Made by: NEHA KHUBANI MBA IV SEM

Main objective is to study the online share trading and the analysis of the services offered by Sushil Finance with reference to residents of Jaipur. Some of the major objectives of the study include the determination of the following
To understand the online share trading. To have a brief idea about the investment pattern of online share traders of Sushil Finance in Jaipur.

To identify pros and cons of online share trading.

Sushil Finance, since 1982, has emerged as a major brokerage house under the able leadership of Mr. Sushil Shah, founder and driving force of the organization. He acquired the membership of Stock Exchange in Mumbai in 1982 and Secondary Market Division in 1986.

In the present day, the company is empanelled with more than 73 financial institutes/banks. The company has expanded its products and services to Online Trading, Stock Broking, Commodity Trading, Portfolio Management, IPO, Depository Services, Mutual Fund Management, NRI Services and Investment Advisory. Sushil Finance currently has more than 625 channel partners and is growing and strengthening base across India consistently. Associated with 1 lakh thirty thousand clients, the company has advanced and scaled new heights since its inception.

A company divides its capital into units of equal denomination. Each unit is called a share. These units are offered for sale to raise capital. This is termed as issuing shares. A person who buys share/shares of the company is called a shareholder, and by acquiring share or shares in the company becomes one of the owners of the company. The total capital of a company is divided into number of shares. Types of shares:

As per the provision of section 85 of the Companies Act, 1956, the share capital of a company consists of two classes of shares, namely: Preference Shares Equity Shares

Share trading means to trade or deal in shares. It includes buying and selling of share. Investors buy and sell securities in order to create a profit. The intention is to buy and then sell at a higher price to make a profit. Many factors change the price of securities such as global news and company reports. The exchange of shares of a company by individual investors helps create liquidity in the market. Liquidity is the ability to convert a security into cash. If the stock is traded at a high price the company is more likely to receive a good financing deal.

In Online Share Trading investors invest their money in stock market through online. They do not go to broking house. They invest their money through Internet. Investors buy or sell their securities in a few seconds by clicking a mouse. Online Share Trading is beneficial for customer as well as company because in online customers need not to take much pain for investing money in a market. All process is done automatically in a few seconds. Companies provided research reports, monthly magazine etc through Internet. Investors can fetch these informations through online. These reports help investors for investing insecurities. Online Share Trading is very less time consuming and expensive

LOGIN

PLACING THE ORDER

CHECKING UP THE LIMIT

CHARGING PAYMENT

EXECUTING THE ORDER

SENDING THE ORDER TO STOCK EXCHANGE

CONFIRMATION STATEMENT

Ease of trade Time Minimizing losses Buying & Selling With online trading you are in charge Greater transparency

Computer Knowledge No mentor Over trading Cyber attack

SAMPLE SIZE UNIVERSE DATA COLLECTION DATA COLLECTION TECHNIQUE

50 VAISHALI NAGAR , JAIPUR PRIMARY & SECONDARY QUESTIONNAIRE

On a scale of 10, rate yourself according to your knowledge about stock market. 1-4 5-8 9-10

A. B. C.

11

33

According to this survey we find that 22% investors say that they have knowledge between 1-4, 66% are in 5-8 category, and rest are in the last category.

How much do you know about online share trading? I have full knowledge I have partial knowledge I know very less about it

7 34

According to this survey we find that 68% investors have partial knowledge, 18% have full knowledge and rest have very less knowledge.

What induced you to begin online share trading ? Reference by friends Advertisement Advice by financial consultants (broker)
12 33 5

A. B.

C.

According to this survey we find that 66% started trading online because of advice by broker, 24% on reference by friends and rest by advertisements.

Are you satisfied with the services provided by your broker site? Yes No

A. B.

20 30 Yes No

According to this survey we find that 60% investors are satisfied by Sushil Finance site.

How do find the charges charged by Sushil Finance ? Cheap Reasonable Expensive

A. B.

15

6 cheap 29 reasonable expensive

C.

According to this survey we find that 58% investors find the charges reasonable, 30% find it expensive and 12% says it is cheap.

Are you aware about the commission charged by the other brokerage sites? Yes , they are charging more Yes , they are charging less Yes , they are charging almost the same 22 No I dont have any idea
10

Yes, they are charging more 11 7 Yes, they are charging less Yes, they are charging almost same No, I dont have any idea

According to this survey we find that 44% investors dont have any idea about the charges of other broking sites, 22% says that other companies are charging more,20% says the charges are almost same and rest says they are charging less.

Is the information provided by your online stock broker sufficient ?

Yes No
No, 15

YES, 35

According to this survey we find that 70 % investors feel that their site is giving them enough information

Financial advisors(brokers) are the main motivating force that induces people to trade online Traders dont find online trading easy. Online traders are aggressive type of investors While online people deal mostly on intra day orders and delivery orders. The charges charged by Sushil Finance are reasonable. Online share trading has a bright future ahead. Online mutual fund is newly launched so people are not trading in them. Clients of Sushil Finance are satisfied with the information and services provided by their brokers. Online share trading is more transparent .