Qatar Airways

Cabin Crew A review of marketing mix in the advertisement

Marketing Mix

The 4Ps framework

PRODUCT:
Cabin Crew Job Opportunity to be a part of a winning team Clear Specifications of Prerequisites: Age of 21 years Minimum arm reach of 212 cms on tip toes. Minimum high school education with fluency in written and spoken English.

The Organization , Qatar Airways, here is offering a product, a post of Cabin Crew, by packaging it in a very attractive manner and by featuring itself as the most awarded airline. The product is made available only after submitting resume to the Recruitment team. International location on offer. Candidate must bring CV with passport size photograhs. Shortlisted candidates have to attend further process.

Price
Qatar Airways in this advertisement focuses on the Price aspect of the marketing mix by using Reach for the stars in bold and emphasizing on the slogan Worlds 5-star Airline slogan. The above method is employed to make the potential employer aware of what else they can earn apart form the regular remuneration.

Promotion
Qatar Airways employs following methods to influence the job seeker and entice him towards the offering: Winner of the Skytrax award for the Best Cabin Crew in the Middle East, for seven consecutive years. One of the most awarded airlines in the sky. A depiction of the smiling employee representing the satisfying work-culture. Usage of companys tagline Worlds 5-star airline . The availability of the website qatarairways.com The opening in the organization has been referred to as an opportunity one must definitely avail.

Place
The channel used for communication is print-media Clear Specification of Venue : Manipur Date :21st January 2012 Time :0900-1200 hours only. The position on offer will be based in Doha, State of Qatar.

Sustainability initiatives by Nestle

Saanjhapan or Creating shared value emphasizes on creating prosperity and improving the quality of life of people in an inclusive manner. This forms the core of business strategy and operations Nestle.

This is an educational initiative taken by Nestle in partnership with doctors to create an awareness about Various types of nutrition to lead a healthier way of life. Starting from childhood, it progresses through various stages identifying different nutritional needs and requirements to stay healthy.

Focus on a healthy lifestyle

The famous Kitkat Break banta hain highlights the stressful lifestyle of the current generation and sends out a strong message about the benefits of taking a break and sparing sometime to know oneself and the surroundings. Maggi Minithon draws attention of the public to the importance of physical activity in our lives.

Water and Environment sustainability

Nestle has taken up many clean drinking water projects most of which aim at providing safe and clean drinking water in village schools. This means fewer children fall sick which ensures greater attendance percentage among students.

Conservation of resources
By deployment of efficient technologies, water consumption per tonne and energy consumption has been reduced. By focussing on technologies to improve combustion while using renewable fuels like coconut oil, carbon footprint has been reduced significantly.

Rural development
Improves the standard of living of rural communities from which raw materials are drawn. Provides technical assistance to improve the quality of raw materials supplied and thus increases income, employment and economic opportunities.