Apple Inc.

Chinmay Srivastava Kumar Ravi Peeyush Yadav Prakhar Parashari Abhinov Sharma Prateek

Apple Inc.
Apple is one of the worlds best-known manufacturers of personal computers and related software, having been responsible for the stylish Macintosh computers and the iPod digital music player. It sells its products through its own online stores, direct sales force, thirdparty wholesalers and resellers and its own retail stores. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010.

Apple Inc.
Products

Mac

Ipod

Iphone

Ipad

Apple TV

History and Development

Steve Jobs, Steve Wozniak and Ronald Wayne form the Apple Computer Company on April Fool's Day 1976. The Apple I, released on July 1976, was Apple's first product. Sold as an assembled circuit board, it lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case. market-priced at $666.66 ($2.55 thousand in 2010 dollars, adjusted for inflation.) The Apple II was introduced on April 16, 1977. It came with color graphics and an open architecture. While early models used ordinary cassette tapes as storage devices, they were superseded by the introduction of a 5 1/4 inch floppy disk drive and interface, the Disk II

History and Development

In 1984, Apple next launched the Macintosh. The Macintosh initially sold well, but follow-up sales were not strong due to its high price and limited range of software titles. Apple introduced the PowerBook in 1991, which established the modern form and ergonomic layout of the laptop computer. Apple sold a billion dollars worth within the first year. The success of the PowerBook and other products led to increasing revenue.

On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac featured modern technology and a unique design. It sold close to 800,000 units in its first five months.

History and Development

On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel processors.

On January 9, 2007, Jobs announced that Apple Computer, Inc. would from that point on be known as Apple Inc. because computers are just one part of the company now. This change reflects the company's focus to mobile electronic devices from personal computers. The event also saw the announcement of the iPhone and the Apple TV.

Objectives of Apple Inc.

Mission Statement
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Apple Inc.
Mission and Vision
To make great products thats not changing.Focus on innovating simple products and not complex ones.To participate in market only where there can make there own significant contribution. To have products which are nothing less than excellent. To do extremely well in the market throughout the world.To become a world class company. To bringing the best personal computing experience to students, educators, creative professionals, and consumersaround the world through its innovative hardware,software and Internet offerings.

Market and Marketing Strategies

Customers
Research by NetRatings indicate that the average Apple consumer is usually more affluent and more well-educated than PC (Windows) consumers, the research indicated that this correlation could stem from the fact that on average Apple Inc. products are more expensive than PC products. Apples Consumers are usually Middle/Upper income people who are willing to pay a bit more for a better user experience.

People who like to have fun with technology. No other platform offers as many entry level tools (the whole iLife bunch and more). This includes people who like to shoot a lot of digital photos or video. Music enthusiasts and fans ages 12-35. Professionals in media and design.

Market and Marketing Strategies

Retail Outlets and Authorized Resellers
The Apple Store is a chain of retail stores owned and operated by Apple Inc.
World: 301 stores US: 229 UK: 28 Canada: 15 Australia: 9 Japan: 7 Switzerland: 3 Germany: 3 France: 3 Italy: 2 PRC: 2
Apple store in 5th Avenue, New york City Apple Store in Ginza, Tokyo.
As of 10/07/10 Apple Store in Downtown Montreal, Quebec, Canada.

Being an Apple Authorized Reseller allows you to expand your company's line of products to include the full range of Apple electro and computers. You will be able to buy and resell customized Appl products and provide some repair services.
iStore by Reliance digital in Inorbit mall, Hyderabad

Market and Marketing Strategies

Marketing Strategies
Promotional Offers
Apple has been so successful in these last years thanks to its fresh, imaginative way to think and do its business: a winning combination of exceptional products, great style and design, great strategy, innovative marketing, sleek and enticing communications.

TV ads

Strong Fan base

Mac vs PC ads

People waiting outside the Apple store in New York City for the iPhone 4

Get up to $100 back on a printer. Purchase any Mac and qualifying printer and receive a rebate up to $100.

Competitors
iPhone KILLER
Since the iPhone has released, virtually every company has tried to make their own version of an iPhone killer

Sales and Profit

Revenue $42.91 billion (2009) Operating income $11.74 billion (2009) Profit $8.24 billion (2009) Total assets $47.50 billion (2009) Total equity $31.64 billion (2009)

Apples Revenue vs Profit over the last 25 years

Sales and Profit

PLC

Responsibilities
Apple reports environmental impact comprehensively. We do this by focusing on our products: what happens when we design them, what happens when we make them, and what happens when you take them home and use them.

Responsibilities
Manufacturing

Material use. Because Apple designs smaller, thinner, lighter products, we do more with less material.

Toxic substance removal. Designing green products includes considering the environmental impact of the materials used to make

them.

Responsibilities
Transportation

Smaller packaging. Efficient packaging design helps reduce the emissions produced during transportation. The packaging for the 13-inch MacBook Pro, for example, is 41 percent smaller than the previous-generation MacBook.

Responsibilities
Product use

Energy efficiency. The majority of greenhouse gas emissions Apple

accounts for are produced when you plug in our products and start using them. Thats why we design all our products to be as energy efficient as possible.

Responsibilities
Recycling

Product recyclability. Apples approach to recycling begins in the design stage, where we create compact, efficient products that require less material to produce.

Responsibilities
Facilities
Employee commuter programs. Apple provides its employees with alternatives to driving their own vehicles to work. Many employees take advantage of our public transportation incentives. And each day, up to six hundred Apple employees ride our free biodiesel commuter coaches.

Energy use. Apple reduces energy use in our facilities in a number of ways.

Responsibilities
Employees health and safety
Apple is committed to ensuring that working conditions in our supply chain are safe, workers are treated with respect and dignity, and manufacturing processes are environmentally responsible.

SWOT Analysis
Strengths
Innovative Large fan base Low debt Simple Diverse Products Improved relationship with Microsoft and Intel Powerful Marketing

Weaknesses
High Priced Compatibility Availability of products Less focus on Business consumers Declining health of CEO Steve Jobs

Opportunities
Growth in Laptop Market International expansion of the Apple Store Creating and developing new Innovative products Improve relationship with other companies Increase in worms and viruses on Windows based laptops

Threats
Daily improvement of technology Compatibility problems Strong competition from other laptop brands Music piracy; Loss of revenue in iTunes music store Mac Viruses, because of popularity