TECHNOY MOTORS

BUSINESS DEVELOPMENT THROUGH PROMOTIONAL ACTIVITIES FOR M/S TECHNOY MOTORS

Summer Internship Program 2012

By Tanveer Hasan

CONTENT
Company Profile Product Portfolio Analysis
Summer Internship Program 2012

Competitor Analysis Promotional plans Work Experience Recommendations Learning

INDIAN AUTOMOBILE INDUSTRY

The

automotive industry in India is one of the largest in the world and one of the fastest growing globally.
Summer Internship Program 2012

6th

largest in the world. 4th largest passenger vehicle exporter. to top the world in car volumes by

Asias

Expected

2050.
44

million passenger vehicles in the 2011.

Maruti

Suzuki leading passenger vehicles manufacturer with 46% share.

COMPANY PROFILE
TECHNOY MOTORS
as a MSM since 2006(1st in Rajasthan) A very well known name in the region Strong Customer base of 16000 satisfied customers Average service load of 2200 vehicles per month Prime location with workshops of Toyota , Mahindra and Mahindra , Ford , Nissan ,Fiat and Transport Nagar situated within a radius of 1 km.
Operating
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PRODUCT PORTFOLIO ANALYSIS

AUTOMOBILES

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MARUTI DRIVING SCHOOL

MARUTI TRUE VALVE

PRODUCTS AND SERVICES

MARUTI INSURANCE MARUTI FINANCE

MARUTI GENUINE ACCESSORIES

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COMPETITION ANALYSIS

COMPETITION WITHIN THE INDUSTRY

TATA MOTORS

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VOLKSWAGEN

HYUNDAI

COMPETITION

NISSAN

MAHINDRA AND MAHINDRA

CHEVROLET

PROMOTIONAL PLANS

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PROMOTIONAL PLANS

ADVERTISEMENT

GUERRILLA MARKETING

CATALOG MARKETING

PUBLIC RELATIONS

TELEMARKETING

WORK EXPERIENCE
Induction

Period.

Worked

as Assistant of Company Sales executive.

Managing

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Advertisement.

Live

Project Technoy Celebrates.

Target

Realization.

Field

experience.

RECOMMENDATIONS
Marketing
Marketing Mix Sales Follow Up Customer Relationship Management Marketing Tie-ups
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Finance

Data Base Management Managing Advertisement

Human Resource

Employee Retention Unity of Commands Defined Roles

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Operations

IT facility Labor unrest at service centers

LEARNINGPASSIVE ORDER TAKER INTO ACTIVE ORDER GETTER.

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DEVELOPING AND MANAGING ADVERTISEMENT

TECHNOY CELEBRATES
(LIVE PROJECT)

GUERRELA MARKETING

GHOST SHOPING

EVENTS AND CAMPS

SPECIAL THANKS TO: PROF. SHWETA AGARWAL

(FACULTY GUIDE)
Summer Internship Program 2012

MR. YASHWANT CHOUDHARY

(COMPANY GUIDE)

Summer Internship Program 2012

THANK YOU