Académique Documents
Professionnel Documents
Culture Documents
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Presented By :
Amar Bamane Anuraj Joseph Rohan Devkar Pallavi Jagtap Jaydeep Rawal
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Tourism In India : Size of the Industry 5.8 million annual foreign tourist arrivals and 740 million domestic tourism visits.
Percentage in world market 6.5% share Market Capitalization 6.23% of GDP & 8.78% of the total employment
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Government Initiatives: Incredible India Under this program the govt create promotes India through various integrated marketing programs Atithie Devo Bhava Under this program the govt create awareness among Indian people who come in contact with the tourist
Brief History : India is the landof myriad experiences and exotic locales. It is a world of resplendent colours and rich cultural locales, be it magnificent monuments, heritage temples or tombs. The Country's ancient cultural heritage is inextricably linked to its technology driven present existence. The co-existence of a number ofreligions and cultures, together with anawe-in sparing topography makes it the perfect place for a complete holiday 8/14/12
Tourism in India is the largest service industry, with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. In 2010, total Foreign Tourist Arrivals (FTA) in India were 5.78 million and India generated about 200 billion US dollars in 2008 and that is expected to increase to US$375.5 billion by 2018 at a 9.4% annual growth rate. The majority of foreign tourists come from USA and UK Kerala, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are the top five states to edit Master subtitle style Click to receive inbound tourists. Domestic tourism in the same year was 740 million. Andhra Pradesh, Uttar Pradesh, Tamil Nadu and Maharashtra received the big share of these visitors.
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Product New Tourism Products Rural Tourism Golf Tourism Adventure Tourism Camping Sites Medical Tourism
1. 2. 3. 4.
5. 8/14/12
Place (Distribution)
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Pricing
Seasonal Longer stays Business Offsite. Sale of package plans (combination of room, meals, and recreational facilities)
Customized Product offering to fit in budget of customers e.g. One cost multiple destination offers, Senior 8/14/12
Promotion
Advertising Direct Marketing Trade Shows Consumer Promotions Publicity Brochures Tourism Articles & Reviews Convention and Tourism Boards
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People Skilled Man Power Physical evidence Process Quality control Follow-ups and Feedbacks
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Kesari Tours
Target Market Product offerings Families, Middle Class, upper Middle Class Escorted Group Tours Speciality Tours 1. Escorted Short Tours 2. Farmers' Special 3. For Newly-Weds 4. Ladies' Special 5. Men Only 6. Pilgrimage Tours 7. Senior Citizens' Special 8. Students' Special .Cost Saver Tours .Tailor-made Holidays .Corporate Travel
Thomas Cook
Upper Middle Class, High End Group escorted holiday Personalised Holiday 1. Family 2. Romance 3. Adventure 4. Shopping 5. Rejuvenation 6. History and culture 7. City breaks
Place
Metro cities& Overseas: Same Branches Small cities: Travel Agents Online Booking
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Kesari
Price Promotion
Thomas cook
Offer two to three range Offers General and for same place Luxury pricing Student Offers Seasonal Discounts Festival Offers Monsoon offers Season Independence day offers Conferences
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1 2
France
Europe
79.5 million
+4.2%
United States
North America
3 4 5 6 7 8 9 10
China Spain
Asia Europe
57.6 million 56.7 million 46.1 million 29.3 million 29.2 million 28.4 million 24.7 million 23.4 million
55.7 million 52.7 million 43.6 million 27.0 million 28.3 million 26.9 million 24.6 million +0.6% 23.3 million +5.7%
+3.4% +7.6%
Europe
Europe Asia
North America
+0.5%
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