Sales Marketing and Promotion of

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Magazine

Presented By:7/26/12

OBJECTIVE

To sell the Subscription of THE WEEK Magazine. To find out what are the thinking of the customers about THE WEEK magazine. To get feedback from customers about THE WEEK Magazine. To study the market opportunities for THE WEEK magazine so that its sell can be increase. To study that the readers of THE WEEK magazine are satisfied or not.
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COMPANY PROFILE
Managing Editor Categories Circulation Publisher Founder Year founded 7/26/12 Philip Mathew Newsmagazine Weekly 2,04,429 Jacob Mathew K.M. Mathew 1982

CONT
First issue Company Country Based in Language Website
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26 December 1982 Malayala Manorama India Kochi English www.the-week.com

ABOUT THE WEEK

THE WEEK is anIndianweekly newsmagazine published by The Malayala ManoramaCo. Ltd.

The magazine is published fromKochi

and is currently printed inDelhi,Mumbai,Bangaloreand Kottayam.

According to the Audit Bureau of

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it is the largest selling

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STRENGTH

Exclusive photography and articles, THE WEEK does not copy the content

from internet and paste in its magazines.

THE WEEK has well organized and experienced man power, which approach directly and indirectly as well, to the readers. 7/26/12

WEAKNESS
Slow Processing : It takes four weeks in delivering first copy of the subscriber and two weeks in case of address change.

If gift is not delivered by the executive then THE WEEK takes two months of 7/26/12

OPPORTUNITY
THE WEEK can increase its product line by launching three new magazines, related to auto industry, magazine for beauty parlours exclusively and THE WEEK technology these three can increase the market share of THE WEEK. 7/26/12

THREAT

Strong competition : number of International Brands are

coming to India and competing for the market share by increasing the product line.

Perception of Readers : THE WEEK favours Congress party and does 7/26/12 not write anything against the

PRODUCT PROFILE

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Cont

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SUBSCRIPTION DETAIL
Offered Cost Rs. 380 26 Issues of THE WEEK 9 Issues of THE HEALTH Free Manorama Year Book 2012 worth Rs. 170/7/26/12

Britannica Encyclopedia CD

Sales From Different Sector

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FINDINGS

THE WEEK magazine is not very popular in Lucknow. In Public Sector there are few people who read English magazine like THE WEEK. Most of the people prefer Subscription over Retail Sale. The vendors used to provide

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Cont

People come up with different excuses if they dont want to buy magazine like: I dont have time to read magazine. Come after two or three days. My schedule is so busy.

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Why should I read magazine when I am getting everything on TV and 7/26/12 Internet.

LEARNINGS

Came to know about making Sales presentation. Came to know about Customer Behaviour. Understand the importance of Group Co Ordination In Sales we should never give up. I knew how to handle myself
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RECOMMENDATION S

The company should check out their courier services . The company should give much emphasis on incentive schemes and more margin of profit. The company should focus on its POP that is point of purchase. The company should focus on
7/26/12 Social Media Marketing like

LIMITATIONS

Area of Selling was limited as selling was conducted only in Lucknow city. Time and other factors, which are beyond human limitations, have also a bearing on selling. Some of the organisations do not take interest in meeting with us.
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