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BY: SOUMYA CHOPRA V-3134 MF-2

Tikona Digital Networks (TDN) is an Indian Internet service provider founded in the year 2008 which is engaged in building the next generation wireless broadband services for home and enterprise customers. It provides fourth generation or 4G wireless broadband internet OFDM (Orthogonal frequency-division multiplexing ) and MIMO (Multiple-Input/Multiple-Output )wireless technology to provide broadband services. TDN has an all India Class-A ISP license granted by the Ministry of Communications, Govt. of India.

Founder : Prakash Bajpai Investors : Goldman Sachs Investment Partners, Indivision India Partners, Oak India Investments & others Subscribers : 160,000 (as of June 2010) Average monthly revenue per user : Rs 650 Money raised so far : Rs 1,600 crore Investments made : Rs 400 crore Spectrum : 5.8 GHz and 2.4 GHz bands (pan India) 2.3 GHz (BWA) band in Rajasthan, Gujarat, UP(E), UP(W) & HP

Product and services


FOR BUSINESS: Tikona Enterprise Solutions offers the following products and services to business: Direct to Office Leased Line: For near 100% Internet uptime with link load balancing and failover routing. Differential Access: For customized bandwidth per user group. Secured Office Wi-Fi: Allows employees to work from anywhere in the office using devices such as tablets, notebooks, smartphones. Secured Boardroom Internet: For easy and secure guest Internet access. Video Conferencing Traffic Offload: For simplifying and optimizing the MPLS VPN bandwidth.

FOR HOME: Tikona Enterprise Solutions offers the following products and services to houses: Upto 4 Mbps On call tech support Complementary anti-virus Bill limit guarantee

Three-Pronged Strategy
True to its name, which means triangle, company has been following a three-pronged strategy to capture the broadband market, which had 9.2 million users as of May 2010 end. The stretegy is to create : 1) coverage leadership (presence across India) 2) cost leadership (low tariff plans) 3) capacity leadership (to serve a large number of customers)

MY PROJECT
The project assigned to me was Use of IT and internet in small and medium businesses in India in which I have to make a survey and find out the market potential for the internet useage which include Internet Leased Line, wi-fi, broadband within SME companies.. I did this survey not as TIKONA representative but as a M.B.A. college student as a live project.

Objectives Of The Study


: To find out the market potential for the internet usage which include Internet Leased Line, Wi-Fi, broadband within SME companies.

To know exactly what all benefits people look in an Internet service provider.
To find out the factors influencing the buying decision of Data Products. To find about the prospective customers of the company

Research Methodology
This research design is exploratory as we need to find out the scope of IT and internet for SME segment in Kolkata. The method of data collection is qualitative and descriptive in nature i.e. survey and observation based research. Collection of data: Primary data- through questionnaire and personal interview of different companies in different parts of Kolkata Secondary data - through internal system Internet, magazines and newspaper etc.

Target Population: Target population includes, Software companies, Colleges, Apparels retailer, Manufacturers, and other companies. Sample size A sample size of 408 was taken. The samples were randomly selected from the population to gather their feedbacks

Data anatysis
Question: Name of internet service provider of the organization? This question was asked to know which service provider is preferred by the organizations.
180 160 140 120 100 Series1 80 60 40 20 0 airtel reliance bsnl tata more than 1 any other

It was found that airtel is the most preffered service provider followed by bsnl and reliance. Their were 11 companies which use more than one service provider and 8 used other providers.

Question: Is the headquarter of the company located in Kolkata or outside Kolkata?


Ho in kolkata Ho not in kolkata

36%

64%

In the survey it was found that majority of the small and medium industries have their headquarters in Kolkata. Out of the 407 surveys 262 companies have their headquarters in Kolkata and 145 companies have their headquarters outside Kolkata i.e. 64% companies have their headquarter in Kolkata and 36% companies do not have their headquarters in Kolkata.

Observation
In most of the small and medium enterprise internet play an important role in day to day activities Speed is the most important factor while choosing a internet service provider for a customer. Quality of service plays an important role in retaining the old customers and making new customers A large majority of population preffer airtel over any other inter service provider because of the quality of service it provide. Bsnl is the second most prefferd ISP in Kolkata after Airtel

A large majority of small and medium business enterprise have their headquarter in Kolkata Around 30% enterprise are some what satisfied with the performance and can be the prospective customer of the company After sales services palys an important role in customer satisfaction hence after sales services of a company must be very good Most of the smes in Kolkata use internet for messaging

LIMITATION
Research was done only in few areas of Kolkata hence the applicability of the study in different region is restricted. It was difficult getting time and access to senior level managers due to their busy schedules and prior commitments. Few questions majority of respondent were not able to answer: If looking for change in service provider 2) Reason for change in service provider 3) Monthly expense for internet usage If the interviewee misunderstood the question, it may lead wrong data collection

RECOMMENDATIONS
Some customers plan to disconnect their service provider as billing is very high and after sale service is not good hence Tikona should focus on this area and make their after sale service more effective.
Tikona should introduce celebrity endorsement so that the awareness about tikona can be introduced The customer rate speed and quality of service as the most important feature hence Tikona should its quality its service.

Most preferable speed among the SME clients are 2 Mbps, 1Mbps and 512Kbps so there is more prospect for tikona to provide them better speed against what they are using. There is a huge market potential for internet service provider and hence the company should market and promote its product well to have an edge over the competitors The company must take steps to improve its signal strength.