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History of Mobile Phone The first hand-held mobile phone was demonstrated by Dr. Martin Copper of Motorola in 1973 Officially the mobile phone was 1st launched in 1983 by Motorola In the twenty years from 1990 to 2010, worldwide mobile phone subscriptions grew from 12.4 million to over 4.6 billion During the late 1980s and into the 1990s large firms such as Motorola, Ericsson, Nokia and Siemens entered into mobile handset market. 1st MP3 player enabled mobile was introduced in 1999 by Samsung 1st Camera phone was launched in 2002 by SANYO.
Current mobile phones can support many additional services Internet, Mobile TV, Camera, Music, GPS
Advancement in Mobile handset Liquid batteries, speech recognition, flexible touch screen Co-existing Wi-Fi and WiMAX Dual Core processors Transparent Screen Laser enabled Keypad
Advancement in OS of Mobile phones Apples new OS - iOS 5.0 will be releasing in this year.
Blackberry is going to launch their new OS Blackberry QNX in 1st Quarter of 2012 Nokia is already working on Meego and Maemo OS to improve their smartphone Google has already released their latest android OS Ice-cream sandwich Microsoft is coming with new OS Windows Samsung Bada Blackberry RIM (Research in Motion)
Worldwide Smartphone OS Market Share Android rules the Smartphone OS Market with 38.9% of all market. Symbian OS having 20.6% share in Mobile OS market, nearly half of Android.
Apples OS, iOS comes in at 3rd place with 18.2% Mobile OS share
4.3%
20.6%
Android
38.9%
3.8%
iOS BlackBerry OS
Windows
Symbian Others
14.2% 18.2%
Driving factors of mobile handset industry Mobile Network - Availability of Network in Urban and Rural areas - Access to the Network - Advanced wireless services 3G/LTE Low cost and Advancement of cell phone - Smartphone Providing platform to access various services - Local Cell Phone manufacturers Micromax, Lava, GFive Various services and applications available at finger tip - Mobile Banking - Mobile shopping - Bill payments Social networking effect - Facebook - Twitter - YouTube Cheaper calling rates - Low Calling Rates - Affordable mobile data plans
0.5
US $ 0.4 0.3 0.2
0.1 0.25 0.17 0.38 0.38
0.12
0.1 0
0.01
Japan
Source: IDC
U.S.
U.K.
Canada
Finland
Taiwan Denmark
South Korea
Sweden
Hong Kong
India
0.2
0.2 0.18 0.16 0.14 0.12 0.1 0.1 US $ 0.08 0.06 0.06 0.04 0.04 0.02 0 0.03 0.02 0.02 0.04 0.15 0.14
U.S.
Source: IDC
U.K.
Canada
Finland
Taiwan
Denmark
South Korea
Sweden
Hong Kong
India
Facts & Figures of Telecom in India Telephone Subscribers (Wireless and Landline): 914.59 million (Oct 2011) Land Lines: 33.19 Million Cell phones: 881.40 Million Active wireless subscribers are 626.18 Million
Wireless Wireline
80 60
35.82
40
20
0 Urban
Source : TRAI
6.97
0.94
2.76
Rural
Overall
Quality
High Cost
Brand
Nokia
Price
Low Cost
Dual SIM
Replacement
Wi-Fi
Features
OS
Service
Repairing
Social Networking
Ease of Availability
India Mobile Handsets Usage and Satisfaction Status 64% users happy with mobile handset brand MP3 Player and FM most desired feature in Mobile
Price
20%
70%
60%
50%
40%
30%
20%
10%
0%
BlackBerry
Samsung
Nokia
MicroMax
Spice
G Five
70%
60%
59%
59%
57%
56%
54%
50%
40%
30%
20%
10%
0%
Top Mobile Phone Vendors, Shipment and Market share ,Q3 2011
3Q11 Unit Sell 3Q10 Unit Sell 3Q11 Market Share 3Q10 Market Share Year-over-Year Change Millions Millions 106.6 87.8 21.1 17.1 19.1 142 393.7 27.1% 22.3% 5.4% 4.3% 4.9% 36.0% 100.0% 110.4 71.4 28.4 14.1 12.1 112.5 348.9 31.6% 20.5% 8.1% 4.1% 3.5% 32.2% 100.0% -3.4% 23.0% -25.7% 21.3% 57.9% 26.2% 12.8%
32.2%
31.6%
Others
Source : IDC
Mobile phone industry in India India holds 12% of shares of all global mobile handset market Indian mobile handset market grew by 15% to touch revenue of $6.63 Billion in 2010-11 51.5% contributed by smartphone and 25.2% by Dual SIM Mobiles Mobile phone production grew with CAGR of 28.3% in 2011
Smartphone are projected to grow by 45% as against a total market growth of 9% Y-o-Y 2011-12. The smartphone segment is forecast to see a much higher CAGR of 63.4% and to achieve a shipment of 77.5 million by CY 2015.
Market of Various Mobile Phone in India The handset market grew by 15% with total revenue of $6.63 Billions in 2010-11. Nokia $2.58 Billion with 0.02% growth Samsung $1.14 Billion with 21.7% growth
Others
Intex Micromax
2.20%
1.30%
2.80%
3.00%
IDC forecasts the market to clock 301 million by CY 2015, at CAGR of 13.03% during the period of 2011-2015
Mobile handset density will be 71% at the end of year 2015-16.
The number of mobile phones will exceed the number of people by 2022-23
The untapped rural market is expected to provide handset players the next phase of growth. The advanced capabilities, advanced wireless services, and high quality camera and the smart phones are expected to witness a steep growth curve through 2015.
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