Subsidiary

of Orascom Telecom Customer base more than 31.6 million Nationwide coverage Official partner of PCB Investment in Pakistan US $ 3.3 bn International roaming in 140 countries

 Market

skimming strategy SIM card price RS.5000 in start 2002, Ufone entered in market 2005, Telenor and Warid emerged Current SIM prices Call and SMS rates

Jazz

Jazz First Jazz Jazba Jazz Budget

Jazz Easy-old
Jazz Ladies First Jazz One

Indigo Mobilink PCO

 Purpose

is COMMUNICATION

Price Voice Quality Coverage

Quality

Mobilink provides quality services to its customers

Innovation

Being a market leader, it is and it has to be innovative in introducing different services

Customer Friendliness

Mobilink maintain good relationships with its customers to ensure good services

Brand Essence

Reshaping Lives

Brand Promise
Aur sunao Quality aur coverage pe NO SAMJHOTA Jazz APNA HAI...

Management Reliable Strong Mature Friendly Superior Lively Dynamic Romantic

Customer Reliable Strong Mature Friendly Superior Lively Dynamic Expensive/Lavish

Gaps Romantic Expensive/Lavish

 All

ages Talkative Quality Conscious Travellers Price Savvy Image conscious

0300 Phenomenon

 Question

Asked;

How do you measure the success of each of your marketing efforts and what lessons have you learned from these past efforts? TOM (Top Of the Mind) Surveys Thought Leadership

Innovation

 Question

Asked;

What emotions does the experience of Mobilink evoke? They are Buying something Precious

Brand Manager

Im using a good quality service Satisfaction

Consumers 90% of the respondents are satisfied by the service quality.

STRENGTHS

Market leader Strong Brand Equity

Wide network coverage

International brand Network capacity (Having modern network capabilities in respect of infrastructure)

Weaknesses

High prices Customer servicing problem due to large customer base

Lack in positioning in the minds of customers

STRENGTHS

Leveraging brand equity from international corporate Abu Dhabi Group Having modern network capabilities in respect of infrastructure. Financial strength of share holder and their telecom expertise Warid international Large Post paid based generating high RPU State of the art IP based contact center and leading data center It has technical partnering involving SingTel, Nokia and Wateen.

Weaknesses

Need to expand network coverage. Need to increase brand awareness and improved market positioning Lack of proactive churn management and stimulate programs to address inactive subscriber Low promotional packages activities The product line is too narrow.

STRENGTHS

Subsidiary of PTCL. Knowledge about country culture. Experience Variety of Value Added Service Broad market coverage.

Weaknesses

Stagnant Profitability
Low market share as compare to competitor (Mobilink). Overly Dependent on PTCL

STRENGTHS

Superior infrastructure & technology in PAKISTAN Have a very strong financial. They have the ability and resources to hire skilled engineers. Large number of Subscriber

Weaknesses

Low market share as compare to competitor (mobilink)

Limited coverage due to newly introduce in the market Signal problem due to limited network

STRENGTHS

World biggest network A product of China Mobile Company. Leverage financial resource from CMC Experienced administration

Weaknesses

Low market share as compare to competitor They are unable to improve the network means that they are not using their resources. There is the diversion of customers towards other brands due to connectivity issue RPU is negative.

PRICE COVERAGE MOBILE INTERNET IMPROVEMENT FRINGE BENEFITS

SUB BRAND JAZZ IS MORE POWERFUL THAN MOBILINK

UNABLE TO POSITION JAZZ AS A EXCLUSIVE BRAND