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Bharti Airtel Limited is a leading integrated telecommunications company. Operates in 20 countries across Asia and Africa.

. Headquartered in New Delhi. The company ranks amongst the top 5 mobile service providers globally in terms of subscribers.

We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more

MANTRA Focus on Core Competencies and Outsource the rest!

Product Innovation


Core Competencies


Marketing and Branding

Customer Groupings
Butterflies Customer Profitability
Milk these accounts as long as they are active The Key is to recognize when to stop investing in the relationship

True Friends
Invest maximum time and effort to serve these customers Communicate frequently, respond promptly in case of issues

Do not invest in these customers Maximize the profit on each transaction

Analyze the size of potential business Cross sell if potential is large; else minimize investment

Period of Association
The Reinartz & Kumar Model
Source: Harvard Business Review, April 2002

Succession Plans created for all critical positions Succession Plan analyses the possibility of making a growth plan after matching employee strengths / skills / development needs with the Business needs and requirements
Current incumbent Planned Time for the Retention Move Next Move Risk (0-12mths/12/>2) Potential Successor Readiness Talent Retention Openness to Comments / (Ready Segmentatio Risk Relocation Developmen now/1-2 yrs n (Yes /No) t Needs / />2 yrs) Next Assignment

Position Function Critical Current Position Incumbent


Guiding Metrics
Out of internally closed positions %filled by identified successors % Career Plans implemented

N ( Numerator)
Total no of positions closed by identified successor No. of people movements as per plans captured Total no. of Development Plans implemented

D ( Denominator )
Total no. of critical positions filled internally Total no. of Successors to critical Positions Total no. of Successors to critical Positions

Month 1

Month 12





% Development Plans implemented



" Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovation, on their side and a truly world class company."

Millions of Airtel mobile phone customers across Mumbai and other cities in western India were unable to make calls, send text messages, use Blackberry services and enterprise data networks for several hours, triggering wild rumours about the timing of the outage as it occurred on the day Anna Hazare began his three-day fast in Mumbai on Tuesday. "As subscribers from other operators could not talk to Airtel subscribers, the customers started suspecting that the services of all the telecom service providers are effected, may be due to some government directive," said an official of a large telecom service provider and a competitor of Airtel.

Bharti Airtels response to Tsunami Disaster Bharti Airtel during Mumbai Floods Response to Kashmir earthquake Airtel Ashiana for underprivileged children at the Mohali office of Airtel

Driven by ambition and creativity, we have established ourselves as the leader in telecommunications. Today we are a global brand with operations in 22 telecom circles in India and presence in Sri Lanka, Bangladesh and Africa. The spirit to succeed is sought in those aspiring to join our vibrant culture. Leadership qualities, ethics and values are the key attributes we look for while hiring in airtel. Whether you are an experienced professional or a fresher starting your career we have a place for you.