MBA501 Effective English For Business Communication

COMPANY PROFILE
Wifang Securities Limited, a Brokerage House under Dhaka Stock Exchange Limited, began its journey on the 03rd March 2006. The Corporate Head Office is at Modhumita DSE Annex. Building, Room # 901 (8th Floor), 158 160 Motijheel Commercial Area, Dhaka 1000. Now Wifang Securities Limited (WSL) is having eight branches in 4 districts. The list of Branch is given below: Dilkusha Mirpur Banani Gulshan Uttara Hobigonj Moulvibazar Sylhet

COMPANY PROFILE
WSL conducts all types of brokerage activities as per rule of Securities and Exchange Commission and Dhaka Stock Exchange Limited. The core business of the company comprises of Beneficiary Owner (BO) Account opening, Share Trading and Loan providing.

COMPANY OVERALL ORGAN GRAM

Managing Director

Chief Operating Officer (COO)

Senior Executive Officer (SEO)

Executive Officer (EO)

Senior Officer (SO)

Officer

Junior Officer (JO)

Assistant Officer (AO)

SUPPORT SERVICES OF WIFANG SECURITIES LIMITED

Support Central Operations Legal & Compliance

IT Support

Accounts & Finance

Admin & HR

Marketing Department

FUNCTIONAL ORGAN GRAM

Managing Director Chief Operating Officer Customer Service Accounts & Settlement

Trading

Compliance

IT Support

Payment & Receive

Share Settlement

VARIOUS CHANNEL OF COMMUNICATION IN WIFANG SEC.

Vertical Communication Horizontal Communication

Formal Communication

Informal Communication

Internal Communication

Upward Communication

Downward Communication

External Communication

Personal Communication

VERTICAL COMMUNICATION
Communication between managers and subordinates is known as vertical communication. Such as Chief Operating Officer Communicate with SEO of Account Dept for official purpose.

Chief Operating Officer

SEO (Trading)

SEO (Customer Service)

SEO (Compliance)

SEO (Accounts & Settlement)

HORIZONTAL COMMUNICATION

Wifang most effective & successful communication is horizontal communication. It takes place between people who are at the same level in the organization hierarchy or status Such as SEO(Trading) Dept communicate with SEO(Account Dept)

Employee

Employee

FORMAL COMMUNICATION

Formal Communication is the formal flow of communication that follows the official chain of command. Formal communication is the WSLs official channel or system of communication. It includes communication sanctioned by company management Such As Memos, Conference calls, Report presentation.

Managing Director

Chief Operating Officer

Senior Executive Officer Level

Executive Officer Level

Senior Officer Level

Officer Level

INFORMAL COMMUNICATION

Informal communication between Head of Department and Mid Level & Entry Level employees. It is effective & successful for sharing ideas & information as well as good understanding & makes relation between all employees. Such as email, instant messaging, face to face conversation.

Manager

Senior Officer

Executive Officer

Head Of Department

Junior Officer

Officer

Assistance Officer

INTERNAL COMMUNICATION
Internal Communication means when communication happens within the company. In Wifang Securities Limited The following internal communication takes place here: Face to Face Communication Telephone Communication E-mail Skype Chatting Oral Communication Written Communication Weekly and monthly meeting

INTERNAL COMMUNICATION
Telephone Communication Face to Face Communication

E-mail

Weekly & Monthly Communication

Skype

Written Communication

Chatting

Oral Communication

INTERNAL COMMUNICATION
Staff salary payment is an example of Internal Communication

Accounts Department

All Employee

Trade Modification is another Internal Communication

Trade Modification

Accounts & Settlement Department

INTERNAL COMMUNICATION
Customer Service Department passes the Account Information modification request to the Accounts & Settlement Department

Customer Service Department

Accounts & Settlement Department

Trading Department informs any Network problem to the IT Service Department

Trading Department

IT Service Department

INTERNAL COMMUNICATION
Accounts & Settlement Department deals with Branch Offices regarding any Financial or Administrative mismatch

Accounts & Settlement Department

Branch Office

IT Support Department gives the requisition for procurement

IT Support Department

Accounts & Settlement Department

UPWARD COMMUNICATION
Upward communication consists of message from subordinates to superiors. Wifang Securities Ltd. follow upward communication process in the organization. The entry level employees communicate to the successively top level employees

Top Level

Mid Level

Entry Level

DOWNWARD COMMUNICATION

Downward communication occurs when information flows down from superiors to subordinates. Wifang Securities Ltd. follows downward communication process in the organization. The top level employees communicate to the successively entry level Top Level employees

Mid Level

Entry Level

EXTERNAL COMMUNICATION
External Communication is the exchange of information between the organization and outside individuals or groups. Wifang Securities Ltd. follows the external communication to make good relation with Clients, Regulator body like Dhaka Stock Exchange, Securities & Exchange Commission, Government Agencies, Commercial Banks, Merchant Banks and other stakeholder

EXTERNAL COMMUNICATION
Clients come to Customer Service Department for many purpose and Customer Service Department

Customer Service Department

Clients

The communication between Accounts & Settlement Department and Commercial Banks is an External Communication

Accounts & Settlement

Commercial Banks

EXTERNAL COMMUNICATION
Communication with the Regulators are also an External Communication that is done by the Legal & Compliance Department

Legal & Compliance Department

Regulator Body

Wifang Securities Ltd. is panel broker of three Merchant Banks. The communication
with those is an external communication. Often the Accounts & Settlement Department contacts with Merchant Banks

Accounts & Settlement

Merchant Banks

EXTERNAL COMMUNICATION
The IT Service Department communicates to the Network Service Provider for different matters like complain, rate of charges, new connection and so on.

IT Support Department

Network Service Provider

The Legal and Compliance Department deals with the Merchant Banks on different
compliance issues

Legal and Compliance

Merchant Banks

PERSONAL COMMUNICATION
Not all the communication that goes on in the company is operational however; in fact, much of it is without purpose as far as the company is concerned. Such communication is classified as personal They share the many events of daily work, like office related, customer dealings, trade, market condition and so on.

The employees also share their views and ideas on different issues like transport service of company, food quality of canteen, banking service of companys listed bank

ONLINE COMMUNICATION
Wifang Securities Ltd uses some Online Communication for both Internal and External. These are as follows: E-mail Internet Fax Chat Room Video Conferencing Teleconferencing