9.9% 2001 8889 889 9778 9.1% 2002 8530 762 9292 8.2%

Amount is in Thousand of Dollars.

Group 1

Dirt Bikes USA: Financials (Cont.)


Sales by Model
Model
Enduro 250 Enduro 550 Moto 300 Moto 450 TOTAL
Amount is in Thousand of Dollars.

1998
1201 2832 1755 463 6251

1999
1663 3290 1932 598 7483

2000
2291 3759 2454 661 9165

2001
2312 4078 2615 773 9778

2002
2195 3647 2627 823 9292

Group 1

10

Conclusion:

Group 1

11

Thank You
Group 1 12

Vous aimerez peut-être aussi